food « Taylor Herring

food

Hershey’s is making the internet more tasty with an edible website!

Posted on April 6th, 2017 in brand PR,Consumer PR,creative publicity,FMCG,Food and Drink PR,Influencer PR,Leisure PR,Online PR,PR Stunt,Publicity Stunts,snackfood PR,Stunt Of The Day.

What’s the worst thing about the internet I hear you say? Not being able to eat it? Well thanks to chocolate giants Hershey’s, NOW YOU CAN!

It’s not every day you can enter to win yourself a two ton chocolate sculpture of the Eiffel Tower or a giant chocolate poo emoji, but marketing wizards at Hershey’s Brazil, along with Brazilian advertising agency Akuellmix, created their first edible website. By filling their website with chocolate versions of real objects they managed to pique the interest of many a sweet toothed consumer.

eaternet-1

Visitors to the site were able to purchase their favourite Hershey’s bar from the store and enter the code on the wrapper to be in with a chance to win one of the choc-o-licious masterpieces.

Hershey’s also gifted social media personalities with their own chocolate masterpieces including, blogger Hugo Gloss who received a block of chocolate with his name branded onto it in the style of fashion brand Hugo Boss and Cid Cidoso who posted a video aptly titled “Cid talks whilst a fat guy eats chocolate”

This would definitely be worth the toothache!

-@mckinleykearney

PETA Create Open-Air ‘Slaughterhouse’ in Central London to mark World Vegan Day

Posted on November 3rd, 2016 in creative publicity,Environmental PR,PR Stunt,PR Stunts,Publicity Stunts,Stunt Of The Day.

Shoppers and passers-by in Marble Arch looked on in shock and horror earlier this week at the sight of a “slaughtered” nearly-naked man hanging upside down. Gasps were heard at Trafalgar Square as people were met with a pile of bodies covered in blood. These somewhat disturbing visuals were part of an effort by PETA to mark World Vegan Day, and remind us that we can put an end to animal slaughter by becoming vegan.

PETA

The “open air slaughterhouse” was designed by PETA as part of an attempt to expose animal cruelty methods in slaughter-houses, with the hope to change and influence the eating habits of the nation and encourage people to maintain a healthier, more humane diet. The animal rights group were handing out vegan starter kits, and displaying signs that read “Choose Life: Choose Vegan”.

“Meat is a product of a bloody and violent industry with no respect for living beings who value their lives and experience the same pain and terror that humans would if they were killed for a steak”, says PETA Director Elisa Allen. “This World Vegan Day, PETA is calling on caring people everywhere to stand up for what’s right and switch to delicious and cruelty-free vegan meals.”

You can support the cause by engaging in a trial and going vegan for 30 days this November. The display commemorates the beginning of World Vegan Month this year.

PETA 2

– @izzirichards

IKEA’s pop up restaurant

Posted on August 30th, 2016 in Consumer PR,Food and Drink PR,Stunt Of The Day.

IKEA is well known for its furniture (and in these parts for some excellent PR stunts) but unless you’ve visited a store there’s something else from the Swedish giant that might surprise you.

Everyone who goes comes out with the same thing on their lips; food. IKEA has quickly become a destination for people to sample culinary wares just as much as to buy bits for your front room.

Swedish retailer IKEA is opening a fully immersive dining experience in Shoreditch – a ‘Do-it-Yourself Restaurant’ where the diners run the diner, becoming the star chefs in their very own restaurant.

Swedish retailer IKEA is opening a fully immersive dining experience in Shoreditch – a ‘Do-it-Yourself Restaurant’ where the diners run the diner, becoming the star chefs in their very own restaurant.

To that end IKEA is opening its own restaurant in, unsurprisingly, Shoreditch next month where those delicious meatballs that all your friends rave about will be front and centre.

You can book the space for parties (free of charge) or swing by a cookery class to learn some tips and tricks from the masters.

Sign up here if you fancy the look of it.

The KFC ‘Watt a Box’!

Posted on June 27th, 2016 in Consumer PR,Food and Drink PR,Stunt Of The Day.

Part PR stunt and part ingenious product; KFC have recently introduced an ingenious little idea that has captured much media attention – the ‘Watt a Box’.

The ‘Watt a Box’ is a normal KFC meal box with a twist…at the end of the box is a Lithium-ion battery with a USB port and an Apple charging cable which means you can charge your phone while eating your meal!

This limited edition box has been launched in India as part of a week-long contest on KFC India’s Facebook page and are retailing at a handful of outlets in Delhi and Mumbai for only 149 rupee’s (£1.50)!

Hopefully it will hit the streets of England soon and will be saving us all when our phone runs out of battery during the usual post-night out KFC!

DELIVEROO’S SLOT MACHINE

Posted on May 11th, 2016 in Experiential Marketing,Food and Drink PR,Stunt Of The Day.

Meal time is not always a lot of fun. Staying late, followed by the long commute home, mean that, for many people, preparing a healthy, fulfilling meal is a little too much effort. Takeaways, so often held up as the “easy and unhealthy” option have undergone a renaissance in recent years, with brands embracing  healthy eating while still being an easy option for busy people.

Deliveroo is one such company, and this week has surprised commuters at Waterloo Station with something to inject a little bit of fun back into dinner time.

Combining the thrill of chance with delicious food was always going to be a winning combination; with commuters pulling the lever for a chance to win a number of rewards. Samples from some of Deliveroo’s most popular restaurants and “jackpot” surprises were on offer in Deliveroo’s bespoke machine, which will now be touring the country and, hopefully, bringing a few smiles to disgruntled faces along the way.