Television PR « Taylor Herring

Television PR

Smell along with Netflix and the Gilmore Girls for a seasonal treat

Posted on December 1st, 2016 in App PR,brand PR,branded content,Consumer PR,Film PR,PR Stunt,Stunt Of The Day,Television PR.

Netflix and television binging sessions go hand in hand and most people will already be aware of the classic “are you still watching?” screen that flashes up after a few episodes are watched in a row. With the release of Gilmore Girls: A year in the Life, new and old fans are rushing to Netflix to re-watch the original series as well as the special four 90 minute seasonally themed episodes.

To compliment this, Netflix have released a sensual product to accompany the viewing experience of the new series. An extra special candle has been announced which has four scent layers that correspond with the season each episode is set in. They have been created with a burn time that mirrors each episodes run length to make you feel as if you are in Star’s Hollow along with Lorelai, Rory and the gang.

In fact the candle has been timed so specifically it has been said that it will dramatically extinguish after the final shocking four words are spoken, which I won’t spoil here, and the screen fades to black. The candle has been created by Netflix in partnership with the creative minds at TBWA/Chiat/Day and will be part of a limited giveaway for fans in Europe, U.S and Asia for a heightened experience that appeals to the senses. So throw on your onesies, grab your favourite snack and enjoy!

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Spain hits the jackpot again with lottery Christmas campaign 2016

Posted on November 16th, 2016 in Consumer PR,Regional PR,stuff we liked,Stunt Of The Day,Television Industry PR,Television PR.

Clocking up 3m views on YouTube already, the Spanish lottery has produced a real tear-jerker in the form of its Christmas advert this year, set to give the British campaigns a run for their money yet again.

Playing on the heartstrings of the world yet again, the 2016 advert tells the story of Carmina, a retired teacher, who mistakes the previous year’s broadcast of the Christmas Lottery (El Gordo, held every year on the 22nd December), for the present and believes she is holding the winning ticket. However, rather than disappoint the jubilant grandmother, the people of Villaviciosa, a town on the Eastern coastline of Spain, gather and celebrate her ‘victory’.

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The Christmas lottery has been embedded in Spanish society since the 19th century, and the live broadcast of the event lasts several hours with students from Madrid’s San Difenso School singing the winning numbers out.

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In recent years, La Lotería’s big-budget campaigns have proved just as important as the event itself , after a very successful 2015 hit which featured Justino, the security guard who worked lonely night shifts in a mannequin factory, and the 2014 sentimental story of Manu, who hadn’t bought a share in the sweepstake at his local bar.

– izzirichards

A day of mourning for GBBO

Posted on October 27th, 2016 in Attraction PR,Entertainment Brands,PR Stunt,PR Stunts,Publicity Stunts,Stunt Of The Day,Television Industry PR,Television PR.

Now, I don’t know about you – but I was certainly weeping at the final of Great British Bake Off last night, and if you thought that was bad the London Dungeon has taken the departure even worse.

In response to the loss, Mrs Lovett, resident (human) baker at the dungeons has parked a hearse outside of the BBC, with a wreathe of white roses saying RIP GBBO.

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Let’s take a moment to remember the best baking show of all time, ever. #RIPGBBO

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– @chloe_mcneillis

Undead ‘walkers’ descend on London

Posted on October 19th, 2016 in Entertainment Brands,PR Stunt,PR Stunts,Publicity Stunts,Stunt Of The Day,Television Industry PR,Television PR.

Sky News anchor Isabel Webster looks visibly shaken as she reports on various sightings of undead ‘walkers’ across the nation, alongside a chilling cell-phone video of these ‘walkers’ captured in London. Webster advises viewers to be extra vigilant and under no circumstance approach infected individuals.

 

Thankfully for us all, this is just Sky’s latest stunt to promote the return of American horror show, ‘The Walking Dead’, for its seventh season on 23rd October in time for Halloween. ABC has also confirmed the release of season eight in 2017, extending the undead pandemic for the foreseeable future…

– @turntHQ

South Park marks 20 years with trolling billboard campaign

Posted on September 30th, 2016 in Stunt Of The Day,Television PR.

To promote its 20th series, South Park took the streets of America with a mobile ad-van this week to visit various institutions as featured in contentious episodes.

Each billboard execution – ends with the tagline, “We’ve been there.”

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“In some cases, the locals were not pleased to have us outside their locations and asked us to leave, but that was all expected, and we completely understand why,” Comedy Central’s chief marketing officer, Walter Levitt, tells the Hollywood Reporter.

Other locations included Trump Tower…

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Hooters..

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and The White House…

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Full list of locations;

Colorado: South Park and Casa Bonita

Salt Lake City: Mormon Church Headquarters

Washington, D.C.: Lincoln Memorial and the White House (above)

Silicon Valley: Facebook Headquarters

New York: Trump Tower  and Hillary Clinton’s N.Y. headquarters

Los Angeles: Church of Scientology, Whole Foods, Hooters, PF Changs, KFC

Buffalo: Canadian Border

[by @itsjamesherring]