Beano Rebels Wanted!

PR for UK’s greatest kids entertainment brand

We’ve been working alongside the in-house team at Beano since 2017.

We manage their press office, create social content and devise high profile consumer PR campaigns.

Press Office

2018 marked the brand's 80th anniversary - and so we have executed PR for events, exhibitions and the celebrated the heritage of the comic.

These included the transformation of the ‘McManus: Dundee’s Art Gallery and Museum’ to ‘The McMenace Gallery’ for a bespoke exhibition, Horace Panter’s punk pop-art makeover of beloved Beano characters to launching a Summer Reading Challenge.

As part of the celebrations, comedian and prolific children’s author David Walliams also guest-edited and starred in the commemorative issue.

Overall the campaign for the 80th birthday achieved over 2,150+ pieces of high value media coverage, including  749 x broadcast pieces including Good Morning Britain, BBC News Worldwide and BBC Radio 4 Today.

#Beano80 trended throughout the birthday and the campaign achieved over 170 million social media impressions, along with messages of support from celebrities such as John Cleese, Kate Garraway and Rufus Hound.

Creative Collaborations

We teamed up on a collaboration with fashion icon Stella McCartney, to create a bespoke autumn/winter kid’s fashion collection featuring iconic Beano characters.

Results: Over 200 pieces of high value media coverage helped deliver an uplift in sales of the limited ediiton clothing range.

Fame Generation

We issued a cease and desist letter to the Jacob Rees-Mogg, requesting that he stop impersonating the Beano's much-loved character Walter or face a legal showdown on the matter.

The stunt went viral and #waltergate trended on social channels.

The story garnered over 700+ high-value, fully-credited media articles, including 85 x national print/online pieces and 78 x broadcast. BBC Television News sent a crew to Rees-Mogg’s home and conducted a 6-minute LIVE interview on lunchtime news in which they went through every point in our letter.

 With over 400 million impressions on Twitter, Beano.com saw a 48% uplift in visits during the campaign period – a new record for the site.

Video Content

We created a fun campaign to build awareness of Beano around Halloween, one of kid’s top events of the year.

Original research revealed that British kids were planning to go out trick or treating dressed as Donald Trump - which provided the inspiration for this video.

 

The Royal Wedding
To celebrate the much-anticipated nuptials of HRH Prince Harry and Meghan Markle, we paid homage to the Royal couple in a satire comic strip based in Beanotown. Results: 50+ high value media articles landing on the TV news bulletin for BBC News, The Guardian and Daily Express.

Results

Since the launch of Beano.com 2.5 million children have visited the website and unique monthly users have grown 44% since December last year.

1.86 million copies of Beano were sold in 2017 with latest figures showing a 7.9% year-on-year increase in sales.