brilliant publicity stunts « Taylor Herring

brilliant publicity stunts

Pills to cure first world problems

Posted on September 7th, 2015 in Stunt Of The Day.

You know those monstrous times when you cut your finger on an avocado pip, or spill sparking water over yourself, or horror of horrors, forget to store your fresh coffee in the fridge and it goes…..stale!?

Well, thankfully, you needn’t worry any more, as a cure has been discovered! First world problems are soon to be a thing of the past.

(well….sort of)

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In an inventive campaign launched by the Dutch AIDS Foundation, placebo pills, sporting names such as “Grow Some Balls” and “Always Super Wifi”, are being sold as ‘cures’ for first world problems, and whilst they may not actually offer an unshakable internet connection, they do provide funding for medical supplies for AIDS.

Freek Bartles, an ambassador for the charity, described this unique campaign as “a wink, but it’s a very serious problem for us”. The Foundation aims to make AIDS a First World Problem by connecting trivial matters to very real medical and social issues.

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The campaign has proven hugely successful, with the reception area of the charity becoming a pop-up store and the pills being made available online for the international market. One tourist handed over 100 euros as he loved the idea so much and the witty packaging has made the pills a popular choice for gifts.

Images (c) Bart Robert Vos for Aids Fonds

Posted on January 18th, 2012 in Stunt Of The Day.

The world’s largest video game controller is unveiled at London’s Liverpool Street Station to celebrate the launch of the new Guinness World Records 2012 Gamer’s Edition book.

Created by British engineering student Ben Allen, the fully functional joypad is 30 times the size of a standard NES controller, measuring 12ft x 5ft 3in x 1ft 8in.

Via: Daily Telegraph

[JH]


Posted on January 18th, 2012 in Stunt Of The Day.

To celebrate the start of the Creme Egg season, Cadburys covered The Only Way is Essex star Lydia Bright in creme egg goo – spoofing Stylist’s Nigella Lawson issue.

via: Stylist

[CK]

Posted on January 18th, 2012 in Stunt Of The Day.

A British sprinter who offered himself for sponsorship via an online eBay auction has finally secured a deal to pursue his Olympic dreams.

James Ellington resorted to the unconventional method of attracting a sponsor on a site after he missed out on fundraising opportunities due to injury.

The athlete – a 100m, 200m and relay sprinter – went up for auction in December with a £30,000 reserve. When the 10-day auction closed on December 17 the highest bidder had offered £32,500, but it turned out to be a hoax.

Ellington’s dreams of winning a medal seemed severely jeopardised until the founder of global brand King of Shaves, Will King, stepped in yesterday and offered him a genuine deal.

via Mail Online

[JH]

Posted on January 17th, 2012 in Stunt Of The Day.

Who said books were boring?  Clever animation brings a bookstore to life to promote Type Books in Toronto.

After several sleepless nights of animating with a crew of over 20 people, the Joy of Books was born. Music composed especially for the short by Grayson Matthews.

Source:http://www.thisiscolossal.com

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