Posted on March 7th, 2017 in brand PR,Consumer PR,creative publicity,Entertainment Brands,FMCG,Food and Drink PR,Online PR,Roundup,Stunt Of The Day.
As with most trending memes it is not long before brands catch on to a new way to appeal to their younger demographic and likewise as with most things on the internet, it all started with a photograph of a dog.
The “Zoom in on the nose” meme originated with people sharing photos of another classic meme subject: the “doge” or more commonly known as the Shiba Inu. Upon closer inspection of the image, informed with the initial clue of where to look, the viewer is lead on a text based scavenger hunt as each new sentence found includes new directions to another part of the picture. Each final sentence is unique, however they all share a similar wholesome message; usually in the form of a compliment which accompanied with the original photograph of an adorable pooch is guaranteed to brighten your day.
With such a simple concept it is unsurprising that many brands have jumped on this bandwagon. The method is left largely unchanged with end results ranging from tongue in cheek comments on time-wasting, cheeky requests for more subscribers to genuine facts that you may have previously ignored or quickly forgotten in more conventional marketing. And of course it would not be the internet without at least one reference to Rick Astley and his infamous infuriatingly catchy song. You know the one I mean.
Without giving away any spoilers, here are our top examples of how brands have whole-heartedly embraced this new creative craze.
Posted on January 11th, 2017 in Consumer PR,Digital PR,Entertainment Brands,Online PR,PR Stunt,Stunt Of The Day,Television PR.
Well, last night was surely a treat for fans of the popular BBC One crime drama Sherlock. The fourth series of the programme aired on 1st January and has since been gripping fans of the show. To celebrate the new series, writers Steven Moffat and Mark Gatiss tweeted live to fans in the character of Sherlock on the official @BBCOne Twitter page last night (10th January).
Fans were given the opportunity to solve a new mystery online and in real-time through the use of Twitter, users had to crack the murder case of Daniel Collard with a series of clues provided through Tweets. Case files, police interviews and suspects lists were given to users to aid them in solving the case. A series of polls were also created to increase the interactive aspect.
Jo Pearce, the creative digital director at BBC Wales mentions it was an idea already in the works. “It’s an idea we’ve had for some time – I’ve just been waiting for the right opportunity to try it out.”
This was a genius way of encouraging fan interaction and giving fans something exciting to look forward to, as opposed to just watching the show. It further introduces new fans to the TV show who may have not known of its existence prior – as Twitter is such a huge social media platform, trends attract new audiences. The BBC and the writers of Sherlock created something well thought through; they were able to spot their target audience and created a stunt which coincides with their interests. It was a huge win for all involved.
Posted on November 17th, 2016 in Consumer PR,Online PR,Online PR Jobs,stuff we liked,Stunt Of The Day.
If you have been to one of the John Lewis stores over the past few years and have decided to tweet something to them you, like many others, may have discovered that you had not tweeted the store at all but a kind-natured American man who shares the same name as the UK retail chain. He describes himself on his twitter bio as a “Computer science educator, father of four, social liberal, atheist, and not a retail store.”
Never one to lose his wit John Lewis (not the retail store) doesn’t leave an obviously misplaced tweet alone but instead has been providing humorous answers and rebuttals to compliments and complaints alike. Building a following of 21.3K followers himself, John Lewis (not a retail store), has become a celebrity in his own right.
Just in time for Christmas John Lewis (the retail store) has decided to give something back to John Lewis (not a retail store) as a thank you for helping to manage some of their wayward customers. By gifting him a beautiful and very poignant cushion made by their partner Herbert Parkinson in Lancashire embroidered with the text “Merry Christmas @JohnLewis “not a retail store””.
The real John Lewis on top of that has received an array of Christmas goodies including crackers, ornaments and wrapping paper perfect for getting into the Christmas spirit. As well some of the hotly awaiting plush versions of Buster, Sid and Olivia the stars of this year’s John Lewis’ (retail store) Christmas advert which has already amassed more than 17 million views on Youtube. The tweets posted by John Lewis (not a retail store) showing off his new presents have already been shared with over 10,000 people making this PR outreach both successful and extremely heart-warming.
Posted on October 19th, 2016 in Charity PR,Health and Fitness PR,Online PR,Stunt Of The Day.
The British Heart Foundation have used Twitter very cleverly to encourage the public to use CPR on Restart a Heart day – it highlights the UK as a country with the least amount CPR training and the most scared to use the technique.
‘Restart a Heart Day’ coincides with the largest ever CPR training event, where over 100,000 people will be taught CPR in schools and community groups across the UK. This comes as part of a collaboration between the BHF, Resuscitation Council (UK), St John Ambulance, British Red Cross, Yorkshire Ambulance Service, and the NHS Ambulance Services and Fire and Rescue Services across the country.
So, to raise awareness people are encouraged to ‘like’ this Tweet with the aptly-designed heart button. Most use this button without a second thought but BHF have put it to an excellent use for a simple but impactful campaign.
Based on the figure that less than one in ten survive a cardiac arrest, people are then tweeted back this one (with a one in ten chance of receiving better news).
It is an interesting way of using social channels and also highlights the popularity of engaging online content.
Chief Executive of the BHF, Simon Gillespie said: “Survival rates in the UK have remained stubbornly low for far too long and it’s time we improved them.
“We need as many people as possible to learn this life-saving skill to give them the confidence to step in and try to save a life when they see someone suffer a cardiac arrest”.
The link on the reply Tweet guides you to their campaign video: https://www.youtube.com/watch?v=i3e-Q5qWRyg