Toy PR « Taylor Herring

Toy PR

Never “Lego” of your imagination: Lego brings children’s crazy creations to life

Posted on April 7th, 2017 in brand PR,Children's Brands PR,Consumer PR,creative publicity,FMCG,Kids PR,Leisure PR,Stunt Of The Day,Toy PR.

The wonderful people at the Lego Group have made a cloud that rains candy, after gathering a group of kids at their ‘Lego Playgroup’ and asking them “if you could build anything, what would you make?”. Of course these young, imaginative children  built something only dreams are made of; a rainbow cloud that rains candy!

Lego commissioned a group of Aeronautical Engineering students from Singapore Poly-Tech to make the kids dream a reality. The engineers build a drone-powered cotton wool cloud, which actually RAINED CANDY!

One student involved in the project said “I think as we grow up, we have this preconceived idea of what can and can’t be done, but as kids they don’t really have that., so they’ve got this boundless imagination”

The look of amazement that washes over the kids faces when they see their magical candy cloud float down is simply heart warming. Now if only we could order one for the office!

– @mckinleykearney

LEGO reveals new machine to put your “selfie” in a personalised LEGO kit

Posted on February 22nd, 2017 in brand PR,Experiential Marketing,Stunt Of The Day,Toy PR.

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The largest LEGO Store in the world has just launched a new feature for their guests: a photo booth style Mosaic Maker that allows customers to have their face turned into a LEGO mosaic within minutes.

In todays’ agenda, more and more companies use new technology and innovations to come up with creative ideas for their customers. LEGO is trying to convert them into unique experiences as they launch the ‘Mosaic Maker’.

So how does it work?

As you enter the booth (made out of bricks as well), the Mosaic Maker snaps a couple of headshots then renders it on the LEGO bricks that are printed on the kit. In under ten minutes you can get the LEGO set ready with your unique instructions and all of the bricks that you need to build the mosaic with. Then, it will take around three hours to have fun and put your picture together with LEGO bricks.

Lego has been working on this new version since the beginning of the year, with a lot of testing and development.  Lego’s Head of Global Retail Innovation, Martin Urrutia declared, ‘We know that today, for our fans, personalisation is very important.’ And what can be better than creating your own set and having your ‘selfie’ included?

So, if you want to create your face with LEGO bricks, head on down to Leicester Square and try it out!

-@roxana_raileanu

Help me, my family keep cheating!

Posted on December 20th, 2016 in brand PR,Consumer PR,PR Stunt,Stunt Of The Day,Toy PR,Uncategorized.

The fast-dealing property trading game, Monopoly is a classic. We can’t even keep up with how many versions there are now. There is also an impressive variety of themed Monopoly boards – from Disney’s Frozen, Simpsons, Pokémon and even One Direction…

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The game promises to leave greed and tension in the air; everyone loves good fortune and some people go to extreme lengths to win and get it. A survey found that 51% of Monopoly games end in a row and 13% admit to regularly lifting money from the bank when the rest of the family aren’t looking. Sneaky!
The most popular arguments include people being too cocky when they win, someone stealing from the bank and arguing over what the rules of ‘free parking’ are. Shocking! Other ways people cheat include moving your token more or less than shown on the dice, to your advantage, making up the rules that suit you (how selfish), to someone who doesn’t know and sneakily adding more houses/hotels than you’ve paid for. Is this your household in a nutshell? Fed up of your dad cheating or your uncle making up his own rules?

Well stress no more as Monopoly chiefs have set up an exclusive Christmas hotline. The hotline will be open to ensure drama-free festivities from 24th – 26th December 2016. Families will be able to seek professional help as experts will be on hand, armed with official rulebooks which means absolutely no cheating! Yes, this means families can have a peaceful Christmas – or at least one without a Monopoly war. People also have the opportunity to donate to ChildLine, the free 24-hour counselling service for children and young people, when they call. So what are you waiting for? Get your phones ready and your Monopoly boards out! The helpline can be reached on 0800 689 4903.

And, if you’re interested, the full list of the Top 10 Monopoly arguments went:

1. People making up rules
2. People being too cocky when winning
3. Someone buying a property you want, even when they don’t need it
4. People taking too long to take their turn
5. Someone stealing from the bank
6. Someone deliberately mis-counting their move
7. Who gets to be the banker
8. The property auction process
9. Choice over tokens
10. What the rules of “Free Parking” are

– @NaomiYazminn

Beatrix Potter characters reimagined in modern miniature

Posted on June 4th, 2016 in Book PR,branded content,PR Stunt,PR Stunts,publicity stunt agency,Publicity Stunts,Toy PR.

Six miniature sculptures of Beatrix Potter characters, updated for the 21st century, have been unveiled in locations across London in celebration of the 150th anniversary of the author’s birth.

Peter Rabbit™, Mr. Jeremy Fisher™, Jemima Puddle-Duck™, Squirrel Nutkin™, Mrs. Tiggy-Winkle™ and Mrs. Tittlemouse™ were all given modern makeovers by renowned street artist Marcus Crocker and captured on film at sites including the Southbank, Westminster Bridge, St. James’ Park and Bond Street in the early hours of this morning.

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The tiny tributes, each of which took over 140 painstaking hours to create from start to finish, were specially commissioned by Penguin Random House to mark the milestone year. Each measures just 17cm or less high, with an average weight of 200 grams.

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The reimagined small versions of the familiar characters reflect the diminutive dimensions of the original Peter Rabbit stories, whilst some also contain a nod to Beatrix Potter’s varied accomplishments as a Conservationist; Botanist; Businesswoman; Artist; Storyteller all of which made her a woman ahead of her time.  The anniversary year will celebrate all of these themes throughout 2016.

The figures were carefully crafted to ensure continuity with not only the characters’ own personality traits, but in some cases those of their original creator, in contemporary and surprising ways.

Crocker and the wider team began by brainstorming ideas, re-familiarising themselves with the original Tales of Beatrix Potter and thoroughly researching animal anatomy, exactly as Beatrix would have done, before sketching different levels of design from concept to final versions.

Each sculpt began with a wire armature base, before the main structure was created with air-drying clay through many intricate layers of sculpting and drying – a process which allowed for a high level of detail and accuracy. The figures were sealed and strengthened with waterproof wood glue throughout these stages, before being finished with acrylic paint.

Head of Licensing and Consumer Products at Penguin UK Susan Bolsover said: “In this milestone year we really wanted to do something unexpected to celebrate Beatrix Potter’s extraordinary legacy, and updating the narrative behind these iconic creations allowed us to produce a truly surprising result. Marcus has shown an extraordinary level of attention to detail, love and care when creating his small charges and we hope the public enjoy this interpretation of how the characters might have evolved throughout their adventures.”

Artist Marcus Crocker said: “Understanding the anatomy of each animal was very important to me – Beatrix Potter felt the same. Balancing this desire for accuracy against making sure each figure remained true to her work was a huge challenge, but a thoroughly enjoyable one, and I hope everyone enjoys the result.”

The figures will go on display at Waterstones Piccadilly for the month of July. To find out more about Beatrix Potter visit peterrabbit.com.

Peter Rabbit has taken to Twitter to narrate his #littleadventure, having escaped his Lake District burrow and travelled down to London by train. Follow his story @beatrixpotter on Twitter and see how the adventure unfolds.

Jellycat the bunny’s adventure

Posted on January 12th, 2016 in stuff we liked,Stunt Of The Day,Toy PR,Travel PR.

This is Jellycat the bunny.

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Jellycat was left in the Adare Manor Hotel by mistake at the start of the year. The tragedy was short lived though; as Jellycat quickly became the hotel’s most prominent guest. The staff spared no expense:

Pampering him.

Giving him guided tours.

And providing a complimentary massage. All while he waited for his owners to come back. Jellycat was in the Adare Manor Hotel for a few days before his family contacted the hotel and he began the journey home.

He’s now safe and sound after being treated like a king, and finding himself at the centre of an impromptu stroke of social media genius.

The story quickly went viral; with thousands of likes and shares on Facebook prompting the story to spread across the globe both on social and in mainstream news outlets.

Credit – Irish Examiner.