On the subject of The Style Network

Ruby. Dieting For Her Life.

On October 6th, 2009 James wrote on the subject of documentary PR,Television PR.

Ruby Gettinger has hit crisis point – her excessive eating has caused her weight to spiral out of control, lost her the love of her life, and the battle to shed the pounds has now become a matter of life and death. Exclusive to The Style Network (Sky Channel 253) from Tuesday 10th November at 10pm, Ruby is an inspiring and heart felt portrayal of an extraordinary woman’s emotional quest to lose weight, help others, and ultimately change her life forever.

weightloss-prProviding an intimate view into one woman’s struggle with obesity, viewers are invited inside the incredible life of Ruby Gettinger, a 500 pound young woman living in Georgia. Having hit a peak of 715 pounds back in 1995, Ruby’s weight has fluctuated at a dangerous level ever since, but events take a drastic turn when Ruby’s doctor issues her with a terrifying ultimatum – lose weight or lose your life.

Spurred on by an unfounded sense of determination, and her supportive network of loyal friends, Ruby resolves to take immediate action, embarking on an awe inspiring journey that she hopes will turn her life around. Assembling a super team of dieticians, personal trainers and psychologists, all of whom are committed to educating and motivating her, Ruby undertakes the biggest challenge she’s ever faced….and she’s taking the world with her. Can she end her cycle of food addiction, and most importantly take her first tentative steps down the road towards health and happiness?

weightloss-pr-2Offering viewers a rare opportunity to see the world through the obese person living in a sizeist society, witness Ruby as she struggles through seemingly ordinary daily activities, from sitting down to getting dressed.

The documentary series also evaluates Ruby’s amazing friendships, following the close circle of allies who have followed her trials and tribulations over the years. Proving crucial towards combating her unhealthy eating and inactive lifestyle, as well as helping her to cope with her diabetes diagnosis, Ruby’s fiercely loyal loved ones are on hand to help her stay on track, no matter how difficult her life enhancing experience becomes…

Tracked by cameras every step of the way, Ruby’s prognosis has already captured the hearts and minds of America, with the series quickly becoming the highest rated in the history of The Style Network. Now Ruby’s arriving on UK shores, and from Tuesday 14th November, she’ll be impossible to miss…

Ruby is produced by Gay Rosenthal Productions with Gay Rosenthal and Paul Barosse as Executive Producers and Nicholas Caprio and Victoria Zielinski as Co-Executive Producers working with Style’s Executive Producer Sarah Weidman. Consulting Executive Producers are Tim Puntillo and Brittany Daniel.

To request further information or check discs please contact Justin Jeffreys or Elly Lacey at Taylor Herring PR on elly.lacey@taylorherring.com or 020 8206 5151

About The Style Network (TSN) – Sky Channel 253
Based in Los Angeles, Comcast Entertainment Group operates E! Entertainment Television, the 24-hour network with programming dedicated to the world of entertainment, and E! Online; The Style Network (TSN), the destination for women 18-49 with a passion for the best in relatable, inspiring and transformational lifestyle programming; G4, offering the last word on gaming, technology, animation, interactivity and “geek culture” for the male 18-34 demo; and FEARnet, the world’s premier horror and thriller destination on demand, online and on mobile devices.

The Style Network, the premiere destination for women who want to look and feel their very best with dynamic original programming that combines fashion, beauty, home, relationships and lifestyle, launched in the UK on July 1, 2008 on Sky. Highlights of the channel are specials and series featuring high profile talent including “Style Her Famous” with America’s Next Top Model’s Jay Manuel, “How Do I Look” with the Emmy Award-winning Finola Hughes and ‘Dress My Nest’ with Queer Eye for the Straight Guy’s Thom Filicia, as well as top series “Whose Wedding Is It Anyway?,” “Style Star” and “Stripped.” The Style Network was launched in the US on October 1, 1998 and is the fastest growing network in the US for women aged 18-49. The channel has over 52 million US subscribers and has more than 700 hours of programming offered each year; 95% is produced in-house.

Running In Heels

On April 2nd, 2009 James wrote on the subject of Fashion PR,Television PR.

running-in-heelsLifting the lid on life in the cutthroat New York publishing world, Running in Heels provides the definitive insight into the egos and exploits behind the world’s most recognizable monthly magazine, Marie Claire.

A dream job for many, but underneath the glamour and kudos is a cruel reality of gruelling schedules and never ending deadlines – the fashion frenzy begins on The Style Network from Tuesday 7th April at 10pm. The eight-part documentary, an exclusive to The Style Network, will focus on the individuals who sacrifice everything to keep the glossy in super slick shape.

joanna coles

From the feisty British editor-in-chief, Joanna Coles, dubbed the ‘Simon Cowell of fashion’ and one of the most influential figures in the industry, with an effortless flare for juggling her demanding profession with motherhood, through to the three eager to impress interns desperate for a big break, witness dramas unfold and conflicts emerge as they balance 24/7 jobs with hectic social calendars.

For further information, please contact Cheryl.goddard@taylorherring.com