Internet « Taylor Herring


Freeze the Internet! School Kids Start Genius New Trend

Posted on November 8th, 2016 in stuff we liked,Stunt Of The Day,Viral Video PR.

Searching for some good old-fashioned innocent fun? Look no further than The Mannequin Challenge – the latest trend taking the internet by storm. Fear not however, no wastage of ice or water needed for this stunt, simply a room full of people willing and athletic enough to hold an elaborate pose for a while without falling over.

Started by the Edward H. White High School in Jacksonville, Florida, students can be seen balancing on tables, taking selfies and even holding strenuous cheerleading poses, whilst one person walks through and films the frozen participants.

Of course the temptation to out-do one another has ensured some impressive stunts from teams including Army West Point Gymnastics, with famous faces quickly following suit too. These include Rae Sremmurd who penned the chosen soundtrack “Black Beatles”, with others including Destiny’s Child, NBA and NFL players and even Hilary Clinton.

With internet trends like these typically lasting from a couple of weeks to a few months, only time will tell the creative lengths the internet will take this one to. My money is on a few Mannequin themed Christmas parties this year!

– @thesuzieday


Posted on March 21st, 2016 in stuff we liked,Stunt Of The Day.

If you’re the Natural Environment Research Council it can often be difficult to make the headlines. While the organisation undoubtedly does incredible work understanding our ever changing environment, news about NERC (as it’s affectionately known) can’t keep up with the Kardashians or dislodge Ian Duncan Smith’s face from the papers.

Until now.


The Natural Environment Research Council’s new vessel is nameless, so a meeting was held, opinions were shared and no agreement was met. At that point someone (might have) said this:

“Why don’t we ask the public to suggest name?”

A moment of PR genius was born.

Thousands of suggestions flooded the website, crashing it for a period of time over the weekend, but, when the dust settled, one name rose above all the others…


There are some other funny names, obviously, but none compare to the genius, the simplicity, of this incredible work of art.

This name has thrust NERC into the national papers, crashed their website and got them tens of thousands of mentions on social media. This is PR that money can’t buy.

Can you understand this URL?

Posted on June 9th, 2015 in Stunt Of The Day.


No? Neither can we! But 1,600 people managed to type it in to their browser and access the Norwegian Air web page, advertising a new direct flight from Copenhagen to Las Vegas.

It was a new effort by the airline to connect with the millennial generation in a modern, complex way. The picture was also posted on various partner influencers’ Instagram pages, including a football player and several models.

However, as most internet domains only allow certain characters in their URL’s and due to the fact that emojis are only available on phones, we’re not sure whether emoji URL’s are going to take-off just yet!

Image (c) Norwegian Air

Happiness Brussels Throws Shade (in a good way)

Posted on May 28th, 2015 in Stunt Of The Day.

No this isn’t a scene from a light-hearted remake of 2001: A Space Odyssey.

Happiness Brussels have teamed up with Peruvian League Against Cancer to raise awareness for skin cancer.

Their solution?  – A shadow Wi-Fi system.


The system allows people on the beach to connect to the internet – but only if they are in the shade behind the giant blue rectangular block.

According to, a directional antenna ensures that the Wi-Fi is only delivered to the shaded area. A sensor tracks the movement of the sun throughout the day, changing the rotation of the Wi-Fi antenna.


When users log on to the network, the organisation provide the cancer association valuable analytics on how much time they’re spending in the shade.

Goodbye sunburn – hello cat videos.

Images / Video (c) Happiness Anywhere

Online PR Trendspotting

Posted on July 8th, 2009 in Online PR Trends.

Michael Jackson – an internet story

Following last night’s Michael Jackson memorial, stories continue to emerge about the King of Pop’s tangled financial situation, but those managing his estate will surely take some comfort in the astonishing surge in download sales of his back catalogue:

Prior to his death download sales were averaging fewer than 50,000 a week. This has since shot up to a remarkable 2.6m in the last week alone. Combined with the fact that the story was broken by a gossip website, news that Google itself buckled under the weight of the surge of Jackson searches on the day of his death, and the undoubted impact of Twitter as an emerging news service, all add up to put an interesting digital spin on the whole story.

The video below shows how the news of death spread across Twitter on the day he died, with the words representing trending topics on the site:

Popjustice blogger is ‘most influential’ in the world of music

The Hospital Club have just announced the results of their annual rundown of the most powerful movers and shakers in the creative and media industries, with Peter Robinson, creator of, taking the title of ‘most influential – emerging’ in the Music category. We’ve known Peter for a while now, and are slightly surprised to hear him described ‘emerging’, as the site has been recognised as a powerful voice in the world of pop music for years.

Anyway, congratulations Peter! In honour of his receiving this recognition, here’s our favourite Popjustice interview ever:

Popjustice vs Kelly Clarkson

Online PR

Julian Perretta’s 3D webcam video

Widely tipped as one of 2009’s hottest new musical talents, Julian Perretta (signed to Columbia Records) this week played an intimate performance to lucky competition winners and industry insiders, and unveiled tracks from his upcoming debut album. We’re very excited indeed about the album, and look forward to working with Julian over the next few months, but the purpose of this story is to highlight the fantastic interactive 3D video available on his website – fans with webcams can insert their own faces into the video for the song:

Click here for the 3D video

Online PR

10 Twitter Facts

Some interesting stats about Twitter, taken from research by a social media analytics provider named Sysomos:

Online PR

1. 21% (One Fifth) of Twitter accounts are empty placeholders. These are the percentage of Twitter accounts that have never posted a single tweet. They may either be registered simply to hold a username for later use, or be experimental accounts started up but never used.

2. Nearly 94% of all Twitter accounts have fewer than 100 followers. In a finding perhaps consistent with the newness of the tool as well as the fact that many people may currently have an account simply to start experimenting with the tool, the vast majority of Twitter users have an extremely low followership.

3. March and April of 2009 were the tipping point for Twitter. During these months, Ashton Kutcher launched his quest to get to 1 million followers faster than CNN, Oprah started using Twitter, and the steady flow of new users to the site continued. For many, it offered a safer and easier way to get their feet wet with social media, 140 characters at a time.

4. 150 followers is the magic number. In a particularly interesting data point from the survey, Sysomos found that Twitter users tended to “follow back” all their followers up until about 150 connections. Then the reciprocation rate fell off dramatically, which seems to indicate that this number may be the crossover point where people shift from using Twitter for more personal use to using it more for “lifecasting” their thoughts and actions to a community of people who they feel varying levels of connection to.

5. A small minority creates most of the activity. A steep curve of a small minority of actively engaged content creators generating most of the activity on a site is common among social networks, but it is steeper and more pronounced on Twitter. 5% of users account for 75% of all activity, and 10% of users account for 86%. This seems to suggest that the site has managed to engage a mass audience beyond those who typically engage with social media.

6. Half of all Twitter users are not “active”. If you take a general description of being “active” on Twitter to mean that you have posted a tweet at some point in the last 7 days (1 week), then the survey learned that 50.4% of all Twitter users fit this category. If you remove the 21% from point #1, this leaves about 30% of users who have an account and have tweeted before, but happen to be inactive now.

7. Tuesday is the most active Twitter day. One of the most useful data points from the report is that it clears up the common question of which day of the week is the best day to tweet something. The research found that Tuesday stood out as the most popular day for tweets and retweets, followed by Wednesday and then Friday.

8. APIs have been the key to Twitter’s growth & utility. In terms of tools that people are using for Twitter, more than half (55%) of all Twitter users use something other than to tweet, search and connect with others. This may, in part, be due to Twitter’s notorious reputation of failing/crashing, but also is a credit to all the third party applications that have been built on top of Twitter and do their fair share to bring new users to the service.

9. English still dominates Twitter. Twitter is, extremely English-friendly. As the report found, the top four countries on Twitter are all English speaking (US, UK, Canada, Australia). Of these, US makes up 62% of all Twitter users, followed by UK with nearly 8% and Canada and Australia with 5.7% and 2.8% respectively. The largest non-English speaking country on Twitter? Brazil with 2%.

10. Twitter is being led by the social media geeks. This particular finding should likely come as no surprise, but 15% of Twitter users who follow more than 2000 people identify themselves as social media marketers. These individuals are more likely to post updates every day (sometimes more than once per day) and also use Twitter more actively for direct communication.

The full report is here (thanks to