Posted on February 20th, 2017 in brand PR,creative publicity,Stunt Of The Day.
Buying a new dog or puppy can be one of the most amazing parts of an adult’s life but it does come with some very harsh realities. Much like with a new baby you will be sleep deprived as your new edition howls through the night as it gets accustomed to you and its new surroundings. Not to mention the sudden and common presence of the unmistakable puddles or surprises on the carpet and that is before you even get down to the training. Then comes the long process of teaching your little one how to sit and stay and come and go and to please not beg at the dinner table or destroy my slippers. Fitting this all in around a full time job can seem impossible. Enter Brewdog with a solution: Paw-ternity leave.
Thought to be the first of its kind; the Manchester based brewery is now offering its employees a very special perk: paid time off for those all-important early bonding days with your new bundle of fluff.
Brewdog co-founder James Watt said: “It’s not easy trying to juggle work and settle a new dog into your life, and many members of our crew have four-legged friends at home. So we wanted to take the stress out of the situation and let our teams take the time they need to welcome their new puppy or dog into their family.”
The company also welcome dogs into their offices and currently have over 50 dogs being brought onto the site daily.
What a paw-fect way to celebrate the relationship between man and man’s best friend.
Posted on February 9th, 2017 in brand PR,Car PR,Stunt Of The Day,Technology PR.
To launch their new model MX-5 RF Mazda have used new technology to create an interactive billboard which is able to track heads turning towards their new fancy car. Using a camera and facial recognition software it is able to count the number of head turns it receives which is then displayed on the screen. The digital billboard is located in the Royal Bank Plaza on Toronto’s busy Bay Street and the “head count” has approached 15,000 in just two days.
The campaign led by J. Walter Thompson Canada was launched Monday ahead of next week’s Canadian Auto Show, where the brand will be debuting the MX-5 RF. The campaign will only appear in Toronto and only for a month.
Vincent Reboul, marketing director at Mazda Canada has said that he wanted to show that Mazda are becoming more quality-oriented but keeping the stylish and fun-to-drive design for their vehicles.
Posted on February 7th, 2017 in brand PR,branded content,Celebrity PR,Comedy,Stunt Of The Day.
The beer company are giving away a free pint to anyone who tweets in to @London_Pride every time rain falls in London this February. To grab yourself a free pint all you have to do is tune in to their live feed on their Twitter account hosted by former BBC weatherman Michael Fish.
Viewers have to check their daily live feed and as soon as it starts raining tweet in using the hashtag #WhenItPoursItRains and you will receive a code for a free pint of London Pride’s finest.
The code can then be redeemed at Fuller’s pubs around the capital.
Michael Fish said: “This is such an inspired idea. February can often be one of the dreariest months of the year, with the short days and wet weather, so a free pint of London Pride will certainly brighten up peoples’ days.
Posted on February 3rd, 2017 in brand PR,branded content,Charity PR,Stunt Of The Day,Technology PR.
Cancer Research have made donating even easier than before with the installation of 10 “Smart Benches” to coincide with World Cancer Day on the 4th February. The contactless system employed with the benches will allow its users to donate £2 to the cause with just a touch of their phone, debit or credit card.
Michael Docherty, Director of digital at Cancer Research UK said, “These Smart Benches seemed like the next step in our use of contactless technology to bring charitable giving closer to our supporters, integrating it seamlessly into cutting-edge street furniture”.
By the end of this month a further 10 are due to be fitted for public use with the hopes that come 2018 there will be a total of 100 in service.
For now the benches are only available in the London boroughs of Islington and Lewisham; however if the campaign is a success it is likely that more will be rolled out to other areas in the future.