On the subject of Four Weddings

Four Weddings – Ding Dong! Round Two!

On January 19th, 2010 James wrote on the subject of Reality TV PR,Television PR.

Coming Soon – Exclusively on LIVING, March 2010, 13 x 1 Hour Shows

The ultimate battle of the brides is back on when Four Weddings returns for round two! One of TV’s most talked about shows of 2009 returns with more battling brides than ever before. Each episode sees four brides-to-be put their special day under scrutiny, inviting three rival brides to critique their nuptials, all in a bid to win every newly wed’s dream prize – a luxury honeymoon.

Four Weddings

But can they stage the perfect day, or will a nuptial nightmare commence? Four Weddings’ second series launches on LIVING for 13 weeks from March 2010.

From the beautiful to the bizarre, series two throws up a colourful mix of both conventional and quirky ceremonies, as each bride goes all out to be crowned the number one newlywed. Surreal ceremonies to look out for include a haunting Halloween theme, a Star Wars obsessive, a garrison service for a returning service man, and, in episode one, a naturist couple revealing more than just their love for each other…

Competition for star wedding supremacy is also fierce as eight famous faces go head-to-head in two special celebrity episodes; with each star determined to lay on a wedding to remember, will it be tasteful or tacky as the designer dresses, mammoth marquees and all important celebrity turn out goes under assessment. The celebrities will feature in episode two and the series finale.

Episode One sees four brides vying for victory, but no one’s expecting a radical naturist wedding to be on the billing. Ivy Pink is definitely not a blushing bride when she heads into matrimony with only a bouquet covering her modesty. We’re also introduced to Tracy King, whose lavish fairytale ceremony with horse-drawn carriage is in stark contrast to Sarah Herbert’s credit-crunch wedding as she and her redundancy hit husband cut costs. And lastly Louise Stenchion, who has never been one for tradition, is bringing her love of rugby to her big day, replacing champagne with bottles of beer!

Cameras will be tracking our eager to impress brides as each and every element goes under the spotlight; in order to stage a winning, the couples will have to score highly on the dress, the venue, the catering and the overall presentation. Prepare for catty comments and spiteful sniping when one by one the brides submit their scores, and cue false smiles and daggers drawn when the final verdict is revealed at the end of the show.

Four cut-throat wives to be and one dream prize, Four Weddings series two promises a feast of bitchy brides, two-faced compliments and back-stabbing galore. Starting this March, LIVING invites you to say ‘I Do’ to the wedding show of the season.

http://www.livingtv.co.uk/shows/four-weddings

Press Contact: Taylor Herring PR on 020 8206 5151

For images please log on to www.image.net

Online PR: LIVING makes TV history with first online TV channel – Liv

On October 16th, 2009 James wrote on the subject of Online PR,Online PR Trends.

LONDON, Friday 16th October 200; LIVING is transforming the world of entertainment with the launch of Liv- the UK’s first online TV channel delivering free, exclusively commissioned and acquired short-form content everyday on the web.

Liv will truly bring linear TV into the online space in a way that goes beyond anything currently available. Liv will be accessed through leading websites and social media platforms from all corners of the web through a host of strategic syndication partnerships that will extend the LIVING brand fully outside of the digital TV space for the first time.

livLiv will launch with a brand new twice daily celebrity news show commissioned from production company Rockabox. The show, Liv for gossip, will bring viewers the hottest celebrity news first in the UK thanks to a ground-breaking content deal with Big Pictures which gives the channel a 12 hour exclusive window for their global video footage from LA, to Sydney, New York to London. At launch Liv will have two other main content pillars including style and beauty content and LIVING programme extensions. Further content pillars are currently in development.

The Liv web takeover kicks off at launch on 23rd October initially on www.livingtv.co.uk and via media partner IPC. IPC’s magazine portfolio, which dominates UK newsstands with 29.4% of the market, will host the channel online, ensuring that Liv becomes an online entertainment destination from day one. Viewers will also be able to access Liv from its dedicated YouTube channel as well as downloading it via a Facebook application which allows users to share and interact with Liv content. Liv is looking at developing its syndication partners further and is in talks with a range of publishing companies and social media partners.

Liv will also provide a vast array of opportunities for advertisers from simple banner ads through to promotions and ad-funded shows. Future opportunities for brand extensions and ad funded content are currently being explored by the channel team.

Each channel within Liv will only screen bespoke content created solely for the channel; no recycling and no reruns, under four themes:

• Celebs – Liv will be the new home for celebrity gossip online with every angle of celebrity covered. Get the inside track from celebs talking about other celebs to the twice daily show bringing the latest exclusive video footage from around the world.
• Style – gives viewers unique access to all things style and beauty related. Includes specifically commissioned shows the first of which, Dress famous Liv famous, sees one of Britain’s Next Top Model’s most popular contestants Jade McSorley giving celebrity style makeovers to members of the public.
• Bite Me – brings exclusive previews and extensions of LIVING shows to the small screen with channel favourites including Four Weddings and Dating in the Dark.
• Popular – for those with no time to browse, this pillar will create a playlist, pulling together the top rating videos of the week from Liv.

Liv has been created by LIVING’s in-house team and will operate under the leadership of Amy Barham. The team also includes new appointments Rebecca Suter as Content Editor and Alex Ayling as Commissioning Executive.

Amy Barham, Channel Editor, LIV said: “Liv is a true innovation in broadcasting, it is not simply moving LIVING online or an extension of Livingtv.co.uk, it is a complete channel in its own right that gives viewers short form bursts of entertainment that they cannot get anywhere else. The move from linear to digital is one that broadcasters are struggling to come to terms with, but we have created a smart solution to the revenues challenges we are all facing. With Liv we have a very clear, strong editorial direction which is single-mindedly focused on our viewers and what they want to see.”

Virgin Media Television’s Director of Television Claudia Rosencrantz commented: “LIVING is one of the UK’s most recognised and powerful TV brands but we believe it has the potential to go beyond this and be a leading entertainment brand on every screen. Liv is the first step in taking the brand beyond TV and I am extremely excited about the creative and commercial opportunities that Liv presents.”

Taylor Herring PR: 0208 206 5151

Living’s ‘Four Weddings’ Report – from Frocks to Finances…

On July 6th, 2009 James wrote on the subject of Television PR,Wedding PR.

As Wedding Season Hits, Biggest Ever Wedding Survey Reveals All On Modern Marriage Attitudes

- Princess Diana Had Best Dress Of All Time, While Jordan Had Worst Wedding Attire

- Aerosmith’s I Don’t Want To Miss A Thing, Is Most Popular Wedding Dance Track

- ¼ Of Couples Shun Sex On the Honeymoon

- Walking Up The Aisle In 2009 Costs £15,261

melanie-boorman-now-cooperAlmost thirty years since she stepped down the aisle, the late Princess Diana is still inspiring in the bridal style stakes, as her wedding dress is named the most iconic of all time, in new research looking at 21st Century wedding tastes and attitudes on marriage. From the most popular first dance through to today’s big day budgets, the results lay bare the cost of a wedding in 2009, which has dropped dramatically by £5,000 over the last year, and reveals how quickly the romance dies after the ‘I Dos’ are exchanged – 23% of couples are no longer sleeping together on their honeymoons!

Over 4,000 respondents took part in the poll, commissioned exclusively by LIVING to coincide with their new wedding series Four Weddings, which starts on Monday 6th July at 9pm. The findings provided a fascinating insight on the best and worst in bridal couture, and what we’re really prepared to spend in budget Britain on the festivities and the engagement rings.

Still idolised three decades on, the legendary gown worn by Princess Diana was declared the perfect wedding dress, while on the opposite end of the bridal chic scale, glamour Queen Jordan was named the celebrity with the most disastrous wedding attire. Jordan, whose marital woes have recently hit the headlines, donned a pink Cinderella creation at her wedding to Peter Andre back in 2005. Princess Diana’s dress, designed by the Emmanuels, was selected ahead of other fabulous favourites including Princess Grace’s gown and the Vivienne Westwood spectacle showcased by Sarah Jessica Parker in the movie Sex and the City (the full top ten appears below).

Perfect Wedding Dress
1. Diana, Princess of Wales (42%)
2. Grace Kelly (13.68%)
3. Sarah Jessica Parker in Sex and the City (11.53%)
4. Katie Price (8%)
5. Jennifer Aniston (4.8%)
6. Pamela Anderson’s white bikini (4.5%)
7. Victoria Beckham (4.4%)
8. Cheryl Cole (3.8%)
9. Madonna in Like a Virgin (3.25%)
10. Bianca Jagger’s white tuxedo (2.8%)

Worst Wedding Attire
1. Katie Price, AKA Jordan (33.1%)
2. Jodie Marsh (24%)
3. Britney Spears in Las Vegas (11.8%)
4. Pamela Anderson (10.4%)
5. Liza Minelli (5.2%)
6. Victoria Beckham (4.78%)
7. Britney Spears to Kevin Federline (3.9%)
8. Chantelle Houghton (2.8%)
9. Colleen McLoughlin (2.25%)
10. Renee Zellwegger’s beach wedding (1.73%)

The all important first wedding dance, dreaded by many a nervous newlywed, also came under scrutiny, with wedding couples opting for Aerosmith’s classic I Don’t Want To Miss A Thing as their most popular track to take those first tentative wedding steps to, just months after Jade Goody and her husband Jack Tweed danced to the track at their wedding. With 17.2%, it waltzed into first place ahead of the timeless Can’t Take My Eyes Off You by Frankie Valli (12.25%) and Stevie Wonder’s hit Isn’t She Lovely (9.6%).

First Dance Numbers
1. Aerosmith’s I Don’t Want To Miss A Thing (17.28%)
2. Frankie Valli’s Can’t Take My Eyes Off You (12.25%)
3. Stevie Wonder’s Isn’t She Lovely (9.6%)
4. Robbie Williams’ Angels (9.45%)
5. Bill Medley and Jennifer Waynes’ (I’ve Had) The Time Of My Life (7.9%)
6. Whitney Houston’s I Will Always Love You (7.38%)
7. James Blunt’s Beautiful (6%)
8. Brian Adam’s Heaven (5.2%)
9. Bee Gees’ How Deep Is Your Love (4.5%)
10. Spandau Ballet’s True (4.3%)

Back to the basics of modern day marriages, an overwhelming 88.5% admit that they still believe in the union, with 29 and 28 established as the average ages for men and women to tie the knot respectively. First loves may have to think again, as respondents also believe that, in order for a marriage to stand the test of time, it’s important to have been involved in five serious relationships before getting engaged. When it comes to the crucial costings, the mean wedding spend for 2009 stands at £15,261, with an additional £3,288 considered appropriate to splash on an engagement ring. The wedding budget is a significant decrease on last year’s average spend, which amounted to £20,273 (according to You and Your Wedding Magazine), as couples eliminate extravagance to combat the credit crunch.

Perhaps the most surprising statistics are the fact that 23% (almost 1/4) of couples surveyed admit that they don’t sleep together on their honeymoons – perhaps failing to overcome the stress of the ceremony. The demise of the wedding romance continues with grim statistics for uncoupled guests looking to snare a singleton – 82% of us have never once found romance at a wedding, while only 1.3% actually met their future husband or wife at a big day, suggesting we’d be better off back on the speed dating circuit. Bridesmaids have slightly better luck – on average 20% will end up in between the sheets with a Best Man.

The survey findings also produced several strays in wedding convention; in a break from tradition, 25% of men say they would now choose a Best Woman over a Best Man, 45% of women are making speeches at the wedding breakfast, while 1/3 of the females questioned stated that they now shun the ‘Something Old, Something New, Something Borrowed, Something Blue’ mantra.

The questionnaire also spared a thought for the ever enduring wedding guests – how much does it really cost to attend a wedding, how often do we go and how well do we actually know the people we share the day with? The staggering guest spend, comprising everything from the hen and stag dos to the obligatory wedding present, amounted to a generous £361 – the Argos catalogue toaster obviously a gift of the past! With respondents claiming to attend an average of 3 weddings a year, this suggests we are spending over £1,000 annually on weddings that aren’t even our own! We don’t even have the comfort of these investments being put into life long friendships – 19% of us say we only speak to 10% of our guest contingent regularly after the nuptials take place and the gifts have been handed over.

Four Weddings sees the battle of the brides commence as four competitive couples go head to head in out and out wedding warfare. The ten part series features four brides to be, as they put their special day under scrutiny and invite three rival brides to critique their nuptials, all in a bid to win every newly wed’s dream prize – a luxury honeymoon. Weddings to remember are guaranteed, but will it be a big day of delight, or matrimonial misery? The series will culminate in a celebrity special.

For further information call Taylor Herring PR on 020 8206 5151

Living’s Summer Schedule Announced

On July 2nd, 2009 James wrote on the subject of Television PR.

Summer’s finally arrived, but LIVING’s got its own heatwave going on as the channel enjoys its best year ever , soaring by +13% year on year and becoming the no.1 non-terrestrial channel in peak .

The sparkling new schedule includes some exciting new original commissions;

Pamela Anderson: At Home with Joe and Pamela Anderson: When Joe came to Stay (tx September) are two hour long shows that follow East End actor and king of the jungle, Joe Swash as he gets to live out every man’s fantasy, spending a week with the legendary international pin-up, Pamela Anderson. From London to Malibu via Paris, Joe gets the once in a lifetime chance to live with his teenage fantasy crush and get to know not just the very public Pammy persona firsthand, but also the very private Pamela that lies behind the glitz and glamour – a 41 year old multiple divorcee, single mother of two and home-maker. But will Pamela live up to Joe’s high expectations and can the real Pammy live up to the myth that surrounds her? Can Joe overcome his nerves at finally meeting his ultimate fantasy to uncover what really makes her tick? And after a week together, travelling the globe, will she end up loving the cheeky chappie from north London or loathing him? The show will give viewers an all access all areas pass into the crazy, jetset world of one of the world’s most photographed women. From the high octane glamour of modelling for Vivienne Westwood in Paris and hanging out on Malibu Beach to a rare warts and all insight, as Joe helps Pam sort through her smalls in the trailer park where she’s currently living and Pam joins Joe for tea and at his mum’s, Joe lives and breathes Pamela’s life.

Dating in the Dark (tx September ‘09) is a new show (8 x 60′) that explores that million dollar question – do looks really matter? Just how important is aesthetic attraction when it comes to achieving emotional intimacy? Is attraction all in the pheromones? We will be putting paid to these theories as we offer singletons a totally unique way of meeting that special someone – in total darkness. Forget internet dating, this is guaranteed to be the latest trend in meeting a new partner that really puts the blind into blind date! Each episode three men and three women, all single and looking for love, will live in separate apartments within a specially designed house, only meeting each other in a dating room which is kept in pitch darkness: the Dark Room. With viewers following the action via state of the art infra-red cameras, our lovebirds will need to use all their senses to help them decide which of the daters is their perfect match. Will the pheromones kick in? Will a husky voice swing it? Will personality shine through and prove that true love really is blind? At the end of each episode our lonely hearts will pick the person they most want to date and that person will be revealed in the light for the first time. But will that mere 10 seconds of visual revelation strengthen or dilute their initial attraction? If they still want to go ahead with the date they either turn up in the library to prove their love – or walk away.

TV legend and pop culture icon, David Hasselhoff, is set to return to LIVING for a set of all-new specials, (title TBC, tx September). Following the runaway success earlier this year of The Hoff: When Scott Came To Stay on LIVING (March ‘09), the new shows continue the story and follow the whirlwind life of the epic Knight Rider and Baywatch star and now one of the judges on global smash hit America’s Got Talent. We’ll join David, currently filming the show in the UK, on a British road trip where he takes in the best of our summer in his inimitable way. Henley Regatta, Morris dancing, playing cricket and polo, having a traditional cockney knees up, gate crashing a university ball with a surprise performance and going in search of the Loch Ness Monster, The Hoff will be taking viewers on a tongue in cheek VIP journey through British summertime that’s anything but quintessential.

Death in Venice (tx October ‘09) Yvette Fielding and Paul O’Grady team up to form a dynamic duo facing the most challenging and fearsome investigation ever undertaken. They will put their lives on the line and brave possibly the most haunted location on the planet-Poveglia. Known as The Island of Horror this remote and feared spot, nestling in Venice’s lagoon on the coast of Italy, has witnessed the horrific dispatch of some 160,000 souls. In these two, two hour long specials Yvette and Paul will discover whether there is truth in Povegila’s reputation as a hot spot for vampires and ghosts and an island so feared that no public access is allowed. Plague, death, and insanity are the watchwords of this tortured little Venetian island. It is said that the foundations are built from the former inhabitants’ ashes…

Four Weddings is a new ten part series (tx Mondays from July 6th, 9pm) that sees four brides-to-be put their special day under the matrimonial microscope. Inviting three rival brides to critique their nuptials, all in a bid to win every newly wed’s dream prize – a luxury honeymoon. Harnessing our natural human compulsion to mentally critique all aspects of our friends and family’s big day – from the dress, to the venue, the speeches and the food – Four Weddings is wonderfully indulgent, compulsive viewing. Think Come Dine With Me, but for weddings. Today LIVING also reveals a special celebrity finale episode with the weddings of Nicola McLean (I’m a Celebrity) & footballer Tommy Williams, Terry Coldwell (East 17) & Faye Saterlay, US actress Sandra Dickinson (2.4 Children, Hitchhikers Guide to the Galaxy) & her intended Mark Osmond and the renewal of vows of TV presenter Phil Turner (60 Minute Makeover) and make up artist to the stars Gary Cockerill. Weddings to remember are guaranteed, but will it be a big day of delight, or matrimonial misery? Each week, viewers will witness four very different wedding days, and what is one bride’s dream could be another’s nightmare from pagan bikers, African extravaganzas, London Zoo, WAG wannabes to cave ceremonies. Whilst one of the four couples heads up the aisle, the other three will be watching in envy or outrage, as they set about scoring the service and judging the festivities. Everything is under contention, with dresses, venues, catering and presentation praised or pitied by the eager to impress couples, all vying to stage the winning wedding.

Make Me A Supermodel series 2 (tx Mondays from July 13th, 8pm) is the super slick reality hit show that follows a group of beautiful and talented men and women who compete for the healthy sum of $100,000 and the chance to be crowned the next great supermodel. The ever polished Tyson Beckford returns as the show’s host and mentor to the male models, whilst Australian supermodel Nicole Trunfio joins the show as mentor to the female models. Also, a new panel of esteemed judges joins the series, including world-renowned designer Catherine Malandrino, model Jenny Shimizu, famed photographer Perou and international model scout Marlon.

America’s Next Top Model series 12 (tx September) is on it’s way – exuberating cat fights, controversy and gorgeousness! The ‘firece’ Tyra Banks and Co. are back for another season with a crop of 13 new Top Model hopefuls vying for the title of America’s Next Top Model. Banks leads the panel of judges, which includes supermodel Paula Porizkova, runway expert J. Alexander and photographer Nigel Barker. Jay Manuel returns as the creative director and producer of all photo shoots. Expect the fiercest fights in fashion!

For further information please contact
Judy.wells@virginmediatv.co.uk

Battle Of The Brides!

On May 28th, 2009 James wrote on the subject of Television PR.

four-weddings-logo-pinkThe battle of the brides is on as four weddings go to head to head each week, in the ultimate wedding eavesdrop show that invites you, the viewers, to watch, revel in, critique and enjoy four very different weddings, where one woman’s perfect day is another woman’s idea of hell.

Four Weddings, which launches on LIVING in July, sees four brides -to -be compete against each other in unbridled wedding warfare, as couples attend each other’s special day to score the service and judge the festivities under a matrimonial microscope.

The couple who score highest scoop every newly wed’s dream prize – a luxury five-star honeymoon. Everything’s under scrutiny in the bridal showdown, as the dresses, venue, catering and overall presentation are praised or pitied by rival couples vying to stage the winning wedding.

From posh traditionalist ceremonies and blow the budget Barbiesque fairytales, to budget brides, pagan biker weddings, vintage tea party weddings, African extravaganzas and civil partnerships.

The ten-part series culminates with a special celebrity episode, in which four famous faces and their partners go up against one another. Think Come Dine With Me, but for weddings and cue the two faced compliments, bitchy comments and snide remarks as each wedding is ruthlessly dissected.

Contact Cheryl.goddard@taylorherring.com