Television PR « Taylor Herring

Television PR

Claude Littner announced as new advisor on The Apprentice

Posted on April 27th, 2015 in Celebrity PR,Television Industry PR,Television PR,The Apprentice.

MEDIA ALERT:

The Apprentice just got a whole lot tougher. Claude Littner is today announced as Lord Sugar’s new advisor, taking the reins from Nick Hewer.  Hewer stepped down in December 2014 after ten years as Lord Sugar’s eyes and ears during the biggest business challenge on TV.

Claude Littner has known Lord Sugar for 25 years, having served as a director of Amstrad plc, Amstrad International, Dancall, Viglen and Tottenham Hotspur. He currently chairs a number of Lord Sugar’s companies.

The Apprentice 2014

Claude is already well known and loved by Apprentice viewers – and feared by candidates – thanks to ten years as an integral part of the formidable interview episode. In his new role, he will join Baroness Karren Brady in following the candidates during each task and reporting back to Lord Sugar on their progress, successes and failures.

Claude said: “If the candidates think I am soft and fluffy, they haven’t been watching me on The Apprentice over the past decade.  I will now be assessing their performance in the process, individually and within their teams.  I will be reporting to Lord Sugar to play my part in ensuring that his personal investment of £250,000 goes to the best candidate.  I’m ready, and this won’t be a walk in the park!”

Lord Sugar said: “I first worked with Claude in 1990 and trust his judgement completely. He will no doubt take a very different approach to Nick. It’s great to have him on board.”

Claude has had a very varied career, having been involved in many companies across a number of industries and geographic locations.  These have included start-up, AIM listed and fully quoted companies.  For much of his career he has been involved in corporate turnarounds. He was Deputy Chairman of Blacks Leisure plc, Chairman of ASCO plc, Chairman and majority shareholder of Powerleague plc.  He is a visiting professor at the University of West London, Claude Littner Business School.

Some of Claude’s most infamous interview putdowns include:

  • “You’re not a big fish – you’re not even a fish” – to Stuart Baggs “The Brand”, Series 6
  • “Don’t compare yourself to Lord Sugar. Don’t compare yourself ever to him” – to Luisa Zissman Series 9
  • “I’ve told you how pleased I was with your CV… And then I came on to actually look at the proposal you’re pitching for Lord Sugar, and quite frankly it’s a bloody disgrace. It’s a bloody disgrace. The ten years I’ve done this, I’ve never seen something… two bloody pages… You can leave. Goodbye… There’s nothing to argue, you’ve given me pictures of sailboats… You’re taking the piss… please leave… That’s not the way out.” – to Solomon Akhtar, Series 10

The Apprentice returns to BBC One later this year.

Claude Littner PR Contact: Taylor Herring: 020 8206 5151

 

The Island With Bear Grylls

Posted on April 10th, 2015 in Celebrity PR,Reality TV PR,Television Industry PR,Television PR.

PRESS RELEASE: In our world full of 21st century luxuries, few of us will ever experience what it is like to fight

for our very survival; to sustain ourselves using the hunter gatherer skills of our ancestors.

But in the second series of The Island With Bear Grylls, Bear conducts the ultimate survival

challenge on the smart-phone generation, and sets 28 Britons just one test: survive for six

weeks on an uninhabited island in the Pacific Ocean.

d02f7f07-0045-4cdf-8736-fadd1600362d_625x352(2)

 

This year, that challenge returns harsher and longer than before. The “Islanders” not only had

to endure the torrential downpours and stifling humidity of the tempestuous rainy season,

they also had to cope for an extra two weeks; almost six weeks in total.

 

The series also returns with one fundamental difference; this year, both men and women are

part of the task with each sex inhabiting their own island within a remote Pacific archipelago.

After being whittled down from over 80,000 initial applicants, 14 male and 14 female

Islanders lived 25 miles apart, never crossing paths, in what will be an intriguing look at how

the different sexes handle all the islands had to throw at them.

 

The chosen few arrived by boat with just the clothes they stood up in, filming equipment,

basic medical supplies, enough water for 24 hours, a few simple tools and survival training

from Bear and his team. Their one assurance was that there were sufficient indigenous

resources on the islands to sustain them, but only if they had the ingenuity to find and

exploit them.

 

Once Bear waved goodbye to the Islanders there was no hand-holding. After a tough swim

to shore, Islanders were left to battle the relentless elements, crippling hunger, extreme

exhaustion and the ever-present, real threat of their habitat. Their physical abilities and

mental strength were tested as they were forced to forage for and catch their food, light fires

for warmth and water purification and build their shelters – and try to learn how to live and

work together.

 

Filming their gruelling experience were four professionally trained camera people per island.

With additional pressures to those experienced by the rest of the Islanders, they had to

juggle documenting life on the islands; each animal slaughtered and each fire lit, with their

own endurance of the same extreme conditions.

 

Could they survive without their 21st century comforts? Who is more resilient: the men or

the women? Will gender stereotypes be reinforced or pulled apart? But above all, do men and

women approach survival differently?

 

The story of each island will be told in separate episodes. An episode of life on the men’s

island will be followed by an episode of the women’s island, each airing in the same week,

across seven weeks. A raw and exhilarating series, this is an authentic look at survival and

what it means to live in the 21st Century.

Full press pack here

Press Contact: Taylor Herring PR + 44 208 206 5151

THUNDERBIRDS ARE GO…on the Thames!

Posted on April 2nd, 2015 in creative publicity,PR Stunt,PR Stunts,Publicity Stunts,Taylor Herring News,Television PR.

  • Thunderbird 4 spotted on the River Thames
  • The stunt marks the launch of the new ITV series Thunderbirds Are Go
  • Iconic series is back after 50 Years

Thunderbirds 12

Thunderbird 4, the submersible underwater rescue vehicle from the TV series Thunderbirds Are Go, was spotted cruising down the River Thames today.

Onlookers were left stunned as the famous bright yellow water vessel journeyed its way through the City of London. The model, measuring 15ft and made from fibre-glass, took a team of TV prop builders over six weeks to design, construct and paint.

ANDERSON-THUNDERBIRDS 16

Thunderbird 4 took its maiden voyage on the River Thames this morning to mark the launch of the new series Thunderbirds Are Go airing on ITV on Saturday April 4th at 5pm for a special double episode, before returning to a regular 8am slot on ITV and CITV.

The underwater cruiser departed from East London and made its way up the Thames passing iconic landmarks including Tower Bridge and the Houses of Parliament, en route to Tracy Island.

Thunderbirds 8

The rescue vehicle, usually delivered to the danger zone by Thunderbird 2 and piloted by aquanaut Gordon Tracy, was winched into the river in the Docklands in the early hours of the morning.

Adrian Last, EVP, Director of ITV Studios Marketing, said: “Thunderbirds is a classic British show, so we wanted to celebrate the launch of the new series Thunderbirds Are Go on ITV by building one of the iconic vehicles and surprising commuters on their way to work.

Seeing Thunderbird 4 cruising down the River Thames brings back a feeling of nostalgia for those that remember the show from 50 years ago and puts a smile on the face of the young.

Thunderbirds 7

Londoners shouldn’t be worried though as Thunderbird 4 wasn’t out on a rescue mission today – it’s just battling the choppy waters of the Thames.”

Featuring the world’s most famous family of heroes, International Rescue, Thunderbirds are Go will blast the five brave Tracy brothers back on to television screens piloting their incredible vehicles into impossible rescues across the globe.

ANDERSON-THUNDERBIRDS 04

The new series will feature a cast including Rosamund Pike, Thomas Brodie-Sangster, Rasmus Hardiker, David Menkin, Kayvan Novak, Angel Coulby and David Graham reprising his role as Aloysius ‘Nosey’ Parker. This re-invention of Gerry and Sylvia Anderson’s iconic series has been produced using a unique mix of CGI animation and live-action model sets.

A special double episode of Thunderbirds are Go is airing on ITV on April 4th at 5pm before returning to a regular 8am slot on ITV and CITV.

Thunderbirds Are Go…on the Thames! from Taylor Herring on Vimeo.

 

BENEDICT CHOCOBATCH

Posted on April 1st, 2015 in Drama PR,PR Stunt,PR Stunts,Taylor Herring News,Taylor Herring PR,Television PR.

TV’s “dishiest drama actor” gets a chocolate makeover for Easter

  • Benedict Cumberbatch voted dishiest TV drama actor, beating other home-grown talents including David Tennant and Idris Elba
  • Six foot sculpture made out of 40kg’s of chocolate will be at Westfield Stratford City on Good Friday 
  • Created to celebrate launch of TV channel Drama on uktvplay.co.uk

#chocobatch

A life-size chocolate sculpture of the acclaimed actor Benedict Cumberbatch has been unveiled following a national poll which named the star as Britain’s dishiest TV drama actor.

Cumberbatch-3

The Sherlock star beat off strong competition from Broadchurch’s David Tennant, rumoured potential James Bond Idris Elba and Aidan Turner, current star of Poldark to claim the tasty title ahead of the forthcoming Easter weekend break.

The research, which surveyed 2000 British women, and subsequent chocolate sculpture, were specially commissioned to celebrate today’s launch of TV channel Drama on UKTV’s on demand service, uktvplay.co.uk.

The top ten dishiest TV drama actors:

1 Benedict Cumberbatch 12%
2 David Tennant 11%
3 Sean Bean 8%
4 Idris Elba 8%
5 Damian Lewis 5%
6 Aidan Turner 4%
7 James Nesbitt 3%
8 Rupert Penry-Jones 3%
9 Laurence Fox 2%
10 James D’Arcy 2%

A crew of eight worked on the construction of Cumberbatch’s confectionary counterpart; a process which took over 250 man hours. The team, including a sculptor, chocolatier and model maker began by interrogating the actor’s measurements and assessing images from red carpet appearances to help them perfect Benedict’s look and create an accurate model even down to the smallest detail.

Cumberbatch-2

A suited and booted homage was chosen to reflect the star’s numerous red carpet appearances over the last year and a base model was painstakingly sculpted before the final model was cast entirely out of luxuriously thick, hollow Belgian milk chocolate – weighing in at 40kg. Once the chocolate had set, the team perfected and defined Benedict’s distinctive features, to ensure the star looked red carpet ready.

Cumberbatch-8

Lead sculptor Tim Simpson said: “You can’t rush perfection. Benedict has such a distinctive look that it was a challenge but a pleasure, to recreate him in chocolate. A secret combination of methods ensured we got a great likeness – we’re sure his legions of fans will approve!”

Cumberbatch-11

 

Benedict Cumberbatch will next be seen on Drama in Silent Witness, 12th April at 9pm, whilst James Nesbitt and Rupert Penry-Jones also feature this season. Sean Bean stars in Sharpe, which is on the channel this summer. Viewers will be able to enjoy watching Damian Lewis in The Forsyte Saga and David Tennant in United on uktvplay.co.uk from today.

Cumberbatch-7

Adrian Wills, General Manager of Drama said: “With Drama launching on UKTV Play this Easter, it was the perfect opportunity to pay homage to the fantastic talent we have on the channel, including of course, Benedict Cumberbatch. Hopefully he’ll make it through Easter weekend in one piece.

Cumberbatch-10

A life-size sculpture of Benedict Cumberbatch made out of chocolate was unveiled today to celebrate the launch of Drama on UKTV’s on demand service uktvplay.co.uk from 1st April.

The sculpture will be at Westfield Stratford City on Friday 3rd April. To follow the action, use the hashtag #chocobatch

Londoners stunned by Sky 1’s imaginary friend stunt

Posted on February 24th, 2015 in PR Stunt,PR Stunts,Publicity Stunts,Television PR,Viral Video PR.

Just because you can’t see someone’s imaginary friend, it doesn’t meant that they’re not real.

The prank was set up to promote the third series of Sky1’s award winning comedy Moone Boy, written by Chris O’Dowd, and starring the Irish funnyman as a young boy’s imaginary friend.

Matthew Arnold, Marketing Manager, Sky 1 says: “In celebrating Moone Boy’s return to Sky 1 on March 2nd, we wanted to have a bit of fun with one of the show’s central themes – the joy of having a make-believe friend.

Moone Boy is the story a young boy and his imaginary friend, so we thought this prank was the perfect way to celebrate the launch of series 3 of the show and connect the public to the life of Martin Moone and his own imaginary friend played by Chris O’Dowd.”

The brand new series of Moone Boy airs Monday 2nd March at 9pm on Sky 1.