Posted on March 15th, 2017 in Celebrity PR,Comedy,Comedy PR,Music PR,Online PR,Stunt Of The Day.
The chairs are placed in a circle as one by one the members of the group introduce themselves. Name and age. Each looking more embarrassed than the last, shame covering every inch of their faces as they struggle to speak up. This is no ordinary support group. Such is the stigma that so strongly binds them; they are all James Blunt fans. But do not fear for he is here for you.
In an advert for an album release unlike any other, James Blunt has fully taken on the mantle of the greatest “guilty pleasure” artist and shows how aware he is of how his music is perceived by many.
Yet, ever endearingly instead of shying away, he is embracing his infamy and using it as a marketing technique. Moreover with the video receiving over 33 thousand views since its appearance on Monday it is safe to say that it is working.
This is not the first time that James Blunt has gleefully poked fun at himself. As anyone who follows James on Twitter knows, he has had his fair share of hateful messages. Yet he seems to take immense pleasure in wittily crafting responses designed to draw further attention to himself and his supposed failings or alternatively turn it back around on the instigator with often crude but nevertheless tummy tickling results. In a world full of internet trolls he is a mighty troll slayer.
Therefore if you too have been affected by James Blunt’s music his new album titled The Afterlove is available for Pre-order now. Perhaps with this new incarnation public opinion can be swayed and James Blunt fans will no longer have to meet in darkened rooms. After all if it is possible for Justin Bieber for change his music’s perception then surely it is possible for anyone.
Posted on March 13th, 2017 in brand PR,Celebrity PR,Comedy,Comedy PR,Consumer PR,Stunt Of The Day.
Championing home grown celebrities of varying ilk, Yorkshire Tea have teamed up with Lucky Generals to release three short adverts starring TV veteran Michael Parkinson, Olympic triathletes the Brownlee Brothers and the Kaiser Chiefs.
Each appear in a variety of tongue in cheek scenarios demonstrating the brand’s “unwavering passion and uncompromising dedication” to doing things “proper”, which if you can overlook the charmingly Yorkshire grammar without making your eyes twitch; is guaranteed to bring a smile to your face on a Monday afternoon.
The videos centre around the chosen Yorkshire bred celebrities having been employed in various roles within the company.
The rather downbeat rock-band Kaiser Chiefs do not seem too happy with their new role having to endlessly supply live on-hold music at the brand’s headquarters.
However the always endearing Brownlee brothers, clad in lycra, seem to still possess the same comradery witnessed at the World Triathlon Series as they swap various modes of transport as “tea couriers” to make sure they get their package for the company delivered on time.
Finally the man and legend that is Michael Parkinson shows off the recruitment skills he has picked up from a lifetime in broadcasting as he eloquently narrates a job interview of a young man wishing to join him in the ranks at Yorkshire Tea.
Andy Brown, Managing Director at Yorkshire Tea said of the recent appointment : “Michael’s experience is unparalleled and as with everything we do as a company we want to ensure our hiring process is done proper. As soon as we received his application, we knew he’d be a fantastic fit for the role – given our Royal Warrant it’s only right that we add a knight to the ranks.”
Posted on February 17th, 2017 in brand PR,Digital PR,Music PR,Online PR,Stunt Of The Day.
Spotify have put its customers at the forefront of its marketing strategy since the end of 2016 by light-heartedly highlighting some of the more bizarre user trends and habits in their listening tastes. This sparked some creative opportunities to give shout outs to individuals who displayed data with very strange implications. The most memorable of this activation was putting forward a question to the person who played “Sorry” by Justin Bieber 42 times on Valentine’s Day 2016 asking simply “What did you do?”
Now they have once again taken the plunge into their analytics, this time focusing on the peculiar names that some users have dubbed their playlists. From the contradictory to the downright odd Spotify have released a series of info-graphics innocently poking fun at each; trying to ascertain the events that may have led to such a playlist’s creation.
Moreover they have now also created three short adverts headed by very confused artists whose songs have featured on these lists as they bring to life scenes showing each playlist’s reality in all its absurdity. From upbeat dance music on the “Play this at my funeral” to polar bears celebrating to the playlist “Global warming is real… let’s dance!” Spotify have shown how their users are at the centre of everything that they do and also that they are not afraid to have a little bit of fun with them.
The three videos have so far amassed over 200 thousand views since their release on the 13th February. As this humorous use of data mining has proved so successful on two separate occasions the only question left is what will they do with it next?
Posted on February 3rd, 2016 in Consumer PR,Food and Drink PR,stuff we liked,Stunt Of The Day.
Twelve days. Twelve days is all you have to prepare a romantic night out, buy the cards, the flowers and the gifts to shower upon your loved ones on that most commercially manipulative of days. Valentine’s Day is fast approaching.
For many of us it can be an expensive time; companies know the kinds of things we’ll be buying and hike the prices accordingly. Tesco, during this time, have been the fortunate beneficiaries of some supermarket shelf pranksters who have decided what objects we really need for Valentine’s.
This, in social media terms, is a “User Generated Content Jackpot” – Tesco goes viral across social, lands a load of national online coverage and looks hilarious in the process. There’s not much more to say here, a picture tells a thousand words as they say, so I’ll leave you with one more:
Have a great Valentine’s Day everyone!