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Publicity Stunt

Worlds Apart: Heineken launch new social experiment encouraging people to come together and discuss their differences

Posted on April 24th, 2017 in brand PR,Consumer PR,Food and Drink PR,PR Stunt,Stunt Of The Day.

After a string of polarising elections and global decisions, the world today has never seemed more divided or more vocal about disagreements or differences in opinion. With such passionate opposition on both sides of the fence it would seem that people with such fundamental differences would struggle in sharing the same room together let alone a beer. And yet that is exactly what Heineken have set out to disprove with this incredibly moving social experiment, hopefully restoring some of your faith in humanity in the process.

With the thought that society can be brought back together again by starting an open and honest dialogue they have taken it upon themselves to  start the conversation with their new ‘Worlds Apart’ video. They answer questions such as: what would happen if you bring together a feminist, and an anti-feminist? Or a climate change activist with someone who thinks the whole idea is “piffle”? Heineken have stated that their brand ethos going forward is all about openness and bringing people together even under the most unlikely of circumstances.

Cindy Tervoort, Head of Marketing, Heineken says: “Open Your World is the first-time Heineken has launched a campaign of this nature in the UK. Joining forces with The Human Library is a way for us to inspire more people to focus on the things that unite us rather than divide us. We don’t all support the same football team, listen to the same music or share the same taste in clothes. We know we’re never going to agree on everything but there will also be common ground. Whether it’s 1950, 2017 or 2027, being open lets us get more out of life. It makes the world a more interesting place. And it makes every story worth listening to.”

I definitely think other large companies could make their mark, taking a leaf out of Heineken’s book by encouraging people from all walks of life to put their differences aside, get together and simply talk it out. We are all only human after all.

-@mckinleykearney

Modern-Day Suffragettes

Posted on October 8th, 2015 in Stunt Of The Day.

The Leicester Square red carpet; a runway for glamorous Hollywood stars to pose for photos, interact with their adoring fans (over a sturdy security fence mind), and most likely get rained on.

sufragettes 1
On Wednesday night however, the premiere of Suffragette saw scenes more in keeping with the content of the film than your average red carpet event.

In a protest to highlight the government cuts in their funding against domestic violence, Sisters Uncut stormed the premiere with flares and signs that read “Two women killed a week”, “Dead women can’t vote” and “Cuts kill”.  Arms linked, they then lay down in the centre of the red carpet.

sufragette 1

Whilst protests often divide opinion, these modern-day suffragettes were met with nothing but support. Helena Bonham Carter, one of the main stars of the film, although initially seen to mouth “oh golly”, stated she was glad the movie had sparked such emotion and that the protest was a “perfect” response to the film as it was exactly what their characters would do. Carey Mulligan, who plays Maud Watts in the movie, stated that “For those women to do that tonight. I think that’s awesome. It’s so exciting”.

Image (c) The Standard 

Posted on January 18th, 2012 in Stunt Of The Day.

The world’s largest video game controller is unveiled at London’s Liverpool Street Station to celebrate the launch of the new Guinness World Records 2012 Gamer’s Edition book.

Created by British engineering student Ben Allen, the fully functional joypad is 30 times the size of a standard NES controller, measuring 12ft x 5ft 3in x 1ft 8in.

Via: Daily Telegraph

[JH]


Posted on January 18th, 2012 in Stunt Of The Day.

To celebrate the start of the Creme Egg season, Cadburys covered The Only Way is Essex star Lydia Bright in creme egg goo – spoofing Stylist’s Nigella Lawson issue.

via: Stylist

[CK]

Posted on January 18th, 2012 in Stunt Of The Day.

A British sprinter who offered himself for sponsorship via an online eBay auction has finally secured a deal to pursue his Olympic dreams.

James Ellington resorted to the unconventional method of attracting a sponsor on a site after he missed out on fundraising opportunities due to injury.

The athlete – a 100m, 200m and relay sprinter – went up for auction in December with a £30,000 reserve. When the 10-day auction closed on December 17 the highest bidder had offered £32,500, but it turned out to be a hoax.

Ellington’s dreams of winning a medal seemed severely jeopardised until the founder of global brand King of Shaves, Will King, stepped in yesterday and offered him a genuine deal.

via Mail Online

[JH]