music « Taylor Herring

music

Music app Shazam loses its memory to highlight early warning signs of Alzheimer’s disease to younger generation

Posted on May 26th, 2017 in brand PR,Charity PR,Consumer PR,creative publicity,Music PR,PR Stunt,Stunt Of The Day.

For their latest campaign, Shazam, an app visited by many adolescents, effectively speaks to their prime audience and visually communicates to them the effect of Alzheimer’s. The music robot which we rely so heavily on (especially when we walk into a shop or party and love the name of the song that we can’t quite remember the name of) becomes human for a day, and like us or a sufferer of Alzheimer’s forgets!

“The Day Shazam Forgot” was a collaboration in which Shazam appeared to have difficulties remembering the songs users asked it to identify. When the app finally recalled the song, users were steered towards a call to action about Alzheimer’s disease and encouraged to make a donation towards the disease that impacts over 40,000 individuals under the age of 65 in the UK alone.

The appeal ran throughout April in the UK and the agency behind the campaign, Innocean Worldwide U.K says, “The Day Shazam Forgot” yielded 2,018,206 impressions, with 5,096 visitors visiting the Alzheimer’s Research U.K. donation page.

-@Janeylbarker

James Blunt takes self-deprecating to a hilarious new level in advert for new album launch

Posted on March 15th, 2017 in Celebrity PR,Comedy,Comedy PR,Music PR,Online PR,Stunt Of The Day.

The chairs are placed in a circle as one by one the members of the group introduce themselves. Name and age. Each looking more embarrassed than the last, shame covering every inch of their faces as they struggle to speak up. This is no ordinary support group. Such is the stigma that so strongly binds them; they are all James Blunt fans. But do not fear for he is here for you.

In an advert for an album release unlike any other, James Blunt has fully taken on the mantle of the greatest “guilty pleasure” artist and shows how aware he is of how his music is perceived by many.

Yet, ever endearingly instead of shying away, he is embracing his infamy and using it as a marketing technique. Moreover with the video receiving over 33 thousand views since its appearance on Monday it is safe to say that it is working.

This is not the first time that James Blunt has gleefully poked fun at himself. As anyone who follows James on Twitter knows, he has had his fair share of hateful messages. Yet he seems to take immense pleasure in wittily crafting responses designed to draw further attention to himself and his supposed failings or alternatively turn it back around on the instigator with often crude but nevertheless tummy tickling results. In a world full of internet trolls he is a mighty troll slayer.

Therefore if you too have been affected by James Blunt’s music his new album titled The Afterlove is available for Pre-order now. Perhaps with this new incarnation public opinion can be swayed and James Blunt fans will no longer have to meet in darkened rooms. After all if it is possible for Justin Bieber for change his music’s perception then surely it is possible for anyone.

-@gfpvincent91

Young girls recite Taylor Swift’s 2016 female empowerment acceptance speech for this year’s Grammy Awards Promo.

Posted on February 1st, 2017 in Awards PR,branded content,Celebrity PR,Stunt Of The Day.

taylor-swift-grammy-1

With the 59th Annual Grammy Awards just round the corner, The Recording Academy has released a moving promo advert which is part of a Grammy’s campaign called “Believe in Music”.

The promo video shows young girls as musicians, athletes and dancers repeating the acceptance speech that Taylor Swift famously gave after winning Album of the year for ‘1989’. The moving one minute ad then finishes off with the original footage of Swift’s impassioned speech. The aim of the campaign is to celebrate the different ways music influences, inspires and strengthens us.

Taylor Swift’s speech urges everyone, especially girls, to focus and keep fighting for their dreams and not to let people side-track you or put you down. The Recording Academy said they wanted their campaign to reflect what is happening in our society and use Swift’s speech to empower and motivate.

Evan Greene, chief marketing officer at The Recording Academy said, “Music both reflects and advances culture, so we try to do the same with our annual Grammy Award brand campaigns. I think our campaigns tap into the dominant theme of what’s happening in society, and this year, The Recording Academy felt it right to highlight music’s uplifting aspects.”

The speech, which may have been seen initially as a sly dig at rapper Kanye West after he infamously rapped “I made that b***h famous” has turned into an empowering girl-power ad.

– LilahKS

Spotify reveal listening habits of the world

Posted on December 5th, 2016 in App PR,Music PR,Regional PR,Stunt Of The Day.

You may have already seen Spotify’s latest advertising campaign which publicizes users’ listening habits in tube stations or on billboards, but if you haven’t, you’re in for a treat.

To wrap up 2016, Spotify has used data from their users and picked up on some of the most bizarre statistics – and is broadcasting them across the nation.

For example:

 spotify1

You read that right – “Dear 3,749 people who streamed ‘It’s the End of the World as We Know It’ the day of the Brexit vote. Hang in there.”

And:

 spotify2

Up there with our favourites is “Dear person who made a playlist called: ‘One Night Stand With Jeb Bush Like He’s a Bond Girl in a European Casino.’ We have so many questions.”

Spotify CMO Seth Farban told Creativity that the idea was spurred by the interesting insights provided by its users.

 “There has been some debate about whether big data is muting creativity in marketing, but we have turned that on its head. For us, data inspires and gives an insight into the emotion that people are expressing.”

As Spotify themselves have said in their tagline – “Thanks, 2016. It’s been weird.”

– @katiemallion

 

The One Moment to appreciate Morton Salt

Posted on November 24th, 2016 in brand PR,Consumer PR,Music PR,Online PR,stuff we liked,Stunt Of The Day,Viral Video PR.

The rock band OK Go! that shot to fame with its 2006 treadmill stunt video, has teamed up with leading marketer and producer of salt, Morton Salt and has collaborated on a brand new song, “The One Moment”, as part of its #WalkHerWalk campaign.

The music video shows the band amongst exploding guitars filled with salt, bursting water balloons and a huge amount of paint. As the salt rains down, one of the band members grabs a yellow umbrella and takes a walk, before the signature image of the Morton Salt girl and her umbrella appears.

ok-go-2

The entire sequence contains 325 separate events and lasted just 4 seconds in real time but has been slowed down and the duration of the video is 4 minutes long.

“We want to show that a single moment can contain so much wonder, so much beauty, and so much change,” OK Go vocalist Damian Kulash explained in a prepared statement. “We hope it helps inspire people to use their moments wisely.”

ok-go-1

The unexpected partnership was part of a brand strategy from Morton to educate consumers about its products uses in the pharmaceutical and farming industries as well as an effort to target millennials.

“We really wanted to create an opportunity for millennials to understand the Morton brand,” Lauer said. “Our goal was to bring new meaning to the brand and create relevance, especially with millennials.”

The campaign has also seen Morton partnering with organisations such as GirlForward, which supports young refugee females through educational programmes, and ProjectArt, which offers art classes at public libraries across the country.

For now, the “The One Moment” video has already gained more than 3.3 million views, as of Wednesday afternoon via the band’s Facebook page.

“We’re really excited about the reaction so far,” Lauer said.

You can watch the whole music video below:

– @izzirichards