Television PR « Taylor Herring

Television PR

THUNDERBIRDS ARE GO…on the Thames!

Posted on April 2nd, 2015 in creative publicity,PR Stunt,PR Stunts,Publicity Stunts,Taylor Herring News,Television PR.

  • Thunderbird 4 spotted on the River Thames
  • The stunt marks the launch of the new ITV series Thunderbirds Are Go
  • Iconic series is back after 50 Years

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Thunderbird 4, the submersible underwater rescue vehicle from the TV series Thunderbirds Are Go, was spotted cruising down the River Thames today.

Onlookers were left stunned as the famous bright yellow water vessel journeyed its way through the City of London. The model, measuring 15ft and made from fibre-glass, took a team of TV prop builders over six weeks to design, construct and paint.

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Thunderbird 4 took its maiden voyage on the River Thames this morning to mark the launch of the new series Thunderbirds Are Go airing on ITV on Saturday April 4th at 5pm for a special double episode, before returning to a regular 8am slot on ITV and CITV.

The underwater cruiser departed from East London and made its way up the Thames passing iconic landmarks including Tower Bridge and the Houses of Parliament, en route to Tracy Island.

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The rescue vehicle, usually delivered to the danger zone by Thunderbird 2 and piloted by aquanaut Gordon Tracy, was winched into the river in the Docklands in the early hours of the morning.

Adrian Last, EVP, Director of ITV Studios Marketing, said: “Thunderbirds is a classic British show, so we wanted to celebrate the launch of the new series Thunderbirds Are Go on ITV by building one of the iconic vehicles and surprising commuters on their way to work.

Seeing Thunderbird 4 cruising down the River Thames brings back a feeling of nostalgia for those that remember the show from 50 years ago and puts a smile on the face of the young.

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Londoners shouldn’t be worried though as Thunderbird 4 wasn’t out on a rescue mission today – it’s just battling the choppy waters of the Thames.”

Featuring the world’s most famous family of heroes, International Rescue, Thunderbirds are Go will blast the five brave Tracy brothers back on to television screens piloting their incredible vehicles into impossible rescues across the globe.

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The new series will feature a cast including Rosamund Pike, Thomas Brodie-Sangster, Rasmus Hardiker, David Menkin, Kayvan Novak, Angel Coulby and David Graham reprising his role as Aloysius ‘Nosey’ Parker. This re-invention of Gerry and Sylvia Anderson’s iconic series has been produced using a unique mix of CGI animation and live-action model sets.

A special double episode of Thunderbirds are Go is airing on ITV on April 4th at 5pm before returning to a regular 8am slot on ITV and CITV.

Thunderbirds Are Go…on the Thames! from Taylor Herring on Vimeo.

 

BENEDICT CHOCOBATCH

Posted on April 1st, 2015 in Drama PR,PR Stunt,PR Stunts,Taylor Herring News,Taylor Herring PR,Television PR.

TV’s “dishiest drama actor” gets a chocolate makeover for Easter

  • Benedict Cumberbatch voted dishiest TV drama actor, beating other home-grown talents including David Tennant and Idris Elba
  • Six foot sculpture made out of 40kg’s of chocolate will be at Westfield Stratford City on Good Friday 
  • Created to celebrate launch of TV channel Drama on uktvplay.co.uk

#chocobatch

A life-size chocolate sculpture of the acclaimed actor Benedict Cumberbatch has been unveiled following a national poll which named the star as Britain’s dishiest TV drama actor.

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The Sherlock star beat off strong competition from Broadchurch’s David Tennant, rumoured potential James Bond Idris Elba and Aidan Turner, current star of Poldark to claim the tasty title ahead of the forthcoming Easter weekend break.

The research, which surveyed 2000 British women, and subsequent chocolate sculpture, were specially commissioned to celebrate today’s launch of TV channel Drama on UKTV’s on demand service, uktvplay.co.uk.

The top ten dishiest TV drama actors:

1 Benedict Cumberbatch 12%
2 David Tennant 11%
3 Sean Bean 8%
4 Idris Elba 8%
5 Damian Lewis 5%
6 Aidan Turner 4%
7 James Nesbitt 3%
8 Rupert Penry-Jones 3%
9 Laurence Fox 2%
10 James D’Arcy 2%

A crew of eight worked on the construction of Cumberbatch’s confectionary counterpart; a process which took over 250 man hours. The team, including a sculptor, chocolatier and model maker began by interrogating the actor’s measurements and assessing images from red carpet appearances to help them perfect Benedict’s look and create an accurate model even down to the smallest detail.

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A suited and booted homage was chosen to reflect the star’s numerous red carpet appearances over the last year and a base model was painstakingly sculpted before the final model was cast entirely out of luxuriously thick, hollow Belgian milk chocolate – weighing in at 40kg. Once the chocolate had set, the team perfected and defined Benedict’s distinctive features, to ensure the star looked red carpet ready.

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Lead sculptor Tim Simpson said: “You can’t rush perfection. Benedict has such a distinctive look that it was a challenge but a pleasure, to recreate him in chocolate. A secret combination of methods ensured we got a great likeness – we’re sure his legions of fans will approve!”

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Benedict Cumberbatch will next be seen on Drama in Silent Witness, 12th April at 9pm, whilst James Nesbitt and Rupert Penry-Jones also feature this season. Sean Bean stars in Sharpe, which is on the channel this summer. Viewers will be able to enjoy watching Damian Lewis in The Forsyte Saga and David Tennant in United on uktvplay.co.uk from today.

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Adrian Wills, General Manager of Drama said: “With Drama launching on UKTV Play this Easter, it was the perfect opportunity to pay homage to the fantastic talent we have on the channel, including of course, Benedict Cumberbatch. Hopefully he’ll make it through Easter weekend in one piece.

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A life-size sculpture of Benedict Cumberbatch made out of chocolate was unveiled today to celebrate the launch of Drama on UKTV’s on demand service uktvplay.co.uk from 1st April.

The sculpture will be at Westfield Stratford City on Friday 3rd April. To follow the action, use the hashtag #chocobatch

Londoners stunned by Sky 1’s imaginary friend stunt

Posted on February 24th, 2015 in PR Stunt,PR Stunts,Publicity Stunts,Television PR,Viral Video PR.

Just because you can’t see someone’s imaginary friend, it doesn’t meant that they’re not real.

The prank was set up to promote the third series of Sky1’s award winning comedy Moone Boy, written by Chris O’Dowd, and starring the Irish funnyman as a young boy’s imaginary friend.

Matthew Arnold, Marketing Manager, Sky 1 says: “In celebrating Moone Boy’s return to Sky 1 on March 2nd, we wanted to have a bit of fun with one of the show’s central themes – the joy of having a make-believe friend.

Moone Boy is the story a young boy and his imaginary friend, so we thought this prank was the perfect way to celebrate the launch of series 3 of the show and connect the public to the life of Martin Moone and his own imaginary friend played by Chris O’Dowd.”

The brand new series of Moone Boy airs Monday 2nd March at 9pm on Sky 1.

Fortitude Polar Bear Roams London

Posted on January 27th, 2015 in Consumer PR,creative publicity,Drama PR,Entertainment Brands,Event PR,Experiential Marketing,Online PR,PR Stunt,PR Stunts,Publicity Stunts,Television PR.

· Commuters stunned as Sky Atlantic unleashes hyper-realistic, full sized ‘adult Polar Bear’ on the streets of London
· Activation celebrates the launch of arctic based crime drama ‘Fortitude’
· Intricate semi-animatronic design took 19 designers two months to construct
· Bear animated by two character actors from hit West End show ‘War Horse’

LONDON, Tuesday 27th January: An 8 ft long, fully animated ‘adult male polar bear’ was unleashed on the freezing streets of London this morning to mark the launch of Sky Atlantic’s hotly anticipated arctic crime drama ‘Fortitude’.

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The bear was spotted at locations across the capital, including Hampstead Heath, Charing Cross Underground and the South Bank.

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The unique ultra-realistic build was created by a team of Hollywood special effects experts and was commissioned by Sky Atlantic to celebrate the launch of its gripping new thriller, Fortitude, premiering on Thursday 29th January at 9pm. The series boasts an all-star cast including Academy Award nominee Stanley Tucci, acting legend Michael Gambon and Christopher Eccleston. With a stellar cast, the critically acclaimed 11-episode thriller is set to wow audiences thanks to its compelling plot and the jaw dropping cinematography.

A team of 19 prop specialists spent eight weeks designing and building the realistic replica animal.

 

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There were six to eight people working on the costume at any one time, using over 60 types of materials which included 90 square foot of sheet fur.

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The finish of the head was achieved using a process known as flocking, which involves feeding individual strands of nylon hair into the skull and then using an electrostatic current which causes the hairs to stand up on end. Over the top of the flock longer hairs are individually hand punched into place in directions seen in natural growth.

 

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The highly sophisticated prop uses internal monitors linked to hidden cameras, allowing the two performers inside to see. The puppeteers, who spent three years working together as ‘Joey’ in the award-winning West End production of War Horse, studied footage of real polar bears before spending five days rehearsing in order to get the gait and other movements right.

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Zai Bennett, Director of Sky Atlantic, says, “In Fortitude, there are 3000 polar bears to 713 residents. Polar bears are the most dangerous animal on land and present an ever present threat to Fortitude’s inhabitants. To launch our new Arctic-noir thriller we wanted to bring a realistic polar bear to the streets of London to give people an up close experience of what it must be like to come face to face with one of the biggest, but uncredited stars of our new show.”

Pictures available from here

Press Contact:: Taylor Herring

 

Big Stig! Giant Statue Of Top Gear Star On European Road Trip

Posted on January 25th, 2015 in Car PR,Consumer PR,creative publicity,PR Stunts,Publicity Stunts,Television Industry PR,Television PR.

“Some say he is a giant, measuring nine metres in height, and travels around on the back of a flatbed truck. All we know is, he’s called The Stig.”

  • A giant 9 metre high effigy of The Stig loaded onto a flatbed truck at Top Gear HQ, Dunsfold
  • Marks start of a trip through Europe to Warsaw Poland where The Stig will be ‘erected’  adjacent to the city’s most famous landmark; The Palace of Science and Culture
  • Stunt marks the launch of new global channel BBC Brit

Sunday 25th January 2015: Special Delivery Stig! Giant Stig departs for Poland to mark the launch of new global TV channel BBC Brit.

The 9 metre high effigy of the Top Gear star which will make its way through Europe before arriving at Warsaw, Poland to mark the launch of the new global channel from BBC Worldwide.

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The statue will be erected in Warsaw adjacent to the city’s most famous landmark, The Palace of Science and Culture later this week to celebrate the international channel making its debut on 1 February 2015.

The Stig; star of the worldwide hit show Top Gear has been immortalised as a giant 30ft high statue to celebrate the launch of the new global TV channel BBC Brit.

The model, which is made from fibre-glass, took a team of three sculptors over two months to design, construct and paint.

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The giant sculpture of The Stig’s head and torso alone measures 12 feet, equivalent to the height of a double decker bus.

The Stig departed from Top Gear HQ at Dunsfold Aerodrome in Surrey for a three day journey through Europe which will see #BigStig call in at Amsterdam and Berlin before arriving in Warsaw, Poland where BBC Brit will launch on the 1st February 2015.

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Amanda Hill, Chief Brands Officer, BBC Worldwide says: “BBC Brit will be the new home of Top Gear in Poland so what better way to mark this than by taking them a giant Stig! Fans will be able to spot him on the roads of England, Holland and Germany, he’s impossible to miss!” ’

BBC BRIT offers premium factual entertainment that is intelligent but irreverent. Male-skewing but with broader appeal, it blends expertise with entertainment and fact with fun. The channel will become the exclusive home of Top Gear and covers a rich variety of subjects: cars; science; adventure; business; life-changing moments; extreme characters; quirky eccentrics and plenty of laughs.

Pictures available HERE

Press Contact: Taylor Herring +44 208 206 5151