Posted on April 13th, 2017 in brand PR,Consumer PR,creative publicity,Experiential Marketing,Fitness PR,FMCG,Food and Drink PR,Gym PR,Health and Fitness PR,Kids PR,Leisure PR,Online PR,PR Stunt,PR Stunts,Roundup,snackfood PR,stuff we liked,Stunt Of The Day,Tourism PR,Travel PR.
The sun is still out, that daffodils are in bloom, the baby animals are slowly starting to emerge and we have a glorious four day weekend ahead of us. Isn’t Easter weekend wonderful. Now the only question is how to spend it? If you need any ideas of activities or gifts our handy roundup may come in handy as we have chosen our favourite quirky and fun campaigns for Easter.
Door service with a difference from David Lloyd
With it being the long awaited four day weekend, everyone has plans. Whether it is spending a traditional Easter with the family, hanging out with friends or simply enjoying some me time the one thing that most of us will have in common is that we will probably be consuming more chocolate than we should. David Lloyd have come up with a great answer to shedding those few delicious chocolate filled extra pounds in the comfort of your own home with a tailor made workout routine lead by professional trainers straight to your door.
And now time for a different kind of chocolate bunny.
There is truly something for everyone this Easter. As a sweet surprise one of the infamous Playboy bunnies was seen in London sporting an entirely edible chocolate ensemble. This one is no Bridget Jones for sure! The blonde beauty was out to promote a special Playboy Adult’s only Easter hunt which I would imagine to be the most decadent hunt out there this weekend.
The beloved British actor has had his likeness immortalised in chocolate once more. But whereas we and Chocolatier Jen Lindsey-Clark made our Chocobatch in his original likeness Jen has now gone a step further and brilliantly Frankenstein’d his head onto a rabbit’s body for Easter. Now if only someone can recreate this and put his head on a chocolate penguin my year would be complete (or should I say Penwing Benedict?).
“Gorge” on Easter eggs in this glow in the dark hunt!
Cheddar Gorge is undoubtedly a natural marvel in itself, having recently placed 5th in our Top Views of the UK national survey for the launch of the new Samsung Galaxy S8. Now its beauty is being amplified with the placement of glow in the dark eggs for an Easter egg hunt the children (and grown-ups) will never forget.
Anyone up for a cheesy Easter weekend?
If there is one thing that could possibly surpass my love of chocolate it is cheese. In perhaps one of the more novelty campaigns of this Easter the “Cheester Eggs” are pure and simple. Created by food blogger Annem Hobson they are a solid lump of cheese lovingly moulded into the iconic Easter shape. What more could you want? You can order your Cheester Eggs here.
A grown up twist on an old tradition (also known as: put Gin in everything)
It has become a growing trend as Gin sales soar to incorporate our favourite tipple into new festive incarnations. First came the Gin and Tonic Christmas baubles, letting us all have a cheeky drink under the Christmas tree last year and now we have the Gin and Tonic infused Easter egg and truffles. How have we ever lived without these!
Happy Easter everyone!
Posted on April 6th, 2017 in brand PR,Consumer PR,creative publicity,FMCG,Food and Drink PR,Influencer PR,Leisure PR,Online PR,PR Stunt,Publicity Stunts,snackfood PR,Stunt Of The Day.
What’s the worst thing about the internet I hear you say? Not being able to eat it? Well thanks to chocolate giants Hershey’s, NOW YOU CAN!
It’s not every day you can enter to win yourself a two ton chocolate sculpture of the Eiffel Tower or a giant chocolate poo emoji, but marketing wizards at Hershey’s Brazil, along with Brazilian advertising agency Akuellmix, created their first edible website. By filling their website with chocolate versions of real objects they managed to pique the interest of many a sweet toothed consumer.
Visitors to the site were able to purchase their favourite Hershey’s bar from the store and enter the code on the wrapper to be in with a chance to win one of the choc-o-licious masterpieces.
Hershey’s also gifted social media personalities with their own chocolate masterpieces including, blogger Hugo Gloss who received a block of chocolate with his name branded onto it in the style of fashion brand Hugo Boss and Cid Cidoso who posted a video aptly titled “Cid talks whilst a fat guy eats chocolate”
This would definitely be worth the toothache!
Posted on January 10th, 2017 in brand PR,Consumer PR,Food and Drink PR,snackfood PR,Stunt Of The Day.
Last week Maltesers, current front-runners of diversity in advertising, unveiled a one-of-a-kind billboard which is truly accessible to all – it has been written in braille to celebrate World Braille Day. The billboard uses purpose-built Maltesers to form braille letters to tell the true story of a blind lady waiting at a bus stop, which translates to “caught a really fast bus once, turns out it was a fire engine”. It also includes an audio description and refers non-Braille speakers to the Maltesers Facebook page for a translation.
This comes as part of the ‘Look on the Light Side’ campaign, which saw three TV adverts featuring disability debut during the Paralympic Games Opening Ceremony last year; including the first ever TV ad entirely in sign language.
Michele Oliver, vice president of marketing at Mars Chocolate UK, said: “As one of the UK’s biggest advertisers, we have a responsibility and a role to play in championing greater inclusivity in our advertising and communications.
“This small-scale activation is a natural next step in our ambition to get closer to our consumers; by normalising disability in advertising and communications, and using humour to challenge preconceptions.”
Posted on March 15th, 2016 in Experiential Marketing,Food and Drink PR,Stunt Of The Day,Television PR.
In case you weren’t aware, Game of Thrones is coming back soon. The internationally loved series has spawned all kinds of things in its time on our televisions; memes, arguments, fashions and even cook books. Food is such a key element in Game of Thrones that people even host Game of Thrones feasts in the comfort of their own homes.
HBO have decided to seize upon both memes and feasts to promote the new series by creating an iconic dragon egg out of chocolate to celebrate the show, and, of course, Easter. It’s on display in Selfidges as I write this, so if you want to see a piece of Game of Thrones immortalised in chocolate then rush down and feast your eyes on it.
You won’t be able to feast your mouth on it, unfortunately, as it’s for display only, but you can at least pretend you’re the King/Queen of Dragons.. and of chocolate.
Posted on September 10th, 2015 in Stunt Of The Day.
Toblerone has taken fan mail to a whole new level with this bold move to impress top goal scorer Wayne Rooney.
Confectionery giant Kraft sent the congratulatory bar, named “Toblerooney” to Old Trafford after the incredible news of Rooney beating Sir Bobby Charlton’s record of 49 goals was released.
Maybe this sporting star will be appearing in miniature as a Cadbury Hero next….
Images (c) Andrew Bloch / Toblerone