On the subject of PR Stunt

On May 3rd, 2012 James wrote on the subject of Stunt Of The Day.

British artist paints a 300-year-old oak tree fluorescent pink to raise awareness of a fungal disease which is affecting trees across the country.

He spent two weeks working on the 21m-high oak tree which is suffering from decay in the grounds of the Delamore Estate in Cornwood, Devon.

On May 2nd, 2012 James wrote on the subject of Stunt Of The Day.

http://www.youtube.com/watch?v=ePJiErItnyI

The Beckhams caught on Kisscam at a Lakers game…

On May 1st, 2012 James wrote on the subject of Stunt Of The Day.


The Ukrainian city of Lvov  installed a super-size crossword. The puzzle covers the entire side of a residential tower block that’s approximately 30 meters tall. During the day the crossword appears empty – with the answers lighting up at night. The questions for the puzzle are located in different point of interests of the city: monuments, theatres, fountains etc. so people walking around the city can try to solve the puzzle and write down their answers. All for no other reason than to give poeple something interesting to do!

On January 25th, 2012 James wrote on the subject of Stunt Of The Day.

US Pizza firm Papa Johns hijacks the Superbowl news agenda for a second year running with another smart idea – a national bet on the Superbowl coin toss to win free pizza.

The mechanic is simple -  log in to vote and then the call with the most votes will be the official ‘guess’. Then, if that flip is right during the Superbowl, everyone who voted gets free pizza and soda.

Source: Perez Hilton

(PM)

On January 18th, 2012 James wrote on the subject of Stunt Of The Day.

The world’s largest video game controller is unveiled at London’s Liverpool Street Station to celebrate the launch of the new Guinness World Records 2012 Gamer’s Edition book.

Created by British engineering student Ben Allen, the fully functional joypad is 30 times the size of a standard NES controller, measuring 12ft x 5ft 3in x 1ft 8in.

Via: Daily Telegraph

[JH]


On January 18th, 2012 James wrote on the subject of Stunt Of The Day.

To celebrate the start of the Creme Egg season, Cadburys covered The Only Way is Essex star Lydia Bright in creme egg goo – spoofing Stylist’s Nigella Lawson issue.

via: Stylist

[CK]

On January 18th, 2012 James wrote on the subject of Stunt Of The Day.

A British sprinter who offered himself for sponsorship via an online eBay auction has finally secured a deal to pursue his Olympic dreams.

James Ellington resorted to the unconventional method of attracting a sponsor on a site after he missed out on fundraising opportunities due to injury.

The athlete – a 100m, 200m and relay sprinter – went up for auction in December with a £30,000 reserve. When the 10-day auction closed on December 17 the highest bidder had offered £32,500, but it turned out to be a hoax.

Ellington’s dreams of winning a medal seemed severely jeopardised until the founder of global brand King of Shaves, Will King, stepped in yesterday and offered him a genuine deal.

via Mail Online

[JH]

On January 17th, 2012 James wrote on the subject of Stunt Of The Day.

Who said books were boring?  Clever animation brings a bookstore to life to promote Type Books in Toronto.

After several sleepless nights of animating with a crew of over 20 people, the Joy of Books was born. Music composed especially for the short by Grayson Matthews.

Source:http://www.thisiscolossal.com

(PM)

On January 17th, 2012 James wrote on the subject of Stunt Of The Day.

Protesters ready igloos to Occupy Davos ahead of the Global Economic Forum.

When fully erected, Camp Igloo will include two heated teepees and a field kitchen alongside the ice houses to sleep about 50 people in sub-zero temperatures, activists said. Davos, which brings together politicians, central bankers and business leaders, has become a byword for globalisation.

Credit: Arnd Wiegman/Reuters

[JH]

On January 17th, 2012 James wrote on the subject of Stunt Of The Day.

Wimpy (South Africa) wanted to let visually impaired people know that they offered braille menus in all of their restaurants. To spread the word they created braille burgers that blind people could actually read.

[JH]

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