Alan Partridge: Alpha Papa

A Christmas Lights Spectacular

We helped movie streaming service blinkbox treat the people of Norwich to a thrilling climax of their official Christmas lights switch on – with a giant SINGING illumination of the town’s most famous export, Alan Partridge.

To mark the release of the Norwich star’s hit movie Alan Partridge: Alpha Papa on the Tesco owned movie streaming service on 2 December, the city’s most famous face was brought to life in the form of an enormous light sculpture, marking a spectacular climax to the city’s switch-on.

As the streets were illuminated with festive sparkle following the official switch on by TV presenter Jake Humphrey who also hails from the town, the giant illuminated Alan Partridge beamed into life, singing along to Cuddly Toy by Roachford – the 80’s anthem that the star mimes along to in Alan Partridge: Alpha Papa.

In keeping with the film, lighting technicians programmed the custom-built display to lip-sync the lyrics in time.

Engineers said the impressive structure, which was supported by 15 tonnes of scaffolding and eight tonnes of lighting, was taller than a moderately sized travel tavern.

In a dramatic finale, powerful lasers shot from Alan’s eyes projecting ‘80ft giant dancing Alans’ across the town centre and into the skies above.

A team of designers had worked round the clock for over a month to create the display which used over ten thousand lights and ten thousand watts of music power.

The structure also utilised 500 meters of light rope, pyrotechnic explosions, and ‘used enough electricity to run a trouser press for over 25 years.’

Organisers let slip that Alan himself could not attend the event due to a long-standing commitment. But he delivered Christmas wishes to the people of Norwich via his trusty screen sidekick and friend Michael (played by actor Simon Greenall).


Coverage snapshot includes: Metro, The Guardian, Daily Mirror, BBC, Buzzfeed, Evening Standard, Shortlist and Daily Telegraph.

Video approaching 500,000 views.

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