PR Stunt « Taylor Herring

PR Stunt

Never mind the Empire State: Kong is heading towards his latest target, LA!

Posted on March 10th, 2017 in creative publicity,Film PR,PR Stunt,PR Stunts,Publicity Stunts,Stunt Of The Day.

Leading up to the premiere of Kong: Skull Island Grandesign, an experimental agency has created a path of destructive tracks across Los Angeles. The stunt features the notorious and enormous ape’s footprints implanted into the ground. The agency has produced five visually dramatic displays over a period of almost a week.


The first display features the ape’s enormous footprints embedded deep into the sand at Dockweiler Beach, measuring at a staggering 25 feet long by 12 feet across.


On Sunday, Kong travelled to Capital Records to unveil a site of damage and destruction. Cars were crushed and the pavement shattered, by the uncontrollable ape. The team behind the creative stunt placed fog machines in the cars to heighten the effect of horror to the scene.


Microsoft Square was next on Kong’s list. On Monday, the agency used 3D vinyl and chalk to create the illusion of Kong’s hands being forced into the ground. The image was surrounded by broken benches, some snapped in half and others destroyed completely.


On Tuesday, Kong popped by the infamous Hollywood sign. However, the visit featured no glitz or glam but instead mud and dirt. The stunt used sculpted dirt, scenic props and fog machines which were inserted inside the footprints.


The last visit featured Kong making his mark on the Hollywood Walk of Fame famously outside the Dolby Theatre where the premiere was held last night.

All featured locations were placed on Waze, a traffic and navigation app. An icon captured, “Kong was here” would pop up on the map as passers-by came into contact with the scenes. Additionally, Kong’s epic prints also showed up on Goggle Earth, during the stunt.

– @JaneyLbarker

Ghostbusters III

Posted on October 13th, 2015 in Stunt Of The Day.

We all have ‘that friend’.

You know – the one who swears his/her life is basically just one big episode of Goosebumps?

Haunted House - deviant art

The one who swears that there’s a poltergeist in the downstairs loo who keeps turning the light on and off whilst you’re in the middle of your business?

The one that avidly swears they saw the pale limping figure of Great Aunt Deirdre shuffling around the attic, knocking over a shoe that she may or may not have owned (spooky)?

Yeah. That one.

Well it turns out this friend isn’t alone, and dear old Deirdre is actually costing home owners who are trying to sell to ‘that friend’ hugely – up to twenty per cent of their total house value!

Ghostfinder Paranormal Society

But fear not! In perfect pre-Halloween fashion, the London-based estate agent House Network has teamed up with The Ghost Finder Paranormal Society to give new buyers ‘the ultimate peace of mind’.

By setting up camera’s and static readers in your home, a few hours can achieve something more valuable than a cinema room or swimming pool ever could – “A Ghost-Free Certification”.


Images (c) London24, DeviantArt

Football’s getting feisty

Posted on June 16th, 2015 in Stunt Of The Day.

Paddy Power ‘stirred up the haggis’ ahead of the Ireland vs Scotland Euro 2016 qualifier last weekend.

With an unsubtle dig at the failed Scottish independence bid, the Irish bookmakers created a moving billboard boasting a slightly altered quote from Braveheart – ‘You may take our points, but at least we have our freedom’.


Footballer Roy Keane was depicted as Braveheart’s William Wallace, however was adorned in Irish green rather than the traditional blue of a Scotsman.

This followed the welcome Paddy Power gave English supporters the previous week, when they wrapped an entire bookmakers in bubble wrap, making it ‘yob-proof’.

Paddy Power said it went these unique measures ‘just to be safe’ and the shop comes complete with a bubble wrapped guard dog!


It may have been a draw on the pitch, but Ireland definitely scores highly for creativity!

Images (c) Paddy Power.

Velociraptors break out in Waterloo station

Posted on June 9th, 2015 in Stunt Of The Day.

When beginning your morning commute to work, you would not expect to be faced with four velociraptors roaming around the station!

On Friday night, a shipping container appeared at London Waterloo station, but by Monday morning, the four roaring creatures from inside had broken loose, closing the doors neatly behind them.

universal 3

Commuters took a pause in their journeys to take some snaps with the dinosaurs, which were significantly better behaved than they have been in the Jurassic Park films.

Those struggling with their journey would find little comfort in knowing that a velociraptor travels fast enough to cover their home island of Isla Nublar in 20 minutes flat, which would make short work of zones 1 to 6.


A Jurassic World gift shop has also opened in the station, which has been covered in banners and adverts for the film which opens in the UK on Friday.

Remember…please roar responsibly.

Images (c) FirstNews

Huawei’s ‘School of Pronunciation’

Posted on June 1st, 2015 in Stunt Of The Day.

If you’ve struggled to pronounce a foreign footballer’s names before, Huawei have created a helpful video to help you tackle this problem!

Along with football pundits, John Hartson, Ray Parlour and Nigel Winterburn, you can use the Chinese ICT company’s ‘unique’ method to learn how to say certain Arsenal footballers’ tricky surnames.

They’ve enlisted players including Koscielny and Szczesny, and even the help of Cher!


Huawei cleverly use this video to clear up any pronunciation issues of their own name (Wah-way) and bring their brand to the UK market.

Now we need to timetable some lessons for all the other football teams!

Video/Images (c) Huawei