Posted on January 11th, 2017 in Consumer PR,Digital PR,Entertainment Brands,Online PR,PR Stunt,Stunt Of The Day,Television PR.
Well, last night was surely a treat for fans of the popular BBC One crime drama Sherlock. The fourth series of the programme aired on 1st January and has since been gripping fans of the show. To celebrate the new series, writers Steven Moffat and Mark Gatiss tweeted live to fans in the character of Sherlock on the official @BBCOne Twitter page last night (10th January).
Fans were given the opportunity to solve a new mystery online and in real-time through the use of Twitter, users had to crack the murder case of Daniel Collard with a series of clues provided through Tweets. Case files, police interviews and suspects lists were given to users to aid them in solving the case. A series of polls were also created to increase the interactive aspect.
Jo Pearce, the creative digital director at BBC Wales mentions it was an idea already in the works. “It’s an idea we’ve had for some time – I’ve just been waiting for the right opportunity to try it out.”
This was a genius way of encouraging fan interaction and giving fans something exciting to look forward to, as opposed to just watching the show. It further introduces new fans to the TV show who may have not known of its existence prior – as Twitter is such a huge social media platform, trends attract new audiences. The BBC and the writers of Sherlock created something well thought through; they were able to spot their target audience and created a stunt which coincides with their interests. It was a huge win for all involved.
Posted on December 14th, 2016 in Consumer PR,Entertainment Brands,PR Stunt,stuff we liked,Stunt Of The Day,Television PR.
The Sherlock crew have taken subtle marketing to new lengths as only eagle eyed readers could have spotted the small addition hidden in the announcements page of the Daily Telegraph revealing the name of the unborn offspring of John and Mary Watson. The understated location of the news did not take long to explode onto the internet as fans pawed over the little information given, desperately searching for possible hints and clues to do with the hotly anticipated fourth season. And thus Rosamund Mary Watson has been launched into the Sherlock world.
With the show’s clever and cryptic nature already well established the fans have been sent into overdrive grasping at possible meanings behind the post. Some theorised that the name itself may have been a nod to another character in the Sherlock universe as the initials are the same as Rachel Wilson, the still born girl featured in a Study in Pink. Others went a step further and engaged in historical research and discovered a Victorian figure who shared the same first and last names as the child. Both of these pieces of information however do not reveal anything and the name might just actually be a name and nothing more. A classic red herring, designed to tease.
The quote that seems to be getting every Sherlock fan in a frenzy refers to Sherlock’s new obsession with his phone and may be a running theme of the new storyline. This may be perhaps due to Watson’s new status as a father as Sherlock has been shown to struggle with changes to the status quo and Watson’s changing priorities in the past.
It is again the lack of information that seems to be driving the arguably already fanatical fandom into overdrive as they eagerly await the first episode of the new series due to air on New Year’s Day. The information that we do have is that Sherlock will be battling with his inner demons following the infamous “did you miss me” final scene of the third series. Toby Jones has been cast as this season’s new antagonist as he threatens to reveal Sherlock’s deepest and darkest secrets to his nearest and dearest. As someone who has battled with addiction and is a self-confessed high functioning sociopath it will be interesting to discover what secrets he may still be harbouring. It is still unclear if Sherlock’s ultimate adversary Moriarty will make a magical re-appearance. However stranger things have happened on Sherlock already.
We shall all have to wait until 1st January 2017 to see if there are any truths behind the rampant rumour mill.
Posted on December 1st, 2016 in App PR,brand PR,branded content,Consumer PR,Film PR,PR Stunt,Stunt Of The Day,Television PR.
Netflix and television binging sessions go hand in hand and most people will already be aware of the classic “are you still watching?” screen that flashes up after a few episodes are watched in a row. With the release of Gilmore Girls: A year in the Life, new and old fans are rushing to Netflix to re-watch the original series as well as the special four 90 minute seasonally themed episodes.
To compliment this, Netflix have released a sensual product to accompany the viewing experience of the new series. An extra special candle has been announced which has four scent layers that correspond with the season each episode is set in. They have been created with a burn time that mirrors each episodes run length to make you feel as if you are in Star’s Hollow along with Lorelai, Rory and the gang.
In fact the candle has been timed so specifically it has been said that it will dramatically extinguish after the final shocking four words are spoken, which I won’t spoil here, and the screen fades to black. The candle has been created by Netflix in partnership with the creative minds at TBWA/Chiat/Day and will be part of a limited giveaway for fans in Europe, U.S and Asia for a heightened experience that appeals to the senses. So throw on your onesies, grab your favourite snack and enjoy!
Posted on November 16th, 2016 in Consumer PR,Regional PR,stuff we liked,Stunt Of The Day,Television Industry PR,Television PR.
Clocking up 3m views on YouTube already, the Spanish lottery has produced a real tear-jerker in the form of its Christmas advert this year, set to give the British campaigns a run for their money yet again.
Playing on the heartstrings of the world yet again, the 2016 advert tells the story of Carmina, a retired teacher, who mistakes the previous year’s broadcast of the Christmas Lottery (El Gordo, held every year on the 22nd December), for the present and believes she is holding the winning ticket. However, rather than disappoint the jubilant grandmother, the people of Villaviciosa, a town on the Eastern coastline of Spain, gather and celebrate her ‘victory’.
The Christmas lottery has been embedded in Spanish society since the 19th century, and the live broadcast of the event lasts several hours with students from Madrid’s San Difenso School singing the winning numbers out.
In recent years, La Lotería’s big-budget campaigns have proved just as important as the event itself , after a very successful 2015 hit which featured Justino, the security guard who worked lonely night shifts in a mannequin factory, and the 2014 sentimental story of Manu, who hadn’t bought a share in the sweepstake at his local bar.
Posted on October 27th, 2016 in Attraction PR,Entertainment Brands,PR Stunt,PR Stunts,Publicity Stunts,Stunt Of The Day,Television Industry PR,Television PR.
Now, I don’t know about you – but I was certainly weeping at the final of Great British Bake Off last night, and if you thought that was bad the London Dungeon has taken the departure even worse.
In response to the loss, Mrs Lovett, resident (human) baker at the dungeons has parked a hearse outside of the BBC, with a wreathe of white roses saying RIP GBBO.
Let’s take a moment to remember the best baking show of all time, ever. #RIPGBBO