Posted on March 23rd, 2017 in brand PR,Charity PR,Consumer PR,creative publicity,Stunt Of The Day.
From my own experience it seems as if the only times that water is discussed is to either complain about its price (the classic: “£4 for a bottle of water!”) or whilst travelling to point out how the water tastes slightly yet strangely different.
It is safe to say that most of us in our affluent and bountiful lifestyles, full of new technology and the latest health fads, take clean water for granted. In fact as I write this I am sipping on a glass of chilled, filtered water without thinking twice about it. For us it is one of the most basic human rights and as simple as turning on a tap.
However as we all know in the back of our minds, far away from our direct view and the bustle of first world cities with their multitudes of Starbucks and Costa coffees, there are thousands upon thousands of people without access to clean water. It is estimated that even in 2017 1.8 billion people in the world are putting themselves at risk and contracting a myriad of horrific diseases such as cholera and typhoid due to their drinking systems being contaminated.
To thrust this incredibly important issue back into the limelight and the public’s fore thoughts just in time for World Water Day, One Water have designed a new sleeve for their bottles that makes it appear as if the liquid inside is dirty so that we too can experience, even if just in sight, drinking brown and murky water which for so many is their only way of life.
Duncan Goose, founder of One Water, said: “It seems counter-intuitive to be trying to sell a bottle of water that looks dirty, but we think it’s a useful moment of reflection in our busy days and an opportunity to support a business that pours its profits into clean water for everyone rather than into the bank accounts of corporations.”
By summer of 2017 One Water have predicted that they will have raised £15million for water projects and hope that by 2020 that figure will have risen to £20million.
Mr Goose added: “If only a small proportion of the profits from the sale of every bottle of water went to clean water projects, we could have a huge impact on water issues worldwide. By drinking One Water you’re effectively saying to someone without access to clean water, ‘Have a clean drink on me.’”
The new alternative packaging is currently in their trial phase with hopes that it should reach shelves near us soon.
Posted on March 6th, 2017 in brand PR,Charity PR,PR Stunt,Stunt Of The Day.
Spring has almost sprung and despite the cold snap that has hit us in early March the first of the spring flowers are slowly but surely emerging from the undergrowth. One of the most welcome sights at this time of year is the ever cheerful looking British Daffodil; a symbol of the turning of the season in itself. However this very important flower also holds another meaning for many, as the emblem of Marie Curie it is a reminder of the Charity’s mission to ensure that terminally ill patients receive the very best of care and compassion until the end.
This year Marie Curie have teamed up with PR agency Hope and Glory and London-based artists Greyworld to bring to life the incredibly beautiful “Garden of Light” to launch the 2017 Great Daffodil Appeal.
Inspired by the hand-crafted poppies that appeared in 2014 around the Tower of London to mark the centenary of the First World War, Marie Curie have installed 2100 daffodils deep in the heart of the often distinctly dingy financial district in London to represent each one of the hard-working nurses supporting those with terminal illnesses around the UK.
After dark the daffodils are illuminated by carefully placed lights transforming the garden and the surrounding area into a tranquil place of reflection and remembrance.
As the public make their way through the winding paths of the garden they are treated to heart-warming recordings of readings from real-life letters written to the nurses from the former patients and family members whom they have worked so tirelessly to help.
Poignantly, they have also installed a “Memory Wall” where passers-by can write messages to lost love ones onto artificial petals which will, over the course of the installation, form a giant daffodil built from their memories.
The installation is situated in Paternoster Square in London until the 12th March 2017.
Posted on March 3rd, 2017 in brand PR,Car PR,Charity PR,Consumer PR,Experiential Marketing,PR Stunt,Publicity Stunts,Stunt Of The Day.
A Mini electric sports car Rolls-Royce has had its first run this week at St Richard’s Hospital in Chichester, West Sussex.
The iconic British company has developed the new single seat model specially designed for children to drive on their way to the operating theatre in an attempt to reduce their anxiety and stress.
Workers at the firm spent 400 hours of their own time developing and handcrafting the mini-sized version of the car. The tiny car has a top speed of 10mph, but it can be adjusted to 4mph for the youngest patients and is fully electric, powered by a 24-volt gel battery.
The Bespoke Manufacturing project team used 3D printing for the Rolls-Royce SRH which included the production of the iconic Spirit of Ecstasy, although Rolls-Royce’s team were forced to meet rigorous NHS hygiene standards so new finishes and materials were required.
Lawrie Mewse, Project Leader of the Rolls-Royce SRH stated “I am immensely proud of what the team has achieved. This project showcases the amazing skills and technology that exist in the Bespoke Manufacturing Team and across every area at the Home of Rolls Royce here at Goodwood. However, the most important thing is giving back to the local community and having a positive impact for children and their parents during their time in hospital.”
Molly Matthews and Hari Rajyaguru, two “test drivers” from the St Richard’s Paediatric Unit were brought to the company’s studio to be the first people to drive the incredibly special car down the Rolls-Royce production line; a privilege usually only granted to the company’s chief executive.
Back at the hospital, the St Richard’s team have been busy in their own preparation for the arrival of the little Roller, transforming the hallways of the wards and completing them with traffic signs.
Sue Nicholls, paediatric matron at Western Sussex Hospitals NHS Foundation Trust, said: “We know boys and girls alike will love driving it and in the coming years it will help turn a daunting experience into a more fun and enjoyable one for hundreds and hundreds of children”.