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An unexpected reply from Google CEO to 7-year old’s job application

Posted on February 16th, 2017 in brand PR,Digital PR,Online PR,Stunt Of The Day.

At only 7-years old, Chloe Bridgewater already knows that she’d love to land a job at Google, the world’s biggest public company and has sent an attention grabbing and honest application letter to Google CEO, Sundar Pichai.

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Chloe’s father Andy Bridgewater is apparently the inspiration behind the tale as he has encouraged the young girl to think about her career path choices now in the early days, focus at school, dream big and someday work for Google. One of the reasons why Chloe sent her application is because her dad had showed her images from the Google offices where she could sit on bean bags, go down in slides and ride go karts. It is unsurprising that the 7 year old has her mind made up!

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It is not very often that you would receive a response from the CEO of Google but Sundar Pichai has responded to Chloe saying that he is waiting for her application when she finishes school, encourages Chloe to keep learning about computers, robots and technology, saying “you can accomplish everything you set your mind to.”

Chloe was understandably thrilled and is now even more eager to do well at school and has set her heart set on working for Google in Silicon Valley, California when she grows older and finishes her studies.

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Our Favourite Top 5 Valentine’s Day 2017 Campaigns

Posted on February 14th, 2017 in brand PR,Consumer PR,Environmental PR,Food and Drink PR,Online PR,Retail PR,Roundup,Stunt Of The Day.

Each year people seek to find new ways to creatively express their love to each other on Valentine’s Day. In a world of overproduction, where it seems like everything has already been said, created and nothing can surprise us, here are our picks of the most original and creative Top 5 Valentine’s Day 2017 Campaigns that will leave you impressed on this day of romance.

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1) Google

In the spirit of Valentine’s Day, Google is not only celebrating the special day with a new doodle but has created Valentine’s themed interactive games with the help of World Wildlife Fund to raise awareness for the pangolin, the most trafficked mammal today. Each game is set in one of the animal’s natural habitats of Ghana, India, China or the Philippines. Each level you have to collect certain elements to create a perfect gift for its mate. In this way Google is thinking long-term; helping us to spread the message across the world, learn about these vulnerable creatures and to protect the beautiful pangolin from extinction.

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2) Mr Kipling

Cake and flowers tend to be the most popular Valentine’s Day gifts, but can it become better than this when Mr Kipling, Britain’s favourite cake maker, has created a cake bouquet from beautifully selected pink roses in an arrangement with delicious miniature Cherry Bakewell’s, Battenberg’s and French Fancies. The “Bou-cake” reportedly costs £400 and comes with a complimentary box of special-edition cakes.

3) Deliveroo

“With Deliveroo you can give the third wheel in your life some love,” says Deliveroo, who have launched a special “third wheel service” bundle for three with a funny Valentine’s Day advert. It centres on singleton Kevin who, as the advert puts it, is “soul-crushing alone”. According to research carried out by the company, Valentine’s Day traditions are changing and British couples would be happy to spend their Valentine’s Day with a “third wheel” or enjoy dinner together with another couple. The Deliveroo bundle for three is available to order from February 9 to 19.

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4) Burger King

Valentine’s Day is all about spending time with your special someone. Burger King have come up with an ingeniously simple creation sure to appeal to the instagrammers out there with a special  edition cup that has room for two straws so you can now share your drink with your significant other as well as your hopes and dreams.

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5) Dominos

Are you looking to propose this year? Do you and your partner love pizza? Then this might just be the perfect ring for you as Domino’s Pizza has created a very special 22-carat gold pizza slice engagement ring. The ring is able to be won via a competition on the company’s Facebook page.  Could this fabulous idea be any cheesier!

– @elizas_music

Global brands respond to President Trump’s travel ban: A roundup

Posted on January 31st, 2017 in brand PR,branded content,Celebrity PR,Digital PR,Environmental PR,Roundup,Stunt Of The Day.

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On Friday President Donald Trump signed an executive order temporarily barring immigrants and visitors from seven Middle Eastern countries from entering the US for 90 days. After a global backlash and urges for Trump to retract the ban, he refused to back down, arguing that the ban will stop “bad dudes” from entering the US.

Global brands have addressed the issue taking different approaches; mostly condemning the president’s order and addressing their employees. Brands are offering support to their employees as well as refugees in general as they refer to the ban as being both immoral and un-American.

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The accommodation giants stood against Trump in a tweet; ‘Not allowing countries or refugees into America is not right and we must stand with those who are affected’. Which they are quite literally doing by offering free accommodation to people left stranded by the sudden ban.

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Logan Green, chief executive at Lyft has pledged to donate $1m to the American Civil Liberties Union and said “Banning people of a particular religion from entering the US is antithetical to both Lyft’s and our nation’s core values”.

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Starbucks

Global coffee chain Starbucks has promised to hire 10,000 refugees worldwide over the next five years to make clear that the company will not stand by, nor stand silent as the uncertainty around the new administration’s actions grows.

Uber

Uber co-founder and CEO Travis Kalanick wrote a letter to all staff, reaching out to employees directly impacted by the ban and offering to compensate them pro bono during the ban.

Google

Google has set up a $4m humanitarian fund to assist organisations offering support to immigrants and has recalled 100 staff to the US who would be affected by the travel ban. Google chief executive Sundar Pchai told staff: “It’s painful to see the personal cost of this executive order on our colleagues. We’ve always made our view on immigration issues known publicly and will continue to do so.”

 

It is now a case of waiting to see how other large corporations in the USA and those in the wider world will react to the new temporary legislation. But it is comforting to see some faith in humanity coming from such large companies to get the ball rolling.

– @LilahKS

Ikea renames products with solutions to relationship problems

Posted on December 12th, 2016 in Consumer PR,creative publicity,Digital PR,Online PR,PR Stunt,Publicity Stunts,stuff we liked,Stunt Of The Day.

Let’s face it, we all love Ikea – and Ikea have proved that they love us back with their new marketing campaign ‘Retail Therapy’. I’m sure you have at least one piece of Ikea furniture in your house, maybe you have a sofa you’re attached to or a coffee table which suits your mug perfectly. The Swedish home furniture shop Ikea has renamed solution products after the most common Google searches about relationship advice. How comforting!

Everyone runs to Google when there’s an issue, big or small. Sore throat? Google… Can’t find your nearest Sub Way? Google… Google is everyone’s best friend! Move aside Jeremy Kyle, apparently people go to Google for Relationship advice as well. Frequently searched problems are being transformed into great pieces of, erm… furniture. ‘She gives me mixed signals’ (now a fantastic bunk bed) and ‘how long is a stomach bug contagious for’ (now a useful white toilet brush).

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Fancy buying a ‘he doesn’t text me back’ USB Charger or a ‘dating three at once’ wireless pad? Ikea’s products are inspired by the ‘real world’. The hilarious campaign was a complete success as many people were amused, as people took to Twitter to express how they felt about the campaign. The clever campaign will push product ads to the top of search engines.

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The campaign has proved it’s worth already; if your dad is allergic to furry animals, you can always buy a ‘my dad is allergic to furry animals’ soft toy dog instead of a real dog. The soft toy dog will be much cheaper to feed and every dad wants a soft toy dog for Christmas… We are pretty sure the ‘he doesn’t close the door’ scented candle is going to sell out super-fast. At least Ikea will make the heartbroken people asking Doctor Google for advice happy. Shop the solutions now: http://ikearetailtherapy.com/

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You can watch the video for the campaign below:

Baa-ble Maps

Posted on November 22nd, 2016 in Attraction PR,PR Stunt,Publicity Stunts,Regional PR,stuff we liked,Stunt Of The Day,Tourism PR,Travel PR.

Until very recently, The Faroe Islands, a collection of unexplored, idyllic landmasses off the South East coast of Iceland, did not technically exist. They did not appear in Google Street View – until now. With the help of a few sheep friends serving as videographers, the island’s tourism board together with the Danish agency Liquid Minds, commissioned its own version of Google street view.

The agency strapped 360 degree cameras on to the backs of the sheep, to create Sheepview 360, presenting the island from a sheep’s perspective.

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“With a media budget of basically zero in a country with a population of less than 50,000, we figured what better way to show that it’s unexplored than to show that Google hasn’t even been there?” said Rune Hørslev, partner at Liquidminds.

There are double the amount of sheep than people living on the island, with the name of the islands literally translating as “sheep islands”, which makes the animals the perfect tour guides for the island.

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Videos of the sheep’s journeys and an island map tracing the footsteps of sheep were posted on the Visit Faroe Island’s website. The tourism board also encouraged visitors to post their travel snaps on Instagram using the hashtags #WeWantGoogleStreetView and #VisitFaroeIslands. According to Højgaard, with a campaign budget of just $200,000, it was a huge success generating 2 billion media impressions and an estimated PR value of $50 million.

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There was also a subsequent dramatic increase in tourism bookings, and the director of tourism at Visit Faroe Islands has confirmed that they are almost fully booked for the coming year. The islands also caught the attention of Google, who have committed their representatives to creating an actual Street View of the islands – a job well done!

 

– @izzirichards