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Brewdog celebrates new four-legged editions to the family with “Paw-ternity” leave for employees

Posted on February 20th, 2017 in brand PR,creative publicity,Stunt Of The Day.

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Buying a new dog or puppy can be one of the most amazing parts of an adult’s life but it does come with some very harsh realities. Much like with a new baby you will be sleep deprived as your new edition howls through the night as it gets accustomed to you and its new surroundings. Not to mention the sudden and common presence of the unmistakable puddles or surprises on the carpet and that is before you even get down to the training. Then comes the long process of teaching your little one how to sit and stay and come and go and to please not beg at the dinner table or destroy my slippers. Fitting this all in around a full time job can seem impossible. Enter Brewdog with a solution: Paw-ternity leave.

Thought to be the first of its kind; the Manchester based brewery is now offering its employees a very special perk: paid time off for those all-important early bonding days with your new bundle of fluff.

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Brewdog co-founder James Watt said: “It’s not easy trying to juggle work and settle a new dog into your life, and many members of our crew have four-legged friends at home. So we wanted to take the stress out of the situation and let our teams take the time they need to welcome their new puppy or dog into their family.”

The company also welcome dogs into their offices and currently have over 50 dogs being brought onto the site daily.

What a paw-fect way to celebrate the relationship between man and man’s best friend.

-gfpvincent91

MAZDA “TURNS HEADS” WITH NEW BILLBOARD

Posted on February 9th, 2017 in brand PR,Car PR,Stunt Of The Day,Technology PR.

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To launch their new model MX-5 RF Mazda have used new technology to create an interactive billboard which is able to track heads turning towards their new fancy car. Using a camera and facial recognition software it is able to count the number of head turns it receives which is then displayed on the screen. The digital billboard is located in the Royal Bank Plaza on Toronto’s busy  Bay Street and the “head count” has approached 15,000 in just two days.

The campaign led by J. Walter Thompson Canada was launched Monday ahead of next week’s Canadian Auto Show, where the brand will be debuting the MX-5 RF. The campaign will only appear in Toronto and only for a month.

Vincent Reboul, marketing director at Mazda Canada has said that he wanted to show that Mazda are becoming more quality-oriented but keeping the stylish and fun-to-drive design for their vehicles.

-LilahKS

LONDON PRIDE BREWERY HAVE COME UP WITH A CLEVER GIVEAWAY SCHEME TO MAKE A RAINY AND COLD FEBRUARY THAT LITTLE BIT BETTER

Posted on February 7th, 2017 in brand PR,branded content,Celebrity PR,Comedy,Stunt Of The Day.

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The beer company are giving away a free pint to anyone who tweets in to @London_Pride every time rain falls in London this February. To grab yourself a free pint all you have to do is tune in to their live feed on their Twitter account hosted by former BBC weatherman Michael Fish.

Viewers have to check their daily live feed and as soon as it starts raining tweet in using the hashtag #WhenItPoursItRains and you will receive a code for a free pint of London Pride’s finest.

The code can then be redeemed at Fuller’s pubs around the capital.

Michael Fish said: “This is such an inspired idea. February can often be one of the dreariest months of the year, with the short days and wet weather, so a free pint of London Pride will certainly brighten up peoples’ days.

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-LilahKS

Super Bowl LI: Top 5 adverts – from politically correct to the most funny

Posted on February 6th, 2017 in brand PR,branded content,Celebrity PR,Comedy PR,Retail PR,Roundup,Sport,Sport PR,Stunt Of The Day,Viral Video PR.

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Many are still excited about the Super Bowl weekend and are talking about how Tom Brady led one of the greatest comebacks in sports history lifting New England from a 25-point hole to the patriots’ fifth NFL championship in the first Super Bowl overtime beating the Atlanta Falcons. Advertisers and big name brands released countless commercials that grabbed people’s attention and here are the top 5 adverts that stood out.

  1. Budweiser

Immigration is a hot topic today and it’s clearly shown in Budweiser’s Super Bowl ad, which is based upon the story that follows Adolphus Busch, an ambitious young immigrant’s journey to America in pursuit of his dream of making the best beer in the world and becoming the co-founder of Budweiser. However, with a strong message like this titled “Born the Hard Way” for 2017 Super Bowl commercial, Budweiser has triggered backlash from some for being “too political”. The commercial however has gone viral on social media and now has over 20,6 million views on YouTube.

  1. Audi

The wage gap, equal pay and feminism are one the most talked about topics today, and that might be one of the reasons why we are seeing a little girl as the protaganist in Audi’s equal pay commercial for Super Bowl 2017, where the little girl is competing in a soapbox car race and gracefully wins the game. The commercial reveals an emotional inner monolog as the girl’s father struggles to discuss gender equality with her and hopes for the situation to change as his daughter grows.

“What do I tell my daughter?” the father says. “Do I tell her that her grandpa’s worth more than her grandma? That her dad is worth more than her mom? Do I tell her that despite her education, her drive, her skills, her intelligence, she will automatically be valued as less than every man she ever meets? Or maybe I’ll be able to tell her something different.”

Published on February 1st 2017, the video already has over 8 million views on YouTube.

  1. Airbnb

Airbnb commercial conveying a political message stood out as one of the most powerful ads for Super Bowl 2017 and had everyone expressing their shared opinions via Twitter with over 24k retweets including the #WeAccept hashtag. The Airbnb ad preaches equality, diversity, and acceptance including multi-ethnic faces on their Super Bowl advert. The video features diverse faces from different ethnic background and words that say “No matter who you are, where you’re from, who you love, who you worship, we all belong. The world is more beautiful the more you accept.”

  1. Kia

In a recent Kia’s campaign for Super Bowl, we see Melissa McCarthy as a warrior sprinting through the dessert, helping whales and saving the environment from natural disasters. This might be one of the funniest Super Bowl commercials so far while promoting the 2017 Niro Crossover, a car that has set a Guinness World Record for lowest fuel consumption while driving across the America. The company’s message is that no challenge is too big, too small or too difficult. People are loving the idea behind Kia’s campaign and the video has over 164k views in less than a week.

  1. Mr Clean

According to Mr. Clean commercial, every woman desires a man who cleans and is willing to scrub the kitchen down. Here you can see best of Mr. Clean’s moves in the shower and wiping the kitchen floor as he makes it all look so effortless. Football fans love a bit of fun during the Super Bowl half-time and the video has already gone viral with over 8 million views on YouTube.

– @elizas_music

Cancer Research UK installs “Smart Benches” to accept contactless donations

Posted on February 3rd, 2017 in brand PR,branded content,Charity PR,Stunt Of The Day,Technology PR.

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Cancer Research have made donating even easier than before with the installation of 10 “Smart Benches” to coincide with World Cancer Day on the 4th February. The contactless system employed with the benches will allow its users to donate £2 to the cause with just a touch of their phone, debit or credit card.

Michael Docherty, Director of digital at Cancer Research UK said, “These Smart Benches seemed like the next step in our use of contactless technology to bring charitable giving closer to our supporters, integrating it seamlessly into cutting-edge street furniture”.

cruk-contactless-bench-2By the end of this month a further 10 are due to be fitted for public use with the hopes that come 2018 there will be a total of 100 in service.

For now the benches are only available in the London boroughs of Islington and Lewisham; however if the campaign is a success it is likely that more will be rolled out to other areas in the future.

– Gfpvincent91