Charity « Taylor Herring

Charity

The furry hero of the 2017 London Marathon unmasked: Mr Gorilla is still crawling his way to victory

Posted on April 26th, 2017 in Charity PR,Comedy,Consumer PR,creative publicity,Health and Fitness PR,PR Stunt,PR Stunts,Sport,Stunt Of The Day,Viral Video PR.

The London marathon is a hard enough feat as it stands as only those with peak fitness levels can handle the gruelling 26 mile stint around the capital. It goes without saying that with my diet currently made up of 70% takeaways and 40% chocolate I will not be competing any time soon and therefore I hold those who do manage to find the dedication and stamina to compete in very high esteem.  At yet some individuals, these paragons of goodness, go the extra mile (no pun intended) to push themselves further with the addition of peculiar and inherently cumbersome costumes all in the name of raising money for charity. Enter Mr Gorilla who is crawling his way into the nation’s hearts for a very worthy cause.

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Unmasked as Met Police officer Tom Harrison, aka Mr Gorilla apparently decided that running the marathon in a gorilla suit was not enough. No, in true gorilla fashion, this brave man decided that he was going to crawl across the entirety of the course and is at this very minute still making his way towards the finish line since starting his epic quest on Sunday morning.

Whilst still apparently in high spirits despite blistered and cut hands and knees the brave Mr Harrison quipped, “I’m going good, I’ve just been having a gorilla power nap. Just been napping on some bark chippings under an old tree, which is the perfect gorilla nesting habitat really”.

All of Mr Harrison’s efforts have been on behalf of The Gorilla Organization which is dedicated to conserving gorillas in Rwanda, Uganda and DR Congo, and Mr Harrison’s Just Giving page for his marathon effort has so far raised more than £1,500 for the charity.

Mr Gorilla hopes to complete his marathon on Friday a whole 5 days after starting. It is wonderful to see someone raising the profile of endangered gorillas in the mainstream media. And for once it is not about Harambe.

If you would like to support Mr Harrison in his efforts you can donate to his Just Giving page here. Go Gorilla man go!

-@gfpvincent91

A cock and balls challenge to raise awareness of Testicular Cancer

Posted on April 3rd, 2017 in Charity PR,Comedy,creative publicity,Experiential Marketing,Fitness PR,Health and Fitness PR,Leisure PR,Stunt Of The Day.

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There is just something inherently funny about drawing a cock and balls. You will see them invoking uncontrollable giggles from scribbles on sleeping faces to viral videos of poor presenters unwittingly sketching phallic weather fronts. Now the classically crude image is being put to another use; for the greater good of men’s health.

As a whole young men have a reputation of being notoriously bad at talking about certain topics; with sensitive health and emotional matters coming top of that list. It is therefore unsurprising that testicular cancer is not something that is commonly discussed within usual social circles. However with such an unnecessary taboo surrounding the subject the disease is unfortunately being given the opportunity to spread, cutting many chances of a full recovery.

To combat this Testicular Cancer Research in New Zealand have concocted a fun, provocative and visual way to get men talking about their meat and two veg again loudly and proudly. They are challenging men and women alike to get involved in the #GoBallsOut campaign by creating various images of the infamous motif via their GPS enabled fitness apps during their excursions to then share on social media channels. In the spirit of inclusivity and diversity, I should point out that the drawings range from large to small, straight or curved depending on the choice of size or route leaving the exact dimensions of said tool in the hands of their creator. Participants are then given the task of nominating friends to join in and carry on the chain.

Some have already taken the challenge to the next level venturing off the well-trodden land and up into the sky to create their genital masterpieces.

Graeme Woodside, CEO of Testicular Cancer New Zealand, said in a statement, “We hope this campaign will get people talking and walking, we want young men to ‘Go Balls Out’ to show the world they’ve got the message, and are willing to start the conversation. Guys love some competition, and when it comes to cock and balls, they can get very competitive!”

So boys, head out the door, go for a run and share your penile artwork. It’s dicking about, but not as we know it!

-@gfpvincent91

Would you want to drink this? One Water designs “dirty” water packaging to raise awareness for World Water Day 2017

Posted on March 23rd, 2017 in brand PR,Charity PR,Consumer PR,creative publicity,Stunt Of The Day.

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From my own experience it seems as if the only times that water is discussed is to either complain about its price (the classic: “£4 for a bottle of water!”) or whilst travelling to point out how the water tastes slightly yet strangely different.

It is safe to say that most of us in our affluent and bountiful lifestyles, full of new technology and the latest health fads, take clean water for granted. In fact as I write this I am sipping on a glass of chilled, filtered water without thinking twice about it. For us it is one of the most basic human rights and as simple as turning on a tap.

However as we all know in the back of our minds, far away from our direct view and the bustle of first world cities with their multitudes of Starbucks and Costa coffees, there are thousands upon thousands of people without access to clean water. It is estimated that even in 2017 1.8 billion people in the world are putting themselves at risk and contracting a myriad of horrific diseases such as cholera and typhoid due to their drinking systems being contaminated.

To thrust this incredibly important issue back into the limelight and the public’s fore thoughts just in time for World Water Day, One Water have designed a new sleeve for their bottles that makes it appear as if the liquid inside is dirty so that we too can experience, even if just in sight, drinking brown and murky water which for so many is their only way of life.

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Duncan Goose, founder of One Water, said: “It seems counter-intuitive to be trying to sell a bottle of water that looks dirty, but we think it’s a useful moment of reflection in our busy days and an opportunity to support a business that pours its profits into clean water for everyone rather than into the bank accounts of corporations.”

By summer of 2017 One Water have predicted that they will have raised £15million for water projects and hope that by 2020 that figure will have risen to £20million.

Mr Goose added: “If only a small proportion of the profits from the sale of every bottle of water went to clean water projects, we could have a huge impact on water issues worldwide. By drinking One Water you’re effectively saying to someone without access to clean water, ‘Have a clean drink on me.’”

The new alternative packaging is currently in their trial phase with hopes that it should reach shelves near us soon.

-@gfpvincent91

Bloomingly beautiful: Over 2000 illuminated daffodils transform London square for Marie Curie appeal

Posted on March 6th, 2017 in brand PR,Charity PR,PR Stunt,Stunt Of The Day.

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Spring has almost sprung and despite the cold snap that has hit us in early March the first of the spring flowers are slowly but surely emerging from the undergrowth. One of the most welcome sights at this time of year is the ever cheerful looking British Daffodil; a symbol of the turning of the season in itself. However this very important flower also holds another meaning for many, as the emblem of Marie Curie it is a reminder of the Charity’s mission to ensure that terminally ill patients receive the very best of care and compassion until the end.

This year Marie Curie have teamed up with PR agency Hope and Glory and London-based artists Greyworld to bring to life the incredibly beautiful “Garden of Light” to launch the 2017 Great Daffodil Appeal.

Inspired by the hand-crafted poppies that appeared in 2014 around the Tower of London to mark the centenary of the First World War, Marie Curie have installed 2100 daffodils deep in the heart of the often distinctly dingy financial district in London to represent each one of the hard-working nurses supporting those with terminal illnesses around the UK.

After dark the daffodils are illuminated by carefully placed lights transforming the garden and the surrounding area into a tranquil place of reflection and remembrance.

As the public make their way through the winding paths of the garden they are treated to heart-warming recordings of readings from real-life letters written to the nurses from the former patients and family members whom they have worked so tirelessly to help.

Poignantly, they have also installed a “Memory Wall” where passers-by can write messages to lost love ones onto artificial petals which will, over the course of the installation, form a giant daffodil built from their memories.

The installation is situated in Paternoster Square in London until the 12th March 2017.

-@gfpvincent91

A Mini Rolls-Royce for a big cause: Bespoke car created for sick children on way to operations

Posted on March 3rd, 2017 in brand PR,Car PR,Charity PR,Consumer PR,Experiential Marketing,PR Stunt,Publicity Stunts,Stunt Of The Day.

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A Mini electric sports car Rolls-Royce has had its first run this week at St Richard’s Hospital in Chichester, West Sussex.

The iconic British company has developed the new single seat model specially designed for children to drive on their way to the operating theatre in an attempt to reduce their anxiety and stress.

Workers at the firm spent 400 hours of their own time developing and handcrafting the mini-sized version of the car. The tiny car has a top speed of 10mph, but it can be adjusted to 4mph for the youngest patients and is fully electric, powered by a 24-volt gel battery.

The Bespoke Manufacturing project team used 3D printing for the Rolls-Royce SRH which included the production of the iconic Spirit of Ecstasy, although Rolls-Royce’s team were forced to meet rigorous NHS hygiene standards so new finishes and materials were required.

Lawrie Mewse, Project Leader of the Rolls-Royce SRH stated “I am immensely proud of what the team has achieved. This project showcases the amazing skills and technology that exist in the Bespoke Manufacturing Team and across every area at the Home of Rolls Royce here at Goodwood. However, the most important thing is giving back to the local community and having a positive impact for children and their parents during their time in hospital.”

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Molly Matthews and Hari Rajyaguru, two “test drivers” from the St Richard’s Paediatric Unit were brought to the company’s studio to be the first people to drive the incredibly special car down the Rolls-Royce production line; a privilege usually only granted to the company’s chief executive.

Back at the hospital, the St Richard’s team have been busy in their own preparation for the arrival of the little Roller, transforming the hallways of the wards and completing them with traffic signs.

Sue Nicholls, paediatric matron at Western Sussex Hospitals NHS Foundation Trust, said: “We know boys and girls alike will love driving it and in the coming years it will help turn a daunting experience into a more fun and enjoyable one for hundreds and hundreds of children”.

–  @roxana_raileanu