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stunt

Que the explosions: Fans of The Fast and the Furious franchise get surprised with the ride of their lives in spectacular stunt filled prank video

Posted on March 29th, 2017 in Consumer Electronics PR,Consumer PR,Digital PR,Film PR,PR Stunt,Publicity Stunts,stuff we liked,Stunt Of The Day.

It was always going to be a good day for the lucky super fans of The Fast and The Furious chosen to spend the day at Universal Studios; however I doubt any of them were quite prepared for what transpired next. Under the pretence that they had been picked to witness a sneak peek “drive-in” of the latest instalment of the franchise, The Fate of the Furious, the participants were invited to sit in a series of gorgeous super cars in front of a large screen. That impression was soon thrown out of the window, or in this case the wall, as in a wonderful case of life imitating art they were soon thrust into a stunt filled re-enactment of some of the more breath-taking moments from the film.

Que the explosions, broken buildings, flipping cars, high speed chases galore and don’t forget the Nos! The stunned participants show an amazing range of reactions from shock to euphoria mixed with a dose of sheer terror as they are put at the forefront of the action courtesy of the professional drivers subtly sitting next to them and behind the wheel.

The broadband company Xfinity working with their Comcast sibling Universal were behind this heart pumping prank as they used the essence of the adrenaline fuelled film to launch their new ultra-high-speed Gigabit Internet Service.

“If you’re going to do a prank these days, it has to be epic,” said Sherri Davis, Xfinity’s senior director of brand experience. “And we’re promoting a new service with over-the-top ridiculous speed, so this made perfect sense.”

-@gfpvincent91

PR stunt for ‘Rings’ sequel frights TV store customers with scene from the original movie

Posted on January 27th, 2017 in creative publicity,Film PR,PR Stunt,Publicity Stunts,Stunt Of The Day,Viral Video PR.

Paramount has given fans a chilling real life experience of The Ring as a celebration of the release of their upcoming horror sequel.

Marketing agency Thinkmodo’s terrifying prank on TV shoppers to promote the sequel of Rings has been viewed over 200 million times in only a few days. The prank recreating one of the scenes from the original film, was filmed by a secret camera at an electronics shop in New York and led to unsuspecting customers screaming and some even running out of the shop.

The prank was made as realistic as possible, using a fake display TV and then slyly changing the screen so Samara (the creepy girl from the film) could climb out of the screen. They even used the same actor as in the film!

the-rings

Thinkmodo co-founder James Percelay has explained the reason for the prank: “Real-life pranks are just more powerful than horror-movie trailer, because they don’t have that gloss of unreality that even the best horror trailers have “.

The stunt has captured the attention of millions right in time for the upcoming release date of the third instalment in the Ring franchise hits cinemas on 3rd February.

– @LilahKS

Five Ways You Could Have Fought Off Blue Monday

Posted on January 17th, 2017 in brand PR,Consumer PR,Digital PR,Event PR,Fitness PR,Food and Drink PR,Gym PR,Health and Fitness PR,Online PR,PR Stunt,Restaurant PR,Roundup,Stunt Of The Day,Travel PR.

Monday 16th January 2017 a.k.a. the third Monday of the year a.k.a. Blue Monday a.k.a. the most the depressing day of the year. It was a day where there seemed to be both a metaphorical and physical grey cloud over us all. But rejoice! It’s wasn’t all bad. Here is a list of five companies that tried to make 2017’s Blue Monday a little less blue:

  • Gourmet Burger Kitchen (GBK)

For all the burger lover’s out there, GBK decided to give 50 free burgers and sides in each of their locations around the country. This promotion was done on a first come first serve basis for those with the GBK app (which also entitles you to many more freebies for your next trip).

Those near the Soho, London branch got ten times the love because 500 free burgers and a free beer from Brewdog were given away.

  • FitnessFirst ‘Red Monday’

To combat the “blue” feels of Blue Monday, Fitness First decided to inject some energy into our lives with their #RedMonday campaign. As a partnership with online fitness sensations Clean Eating Alice, Zanna Van Dijk and Bradley Simmonds, Fitness First let everyone use their services, sessions and classes completely free with no booking needed.

blue-monday1

  • Ryanair

Ryanair encouraged us to fly and leave our blues behind by discounting thousands of flights to just £9.99, available for one day only when you booked on their website.

Head of Communications at Ryanair, Robin Kiely said that “It’s officially the most depressing day of the year, but the only thing lower than the nation’s mood is our fares.

“In an effort to cheer everyone up, we’ve launched a Blue (& Yellow) Monday seat sale, with £9.99 fares for travel in January and February, available for booking today only”.

  • Young’s House of Happiness

To fight the post-Christmas cold and blue Monday, pub chain Young’s set up a pop-up ‘House of Happiness’ at Finch’s pub in Finsbury Square, Moorgate. Customers were offered massages, whisky tasting, cake decoration, yoga, tea blending, and beard grooming and much more, to help us all feel just a little bit happier.

blue-monday2

  • Heathrow Express

Much like Ryanair, Heathrow Express is encouraged us to leave our blues behind by offering free travel to the airport at certain times during the day. No surprise there as ‘getting something for free’ came top of the poll of 2,000 adults on ways in which to combat the most depressing day of the year.

 

Hopefully, Blue Monday didn’t ruin your mood. If it did, hopefully these great stunts helped you see the brighter side of life.

– @apparentlyimkj

EMIRATES SAFETY VIDEO

Posted on March 18th, 2016 in Football PR,Publicity Stunts,Sport PR,stuff we liked,Stunt Of The Day,Tourism PR,Travel PR.

Another day, another football related stunt; I’ll flood the blog with football before anyone notices what I’ve done…

This time Emirates Airline, a proud sponsor of football throughout the world, staged a pre-game safety drill in the middle of the pitch at Hamburg’s home ground Volkparkstadion in front of 57,000 fans.

Using some of their cabin crew, donned in the now iconic Emirates attire, they staged a pre-flight safety check and were met with quizzical glances from the baying fans.

That’s before the group of women ended the safety check and began showing off their incredible ball skills. Mouths opened, jaws dropped and cheers roared as they demonstrated close control that would many of us to shame. They then lined the balls up on the edge of the box before slamming home past the goalkeeper to riotous applause from the assembled crowd.

Football, again, proving it’s the greatest sport in the world. Oh, and the stunt was pretty good too!

Ghostbusters III

Posted on October 13th, 2015 in Stunt Of The Day.

We all have ‘that friend’.

You know – the one who swears his/her life is basically just one big episode of Goosebumps?

Haunted House - deviant art

The one who swears that there’s a poltergeist in the downstairs loo who keeps turning the light on and off whilst you’re in the middle of your business?

The one that avidly swears they saw the pale limping figure of Great Aunt Deirdre shuffling around the attic, knocking over a shoe that she may or may not have owned (spooky)?

Yeah. That one.

Well it turns out this friend isn’t alone, and dear old Deirdre is actually costing home owners who are trying to sell to ‘that friend’ hugely – up to twenty per cent of their total house value!

Ghostfinder Paranormal Society

But fear not! In perfect pre-Halloween fashion, the London-based estate agent House Network has teamed up with The Ghost Finder Paranormal Society to give new buyers ‘the ultimate peace of mind’.

By setting up camera’s and static readers in your home, a few hours can achieve something more valuable than a cinema room or swimming pool ever could – “A Ghost-Free Certification”.

Oooo.

Images (c) London24, DeviantArt