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Paddy Power

Our top picks of the Brands going green for St Patrick’s Day celebrations

Posted on March 17th, 2017 in Consumer PR,FMCG,Food and Drink PR,Publicity Stunts,Roundup,Stunt Of The Day,Tourism PR.

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St Patrick’s Day is being celebrated around the world today. The day honours the patron saint of Ireland, but celebrations are held around the world.

This is the perfect opportunity for businesses to capitalise on some fun and festive marketing. Each year we see a number of successful campaigns on social media.

Here are our picks of brands that got into the St. Patrick’s Day celebrations this year:

FIFA 17 releases special green cards collectables to celebrate St. Patrick’s Day, “The Green Team” out from 16th to  20th March.

To help with any miscommunication that might arise, Innocent has created this handy guide that show the true meanings behind common Irish terms and phrases [insert pic]

In an attempt to show their appreciation to St. Patrick’s Day, Starbucks, championing the hipster ideology reminded everyone that they “always wear green” posting this picture.

Tourism Ireland organised a group of Irish dancers to perform on Westminster Bridge and on the London Underground, bringing a smile to everyone’s faces and helping to deliver the message that Ireland offers the warmest of welcomes and great fun, as well as wonderful scenery and heritage.

The doughnut chain Krispy Kreme is celebrating St. Patrick’s Day by changing the name of its original glazed doughnuts to the Irish-sounding O’riginal Glazed. In keeping with the theme, the chain is also bringing back its specially formulated green dough to make green doughnuts.

“St. Patrick’s Day is the perfect occasion to change the colour of the Original Glazed, and our customers love sharing them with family and friends,” said Jackie Woodward, Chief Marketing Officer of Krispy Kreme Doughnuts.

Paddy Power releases special snap-chat filters that celebrates both the race and St. Patrick’s Day today.

 

@roxana_raileanu

Best Football PR moments

Posted on June 16th, 2016 in Betting Brands,Sport,Sport PR,stuff we liked,Stunt Of The Day,Taylor Herring PR.

The Euros are here. Millions of people’s heads have turned from all over the globe to France where the tournament is being held. That many eyes on one tournament, in one place, inevitably means that brands are competing for the attention of punters from all over the globe.

But how do people stand out from the crowd? Here’s a look at some of our favourite Football PR moments from over the years:

 

THE SWITCH

Ok, ok – not strictly a PR stunt – but this is the ad that got us all thinking about our favourite football PR and marketing moments. Christiano Ronaldo, arguably the world’s best footballer, stars in a 6 minute epic from Nike. Words can barely do this advert justice, so sit back and enjoy:

HEINEKEN’S LATEST STUNT DISPELS SOME WELL-ESTABLISHED FOOTBALL CLICHES.

What if you had the perfect excuse to watch the UEFA Champions League without your girlfriend?

That’s the setup for Heineken’s latest football stunt.

A week before the UEFA Champions League Final in Milan, the beer brand targeted a handful of blokes out at dinner in São Paulo with their girlfriends.

As the guys open their menus they discover an enticing proposition…

ORANGE SPONSORS YOU

As the Euros crept ever closer brands were starting to activate their campaigns. Whether it’s Paddy Power’s not-so-subtle dig at Scotland’s failure to qualify or Carlsberg’s free ticket pop-ups, there is nowhere to hide. But these are smaller scaled campaigns compared to the one underway by Orange.

The telecoms provider is an official sponsor of Euro 2016 and has partnered with the City of Paris to take over one of its most famous landmarks…

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The ‘Orange Sponsors You’ campaign is looking to put the fans back in the spotlight; highlighting the teams that are best supported during the tournament by lighting the Eiffel Tower in that nation’s colours. Orange will be monitoring social trends throughout each day and, 10 minutes after the final game on each day, the best supported team will adorn the famous monument. Individual fans, too, are being recognised by photographers on the hunt for the best fans throughout the tournament.

The campaign has a great ad running alongside it featuring one of French football’s most famous sons:

With all the wealth in football it’s a great move from Orange to recognise those that truly make football the incredible spectacle it can be. There will be a lot more campaigns from companies looking to capitalise on Euro 2016, but they’ll have to be pretty good to top this effort.

Nicklas Bendtner’s Pants

One of the most (in)famous betting PR stunts was, unsurprisingly, from Paddy Power. Nicklas Bendtner, the man who once claimed he was up there alongside Lionel Messi and Christiano Ronaldo at the top of the men’s game, celebrated in an unusual way when he scored against Portugal for Denmark.

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Sprinting away following his strike he pulled his shorts down, lifted his shirt up to reveal a pair of green ‘Paddy Power’ branded pants. He was fined an exorbitant amount of money for the stunt which, he claimed, was just a demonstration of his lucky pants.

The stunt achieved global coverage and, despite the whopping fine of £80k, was a massive success.

‘In Case of Emergency’ 

The David Moyes reign at the top of Old Trafford was an ill-fated one. Despite the mediocre results and dodgy signing it did give us two entries in our favourite Football related PR stunts.

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The first, from Paddy Power, was to install a glass box outside of Old Trafford containing Sir Alex Ferguson (or a statue that looked a whole lot like him.) The messaging, simple but effective, made this campaign a success as the sign read “In case of emergency break glass.”

How the United fans wish that was still an option.

Moyes’ Grim Reaper

The second of the David Moyes stunts is also from Paddy Power. As his reign was coming to an end sports correspondents all over the country said it was like a spectre was following him around and that he was “on borrowed time” in the job.

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Paddy Power, never ones to miss a trick, hired a chap to dress as a Grim Reaper and sit near the dug out as Moyes was managing the lads on the pitch. The pictures are sensational and despite the chap being escorted from the ground, it was a great moment and a stroke of genius from the team.

David Ginola For President

In January of 2015 Paddy Power offered David Ginola, of Spurs and Newcastle fame (and Villa for a bit), £250,000 to run for the FIFA presidency. At the time Sepp Blatter sat atop the world game, untouchable, but maybe the charisma of the French maestro could sway the voting body to install him.

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They didn’t, of course, as it transpired corruption was rife throughout FIFA and many of the people at the top of the game have since been removed from their position and a massive investigation has begun.

Maybe there’s a chance for David yet?

PRINGLES AND THE GIANT BOOT

A sure fire winner in the PR world is making something massive out of your product. Pringles did just that for the World Cup in Brazil; a giant football boot made out of Pringles tubes. To add a Brazilian twist they even threw in a Brazilian model.

Pringles has today unveiled a giant lucky football boot, created from 1,500 Pringles cans and is asking supporters to go down to Wembley and give it a rub for good luck ahead of England's friendly tomorrow against Peru. Brazilian dancer Samara Reis in the lucky boot.

DAVE’S FOOTY HEROES

At the other end of the spectrum we see some brands making things that are incredibly small for their stunts. That’s what Dave did to promote the launch of ‘England’s Top 19 Footy Heroes’; England players faces made out of Brazil nuts:

Micro-artist Quentin Devine carves portraits of England football players (left to right) Gary Lineker and David Beckham out of Brazil nuts to launch television channel Dave's new programme 'England's Top 19 Footy Heroes', as part of a special World Cup series. The artist worked his way through over 50 nuts, with each nut measuring 1.5 by 2 centimetres and taking on average 96 hours to carve.

ENGLAND’S WORLD CUP SUCCESS FORMULA

A favourite in the office. Paddy Power (a name that’s cropped up once or twice in this list so far) tasked the world’s greatest physicist with working out just how England can win something. The result was a great video and incredible coverage.

Bookmakers Paddy Power teamed up with Professor Stephen Hawking who presented a formula to predict the chances of England winning the 2014 World Cup in Brazil. Stephen Hawking, one of the world's leading physicists, has hit out at 'ballerina' Luis Suarez after analysing England's chances at the forthcoming World Cup in Brazil. The 72-year-old professor, who wrote the best-selling 'A Brief History of Time', has looked at data from every World Cup since 1966 - the only time then hosts England have won the tournament - and concluded the heat and humidity in South America do not augur well for Roy Hodgson's Three Lions.

FAMOUS FACES ON MELONS

Another stunt, another carving. This time we saw the faces of several top footballing stars carved onto watermelons that were displayed in Sao Paulo before the start of the World Cup in Brazil. (It’s Cristiano Ronaldo, Messi and Neymar if it wasn’t clear from the pictures…

Watermelons with the carvings of (L to R) Argentina's Lionel Messi, Portugal's Cristiano Ronaldo and Brazil's Neymar are seen at San Raphael hotel in Sao Paulo

EMIRATES SAFETY VIDEO

Emirates Airline, a proud sponsor of football throughout the world, staged a pre-game safety drill in the middle of the pitch at Hamburg’s home ground Volkparkstadion in front of 57,000 fans.

Using some of their cabin crew, donned in the now iconic Emirates attire, they staged a pre-flight safety check and were met with quizzical glances from the baying fans.

That’s before the group of women ended the safety check and began showing off their incredible ball skills. Mouths opened, jaws dropped and cheers roared as they demonstrated close control that would many of us to shame. They then lined the balls up on the edge of the box before slamming home past the goalkeeper to riotous applause from the assembled crowd.

Football, again, proving it’s the greatest sport in the world. Oh, and the stunt was pretty good too!

THE DILEMMA

An email arrived in my inbox; “This is friggin awesome” with a YouTube link. Nothing else; no brand, no content, nothing. I clicked. I watched. A tear welled up, it instantly went to everyone in the office.

Heineken, long time creators of great ads, have outdone themselves once again. They looked into my mind and drew up a blueprint of what would appeal to me; bromance? Check. Football? Check. Beer? Sure. All of that, sprinkled with the Champions League music, and we are onto a winner:

There’s not much else to say about this; Heineken have tapped into everything that makes an ad great – it even has a happy ending!

EDEN HAZARD

This one pains me as a Chelsea fan. Semi-finals day. Chelsea are trailing to Swansea with time ticking away. The ball rolls out of play and the Swansea ballboy collapses onto the ball to protect it from Eden Hazard who, understandably, is in a rush to get the game moving again. So he kicks the ball out from under the lad, who then goes down doing his best impression of a professional footballer. Hazard was sent off and brands cashed in:

Specsavers Eden Hazard advert.:

Subbuteo and Eden Hazard...:

There are hundreds more from brands both big and small, and we obviously couldn’t cover them all here. So if you have favourites, or ones you think should have made the run down, then let us know! Now, get out there and watch England vs Wales with the rest of us.

by @mubly

The Best PR Stunts from Betting Brands and Bookmakers

Posted on April 12th, 2016 in Stunt Of The Day.

The Grand National is gone for another year with another failed entry into the office sweepstakes on my part. The Masters is gone with an English winner of the famed Green Blazer. Anthony Joshua continued to prove he’s some kind of deity meets machine. It was quite the weekend for sport, and for the betting companies associated with the events.

To celebrate some of those companies we’ve put together some of our favourite PR stunts from bookmakers, betting brands and gambling apps from recent memory; from the sublime to the ridiculous.

Nicklas Bendtner’s Pants

One of the most (in)famous betting PR stunts was, unsurprisingly, from Paddy Power. Nicklas Bendtner, the man who once claimed he was up there alongside Lionel Messi and Christiano Ronaldo at the top of the men’s game, celebrated in an unusual way when he scored against Portugal for Denmark.

article-0-139AFCBD000005DC-489_468x388

Sprinting away following his strike he pulled his shorts down, lifted his shirt up to reveal a pair of green ‘Paddy Power’ branded pants. He was fined an exorbitant amount of money for the stunt which, he claimed, was just a demonstration of his lucky pants.

The stunt achieved global coverage and, despite the whopping fine of £80k, was a massive success.

 

Victoria Pendleton Switches Saddle

For this year’s Cheltenham festival there were a number of incredible stunts. One of the slow burners, though, was Betfair’s support of Victoria Pendleton as she switched from the bike saddle to a horse’s.

Pendleton

Away from the usual high impact stunts to land on the day, this was a campaign over the course of a few months as Victoria Pendleton got her licence and competed in a number of events leading  up to Cheltenham. It was a huge risk, as a shocking performance from the former Team GB star could have spelled disaster for the whole campaign but, thankfully, she performed admirably with the support of the nation behind her.

 

Gnuf’s Giant Dice

When you enter the world of online betting as a new company you need to make a splash; you need to pull eyes away from the big brands and get some attention as you look to compete in the crowded market. That’s the challenge Gnuf.com faced.

gnuf

Their stunt, thankfully, was fantastic. As they flew two giant dice up the side of a mountain in Greenland before releasing them – challenging viewers to place a free bet on the results.


Barkingham Palace

The name and sex of the first Royal Baby was a hot topic at the time; with people all over the world desperate to know the answers. Betting brands seized on this thirst by staging a number of elaborate stunts surrounding the odds on both names and gender.

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Ladbroke’s ‘Barkingham Palace’ Corgi race was one of our favourites. Giving each Corgi a name and racing them would, science dictated, determine the most likely name of the Royal Baby. 10 dogs faced off with the eventual winner being Alexandra, ahead of some outsiders like Mercedes and Sapesan.

Pictures can only do so much to convey how cute this was, so check out the video here.

 

‘In Case of Emergency’ 

The David Moyes reign at the top of Old Trafford was an ill-fated one. Despite the mediocre results and dodgy signing it did give us two entries in our favourite betting PR stunts.

Chelseas-win-over-United-brings-Alex-Ferguson-back-to-Old-Trafford

The first, from Paddy Power, was to install a glass box outside of Old Trafford containing Sir Alex Ferguson (or a statue that looked a whole lot like him.) The messaging, simple but effective, made this campaign a success as the sign read “In case of emergency break glass.”

How the United fans wish that was still an option.

 

Man vs Horse

In a PR stunt that proved what everyone knew before, betfair challenged Jamie Baulch, an Olympic silver medallist, to go up against Peopleton Brook (a horse) over 100m.

man vs horse

The challenge was simple; could a man run faster than a horse?

Despite the massive headstart Jamie was, unsurprisingly, left eating dust. Still; the video is great fun and well worth a watch!

 

Octopus Breakdown

There’s nothing like a PR stunt that goes “wrong.”

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Betfair saw the opportunity to create a giant octopus when ‘Paul’ (an octopus) was predicting results at the 2010 World Cup. The company built a huge octopus, plopped it on the back of a lorry and sent it on the way to somewhere.

Unfortunately we’ll never know the destination as the lorry broke down in one of the most photographed and busiest locations in the whole of London. What a coincidence.

It caused chaos, TFL had to advise people to find alternative routes and social media were quick to chat about the stunt and come up will all kinds of puns for the event. A success all round.

 

Moyes’ Grim Reaper

The second of the David Moyes stunts is also from Paddy Power. As his reign was coming to an end sports correspondents all over the country said it was like a spectre was following him around and that he was “on borrowed time” in the job.

article-2608950-1D39202D00000578-216_634x557

Paddy Power, never ones to miss a trick, hired a chap to dress as a Grim Reaper and sit near the dug out as Moyes was managing the lads on the pitch. The pictures are sensational and despite the chap being escorted from the ground, it was a great moment and a stroke of genius from the team.

 

VR Racing

VR is about to take over the world. We know it, you know it and William Hill know it. The bookmakers have demonstrated a VR version of Kempton Park to allow punters to experience a race “from the perspective of the jockey.” It’a stunt, but it’s also an avenue to make racing even more intense and accessible to people coming to the sport.

William-Hill-virtual-reality-2-1002x564We’ve got high hopes that this takes off.

 

David Ginola For President

In January of 2015 Paddy Power offered David Ginola, of Spurs and Newcastle fame (and Villa for a bit), £250,000 to run for the FIFA presidency. At the time Sepp Blatter sat atop the world game, untouchable, but maybe the charisma of the French maestro could sway the voting body to install him.

David-Ginola-Fifa-preside-012

They didn’t, of course, as it transpired corruption was rife throughout FIFA and many of the people at the top of the game have since been removed from their position and a massive investigation has begun.

Maybe there’s a chance for David yet?

 

Place Your Bets On The Big Birds

The Big Bird Race was a great example of a betting brand getting involved in something away from sports and putting a little something back.

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Ladbrokes invited punters to bet on a group of Albatrosses on a 6,000 mile flight while being able to track their progress via satellite. All the money raised would go into overseas conservation projects for endangered sea birds.

round-up of some of our own work for Paddy Power

 

PR Week Awards – there’s no such thing as Tuesday Blues

Posted on October 23rd, 2015 in Stunt Of The Day,Taylor Herring News.

Award season is well and truly under way.

This is our second story – direct from The PR Week Awards at The Grosvenor.

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Tuesday evening. And this time, we headed out as a pack.

Glammed to the nines, we left West London and headed central.

Ready, Raring…

En mass.

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We took our seats at Table 38.

In case you don’t believe us, please see below –

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And the night began!

Food, merriment and free selfie sticks punctuated the first half of the evening.

Then our campaign for Paddy Power – Hawking Talking received a high commendation for Best Use of Content!

Utterly brilliant!

But this was followed immediately by the big one –

The award for Best Use of Creativity, for which we had been nominated for our inner-city Polar Bear usage…

What’s that!?

WE WON!

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Crack open that champagne! The evening is made!

Although…

Hang on…

Did they just say Fortitude again?

 

YES! We won Campaign of The Year!

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So after all the excitement downstairs – what else to do but hit the dance floor?

And hit it we did. Hard.

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Oh, and did we forget to say there was a photo taxi…with an in-built karaoke machine? Well, yes there was…

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Then the boys got involved…

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And weirdly so did Elijah Wood from Sin City…

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Thanks so much to PR Week for a fantastic night! We are utterly thrilled – thank you!

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Football’s getting feisty

Posted on June 16th, 2015 in Stunt Of The Day.

Paddy Power ‘stirred up the haggis’ ahead of the Ireland vs Scotland Euro 2016 qualifier last weekend.

With an unsubtle dig at the failed Scottish independence bid, the Irish bookmakers created a moving billboard boasting a slightly altered quote from Braveheart – ‘You may take our points, but at least we have our freedom’.

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Footballer Roy Keane was depicted as Braveheart’s William Wallace, however was adorned in Irish green rather than the traditional blue of a Scotsman.

This followed the welcome Paddy Power gave English supporters the previous week, when they wrapped an entire bookmakers in bubble wrap, making it ‘yob-proof’.

Paddy Power said it went these unique measures ‘just to be safe’ and the shop comes complete with a bubble wrapped guard dog!

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It may have been a draw on the pitch, but Ireland definitely scores highly for creativity!

Images (c) Paddy Power.