Tourism PR « Taylor Herring

Tourism PR

Fake it until you make it: Look like an adventurous world traveller with the #DeltaDatingWall

Posted on June 9th, 2017 in brand PR,Consumer PR,creative publicity,Entertainment Brands,Leisure PR,PR Stunt,Stunt Of The Day,Technology PR,Tourism PR,Travel PR.

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Anyone who has used dating apps very quickly clocks onto certain tropes that repeat themselves across profiles of men and women alike. A woman riding on an elephant somewhere in Asia, another posed in front of the eternally romantic Eiffel Tower or alternatively perhaps a man standing proudly in front of the Taj Mahal. These pictures scream “I am cultured” or “I am so adventurous” in the hopes of upping their match ratio. But what about those of us with bank accounts full of nothing but student debt and money promised away to rent and bills. Those of us who dream of adventure but lack the means to turn it into a reality.

You have surely heard of the phrase “fake it until you make it” well Delta Airlines along with Tinder have teamed up to deliver just that with the #DeltaDatingWall. With their creative insight stemming from research that suggests that “world travellers are more likely to be swiped right” they have taken over two sides of a building in Brooklyn and decorated it with various backdrops of fabulous destinations. From the aforementioned Eiffel tower to the Leaning Tower of Pisa budding singles can snap a phoney selfie or three to express their inner traveller to potential matches without an impact on their finances.

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Wieden + Kennedy New York, the agency behind the stunt, said that the campaign was inspired by how prominent travel pics are on dating profiles. The agency also uncovered the following titbits through research:

  • 62 percent of men and 74 percent of women want a partner who shares their travel interests
  • 1 in 2 singles say traveling is one of their favourite things to do
  • 1 in 2 singles say traveling to a new city to meet a date would be exciting
  • • 1 in 3 singles ranked travel as a top priority in 2017
  • • 57 percent of singles take 1+ vacations year
  • • 1 in 3 singles try to go somewhere different for vacation every time they travel

As part of the generation with a not-so-secret love of the selfie as well as a constant and unquenchable thirst for travelling I can certainly see the #DeltaDatingWall being a big hit with the young, single and broke. Unfortunately for us interested yet financially challenged Brits we would still need to travel to America to try it out and boost our dating profiles – better start saving!

-@gfpvincent91

It’s renting but not as you know it: Sweden lists entire country on Airbnb

Posted on May 24th, 2017 in brand PR,Consumer PR,Experiential Marketing,Leisure PR,PR Stunt,Publicity Stunts,Stunt Of The Day,Tourism PR,Travel PR.

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It looks like the Swedish Tourism board have hit the meatballs on the head once again. We’ve had ‘The Swedish Number’ back in 2016 – a number that allowed absolutely everyone, at any time, in any place to ring it and be randomly connected with a Swede. Swedish residents who signed up received no training, had been given no instructions or guidance but told to give a true account of where they lived. As some would argue, this was a bold, brave move in a world of overly manufactured tourism work. But they’ve now moved on to even bigger things, they’ve united with Airbnb and listed their whole country on the famous accommodation booking website.

From the country that is more known for renditions of ‘Mamma Mia’ and flat pack furniture, the goal of this campaign is to clearly show off some of the lesser known natural beauties and Swedish mantras of free movement as it proudly states how it allows anyone to camp, cycle, run or walk on any part of the land in accordance with the Swedish principle of “Allemansrätten”.

There are a total of nine different listings, which range from breath taking ocean views by the National Park of Skuleskogen to the famous rich greenery of the forests in Varmland. Each contains a whimsical tongue in cheek approach to the typical Airbnb format listing “unlimited beds” and “Open-plan” rooms along with “real Air Conditioning”.

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Although this advertisement is to encourage tourists to explore these areas of natural beauty, it does also list places to stay at the bottom, in the traditional Airbnb format. Whilst we must still pay homage to Sweden for the cinnamon bun, as well as being the provider of all our vital furniture needs, it appears Sweden has a lot more than meets the eye.

If your interest is piqued you can check out the listings for yourself here.

-@ellebethanbell

Easter campaign roundup: From a choco Cumberbunny to something a little cheesier

Posted on April 13th, 2017 in brand PR,Consumer PR,creative publicity,Experiential Marketing,Fitness PR,FMCG,Food and Drink PR,Gym PR,Health and Fitness PR,Kids PR,Leisure PR,Online PR,PR Stunt,PR Stunts,Roundup,snackfood PR,stuff we liked,Stunt Of The Day,Tourism PR,Travel PR.

The sun is still out, that daffodils are in bloom, the baby animals are slowly starting to emerge and we have a glorious four day weekend ahead of us. Isn’t Easter weekend wonderful. Now the only question is how to spend it? If you need any ideas of activities or gifts our handy roundup may come in handy as we have chosen our favourite quirky and fun campaigns for Easter.

Door service with a difference from David Lloyd

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With it being the long awaited four day weekend, everyone has plans. Whether it is spending a traditional Easter with the family, hanging out with friends or simply enjoying some me time the one thing that most of us will have in common is that we will probably be consuming more chocolate than we should. David Lloyd have come up with a great answer to shedding those few delicious chocolate filled extra pounds in the comfort of your own home with a tailor made workout routine lead by professional trainers straight to your door.

And now time for a different kind of chocolate bunny.

There is truly something for everyone this Easter. As a sweet surprise one of the infamous Playboy bunnies was seen in London sporting an entirely edible chocolate ensemble. This one is no Bridget Jones for sure! The blonde beauty was out to promote a special Playboy Adult’s only Easter hunt which I would imagine to be the most decadent hunt out there this weekend.

Benedict Cumberbunny!

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The beloved British actor has had his likeness immortalised in chocolate once more. But whereas we and Chocolatier Jen Lindsey-Clark made our Chocobatch in his original likeness Jen has now gone a step further and brilliantly Frankenstein’d his head onto a rabbit’s body for Easter. Now if only someone can recreate this and put his head on a chocolate penguin my year would be complete (or should I say Penwing Benedict?).

“Gorge” on Easter eggs in this glow in the dark hunt!

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Cheddar Gorge is undoubtedly a natural marvel in itself, having recently placed 5th in our Top Views of the UK national survey for the launch of the new Samsung Galaxy S8. Now its beauty is being amplified with the placement of glow in the dark eggs for an Easter egg hunt the children (and grown-ups) will never forget.

Anyone up for a cheesy Easter weekend?

easter-2If there is one thing that could possibly surpass my love of chocolate it is cheese. In perhaps one of the more novelty campaigns of this Easter the “Cheester Eggs” are pure and simple. Created by food blogger Annem Hobson they are a solid lump of cheese lovingly moulded into the iconic Easter shape. What more could you want? You can order your Cheester Eggs here.

A grown up twist on an old tradition (also known as: put Gin in everything)

It has become a growing trend as Gin sales soar to incorporate our favourite tipple into new festive incarnations. First came the Gin and Tonic Christmas baubles, letting us all have a cheeky drink under the Christmas tree last year and now we have the Gin and Tonic infused Easter egg and truffles. How have we ever lived without these!

Happy Easter everyone!

-@gfpvincent91

 

 

Our top picks of the Brands going green for St Patrick’s Day celebrations

Posted on March 17th, 2017 in Consumer PR,FMCG,Food and Drink PR,Publicity Stunts,Roundup,Stunt Of The Day,Tourism PR.

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St Patrick’s Day is being celebrated around the world today. The day honours the patron saint of Ireland, but celebrations are held around the world.

This is the perfect opportunity for businesses to capitalise on some fun and festive marketing. Each year we see a number of successful campaigns on social media.

Here are our picks of brands that got into the St. Patrick’s Day celebrations this year:

FIFA 17 releases special green cards collectables to celebrate St. Patrick’s Day, “The Green Team” out from 16th to  20th March.

To help with any miscommunication that might arise, Innocent has created this handy guide that show the true meanings behind common Irish terms and phrases [insert pic]

In an attempt to show their appreciation to St. Patrick’s Day, Starbucks, championing the hipster ideology reminded everyone that they “always wear green” posting this picture.

Tourism Ireland organised a group of Irish dancers to perform on Westminster Bridge and on the London Underground, bringing a smile to everyone’s faces and helping to deliver the message that Ireland offers the warmest of welcomes and great fun, as well as wonderful scenery and heritage.

The doughnut chain Krispy Kreme is celebrating St. Patrick’s Day by changing the name of its original glazed doughnuts to the Irish-sounding O’riginal Glazed. In keeping with the theme, the chain is also bringing back its specially formulated green dough to make green doughnuts.

“St. Patrick’s Day is the perfect occasion to change the colour of the Original Glazed, and our customers love sharing them with family and friends,” said Jackie Woodward, Chief Marketing Officer of Krispy Kreme Doughnuts.

Paddy Power releases special snap-chat filters that celebrates both the race and St. Patrick’s Day today.

 

@roxana_raileanu

Airbnb offers customers greener experiences with the help of Pantone

Posted on January 26th, 2017 in App PR,brand PR,Consumer PR,PR Stunt,Stunt Of The Day,Tourism PR,Travel PR.

Airbnb have collaborated with Pantone to offer it’s users a chance to experience nature within the comfort of a city home. Between the 27th-30th January, Airbnb users will be able to book an overnight stay and utilise the homestay network’s latest offering: an East London warehouse which has been transformed into a space for wellness and relaxation. The space is covered in flora and fauna that lets customers participate in selected ‘Experiences’. These experiences have been specifically chosen to showcase and promote Airbnb’s latest service, ‘Trips’.pantone-1

Trips, which was launched last November, is the new concept from Airbnb in which they hope to build upon their current success of renting accommodation by offering customers a more evolved service which provides Experiences (specifically chosen activities, chosen specifically for that city), guides, logistical and sightseeing advice, as well as homes to rent.

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The property in East London is the first of it’s kind. Aptly named ‘The Outside in House’, the property is inspired by colour makers, Pantone’s Colour Of The Year for 2017, Greenery. The space features an entrance hall covered in woodland, a botanical greenhouse kitchen-diner and a bedroom lined with plants and a lawn. The house really does bring the outside… well, inside! Have no fear however, guests are still promised a comfortable stay as the downstairs room of the warehouse has been transformed into a green-themed bedroom, complete with an en-suite.

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The ‘Outside In’ experience encourages customers to sample London Experiences available on the Airbnb app. Visitors will be able to participate in Experiences such as a terrarium workshop, the Body Engineered exercise classes  (fitness and yoga sessions), a wallpaper painting masterclass, as well as learning how to make green gin and create their own botanical garden. They will also be able to forage the warehouse walls for vegetables and herbs, drink tea with leaves picked from a hydroponics installation, choose plants to make terrarium vases with and pick leaves to design prints with. One can really get in touch with nature in this space.

James McClure, Airbnb’s general manager of northern Europe said: What’s new for Airbnb at the moment is Trips, with Experiences being a key part of that.

These activities that are crafted by knowledgeable insiders are in 12 cities at the moment and we’ll be growing that to 51 this year.

We’re really excited about how this can help move the belonging that people have in the homes into getting out and experiencing the things that they love in a city they’re not familiar with.”

Laurie Pressman, Vice-President of Pantone, said: “For Pantone, this was about bringing an experience to life, and who better to partner with than Airbnb to be able to immerse somebody and share with them what colour is all about.

We see colour, but you can also smell colour, you can taste colour, and you can feel and live colour – greenery was such a perfect colour to do that with, as people look for more ways to disconnect, to replenish and liberate.”

– @apparentlyimkj