The search for Britain's Utter Crunchy Nutter

branded content creation for Kellogg's

Overview:

Kellogg’s Europe briefed us to help them launch a nationwide hunt to find the UK’s biggest Crunchy Nut fan.

The campaign was to be launched on Facebook encouraging people all over the UK to send in their applications to be crowned Britain’s ‘Utter Crunchy Nutter’ and win a year’s supply of the cereal.

 Three candidates would be chosen from all the entries and would be afforded the opportunity to come to London to take part in a filmed day of challenges.

 The Brief:

Our brief was to devise, script and film three daring tasks for the candidates to participate in.

The action would take place in a West London supermarket, captured by our hidden cameras.  

 We enlisted the help of comedienne and self-confessed Crunchy Nut fan Ellie Taylor to front the campaign.

To mark the launch of the competition we designed a photoshoot with Ellie, styled as an evil genius, mirroring the villain Blofeld from James Bond.

Ellie Taylor played the role of taskmaster and gave instructions to the candidates over an ear piece.

Video:

 

Outcome:

The videos were seeded over a two week period on the Crunchy Nut Facebook page.

The videos have amassed over 1.5 million views to date.