Posted on November 1st, 2016 in Fashion PR,History PR,stuff we liked,Stunt Of The Day.
As Halloween ends and Christmas descends rapidly upon us, it seems only right that Burberry kick off the festive season with their latest star-studded campaign. The British heritage brand have released a 3-minute film trailer entitled ‘The Tale of Thomas Burberry’, celebrating the life of the Burberry founder and starring a host of celebrities including Sienna Miller, Lily James, Domhnall Gleeson and Dominic West.
“This Christmas, as we celebrate our 160th anniversary we wanted to tell the story of Thomas Burberry – pioneer, inventor, innovator, and the man behind the iconic trench coat – in our own words,” said Burberry chief creative and chief executive officer, Christopher Bailey. ‘The film we have made is a brief glimpse inspired by his full and extraordinary life, which threaded its way through the history of the twentieth century in all its tumultuous highs and lows.’
Irish actor Domhnall Gleeson takes the lead role, with Sienna Miller playing his first fictional love. The film focuses particularly on the role Burberry played in creating ground-breaking fabrics which would be used by the military, in aviation and by Arctic explorers, particularly revered for their waterproof yet comfortable qualities.
The short was written by Academy Award-nominated Matt Charman and directed by Academy Award-winning Asif Kapadia. Watch the video for yourself below:
Posted on October 24th, 2016 in branded content,Consumer PR,Stunt Of The Day.
Have you ever fancied taking a deep breath and diving into the ocean but just don’t have enough hours in the day to do so?
A 360-video campaign ‘One Breath’ has launched on Facebook and YouTube where the viewer feels as if they were diving off the coast of Cornwall – and if you look carefully, you might even spot a seal!
The video has been created by Nicorette, who have launched it to coincide with the UK’s Stoptober campaign to encourage smokers to consider the possibilities open to them when they quit smoking.
The narrator of the dive is Daan Verhoeven, a former smoker who, after quitting smoking, has gone on to break world records in free diving. Verhoeven can hold his breath under water for over 6 minutes and has previously swum underwater for over 60 metres!
Nicorette have also released an advert to display the amazing potential one breath can hold. Through the use of immersive technology, Nicorette are captivating audiences by giving them a very real experience of the amazing possibilities which giving up smoking can bring.
Posted on May 12th, 2016 in Stunt Of The Day.
Unlikely (seemingly tenuous) links between products and campaigns can often bring around some of the most inventive efforts. Chalk this one in that category as New Zealand based online electricity retailer Powershop has created a video, starring toddlers who quote Donald Trump (complete with wigs):
The tagline, Power you CAN love, makes the connection a little easier to swallow but still, it’s a fun, topical video that’s already doing well online. If you needed any more convincing between brand and campaign here’s Powershop’s CEO’s line:
[Trump] “likes to abuse his power and influence to promote his prehistoric views about minority groups of society. Our video parodies Mr Trump by projecting his own words through the mouths of lovable toddlers to highlight how infantile he is.”