technology « Taylor Herring

technology

Say goodbye to those late night drives and sleepless nights: Car giant Ford has the answer

Posted on April 11th, 2017 in brand PR,Car PR,Consumer Electronics PR,Consumer PR,creative publicity,Experiential Marketing,PR Stunt,Stunt Of The Day.

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It seems that motor company, Ford have decided to revolutionise nursery furniture by creating the ‘MAX Motor Dreams’, the first crib designed to mimic a car ride.

Created to promote the new Ford C-Max range of family-centric cars, this ‘game changer’ of a crib has several high tech features which simulate the experience of a car journey, including gentle tilting movements, a warm street light glow and even soft engine noises, all to aid in a peaceful night’s sleep; the crib can also be paired with a phone app that maps your real journeys so that your baby can enjoy a familiar route to sleepy-town.

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This is the kind of product that would make money hand-over-fist if it were to reach full scale production, which Ford are considering. I know for a fact my parents or anyone who tried to get me off to sleep when I was a baby wouldn’t have hesitated to throw down the cash just to get some peace & quiet.

-@mckinleykearney

MAZDA “TURNS HEADS” WITH NEW BILLBOARD

Posted on February 9th, 2017 in brand PR,Car PR,Stunt Of The Day,Technology PR.

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To launch their new model MX-5 RF Mazda have used new technology to create an interactive billboard which is able to track heads turning towards their new fancy car. Using a camera and facial recognition software it is able to count the number of head turns it receives which is then displayed on the screen. The digital billboard is located in the Royal Bank Plaza on Toronto’s busy  Bay Street and the “head count” has approached 15,000 in just two days.

The campaign led by J. Walter Thompson Canada was launched Monday ahead of next week’s Canadian Auto Show, where the brand will be debuting the MX-5 RF. The campaign will only appear in Toronto and only for a month.

Vincent Reboul, marketing director at Mazda Canada has said that he wanted to show that Mazda are becoming more quality-oriented but keeping the stylish and fun-to-drive design for their vehicles.

-LilahKS

Smiling and self-service go hand in hand as KFC launch China’s first smart restaurant

Posted on January 12th, 2017 in brand PR,Consumer PR,Digital PR,Food and Drink PR,Restaurant PR,snackfood PR,Stunt Of The Day,Technology PR.

Welcome to KFC, both eyes open, head directly facing the camera with your full face in view please. No, you’re not taking a passport picture in the post office or walking through boarder control at the airport. You’re in KFC, smiling for a chicken wing! KFC in China can now use your face to predict your order. Yes, it all sounds very futuristic.

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KFC is now using facial recognition to serve customers. KFC will be China’s first smart restaurant as KFC has teamed up with Baidu, China’s equivalent of Google.

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The system can recommend menu items based on a customer’s estimated age, sex and mood. So what does that mean for a really happy person, maybe some happy french fries or an ice cream? Baidu states that a male customer in his early 20s would be offered ‘a set meal of crispy chicken hamburger, roasted chicken wings and coke’, whilst a female customer in her 50s would get a recommendation of ‘porridge and soybean milk for breakfast’. That sounds very healthy and maybe a little bit cheeky – why shouldn’t a 50 year old woman be offered a burger and chicken wings? Surely she too should be allowed to indulge in a fried chicken fantasy!

There is no denying that the machine is smart. It allows you to pay with your mobile phone at the machine and collect your meal moments later at the counter. Now that’s what I call ‘fast food’ and so 2017. However not everyone finds the machine smart or entertaining; The Guardian reports that ‘at lunchtime, not one person gave the machine a second or even first glance, preferring instead to wait longer in line and order from the human attendants’.

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This also happened at the breakfast rush hour. Not very popular then… Some are sceptical due to privacy reasons, however KFC has insisted that the data the machine collects is highly secure and will not be used for any other purpose. Love it or hate it, facial recognition technology is planned to be expanded to KFC’s 5,000 stores around China, and potentially normalised into other public-facing services. Well then, look out Londoners as you might just spot facial recognition self-serve machines in your local KFC… smile!

– @NaomiYazminn

L’Oreal lead the way with smart hairbrush

Posted on January 4th, 2017 in App PR,Consumer Electronics PR,Consumer PR,Digital PR,Stunt Of The Day,Technology PR.

From Apps which allow you to control what happens at your house when you’re not there, an i-kettle and a talking smoke detector – we could go on and on. Technology hasn’t ever been this smart! L’Oreal is about to add to that list of crazy cool inventions.

Let’s talk about hair. How much love do you give your hair? Are you normally in a hurry when brushing your hair? Do you brush your hair on the train to work or at the train station? Do you sometimes brush too hard? L’Oreal’s new smart hairbrush, the Hair Coach, is perfect for you; the app connected brush is the perfect hair mentor.

The brush is battery-powered with disposable batteries so has no charging port. The brush is equipped with five sensors: an accelerometer, a gyroscope, a conductivity sensor, load cells and a microphone. How fantastic!The brush listens to all of your brushing patterns and vibrates when you brush too hard and will send alerts about dryness, frizziness or split ends. L’oreal really has created the fairy Godmother of brushes.

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However this brush isn’t afraid to tell you the truth, and will inform you when you have unruly or fragile hair and then recommend life-changing hair products (L’Oreal’s own, naturally) however you can always find cheaper products.

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It also uses an array of sensors and an app to coach users into brushing their hair more efficiently. Very high tech! The smartphone app can also tell you how healthy your hair is; L’Oreal’s research shows, the way hair sounds as a brush moves through it changes based on how dry the hair is. The device even gives you personalised tips and promises to improve the overall hair care experience.

The luxury brush can connect to Bluetooth or WiFi, and has been developed over the last 18 months as a partnership between its brand Kerastase and Withings, which is owned by former smartphone maker Nokia. The device is water resistant but not fully waterproof so be careful.

The miracle brush will be priced at £160. Yes it is quite expensive, however tech analyst Caroline Milanesi of Creative Strategies says “I am sure there are people who care about their hair quality that much – if you think that a good hair straightener costs around $90, $200 does not seem that bad,” which is sort of true! We do spend a large amount on our hair. Interested? The brush will be available to buy later on this year.

– @NaomiYazminn

Dashing through (and above) the snow with Samsung and Casey Neistat

Posted on December 22nd, 2016 in creative publicity,Influencer PR,Stunt Of The Day,Technology PR,Viral Video PR.

Is it a bird? Is it a plane? No, it’s Casey Neistat in a Santa Costume attached to a drone! Samsung has teamed up with the influencer and YouTube star to release a holiday video which shows Casey take a more modern view of Santa’s Christmas flight as he speeds around the frozen landscape of Finland opting for the aid of a huge high tech drone over a series of magical reindeer.

With overtures of “I’m dreaming of a White Christmas” and decked with fitting LED lights, Casey unveils his custom built drone designed with Samsung capable of lifting a human. Something which is at the moment unavailable on the open market.

Stunned onlookers watch as Casey is whisked away by the pull of the drone and is led up a snow drift before finally taking to the skies as the sun sets and night descends showing off the colourful light display on the machine.

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The video has almost already racked up an impressive 5 million views on Casey’s channel and is the 8th trending video on YouTube. A separate “behind the scenes” video has also accumulated over 1 million views and gives some deeper insight into the goings on around the production of the video including a humorous scene with “the real” Santa as Casey informs him that he will be taking over his duties this year and discussions with the locals who were lucky enough to witness the new technology first hand. A further video uses the company’s Gear 360 camera to shoot a new perspective of the shoot to truly put the viewer in the action.

The message behind the stunt is that Samsung want to be seen to be pushing the boundaries and leading the way in the tech race developing devices which are the forefront of new advances in the industry. With three individually successful videos and such a well-known internet personality as Casey standing beside them, Samsung will be the ones getting some Christmas cheer this year.

Watch the video below:

– @gfpvincent91