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Travel PR

“Share a Coke” campaign returns for summer 2017 with a tropical twist!

Posted on April 20th, 2017 in brand PR,Consumer PR,creative publicity,FMCG,Food and Drink PR,Leisure PR,PR Stunt,Stunt Of The Day,Travel PR.

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Next month will see the return of the hugely popular ‘Share a Coke’ campaign. This year, however, instead of replacing their famous logo with your name the bottles will feature the names of top holiday destinations.

These limited edition bottles also offer you the chance to win a holiday for four to one of the featured destinations of the winner’s choice. All you have to do is enter the unique code from the bottle into the brand’s website. Coke will be drawing a winner every day from May 10th until July 9th so grab yours while you can!

Aedamar Howlett, marketing director at Coca-Cola Great Britain, said: “‘Share a Coke’ was a global phenomenon which took product personalisation to the next level.”

The 2014 campaign earned a number of awards and mass-scale engagement with our customers online and in-store.

“This year, we are building on its success by reminding people in the UK why Coke makes summer more special; while giving them the opportunity to share a Coke with loved ones in some of the most desirable locations across the world.”

Coke will also be releasing their new ‘Pool Boy’ advert next month, which has been created by advertising agency Santos, in Buenos Aires

-@mckinleykearney

 

Easter campaign roundup: From a choco Cumberbunny to something a little cheesier

Posted on April 13th, 2017 in brand PR,Consumer PR,creative publicity,Experiential Marketing,Fitness PR,FMCG,Food and Drink PR,Gym PR,Health and Fitness PR,Kids PR,Leisure PR,Online PR,PR Stunt,PR Stunts,Roundup,snackfood PR,stuff we liked,Stunt Of The Day,Tourism PR,Travel PR.

The sun is still out, that daffodils are in bloom, the baby animals are slowly starting to emerge and we have a glorious four day weekend ahead of us. Isn’t Easter weekend wonderful. Now the only question is how to spend it? If you need any ideas of activities or gifts our handy roundup may come in handy as we have chosen our favourite quirky and fun campaigns for Easter.

Door service with a difference from David Lloyd

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With it being the long awaited four day weekend, everyone has plans. Whether it is spending a traditional Easter with the family, hanging out with friends or simply enjoying some me time the one thing that most of us will have in common is that we will probably be consuming more chocolate than we should. David Lloyd have come up with a great answer to shedding those few delicious chocolate filled extra pounds in the comfort of your own home with a tailor made workout routine lead by professional trainers straight to your door.

And now time for a different kind of chocolate bunny.

There is truly something for everyone this Easter. As a sweet surprise one of the infamous Playboy bunnies was seen in London sporting an entirely edible chocolate ensemble. This one is no Bridget Jones for sure! The blonde beauty was out to promote a special Playboy Adult’s only Easter hunt which I would imagine to be the most decadent hunt out there this weekend.

Benedict Cumberbunny!

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The beloved British actor has had his likeness immortalised in chocolate once more. But whereas we and Chocolatier Jen Lindsey-Clark made our Chocobatch in his original likeness Jen has now gone a step further and brilliantly Frankenstein’d his head onto a rabbit’s body for Easter. Now if only someone can recreate this and put his head on a chocolate penguin my year would be complete (or should I say Penwing Benedict?).

“Gorge” on Easter eggs in this glow in the dark hunt!

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Cheddar Gorge is undoubtedly a natural marvel in itself, having recently placed 5th in our Top Views of the UK national survey for the launch of the new Samsung Galaxy S8. Now its beauty is being amplified with the placement of glow in the dark eggs for an Easter egg hunt the children (and grown-ups) will never forget.

Anyone up for a cheesy Easter weekend?

easter-2If there is one thing that could possibly surpass my love of chocolate it is cheese. In perhaps one of the more novelty campaigns of this Easter the “Cheester Eggs” are pure and simple. Created by food blogger Annem Hobson they are a solid lump of cheese lovingly moulded into the iconic Easter shape. What more could you want? You can order your Cheester Eggs here.

A grown up twist on an old tradition (also known as: put Gin in everything)

It has become a growing trend as Gin sales soar to incorporate our favourite tipple into new festive incarnations. First came the Gin and Tonic Christmas baubles, letting us all have a cheeky drink under the Christmas tree last year and now we have the Gin and Tonic infused Easter egg and truffles. How have we ever lived without these!

Happy Easter everyone!

-@gfpvincent91

 

 

Airbnb offers customers greener experiences with the help of Pantone

Posted on January 26th, 2017 in App PR,brand PR,Consumer PR,PR Stunt,Stunt Of The Day,Tourism PR,Travel PR.

Airbnb have collaborated with Pantone to offer it’s users a chance to experience nature within the comfort of a city home. Between the 27th-30th January, Airbnb users will be able to book an overnight stay and utilise the homestay network’s latest offering: an East London warehouse which has been transformed into a space for wellness and relaxation. The space is covered in flora and fauna that lets customers participate in selected ‘Experiences’. These experiences have been specifically chosen to showcase and promote Airbnb’s latest service, ‘Trips’.pantone-1

Trips, which was launched last November, is the new concept from Airbnb in which they hope to build upon their current success of renting accommodation by offering customers a more evolved service which provides Experiences (specifically chosen activities, chosen specifically for that city), guides, logistical and sightseeing advice, as well as homes to rent.

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The property in East London is the first of it’s kind. Aptly named ‘The Outside in House’, the property is inspired by colour makers, Pantone’s Colour Of The Year for 2017, Greenery. The space features an entrance hall covered in woodland, a botanical greenhouse kitchen-diner and a bedroom lined with plants and a lawn. The house really does bring the outside… well, inside! Have no fear however, guests are still promised a comfortable stay as the downstairs room of the warehouse has been transformed into a green-themed bedroom, complete with an en-suite.

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The ‘Outside In’ experience encourages customers to sample London Experiences available on the Airbnb app. Visitors will be able to participate in Experiences such as a terrarium workshop, the Body Engineered exercise classes  (fitness and yoga sessions), a wallpaper painting masterclass, as well as learning how to make green gin and create their own botanical garden. They will also be able to forage the warehouse walls for vegetables and herbs, drink tea with leaves picked from a hydroponics installation, choose plants to make terrarium vases with and pick leaves to design prints with. One can really get in touch with nature in this space.

James McClure, Airbnb’s general manager of northern Europe said: What’s new for Airbnb at the moment is Trips, with Experiences being a key part of that.

These activities that are crafted by knowledgeable insiders are in 12 cities at the moment and we’ll be growing that to 51 this year.

We’re really excited about how this can help move the belonging that people have in the homes into getting out and experiencing the things that they love in a city they’re not familiar with.”

Laurie Pressman, Vice-President of Pantone, said: “For Pantone, this was about bringing an experience to life, and who better to partner with than Airbnb to be able to immerse somebody and share with them what colour is all about.

We see colour, but you can also smell colour, you can taste colour, and you can feel and live colour – greenery was such a perfect colour to do that with, as people look for more ways to disconnect, to replenish and liberate.”

– @apparentlyimkj

Five Ways You Could Have Fought Off Blue Monday

Posted on January 17th, 2017 in brand PR,Consumer PR,Digital PR,Event PR,Fitness PR,Food and Drink PR,Gym PR,Health and Fitness PR,Online PR,PR Stunt,Restaurant PR,Roundup,Stunt Of The Day,Travel PR.

Monday 16th January 2017 a.k.a. the third Monday of the year a.k.a. Blue Monday a.k.a. the most the depressing day of the year. It was a day where there seemed to be both a metaphorical and physical grey cloud over us all. But rejoice! It’s wasn’t all bad. Here is a list of five companies that tried to make 2017’s Blue Monday a little less blue:

  • Gourmet Burger Kitchen (GBK)

For all the burger lover’s out there, GBK decided to give 50 free burgers and sides in each of their locations around the country. This promotion was done on a first come first serve basis for those with the GBK app (which also entitles you to many more freebies for your next trip).

Those near the Soho, London branch got ten times the love because 500 free burgers and a free beer from Brewdog were given away.

  • FitnessFirst ‘Red Monday’

To combat the “blue” feels of Blue Monday, Fitness First decided to inject some energy into our lives with their #RedMonday campaign. As a partnership with online fitness sensations Clean Eating Alice, Zanna Van Dijk and Bradley Simmonds, Fitness First let everyone use their services, sessions and classes completely free with no booking needed.

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  • Ryanair

Ryanair encouraged us to fly and leave our blues behind by discounting thousands of flights to just £9.99, available for one day only when you booked on their website.

Head of Communications at Ryanair, Robin Kiely said that “It’s officially the most depressing day of the year, but the only thing lower than the nation’s mood is our fares.

“In an effort to cheer everyone up, we’ve launched a Blue (& Yellow) Monday seat sale, with £9.99 fares for travel in January and February, available for booking today only”.

  • Young’s House of Happiness

To fight the post-Christmas cold and blue Monday, pub chain Young’s set up a pop-up ‘House of Happiness’ at Finch’s pub in Finsbury Square, Moorgate. Customers were offered massages, whisky tasting, cake decoration, yoga, tea blending, and beard grooming and much more, to help us all feel just a little bit happier.

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  • Heathrow Express

Much like Ryanair, Heathrow Express is encouraged us to leave our blues behind by offering free travel to the airport at certain times during the day. No surprise there as ‘getting something for free’ came top of the poll of 2,000 adults on ways in which to combat the most depressing day of the year.

 

Hopefully, Blue Monday didn’t ruin your mood. If it did, hopefully these great stunts helped you see the brighter side of life.

– @apparentlyimkj

‘Approaching Platform 2 is the 07:47 service to London WINTERLOO’: South West Trains spread Christmas cheer by changing names for the festive season

Posted on December 19th, 2016 in Consumer PR,creative publicity,PR Stunt,Publicity Stunts,Regional PR,Stunt Of The Day,Travel PR.

Commuters received a surprise this week as they arrived at their stations to find their journey destinations distinctly merrier, thanks to South West Trains.

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Journeyers found themselves en route to more festive destinations than usual, with London Winterloo (London Waterloo) , Eggnogham (Egham) and Raynesdeer Park (Raynes Park) receiving particular kudos from the public.

Other favourites include:

  • Raynesdeer Park (Raynes Park)
  • Twinkleham (Twickenham)
  • Sleighmouth (Weymouth)
  • Wo three Kings (Woking)
  • Yule West (Ewell West)
  • Tinselbury (Tisbury)
  • Bracknoel (Bracknell)
  • Deck the Vauxhall (Vauxhall)
  • Snowymeads (Sunnymeads)
  • Salisberries (Salisbury)
  • Snowhampton Central (Southampton Central)
  • Basingstockings (Basingstoke)
  • New Mald-wine (New Malden)
  • Three Kingston (Kingston)
  • Clapham Jingle Bells (Clapham Junction)

The company unveiled their name changes on Saturday, tweeting “A week today its Christmas Eve! This means one thing.. its time to unveil the #SWTChristmas station names!”

 A nice bit of festive cheer for this time of year, particularly given the recent train-related upheaval caused by the Southern strike – ’tis the season to be jolly indeed!

– @katiemallion