Publicity Stunt « Taylor Herring

Publicity Stunt

Posted on January 17th, 2012 in Stunt Of The Day.

Who said books were boring?  Clever animation brings a bookstore to life to promote Type Books in Toronto.

After several sleepless nights of animating with a crew of over 20 people, the Joy of Books was born. Music composed especially for the short by Grayson Matthews.

Source:http://www.thisiscolossal.com

(PM)

Posted on January 17th, 2012 in Stunt Of The Day.

Protesters ready igloos to Occupy Davos ahead of the Global Economic Forum.

When fully erected, Camp Igloo will include two heated teepees and a field kitchen alongside the ice houses to sleep about 50 people in sub-zero temperatures, activists said. Davos, which brings together politicians, central bankers and business leaders, has become a byword for globalisation.

Credit: Arnd Wiegman/Reuters

[JH]

Posted on January 17th, 2012 in Stunt Of The Day.

Wimpy (South Africa) wanted to let visually impaired people know that they offered braille menus in all of their restaurants. To spread the word they created braille burgers that blind people could actually read.

[JH]

Posted on January 16th, 2012 in Stunt Of The Day.

Barbie has been an astronaut, an architect, a NASCAR driver, and a news anchor.

Now, there’s an online movement to get her to attempt what could be her biggest feat yet: going bald to fight cancer.

A Facebook page titled “Beautiful and Bald Barbie! Let’s see if we can get it made” was started a few days before Christmas. By Wednesday afternoon, the page had more than 16,000 fans. The goal is to get toy maker Mattel Inc. to create a bald Barbie in support of children with cancer.

Source: Republican American

(PM)

Posted on January 16th, 2012 in Stunt Of The Day.

Huffington Post reports that Paris’ Musee d’Orsay are threatening legal action after French lingerie company Etam sent three models to strip off to their underwear in the art gallery for a viral.

In the video, which has picked up 500,000 views, the models walk into the gallery in coats and stilettos before revealing their lingerie. The girls nervously walk up and down the gallery before running out of the museum.

The museum want the video taking down from Etam’s webpage but there are already several clones of the film indexed on YouTube.

Doubtless Etam will be delighted at the fresh round of interest in the stunt.

[JH]