Posted on February 2nd, 2017 in Arts PR,Celebrity PR,Publishing PR,Stunt Of The Day.
Tomorrow, if you read The Sun, you may notice that something is slightly different from the norm. On every edition of tomorrow’s paper, for one day only, they have commissioned a very special logo redesign from renowned artist David Hockney.
The iconic design itself has been largely left alone, as the iconic red background and white font is still very much present and unaltered. Instead the famous artist has put his own embellishments layered over the top of the original design using a simple IPad app. The inspiration behind the added doodles needs little guesswork; in the top left hand corner Hockney has designed an intentionally crude sun, its rays reaching down to the lettering with added shadowing underneath. On his thought process behind the creative choices of the piece Hockney remarked, “I was delighted to be asked. Once I thought about the idea it didn’t take me long. The sun and The Sun. I love it.”
Known for his comparative landscape paintings from the sunny countryside of his Yorkshire town to the LA suburbs, this particular commission is certainly a different direction for the artist. When asked why he agreed to such a request from the paper he is said to have answered that it was because of the Sun’s iconic British status within our society.
Tomorrow’s edition will also feature a special in-depth interview with the artist; a first for the national paper. The interview itself is said to feature notes on Hockney’s approaching 80th birthday and how he is still a “rebel” at heart. He is also bound to discuss his new exhibition at the Tate Britain which opens next Thursday. With over 250 of his original art works on display it is sure to draw a large crowd; his last exhibition is thought to have been attended by over 1.2 million people. The exhibit is due to stay open until the 29th May with Adult tickets retailing at a price of £17.50.
This is certainly a clever PR choice for the paper as a boost in sales in almost inevitable. Many will surely want to own this one of a kind edition from either a collector’s viewpoint or simply as a humble fan of the artist. As the Sun puts it: Own a masterpiece for only 50p.
Posted on February 12th, 2016 in Arts PR,stuff we liked,Stunt Of The Day,Tourism PR,Travel PR.
In order to promote an upcoming exhibition on the domestic spaces painted by Vincent van Gogh, the Art Institute of Chicago has recreated one of van Gogh’s most famous paintings — The Bedroom — as a rentable room on Airbnb.
This is the ‘Bedroom in Arles’ by Vincent Van Gogh, one of the impoverished artist’s most famous works.
The room is layed out exactly like the painting, while the walls and floor are painted in the same impressionistic style that Van Gogh is famous for.
The room will only set you back $10 a night – and the story has gone international.
Airbnb are proving, time after time, that it’s a brand happy to try/get involved things that are a little bit unusual and daring, and that strategy is reaping rewards.
[h/t The Guardian]
Posted on July 7th, 2015 in Stunt Of The Day.
To celebrate the one year anniversary of its Diagon Alley attraction, NBC Universal brought the magic back to Blighty yesterday, in the very place where Harry’s adventures all began: Kings Cross Station!
Diagon Alley Universal Orlando
According to Event magazine, the infamous shopping street was “recreated by 3D graffiti artists Max ‘n’ Joe and featured a series of classic movie props”.
What’s more, fans and commuters alike were able to share photos taken at the activation via the campaign’s dedicated microsite.
The temporary installation, which appeared out of nowhere, disappeared just as magically by the evening rush hour yesterday.
At least some of us muggles were able to experience it!
Image (c) Event Magazine
Posted on June 12th, 2015 in Stunt Of The Day,Uncategorized.
One of Hampstead Heath’s famous swimming ponds has been transformed into an art gallery.
Eight works worth more than £20,000 are currently hanging in the middle of the mixed pond, one of three bathing ponds on the famous north London park.
The installation promotes The Affordable Art Fair, taking place on Hampstead Heath over the weekend. More than 10,000 works will go on sale for between £100 and £5,000.
Let’s hope the precious art is waterproof…
Image (c) Evening Standard
Posted on June 4th, 2015 in Stunt Of The Day.
Here in the UK, we’re no strangers to potholes in our roads, but now some frustrated citizens in other countries are taking the situation into their own hands and coming up with creative solutions to their cities’ pothole problems.
Take, for example, Panama City, where social media is being used in a very unique way. A news programme created ‘The Tweeting Pothole’ device, and placed it in potholes around the city. The pothole tweets the Department of Public Works, asking to be fixed, every time someone drives over it.
In other pothole news, a Chicago artist is brightening up the city’s streets. With over 600,000 potholes on the city streets, Jim Bachor has taken to filling the pothole with colourful flower mosaics, in his new take on urban street art.
We think London should take it one step further this summer…potholes full of chilled beer anyone?
Images (c) Colossal/P4 Ogilvy & Mather/Facebook.