PR Stunt « Taylor Herring

PR Stunt

A cliff-hanger with an edge: EE launch 4GEE Community Cinema Club

Posted on July 21st, 2017 in brand PR,Consumer Electronics PR,Consumer PR,Film PR,FMCG,Leisure PR,Mobile PR,PR Stunt,Stunt Of The Day,Technology PR.

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EE’s 4GEE Community Cinema Club brings the outdoor cinema experience to rural communities, all made possible by EE’s 80% coverage in the UK, as announced by the Managing Director of Marketing, Max Taylor. The first event saw rock climbers suspended on portaledge tents, hanging off the side of Gimmer Crag’s rockface in Cumbria – enough to make anyone put their popcorn down. With the power of 4G, these Die Hard film fans were able to screen BAFTA award-winning movies from over 500 metres above sea level.

For those of us that aren’t into the likes of K2 and North Face, EE is bringing the outdoor cinema experience to rural areas with a lower altitude across Wales, England and Scotland. A number of rural communities will be given a 4GEE Community Cinema Kit, containing a 4G WiFi device, wireless speakers, a projector and a movie streaming voucher, allowing communities to watch outdoor movies for the rest throughout the year.

EE has one final screening available and so film fanatics are encouraged to apply, with the chance of having the Cinema Club visit them in September. Aside from the winner, five runners up will receive 4GEE Community Cinema Kits.

So whether you’re rock climbing in Snowdonia, camping in the Scottish Highlands or just looking to host an al fresco movie night in the Lake District, EE’s 4GEE Community Club has proven you need not leave Netflix back home.

-@lucymclaughlan

Man bun alert! Mattel gives their Ken Doll a 2017 Diversity Makeover

Posted on June 22nd, 2017 in Consumer PR,FMCG,Kids PR,PR Stunt,Publicity Stunts,Retail PR,Stunt Of The Day,Toy PR.

We all like a good makeover now and again, whether that means changing the colour or style of our hair, or updating our wardrobes to treat ourselves to a fresh look. Now, Mattel have decided to apply this same concept to Barbie’s Beau, Ken. Since the birth of Ken in 1961, his appearance has hardly shifted from the conventional characteristics of tanned, blonde and muscular. But in 2017, Mattel felt it was necessary to reform the limiting framework of Ken’s image. New and improved Ken now comes in 15 different variations, with three body types, seven skin tones and nine hairstyles. One version of Millennial Ken even has a man bun, while another sports some cornrows. Similarly, Ken’s new garments include skinny jeans, high-top trainers, and vibrant-coloured shirts and vests, in an effort to make him look more like the young men of today’s generation.

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Various celebrities have taken to twitter to comment on Ken’s new makeover; Emily Jashinsky specifically writing, ‘Does man bun Ken doll also come with a Soul Cycle membership, vintage record player, and 50,000 in student loan debt?’

Mattel’s revival of Ken’s appearance follows similar updates that the company made to Barbie last year, and now both characters represent a variety of body shapes and skin tones. Personally, I think this is a very effective way of making children more open to diverse appearances. Additionally, kids can be inspired by a wide range of styles through their favourite dolls, and no longer have to feel like they are confined to following one ‘fashionable’ look. With all these changes, we’re already anticipating the next phase of Ken’s evolution.

– @georgielmw

What’s new on the Menu: Moonpig presents the edible meat-flavoured Father’s Day cards

Posted on June 13th, 2017 in brand PR,Comedy,Consumer PR,Experiential Marketing,Leisure PR,PR Stunt,Stunt Of The Day.

 

‘World’s Best Dad’ mug? Check.  Cute ‘Happy Father’s Day’ card? Check. Table reservation for [insert your family size] at the nearest pub? Double check. Now we  are officially Father’s Day ready, right?

Dads are always happy to receive any gift, no matter how large or small, from their dearest children. But what if we told you that you can make your Dad’s day a little bit more special with adding some extra flavour to it? On this Father’s Day, Moonpig has decided to combine our Dads’ two favourite things, food and their children’s love, into one, which has resulted in the edible ‘meating’ cards.

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These unique cards come in BBQ and Spicy Hot flavours, and are made out of rice paper. Moonpig has said that the cards are infused with edible scents and ink and promise our Dads won’t know the difference from the real thing! The creators of the cards even thought about the veggie Dads too as the cards are meat extract-free and are absolutely suitable for vegetarians.

The only unfortunate news is that the cards are limited edition and cannot be purchased in stores, so those wanting to get the unique gift for their Pops will need to apply on Moonpig’s official website to win one of them – we might give it a go too!

@mariosquared

Greenpeace gives Donald Trump a taste of his own medicine in latest protest

Posted on June 5th, 2017 in Charity PR,PR Stunt,Stunt Of The Day.

Donald Trump has not been the nicest person on social media to say the least so it is incredibly apt that Greenpeace have chosen to give him a taste of his own medicine using some phrases which will sound very familiar to the current President of the United States in their latest act of objection.

A Greenpeace banner showing U.S. President Donald Trump and the slogan '#TotalLoser, so sad!' is projected onto the facade of the U.S. Embassy in Berlin, Germany, Friday, June 2, 2017. Trump declared Thursday he was pulling the U.S. from the landmark Paris climate agreement, striking a major blow to worldwide efforts to combat global warming and distancing the country from its closest allies abroad. (AP Photo/Michael Sohn)

A giant projection of Trump’s silhouette, featuring the iconic Trump quiff now adorns the side of the U.S. embassy in Berlin with the added pointed caption of “#totalloser, so sad” underneath.

This is the latest in a series of public projections decrying the President following the announcement that he has chosen to pull the U.S. out of the Paris climate agreement striking a major blow to the dream of rallying a worldwide force against the threat of global warming.

Previously Greenpeace had also shone the more eloquent phrase “Planet Earth First” onto the Vatican ahead of Trump’s scheduled visit a couple of weeks ago. Sadly the message does to appear to have been taken to heart.

Still hoping to change the President’s mind they have taken a different approach this time, by instead using the language that he understands all too well.

-@gfpvincent91

A room with a view…or is it: Easyhotels offer breath-taking views of the London Skyline for £1

Posted on June 1st, 2017 in brand PR,Comedy,Consumer PR,Leisure PR,PR Stunt,Stunt Of The Day.

London hotels often come with a high price tag as it is and if you want a view of the iconic London skyline you had better be prepared for a large extra fee for the luxury. However that is not the case for guests of EasyHotel’s Old Street branch who will upgrade you to a beautiful view of landmarks such as the London Eye, the beautifully weird Gherkin and The Shard for only £1 per night…. But there is a catch.

And quite a big catch at that. As this picture perfect view is just that… a picture, hung gorgeously may I add, in an equally fake traditional white latticed window frame.

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According to the company, the views enable guests to experience the “majesty” of the city without having to pay a premium.

Customers can simply request the ‘upgrade’ at reception, without any need to book in advance.

Jorge Rodriguez, night manager at easyHotel, said: “Many London hotels charge rates as high as £10,000 for a premium view from a room.

“Why shell out a fortune when you could be spending your hard-earned cash on the experience of the city itself?

“Our customers’ cash stays in their wallets for an enjoyable visit rather than being literally thrown out the window.”

We love it when companies show their sense of humour and this PR stunt is, no pun intended, a breath of fresh air!

-@gfpvincent91