PR Stunt « Taylor Herring

PR Stunt

The Nikon Vision Food Truck: A pop up restaurant with a hidden catch

Posted on May 25th, 2017 in brand PR,Consumer PR,Health and Fitness PR,PR Stunt,Stunt Of The Day.

Never mind you are what you eat, Nikon are proclaiming a new policy… you can eat what you see! The Nikon Vision Food Truck had a menu that resembled the dreaded eye test chart, meaning that members of the public could only order what they were capable of actually seeing.

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So for those of you who have skipped an eye test or two I am afraid to say that you would be going away hungry with nothing more than a bun and pickle as the company purposefully disguised the best items in the smallest font. However the individuals who did not manage to pass the test were given the opportunity to have their eyes examined on site by Nikon’s team of professionals. Once they completed the eye examination they were rewarded with a delicious fully loaded burger as well as improved eye sight – a win/win situation.

From a company renowned for a different sort of lens this clever campaign highlights Nikon’s products in the eye care industry in a very fun and interactive way guaranteed to stick in the minds of its participants and viewers.

– @JaneyLbarker

It’s renting but not as you know it: Sweden lists entire country on Airbnb

Posted on May 24th, 2017 in brand PR,Consumer PR,Experiential Marketing,Leisure PR,PR Stunt,Publicity Stunts,Stunt Of The Day,Tourism PR,Travel PR.

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It looks like the Swedish Tourism board have hit the meatballs on the head once again. We’ve had ‘The Swedish Number’ back in 2016 – a number that allowed absolutely everyone, at any time, in any place to ring it and be randomly connected with a Swede. Swedish residents who signed up received no training, had been given no instructions or guidance but told to give a true account of where they lived. As some would argue, this was a bold, brave move in a world of overly manufactured tourism work. But they’ve now moved on to even bigger things, they’ve united with Airbnb and listed their whole country on the famous accommodation booking website.

From the country that is more known for renditions of ‘Mamma Mia’ and flat pack furniture, the goal of this campaign is to clearly show off some of the lesser known natural beauties and Swedish mantras of free movement as it proudly states how it allows anyone to camp, cycle, run or walk on any part of the land in accordance with the Swedish principle of “Allemansrätten”.

There are a total of nine different listings, which range from breath taking ocean views by the National Park of Skuleskogen to the famous rich greenery of the forests in Varmland. Each contains a whimsical tongue in cheek approach to the typical Airbnb format listing “unlimited beds” and “Open-plan” rooms along with “real Air Conditioning”.

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Although this advertisement is to encourage tourists to explore these areas of natural beauty, it does also list places to stay at the bottom, in the traditional Airbnb format. Whilst we must still pay homage to Sweden for the cinnamon bun, as well as being the provider of all our vital furniture needs, it appears Sweden has a lot more than meets the eye.

If your interest is piqued you can check out the listings for yourself here.

-@ellebethanbell

Worlds Apart: Heineken launch new social experiment encouraging people to come together and discuss their differences

Posted on April 24th, 2017 in brand PR,Consumer PR,Food and Drink PR,PR Stunt,Stunt Of The Day.

After a string of polarising elections and global decisions, the world today has never seemed more divided or more vocal about disagreements or differences in opinion. With such passionate opposition on both sides of the fence it would seem that people with such fundamental differences would struggle in sharing the same room together let alone a beer. And yet that is exactly what Heineken have set out to disprove with this incredibly moving social experiment, hopefully restoring some of your faith in humanity in the process.

With the thought that society can be brought back together again by starting an open and honest dialogue they have taken it upon themselves to  start the conversation with their new ‘Worlds Apart’ video. They answer questions such as: what would happen if you bring together a feminist, and an anti-feminist? Or a climate change activist with someone who thinks the whole idea is “piffle”? Heineken have stated that their brand ethos going forward is all about openness and bringing people together even under the most unlikely of circumstances.

Cindy Tervoort, Head of Marketing, Heineken says: “Open Your World is the first-time Heineken has launched a campaign of this nature in the UK. Joining forces with The Human Library is a way for us to inspire more people to focus on the things that unite us rather than divide us. We don’t all support the same football team, listen to the same music or share the same taste in clothes. We know we’re never going to agree on everything but there will also be common ground. Whether it’s 1950, 2017 or 2027, being open lets us get more out of life. It makes the world a more interesting place. And it makes every story worth listening to.”

I definitely think other large companies could make their mark, taking a leaf out of Heineken’s book by encouraging people from all walks of life to put their differences aside, get together and simply talk it out. We are all only human after all.

-@mckinleykearney

Canal creates “Versailles for Kids” themed activity pack to keep the kids occupied so you can enjoy the more sensual scenes uninterrupted

Posted on April 21st, 2017 in brand PR,Comedy,Consumer PR,Drama PR,Leisure PR,PR Stunt,Stunt Of The Day,Television PR.

TV show Versailles has come under a lot of scrutiny from the press in the past due to the many depictions of sexual activity within each episode. From graphically passionate rendezvous to even the odd ménage à trois it is enough to get anyone hot under the collar.

The second series, premiering tonight, continues to follow the exploits of the court of King Louis XIV and promises to be its raunchiest, most debauched season yet, rivalling the likes of even Game of Thrones. However network Canal+ and advertising agency BETC have decided to deliver humour in their latest tongue-in-cheek campaign which aims to distract your kids so you can watch the show, in all of its decadent glory, without disruption.

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Their latest promotional product “Versailles for Kids” includes apps and games available for Android & iOS with levels or tasks that take 52 minutes to complete, conveniently the same running time as an episode. Also up for grabs are magic boxes, gardening kits and king dress-up costumes, all with the purpose of keeping the little innocent ones busy to avoid the adults having to make those awkward excuses or diving frantically for the remote when the steamy scenes come onscreen.

As a result  over 9 million people were reached with the campaign, with 6 million media impressions and 50 percent brand engagement. Moreover over 4,000 toys were won in total. That is a lot of happy kids!

Although with the show airing at 9:30pm, it’s my firm belief that the kids should be ushered off to bed by then so you’re able to open that chilled bottle of wine, unwind for a while and if the fancy takes you, enjoy the odd French sex scene in peace.

-@mckinleykearney

Easter campaign roundup: From a choco Cumberbunny to something a little cheesier

Posted on April 13th, 2017 in brand PR,Consumer PR,creative publicity,Experiential Marketing,Fitness PR,FMCG,Food and Drink PR,Gym PR,Health and Fitness PR,Kids PR,Leisure PR,Online PR,PR Stunt,PR Stunts,Roundup,snackfood PR,stuff we liked,Stunt Of The Day,Tourism PR,Travel PR.

The sun is still out, that daffodils are in bloom, the baby animals are slowly starting to emerge and we have a glorious four day weekend ahead of us. Isn’t Easter weekend wonderful. Now the only question is how to spend it? If you need any ideas of activities or gifts our handy roundup may come in handy as we have chosen our favourite quirky and fun campaigns for Easter.

Door service with a difference from David Lloyd

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With it being the long awaited four day weekend, everyone has plans. Whether it is spending a traditional Easter with the family, hanging out with friends or simply enjoying some me time the one thing that most of us will have in common is that we will probably be consuming more chocolate than we should. David Lloyd have come up with a great answer to shedding those few delicious chocolate filled extra pounds in the comfort of your own home with a tailor made workout routine lead by professional trainers straight to your door.

And now time for a different kind of chocolate bunny.

There is truly something for everyone this Easter. As a sweet surprise one of the infamous Playboy bunnies was seen in London sporting an entirely edible chocolate ensemble. This one is no Bridget Jones for sure! The blonde beauty was out to promote a special Playboy Adult’s only Easter hunt which I would imagine to be the most decadent hunt out there this weekend.

Benedict Cumberbunny!

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The beloved British actor has had his likeness immortalised in chocolate once more. But whereas we and Chocolatier Jen Lindsey-Clark made our Chocobatch in his original likeness Jen has now gone a step further and brilliantly Frankenstein’d his head onto a rabbit’s body for Easter. Now if only someone can recreate this and put his head on a chocolate penguin my year would be complete (or should I say Penwing Benedict?).

“Gorge” on Easter eggs in this glow in the dark hunt!

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Cheddar Gorge is undoubtedly a natural marvel in itself, having recently placed 5th in our Top Views of the UK national survey for the launch of the new Samsung Galaxy S8. Now its beauty is being amplified with the placement of glow in the dark eggs for an Easter egg hunt the children (and grown-ups) will never forget.

Anyone up for a cheesy Easter weekend?

easter-2If there is one thing that could possibly surpass my love of chocolate it is cheese. In perhaps one of the more novelty campaigns of this Easter the “Cheester Eggs” are pure and simple. Created by food blogger Annem Hobson they are a solid lump of cheese lovingly moulded into the iconic Easter shape. What more could you want? You can order your Cheester Eggs here.

A grown up twist on an old tradition (also known as: put Gin in everything)

It has become a growing trend as Gin sales soar to incorporate our favourite tipple into new festive incarnations. First came the Gin and Tonic Christmas baubles, letting us all have a cheeky drink under the Christmas tree last year and now we have the Gin and Tonic infused Easter egg and truffles. How have we ever lived without these!

Happy Easter everyone!

-@gfpvincent91