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Best Football PR moments

Posted on June 16th, 2016 in Betting Brands,Sport,Sport PR,stuff we liked,Stunt Of The Day,Taylor Herring PR.

The Euros are here. Millions of people’s heads have turned from all over the globe to France where the tournament is being held. That many eyes on one tournament, in one place, inevitably means that brands are competing for the attention of punters from all over the globe.

But how do people stand out from the crowd? Here’s a look at some of our favourite Football PR moments from over the years:

 

THE SWITCH

Ok, ok – not strictly a PR stunt – but this is the ad that got us all thinking about our favourite football PR and marketing moments. Christiano Ronaldo, arguably the world’s best footballer, stars in a 6 minute epic from Nike. Words can barely do this advert justice, so sit back and enjoy:

HEINEKEN’S LATEST STUNT DISPELS SOME WELL-ESTABLISHED FOOTBALL CLICHES.

What if you had the perfect excuse to watch the UEFA Champions League without your girlfriend?

That’s the setup for Heineken’s latest football stunt.

A week before the UEFA Champions League Final in Milan, the beer brand targeted a handful of blokes out at dinner in São Paulo with their girlfriends.

As the guys open their menus they discover an enticing proposition…

ORANGE SPONSORS YOU

As the Euros crept ever closer brands were starting to activate their campaigns. Whether it’s Paddy Power’s not-so-subtle dig at Scotland’s failure to qualify or Carlsberg’s free ticket pop-ups, there is nowhere to hide. But these are smaller scaled campaigns compared to the one underway by Orange.

The telecoms provider is an official sponsor of Euro 2016 and has partnered with the City of Paris to take over one of its most famous landmarks…

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The ‘Orange Sponsors You’ campaign is looking to put the fans back in the spotlight; highlighting the teams that are best supported during the tournament by lighting the Eiffel Tower in that nation’s colours. Orange will be monitoring social trends throughout each day and, 10 minutes after the final game on each day, the best supported team will adorn the famous monument. Individual fans, too, are being recognised by photographers on the hunt for the best fans throughout the tournament.

The campaign has a great ad running alongside it featuring one of French football’s most famous sons:

With all the wealth in football it’s a great move from Orange to recognise those that truly make football the incredible spectacle it can be. There will be a lot more campaigns from companies looking to capitalise on Euro 2016, but they’ll have to be pretty good to top this effort.

Nicklas Bendtner’s Pants

One of the most (in)famous betting PR stunts was, unsurprisingly, from Paddy Power. Nicklas Bendtner, the man who once claimed he was up there alongside Lionel Messi and Christiano Ronaldo at the top of the men’s game, celebrated in an unusual way when he scored against Portugal for Denmark.

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Sprinting away following his strike he pulled his shorts down, lifted his shirt up to reveal a pair of green ‘Paddy Power’ branded pants. He was fined an exorbitant amount of money for the stunt which, he claimed, was just a demonstration of his lucky pants.

The stunt achieved global coverage and, despite the whopping fine of £80k, was a massive success.

‘In Case of Emergency’ 

The David Moyes reign at the top of Old Trafford was an ill-fated one. Despite the mediocre results and dodgy signing it did give us two entries in our favourite Football related PR stunts.

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The first, from Paddy Power, was to install a glass box outside of Old Trafford containing Sir Alex Ferguson (or a statue that looked a whole lot like him.) The messaging, simple but effective, made this campaign a success as the sign read “In case of emergency break glass.”

How the United fans wish that was still an option.

Moyes’ Grim Reaper

The second of the David Moyes stunts is also from Paddy Power. As his reign was coming to an end sports correspondents all over the country said it was like a spectre was following him around and that he was “on borrowed time” in the job.

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Paddy Power, never ones to miss a trick, hired a chap to dress as a Grim Reaper and sit near the dug out as Moyes was managing the lads on the pitch. The pictures are sensational and despite the chap being escorted from the ground, it was a great moment and a stroke of genius from the team.

David Ginola For President

In January of 2015 Paddy Power offered David Ginola, of Spurs and Newcastle fame (and Villa for a bit), £250,000 to run for the FIFA presidency. At the time Sepp Blatter sat atop the world game, untouchable, but maybe the charisma of the French maestro could sway the voting body to install him.

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They didn’t, of course, as it transpired corruption was rife throughout FIFA and many of the people at the top of the game have since been removed from their position and a massive investigation has begun.

Maybe there’s a chance for David yet?

PRINGLES AND THE GIANT BOOT

A sure fire winner in the PR world is making something massive out of your product. Pringles did just that for the World Cup in Brazil; a giant football boot made out of Pringles tubes. To add a Brazilian twist they even threw in a Brazilian model.

Pringles has today unveiled a giant lucky football boot, created from 1,500 Pringles cans and is asking supporters to go down to Wembley and give it a rub for good luck ahead of England's friendly tomorrow against Peru. Brazilian dancer Samara Reis in the lucky boot.

DAVE’S FOOTY HEROES

At the other end of the spectrum we see some brands making things that are incredibly small for their stunts. That’s what Dave did to promote the launch of ‘England’s Top 19 Footy Heroes’; England players faces made out of Brazil nuts:

Micro-artist Quentin Devine carves portraits of England football players (left to right) Gary Lineker and David Beckham out of Brazil nuts to launch television channel Dave's new programme 'England's Top 19 Footy Heroes', as part of a special World Cup series. The artist worked his way through over 50 nuts, with each nut measuring 1.5 by 2 centimetres and taking on average 96 hours to carve.

ENGLAND’S WORLD CUP SUCCESS FORMULA

A favourite in the office. Paddy Power (a name that’s cropped up once or twice in this list so far) tasked the world’s greatest physicist with working out just how England can win something. The result was a great video and incredible coverage.

Bookmakers Paddy Power teamed up with Professor Stephen Hawking who presented a formula to predict the chances of England winning the 2014 World Cup in Brazil. Stephen Hawking, one of the world's leading physicists, has hit out at 'ballerina' Luis Suarez after analysing England's chances at the forthcoming World Cup in Brazil. The 72-year-old professor, who wrote the best-selling 'A Brief History of Time', has looked at data from every World Cup since 1966 - the only time then hosts England have won the tournament - and concluded the heat and humidity in South America do not augur well for Roy Hodgson's Three Lions.

FAMOUS FACES ON MELONS

Another stunt, another carving. This time we saw the faces of several top footballing stars carved onto watermelons that were displayed in Sao Paulo before the start of the World Cup in Brazil. (It’s Cristiano Ronaldo, Messi and Neymar if it wasn’t clear from the pictures…

Watermelons with the carvings of (L to R) Argentina's Lionel Messi, Portugal's Cristiano Ronaldo and Brazil's Neymar are seen at San Raphael hotel in Sao Paulo

EMIRATES SAFETY VIDEO

Emirates Airline, a proud sponsor of football throughout the world, staged a pre-game safety drill in the middle of the pitch at Hamburg’s home ground Volkparkstadion in front of 57,000 fans.

Using some of their cabin crew, donned in the now iconic Emirates attire, they staged a pre-flight safety check and were met with quizzical glances from the baying fans.

That’s before the group of women ended the safety check and began showing off their incredible ball skills. Mouths opened, jaws dropped and cheers roared as they demonstrated close control that would many of us to shame. They then lined the balls up on the edge of the box before slamming home past the goalkeeper to riotous applause from the assembled crowd.

Football, again, proving it’s the greatest sport in the world. Oh, and the stunt was pretty good too!

THE DILEMMA

An email arrived in my inbox; “This is friggin awesome” with a YouTube link. Nothing else; no brand, no content, nothing. I clicked. I watched. A tear welled up, it instantly went to everyone in the office.

Heineken, long time creators of great ads, have outdone themselves once again. They looked into my mind and drew up a blueprint of what would appeal to me; bromance? Check. Football? Check. Beer? Sure. All of that, sprinkled with the Champions League music, and we are onto a winner:

There’s not much else to say about this; Heineken have tapped into everything that makes an ad great – it even has a happy ending!

EDEN HAZARD

This one pains me as a Chelsea fan. Semi-finals day. Chelsea are trailing to Swansea with time ticking away. The ball rolls out of play and the Swansea ballboy collapses onto the ball to protect it from Eden Hazard who, understandably, is in a rush to get the game moving again. So he kicks the ball out from under the lad, who then goes down doing his best impression of a professional footballer. Hazard was sent off and brands cashed in:

Specsavers Eden Hazard advert.:

Subbuteo and Eden Hazard...:

There are hundreds more from brands both big and small, and we obviously couldn’t cover them all here. So if you have favourites, or ones you think should have made the run down, then let us know! Now, get out there and watch England vs Wales with the rest of us.

by @mubly

Who Will Win Television Channel Of The Year?

Posted on April 30th, 2009 in Edinburgh International Television Festival,Event PR,Television Industry PR.

LONDON: April 30, 2009 – Voting for this year’s MediaGuardian Edinburgh International Television Festival’s Channel of the Year Awards opens on Friday, May 1, 2009 and closes at midnight on Friday, May 22.

For the first time, all non-terrestrial channels have been invited to enter for the Best Non-Terrestrial Channel of the Year Award. Nominations in this category include Sky 1, E4, BBC Three, FX, Comedy Central, Dave, Living, MTV One, Fiver, Wedding TV, Cbeebies and Sky News, among others.

michael-mcintyreThe non-terrestrial channels will be shortlisted and the winner of this category along with Best Terrestrial Channel Of The Year, Best Non-Terrestrial Programme Of The Year and Best Terrestrial Programme Of The Year will be jointly selected by the Festival’s Executive Committee and a live vote during the Channel of The Year Awards ceremony, hosted again by top comedian Michael McIntyre on Saturday, August 29.

Non-terrestrial channels have each entered two minute showreels for consideration, available to view on the Festival website (www.mgeitf.co.uk). Voters, made up of festival delegates, the industry and interested members of the public, can first view videos and then complete an online survey designed by YouGov. All voters are offered the chance of winning a delegate pass and accommodation for the Festival. To cast your vote go to www.mgeitf.co.uk

Now in its 8th consecutive year the Channel of the Year Award is in recognition of the increasingly competitive and often challenging market that today’s broadcasters operate in, and to celebrate the creative, innovative and commercial solutions that channels present. BBC Three won the Non-Terrestrial category in 2008 with ITV2 and BBC Four taking the honours in 2007 and 2006 respectively. The Terrestrial award was won by BBC One in both 2008 and 2007 and Channel 4 in 2006.

Note to Editors:

Registration for the 2009 MGEITF is now open. The early bird rate of £488.75 including VAT is currently available until May 29th. Click here for more information http://www.mgeitf.co.uk/home/mgeitf.aspx

About MGEITF
A unique opportunity for individuals from across the media to share ideas, make new contacts and reconnect with friends and colleagues, the MediaGuardian Edinburgh International Television Festival offers delegates a varied programme of topical debates, one to one networking opportunities, masterclasses and keynote lectures from leading UK and international media figures. The Festival programme is developed by an Advisory Committee made up of individuals from across the industry.

The MediaGuardian Edinburgh International Television Festival is a delegate entry event which annually attracts over 2000 delegates from all sectors and levels of the industry. To find out more, and to register, please visit www.mgeitf.co.uk

MGEITF is a charitable organisation which supports and develops new talent from all backgrounds through its two talent schemes, The Network and Fast Track. Approximately one third of the delegate fees go towards supporting these initiatives.

Channel of the Year Awards contact: Kam Kandola: kam@mgeitf.co.uk /020 7843 0142

YouGov – What the world thinks

YouGov is a leading international research agency, with a specialist Media consulting division. YouGov’s full service offering spans added value consultancy, qualitative research, field and tab services, syndicated product offers and omnibus.

YouGov is the authoritative measure of public opinion and consumer behaviour. It is YouGov’s ambition is to supply a live stream of data and insight into what people are thinking and doing all over the world, all of the time, so that companies, governments and institutions can better serve the people that sustain them.

YouGov has been acclaimed as the most quoted research company in the UK and the country’s most accurate opinion pollster.
www.yougov.com
MGEITF Press Information:
Debra Johnson, Taylor Herring PR. Tel: 0208 206 5151
debra.johnson@taylorherring.com

 

 

 

Argumental Returns For A Second Series

Posted on March 6th, 2009 in Comedy PR,Television PR.

033Argumental, the sharpest debate show on TV, hosted by John Sergeant, is back for a second series on Dave, the home of witty banter.

The top rating panel game will once again see resident team captains Marcus Brigstocke and Rufus Hound battle to get to the heart of arguments with more cutting witticisms and off-the-cuff comments.

Argumental premieres on Dave on 23 March for a 12 week run.

Team captains Marcus Brigstocke and Rufus Hound are available for interviews. For more information contact nicola.dann@taylorherring.com