Food and Drink PR « Taylor Herring

Food and Drink PR

Hershey’s is making the internet more tasty with an edible website!

Posted on April 6th, 2017 in brand PR,Consumer PR,creative publicity,FMCG,Food and Drink PR,Influencer PR,Leisure PR,Online PR,PR Stunt,Publicity Stunts,snackfood PR,Stunt Of The Day.

What’s the worst thing about the internet I hear you say? Not being able to eat it? Well thanks to chocolate giants Hershey’s, NOW YOU CAN!

It’s not every day you can enter to win yourself a two ton chocolate sculpture of the Eiffel Tower or a giant chocolate poo emoji, but marketing wizards at Hershey’s Brazil, along with Brazilian advertising agency Akuellmix, created their first edible website. By filling their website with chocolate versions of real objects they managed to pique the interest of many a sweet toothed consumer.

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Visitors to the site were able to purchase their favourite Hershey’s bar from the store and enter the code on the wrapper to be in with a chance to win one of the choc-o-licious masterpieces.

Hershey’s also gifted social media personalities with their own chocolate masterpieces including, blogger Hugo Gloss who received a block of chocolate with his name branded onto it in the style of fashion brand Hugo Boss and Cid Cidoso who posted a video aptly titled “Cid talks whilst a fat guy eats chocolate”

This would definitely be worth the toothache!

-@mckinleykearney

Sliding into summer

Posted on June 23rd, 2015 in Stunt Of The Day.

Commuting in London in summer can be hot, sticky and very uncomfortable, but now Lipton Ice Tea have offered commuters a solution to this problem – a giant yellow inflatable water slide!

Located next to King’s Cross station, Londoners were encouraged to don their swimwear over the weekend and try out the 100m-long slide.

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Lipton’s ‘Be A Day Breaker’ campaign encourages people to take a break from their normal routine and try something different, and a giant water slide in the middle of London is definitely not routine.

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Unfortunately, the slide was only in place for Saturday and Sunday, so there’s no chance to slide your way into work this week. Guess we’ll take our rubber rings on the tube instead!

Images (c) Lipton Ice Tea

Café Pelé uses yawns to sell coffee

Posted on June 17th, 2015 in Stunt Of The Day.

It’s well-known that yawns are contagious, but this has never been used to sell coffee before! The world’s first contagious billboard has been created at a subway station in São Paulo, by Brazilian coffee brand, Café Pelé.

They introduced a ‘yawning billboard’ to tire Brazilian commuters, as 70% of people yawn when they see someone else yawn.

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The billboard uses motion sensors to detect when someone walks past, then displays a video of someone yawning.

Conveniently, waitresses then appear with ‘the cure’ to this yawning epidemic – trays of Café Pelé coffee to hand out to the sleepy commuters.

Be warned, this video will leave you yawning and with a severe caffeine craving!

Image/Video (c) Café Pelé.

Strawberries and Cream, perfected

Posted on May 29th, 2015 in Stunt Of The Day.

Morrisons have enlisted the help of Dr Stuart Farrimond to discover the secret to achieving the perfect strawberries and cream.

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According to The Telegraph, “scientists have calculated a formula for the perfect serving of strawberries and cream for maximum enjoyment. And fans of the desert will be delighted to learn that they must be eaten in under three minutes – two minutes and 50 seconds, to be precise – for optimum taste.”

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For anyone that was worried, the ideal strawberries-to-cream weight ratio is 70:30.

Phew.

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Dr Farrimond said: “During our research, the most surprising finding was that strawberries get smaller when in cream.

“This shows that cream is not absorbed significantly into the strawberry, but that there is a net movement of fluid out of the strawberry – through osmosis – into the cream.”

Mmm strawberry science.

RNLI to open most controversial Shoreditch bar yet

Posted on May 27th, 2015 in Stunt Of The Day.

We’ve seen owl bars, cereal bars, even porridge bars, but east London has a new, altogether more unusual watering-hole (water being the operative word) heading its way.

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The H2Only Bar will open on Friday to mark the launch of the RNLI’s new campaign that challenges Brits to drink nothing but water for 10 days (starting June 2nd).

According to The Evening Standard, the bar “will house a single cold water tap and a stack of cardboard cups when it opens for one day only in Shoreditch.”

RNLI lifeboat helm Andy Mayo, from Chiswick lifeboat station, said: “We rely on public funding to help us stay on the water rescuing anyone who needs our help, so we’re asking people to stay on the water themselves for 10 days.

“Our temporary bar is a fun, cheap way to recruit Londoners and raise awareness of the amazing work the RNLI does.

“It costs over £410,000 a day to run the lifesaving service, and during the same 10 days in June last year the RNLI saved nine lives, rescuing 478 people.”

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The H2Only Challenge kicks off on Tuesday June 2. Visit h2only.org.uk to hop on the wagon.