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Super Bowl LI: Top 5 adverts – from politically correct to the most funny

Posted on February 6th, 2017 in brand PR,branded content,Celebrity PR,Comedy PR,Retail PR,Roundup,Sport,Sport PR,Stunt Of The Day,Viral Video PR.

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Many are still excited about the Super Bowl weekend and are talking about how Tom Brady led one of the greatest comebacks in sports history lifting New England from a 25-point hole to the patriots’ fifth NFL championship in the first Super Bowl overtime beating the Atlanta Falcons. Advertisers and big name brands released countless commercials that grabbed people’s attention and here are the top 5 adverts that stood out.

  1. Budweiser

Immigration is a hot topic today and it’s clearly shown in Budweiser’s Super Bowl ad, which is based upon the story that follows Adolphus Busch, an ambitious young immigrant’s journey to America in pursuit of his dream of making the best beer in the world and becoming the co-founder of Budweiser. However, with a strong message like this titled “Born the Hard Way” for 2017 Super Bowl commercial, Budweiser has triggered backlash from some for being “too political”. The commercial however has gone viral on social media and now has over 20,6 million views on YouTube.

  1. Audi

The wage gap, equal pay and feminism are one the most talked about topics today, and that might be one of the reasons why we are seeing a little girl as the protaganist in Audi’s equal pay commercial for Super Bowl 2017, where the little girl is competing in a soapbox car race and gracefully wins the game. The commercial reveals an emotional inner monolog as the girl’s father struggles to discuss gender equality with her and hopes for the situation to change as his daughter grows.

“What do I tell my daughter?” the father says. “Do I tell her that her grandpa’s worth more than her grandma? That her dad is worth more than her mom? Do I tell her that despite her education, her drive, her skills, her intelligence, she will automatically be valued as less than every man she ever meets? Or maybe I’ll be able to tell her something different.”

Published on February 1st 2017, the video already has over 8 million views on YouTube.

  1. Airbnb

Airbnb commercial conveying a political message stood out as one of the most powerful ads for Super Bowl 2017 and had everyone expressing their shared opinions via Twitter with over 24k retweets including the #WeAccept hashtag. The Airbnb ad preaches equality, diversity, and acceptance including multi-ethnic faces on their Super Bowl advert. The video features diverse faces from different ethnic background and words that say “No matter who you are, where you’re from, who you love, who you worship, we all belong. The world is more beautiful the more you accept.”

  1. Kia

In a recent Kia’s campaign for Super Bowl, we see Melissa McCarthy as a warrior sprinting through the dessert, helping whales and saving the environment from natural disasters. This might be one of the funniest Super Bowl commercials so far while promoting the 2017 Niro Crossover, a car that has set a Guinness World Record for lowest fuel consumption while driving across the America. The company’s message is that no challenge is too big, too small or too difficult. People are loving the idea behind Kia’s campaign and the video has over 164k views in less than a week.

  1. Mr Clean

According to Mr. Clean commercial, every woman desires a man who cleans and is willing to scrub the kitchen down. Here you can see best of Mr. Clean’s moves in the shower and wiping the kitchen floor as he makes it all look so effortless. Football fans love a bit of fun during the Super Bowl half-time and the video has already gone viral with over 8 million views on YouTube.

– @elizas_music

Global brands respond to President Trump’s travel ban: A roundup

Posted on January 31st, 2017 in brand PR,branded content,Celebrity PR,Digital PR,Environmental PR,Roundup,Stunt Of The Day.

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On Friday President Donald Trump signed an executive order temporarily barring immigrants and visitors from seven Middle Eastern countries from entering the US for 90 days. After a global backlash and urges for Trump to retract the ban, he refused to back down, arguing that the ban will stop “bad dudes” from entering the US.

Global brands have addressed the issue taking different approaches; mostly condemning the president’s order and addressing their employees. Brands are offering support to their employees as well as refugees in general as they refer to the ban as being both immoral and un-American.

Airbnb

The accommodation giants stood against Trump in a tweet; ‘Not allowing countries or refugees into America is not right and we must stand with those who are affected’. Which they are quite literally doing by offering free accommodation to people left stranded by the sudden ban.

Lyft

Logan Green, chief executive at Lyft has pledged to donate $1m to the American Civil Liberties Union and said “Banning people of a particular religion from entering the US is antithetical to both Lyft’s and our nation’s core values”.

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Starbucks

Global coffee chain Starbucks has promised to hire 10,000 refugees worldwide over the next five years to make clear that the company will not stand by, nor stand silent as the uncertainty around the new administration’s actions grows.

Uber

Uber co-founder and CEO Travis Kalanick wrote a letter to all staff, reaching out to employees directly impacted by the ban and offering to compensate them pro bono during the ban.

Google

Google has set up a $4m humanitarian fund to assist organisations offering support to immigrants and has recalled 100 staff to the US who would be affected by the travel ban. Google chief executive Sundar Pchai told staff: “It’s painful to see the personal cost of this executive order on our colleagues. We’ve always made our view on immigration issues known publicly and will continue to do so.”

 

It is now a case of waiting to see how other large corporations in the USA and those in the wider world will react to the new temporary legislation. But it is comforting to see some faith in humanity coming from such large companies to get the ball rolling.

– @LilahKS

Airbnb offers customers greener experiences with the help of Pantone

Posted on January 26th, 2017 in App PR,brand PR,Consumer PR,PR Stunt,Stunt Of The Day,Tourism PR,Travel PR.

Airbnb have collaborated with Pantone to offer it’s users a chance to experience nature within the comfort of a city home. Between the 27th-30th January, Airbnb users will be able to book an overnight stay and utilise the homestay network’s latest offering: an East London warehouse which has been transformed into a space for wellness and relaxation. The space is covered in flora and fauna that lets customers participate in selected ‘Experiences’. These experiences have been specifically chosen to showcase and promote Airbnb’s latest service, ‘Trips’.pantone-1

Trips, which was launched last November, is the new concept from Airbnb in which they hope to build upon their current success of renting accommodation by offering customers a more evolved service which provides Experiences (specifically chosen activities, chosen specifically for that city), guides, logistical and sightseeing advice, as well as homes to rent.

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The property in East London is the first of it’s kind. Aptly named ‘The Outside in House’, the property is inspired by colour makers, Pantone’s Colour Of The Year for 2017, Greenery. The space features an entrance hall covered in woodland, a botanical greenhouse kitchen-diner and a bedroom lined with plants and a lawn. The house really does bring the outside… well, inside! Have no fear however, guests are still promised a comfortable stay as the downstairs room of the warehouse has been transformed into a green-themed bedroom, complete with an en-suite.

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The ‘Outside In’ experience encourages customers to sample London Experiences available on the Airbnb app. Visitors will be able to participate in Experiences such as a terrarium workshop, the Body Engineered exercise classes  (fitness and yoga sessions), a wallpaper painting masterclass, as well as learning how to make green gin and create their own botanical garden. They will also be able to forage the warehouse walls for vegetables and herbs, drink tea with leaves picked from a hydroponics installation, choose plants to make terrarium vases with and pick leaves to design prints with. One can really get in touch with nature in this space.

James McClure, Airbnb’s general manager of northern Europe said: What’s new for Airbnb at the moment is Trips, with Experiences being a key part of that.

These activities that are crafted by knowledgeable insiders are in 12 cities at the moment and we’ll be growing that to 51 this year.

We’re really excited about how this can help move the belonging that people have in the homes into getting out and experiencing the things that they love in a city they’re not familiar with.”

Laurie Pressman, Vice-President of Pantone, said: “For Pantone, this was about bringing an experience to life, and who better to partner with than Airbnb to be able to immerse somebody and share with them what colour is all about.

We see colour, but you can also smell colour, you can taste colour, and you can feel and live colour – greenery was such a perfect colour to do that with, as people look for more ways to disconnect, to replenish and liberate.”

– @apparentlyimkj

Airbnb make Dracula’s castle available to guests for one night only this Halloween

Posted on October 18th, 2016 in Attraction PR,PR Stunt,PR Stunts,Publicity Stunts,Stunt Of The Day,Tourism PR,Travel PR.

Have you ever wanted the opportunity to sleep in Dracula’s castle for Halloween? Well, Airbnb have made this possible for the winner of their global contest, where they will send two guests to stay in the reported inspiration for Dracula’s castle – Bran Castle in Transylvania.

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The guests will be hosted by Dacre Stoker, the great nephew of the author of the Dracula novel, who, according to Airbnb, is “a well-respected vampire expert and passionate advocate of his great uncle’s novel”. After a horse-drawn carriage ride and a candlelit “blood-enriching meal” guests can expect to sleep in red-trimmed velvet coffins, like Dracula himself; this will be the first time since 1948 that the fifteenth-century fortress has had people sleep there.

To enter, hopefuls must use their “vampiric wit” to imagine what they would say if they came “face-to-fang” with Count Dracula. If they are chosen, they will have to agree to certain rules which ban any garlic or “garlic-scented items” from the residence, as well as silver jewellery and holy symbols. It is also recommended that guests close all curtains, and they are warned that “the count is not a fan of mirror selfies”.

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This follows on from last Halloween, where Airbnb hosted guests in Paris’ subterranean catacombs – also referred to as the ‘Empire of the Dead’.

– @katiemallion

A Night Under The Sea

Posted on March 30th, 2016 in Attraction PR,Stunt Of The Day,Tourism PR,Travel PR.

AirBnB are no strangers to this blog; from the igloos of the New York snowstorm to the painterly Van Gogh apartment, it seems as though the brand is open to all kinds of interesting and unique ideas. This listing, though, might just be their most daring yet.

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File this under “once in a lifetime” opportunities. AirBnB are allowing lucky winners to spend a night under water, sleeping and dining while surrounded by beautiful undersea creatures… like sharks.

The room will be used for marine biologists to observe the behaviours of sharks up close but, for a brief 3 day period, you could win the chance to stay in it. You’ll get a romantic meal and then spend the night sleeping, or panicking.

You can apply here if you’re feeling up to it. The campaign has, as with most things AirBnB puts its name to, generated a load of coverage and, no doubt, guaranteed a shed of applicants for the room.