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Bloomingly beautiful: Over 2000 illuminated daffodils transform London square for Marie Curie appeal

Posted on March 6th, 2017 in brand PR,Charity PR,PR Stunt,Stunt Of The Day.

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Spring has almost sprung and despite the cold snap that has hit us in early March the first of the spring flowers are slowly but surely emerging from the undergrowth. One of the most welcome sights at this time of year is the ever cheerful looking British Daffodil; a symbol of the turning of the season in itself. However this very important flower also holds another meaning for many, as the emblem of Marie Curie it is a reminder of the Charity’s mission to ensure that terminally ill patients receive the very best of care and compassion until the end.

This year Marie Curie have teamed up with PR agency Hope and Glory and London-based artists Greyworld to bring to life the incredibly beautiful “Garden of Light” to launch the 2017 Great Daffodil Appeal.

Inspired by the hand-crafted poppies that appeared in 2014 around the Tower of London to mark the centenary of the First World War, Marie Curie have installed 2100 daffodils deep in the heart of the often distinctly dingy financial district in London to represent each one of the hard-working nurses supporting those with terminal illnesses around the UK.

After dark the daffodils are illuminated by carefully placed lights transforming the garden and the surrounding area into a tranquil place of reflection and remembrance.

As the public make their way through the winding paths of the garden they are treated to heart-warming recordings of readings from real-life letters written to the nurses from the former patients and family members whom they have worked so tirelessly to help.

Poignantly, they have also installed a “Memory Wall” where passers-by can write messages to lost love ones onto artificial petals which will, over the course of the installation, form a giant daffodil built from their memories.

The installation is situated in Paternoster Square in London until the 12th March 2017.

-@gfpvincent91

Heinz Helps Us Fight The Cold With This Emergency Stunt

Posted on January 20th, 2017 in brand PR,branded content,Consumer PR,Food and Drink PR,PR Stunt,PR Stunts,Publicity Stunts,Stunt Of The Day.

Doesn’t it seem like just yesterday that we were welcoming in 2017, wondering what the new year had in store for us? One thing that is guaranteed, however, is the cold weather we will experience between January and March. All of us will be wrapped up in big jackets, hats, gloves and leggings, fearing the frost and dreading that early morning wake up.

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Heinz, decided to “share the love and help Londoners stay cosy with the ultimate comfort food” (Shane Shortman, Marketing Manager for Heinz) today by setting up ‘In Case of Emergency’ branded cases filled with a tin of Heinz soup (Cream of Tomato, naturally). Commuters are encouraged to smash the boxes with spoons and take one of the nation’s favourite comfort foods, if the cold became too unbearable.

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It only makes sense. A study found that 75% of Brits think that nothing combats Jack Frost like a bowl of warm soup! Soup is also second only to a cup of tea when it come to the nation’s ways of dealing with everything. What better than to have a tin at the ready!

Heinz’s soup production factory in Wigan is already producing 9 million cans a day in preparation for the increased demand as cold weather sets in. The company typically sees soup sales go up 5% for every degree the temperature drops during the cold “soup season” (October to March).

The emergency boxes will appear across London and the UK’s coldest cities throughout the months.

This stunt has given us a warm, satisfied feeling, even in these cold and gloomy times. Soup for lunch anyone?!

@apparentlyimkj

PETA Create Open-Air ‘Slaughterhouse’ in Central London to mark World Vegan Day

Posted on November 3rd, 2016 in creative publicity,Environmental PR,PR Stunt,PR Stunts,Publicity Stunts,Stunt Of The Day.

Shoppers and passers-by in Marble Arch looked on in shock and horror earlier this week at the sight of a “slaughtered” nearly-naked man hanging upside down. Gasps were heard at Trafalgar Square as people were met with a pile of bodies covered in blood. These somewhat disturbing visuals were part of an effort by PETA to mark World Vegan Day, and remind us that we can put an end to animal slaughter by becoming vegan.

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The “open air slaughterhouse” was designed by PETA as part of an attempt to expose animal cruelty methods in slaughter-houses, with the hope to change and influence the eating habits of the nation and encourage people to maintain a healthier, more humane diet. The animal rights group were handing out vegan starter kits, and displaying signs that read “Choose Life: Choose Vegan”.

“Meat is a product of a bloody and violent industry with no respect for living beings who value their lives and experience the same pain and terror that humans would if they were killed for a steak”, says PETA Director Elisa Allen. “This World Vegan Day, PETA is calling on caring people everywhere to stand up for what’s right and switch to delicious and cruelty-free vegan meals.”

You can support the cause by engaging in a trial and going vegan for 30 days this November. The display commemorates the beginning of World Vegan Month this year.

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– @izzirichards

A day of mourning for GBBO

Posted on October 27th, 2016 in Attraction PR,Entertainment Brands,PR Stunt,PR Stunts,Publicity Stunts,Stunt Of The Day,Television Industry PR,Television PR.

Now, I don’t know about you – but I was certainly weeping at the final of Great British Bake Off last night, and if you thought that was bad the London Dungeon has taken the departure even worse.

In response to the loss, Mrs Lovett, resident (human) baker at the dungeons has parked a hearse outside of the BBC, with a wreathe of white roses saying RIP GBBO.

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Let’s take a moment to remember the best baking show of all time, ever. #RIPGBBO

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– @chloe_mcneillis

Undead ‘walkers’ descend on London

Posted on October 19th, 2016 in Entertainment Brands,PR Stunt,PR Stunts,Publicity Stunts,Stunt Of The Day,Television Industry PR,Television PR.

Sky News anchor Isabel Webster looks visibly shaken as she reports on various sightings of undead ‘walkers’ across the nation, alongside a chilling cell-phone video of these ‘walkers’ captured in London. Webster advises viewers to be extra vigilant and under no circumstance approach infected individuals.

 

Thankfully for us all, this is just Sky’s latest stunt to promote the return of American horror show, ‘The Walking Dead’, for its seventh season on 23rd October in time for Halloween. ABC has also confirmed the release of season eight in 2017, extending the undead pandemic for the foreseeable future…

– @turntHQ