A landmark sponsorship deal for Pimm's

Pimm's O'Clock on Big Ben

We enjoyed cooking-up this April fool yarn as part of our ongoing work for drinks brand Pimm's.

We released some photoshopped images via Twitter.

The CGI 'news report' we shot with veteran BBC newscaster Peter Sissons was so convincing that we had to break it to a nice man on the Reuters news desk that it was in fact, a spoof.

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