Brexit Bus billboards hit the streets ahead of Channel Four drama

promotion of Brexit:The Uncivil War

The Brief

Channel 4’s new film 'Brexit: The Uncivil War' stars Benedict Cumberbatch as Leave campaign director Dominic Cummings, telling the new story of how the campaign ran behind the scenes.

Taylor Herring were briefed to devise an arresting piece of OOH media.

The Idea

Styled to mimic the infamous Vote Leave campaign coach – the vehicle bears a new slogan – ‘Take back the remote control’.

The campaign was unveiled in Westminster as part of a national tour that visited London, Manchester, Leeds, Birmingham, Nottingham, Leicester, Cardiff, Bristol and Reading.