Publicity Stunt « Taylor Herring

Publicity Stunt

Posted on January 18th, 2012 in Stunt Of The Day.

A British sprinter who offered himself for sponsorship via an online eBay auction has finally secured a deal to pursue his Olympic dreams.

James Ellington resorted to the unconventional method of attracting a sponsor on a site after he missed out on fundraising opportunities due to injury.

The athlete – a 100m, 200m and relay sprinter – went up for auction in December with a £30,000 reserve. When the 10-day auction closed on December 17 the highest bidder had offered £32,500, but it turned out to be a hoax.

Ellington’s dreams of winning a medal seemed severely jeopardised until the founder of global brand King of Shaves, Will King, stepped in yesterday and offered him a genuine deal.

via Mail Online

[JH]

Posted on January 17th, 2012 in Stunt Of The Day.

Who said books were boring?  Clever animation brings a bookstore to life to promote Type Books in Toronto.

After several sleepless nights of animating with a crew of over 20 people, the Joy of Books was born. Music composed especially for the short by Grayson Matthews.

Source:http://www.thisiscolossal.com

(PM)

Posted on January 17th, 2012 in Stunt Of The Day.

Protesters ready igloos to Occupy Davos ahead of the Global Economic Forum.

When fully erected, Camp Igloo will include two heated teepees and a field kitchen alongside the ice houses to sleep about 50 people in sub-zero temperatures, activists said. Davos, which brings together politicians, central bankers and business leaders, has become a byword for globalisation.

Credit: Arnd Wiegman/Reuters

[JH]

Posted on January 17th, 2012 in Stunt Of The Day.

Wimpy (South Africa) wanted to let visually impaired people know that they offered braille menus in all of their restaurants. To spread the word they created braille burgers that blind people could actually read.

[JH]

Posted on January 16th, 2012 in Stunt Of The Day.

Barbie has been an astronaut, an architect, a NASCAR driver, and a news anchor.

Now, there’s an online movement to get her to attempt what could be her biggest feat yet: going bald to fight cancer.

A Facebook page titled “Beautiful and Bald Barbie! Let’s see if we can get it made” was started a few days before Christmas. By Wednesday afternoon, the page had more than 16,000 fans. The goal is to get toy maker Mattel Inc. to create a bald Barbie in support of children with cancer.

Source: Republican American

(PM)