On the subject of Sport PR
On July 5th, 2011 admin wrote on the subject of Bar PR,Celebrity PR,Entertainment Brands,Food and Drink PR,Restaurant PR,Sport PR.
LONDON, Tuesday 5th July 2011, Chelsea and England star Ashley Cole has teamed-up with American rapper Jay-Z to open a new restaurant and bar in Central London next year.
NVA Entertainment Group (NVA) brokered a multi-million pound deal that will see Cole and Jay-Z work together on a number of new ventures. ‘The 40/40 London’ will be the first project of the partnership.
(L-R > Chris Nathaniel, Ashley Cole, Jay Z, Desiree Perez (Jay Z Partner), Paul Boadi and Simon Wright (Operations))
The management team will be appointing a top chef to deliver a modern American themed menu for the restaurant/bar that will feature top DJ’s and A-list artists. A short-list of three potential sites is now under consideration with a final decision on location expected in August.
The 40/40 London will give first option on jobs to talented, long-term unemployed young people. Each month a percentage of profits from the project will go to local youth charities for music and sport projects in deprived communities.
The grand opening party to be held next year will be similar to the 40/40 openings thrown by Jay Z in New York, Las Vegas and Atlantic City and will be attended by a host of stars from music, sport and entertainment. NVA are in talks with UK broadcasters over exclusive TV opportunities.
Alongside his thriving music business Roc Nation and Rocawear clothing range Jay-Z is a huge sports fan – he attended Wimbledon last week and co-owns NBA basketball team New Jersey Nets. He runs a chain of successful 40/40 clubs in five US cities.
NVA has a high profile track-record in sport and entertainment working with the likes of John Terry, Robinho, Usain Bolt and Antonio Valencia.
Jay-Z said; “London is one of the most vibrant and exciting cities in the world and the perfect location for our new venue. I’m excited about working with Ashley and NVA Entertainment Group on a range of new projects and The 40/40 London is going to be the hottest place in town.”
Cole said; “I am delighted to be working with Jay Z I have grown up listening to his music and now to be doing business with him is amazing and the projects we do will be delivering much needed funds back into sport and music on a local community level as well as helping talented young people get back to work.”
40/40 Partner Juan Perez said; “The partnership of Ashley and Jay Z along with our entire 40/40 Club team is the ideal fit for bringing our brand to London. The 40/40 Club is not only a brand, but a lifestyle that suits the nightlife and sports world and that makes it a perfect fit for London.”
NVA Holdings Executives Chris Nathaniel and Paul Boadi said “We have done some exciting deals and worked with some World class names but this collaboration of Ashley Cole and Jay Z has to be one of the most exciting and it makes the nine months of negotiations worth it and we look forward to an amazing launch for the first project and have started work on two other projects that the two will be collaborating on covering the film and fashion areas”
About NVA Entertainment Group
NVA Entertainment Group is part of the NVA Holdings group of companies and its a multi faceted Sports, Music, Film and Fashion management company looking after high profile and new emerging talent.
For more info www.nvaentgroup.com and follow on twitter @the4040London
About The 40/40 Club
The 40/40 Club, located at 6 West 25th Street, is an all American sports bar and nightclub owned by hip-hop mogul Jay-Z and partners Desiree and Juan Perez. The 40/40 Club is the premiere sports bar and lounge in New York City, hosting some of the most memorable events and parties over the past 9 years.
Tags: Ashley Cole, Chris Nathaniel, Jay-Z, Juan Perez, NVA Entertainment Group, Paul Boadi
Posted in Bar PR, Celebrity PR, Entertainment Brands, Food and Drink PR, Restaurant PR, Sport PR | No Comments »
On February 2nd, 2011 admin wrote on the subject of Sport PR,Television Industry PR,Television PR.
Entertainment Channel Syfy have announced a new broadcast partnership with BAMMA (British Association of Mixed Martial Arts).
The partnership with Universal Networks channel Syfy will provide the UK’s first ever full, live, non-subscription Mixed Martial Arts coverage for all five BAMMA fight’s this year, each to be held in different cities across the UK.
The new deal will lead the way in making the world’s fastest growing sport more accessible to UK audiences with plans to screen five fights over the course of the year. Alongside the live event coverage, Syfy will broadcast highlights, fighter profiles and other BAMMA-themed programmes.
The first fight to be screened live on Syfy will be BAMMA 5 which will take place on Saturday 26th February at Manchester’s MEN Arena. The February event promises to host the organisation’s most exciting fight card to date as the Brit Paul Daley takes on Japanese contender Yuya Shirai for the welterweight title in the main event.
For more information please contact ashley.charles@taylorherring.com or tony.harding@taylorherring.com
Tags: BAMMA, Paul Daley, syfy, Yuya Shirai
Posted in Sport PR, Television Industry PR, Television PR | No Comments »
On November 19th, 2010 James wrote on the subject of Football PR,Sport PR.
LONDON, Friday 19th November 2010: The Board of Blackburn Rovers Football and Athletic plc (BRF&A) today announces the sale by the Jack Walker 1987 Settlement of its 99.9% shareholding in BRF&A to Venky’s London Limited, a newly formed company owned by the Rao family of India for a sum (including contingent consideration payable) of £23 million or 17.17 pence per share. Venky’s London Limited will be making an equivalent unconditional offer (mandatory under the Takeover Code) to the minority shareholders, holding the remaining 0.1% of the shares in BRF&A.
The Rao family have an extensive range of business interests in India and elsewhere in the world including their flagship company Venkateshwara Hatcheries Private Limited, the parent company of Venky’s (India) Limited which is listed on the Bombay Stock Exchange.
Paul Egerton – Vernon, Chairman of the Jack Walker Settlement Trustees said:
“We are very pleased to be passing on the Rovers to the Rao family. We have been impressed with their enthusiasm for the Club and their plans and ideas for future investment to develop it further as well as their wish and commitment to preserve the legacy of Jack Walker. We are particularly pleased that the Club will continue in family ownership and that the existing management team at the Rovers led by John Williams will continue unchanged. We would like to express our gratitude and admiration for the great job John and his team have done for the Club whilst it has been part of the Trust. Over the last 10 years, the global appeal of the Premier League has grown significantly and it is only natural that, as we have seen at other Clubs, international ownership and investment should increase.“
Anuradha J Desai, the Chairperson of Venky’s, said:
“We are delighted, proud and humbled to be associated with Blackburn Rovers, a team with whom we share many values and ambitions. Going forward we plan to focus on leveraging the global influence in establishing Blackburn Rovers as a truly global brand. We will absolutely respect the Jack Walker legacy and will be actively supporting the organisation to ensure that Blackburn Rovers remains one of the best run Clubs within the Premier League. We are particularly pleased that the deal has full support of the Walker Trust, the Chairman and the management team who will of course remain in place with our full support.”
John Williams, Chairman of BRF&A said:
“The successful conclusion of the deal is clearly a significant event in the history of the Club. It represents the end of the remarkable Walker era, which saw Rovers projected to the top of the football pyramid. In the ten years since Jack’s death the Board and Trustees together have managed to build on Jack’s legacy and preside over the Club’s longest term in the top flight since 1936. The Rao Family pursued the opportunity with determination and enthusiasm. The board will remain focused on what it does, providing important stability, a platform from which the new owners will be able to launch new ideas, particularly in markets outside the UK.”
Mr. Venkateshwara Rao, Joint Managing Director of Venky’s said:
“We are all truly honoured to be working with such an historic champion Club and are committed to creating a long-term financial platform with which the Club can use to realise it’s obvious potential on and off of the field. Our involvement with the Club will focus on using the global influence of Venky’s, in establishing Blackburn Rovers as a global brand. It is as a team that this Club has succeeded in the past and it is as a team that this Club will achieve great things in the future”
The Whole Time Director of the Venky’s Group Balaji Rao also added:
“We see real sustainable growth for the Club moving forward, both within the UK and also internationally and we intend to exploit our in-dept knowledge of Indian market in particular and beyond that, the whole of Asia. Blackburn Rovers fans will be delighted to add to the family a huge Indian and Asian fan base. The immediate future will be spent with the key figures at the Club from the Chairman and the management team right through to the players and Club staff working with them to ensure that we move forward as a team. It is as a team that this Club has succeeded in the past and it is as a team that this Club will achieve great things in the future.”
The Trustees of the Jack Walker Settlement were advised by Rothschild and Addleshaw Goddard. Venky’s London Limited was advised by Hammonds
Press Contact: Venky’s London : Taylor Herring PR +44 208 206 5151
Tags: Blackburn Rovers, Jack Walker Settlement Trustees, Venky’s London Limited
Posted in Football PR, Sport PR | No Comments »
On August 12th, 2010 James wrote on the subject of Arts PR,Auction PR,Awards PR,Book PR,brand PR,Camera PR,Car PR,Celebrity PR,Charity PR,Children's Brands PR,Comedy,Comedy PR,Comment,Computer Games PR,Consumer Electronics PR,Consumer PR,Doctor Who Live,documentary PR,Drama PR,DVD PR,Edinburgh International Television Festival,Entertainment Brands,Environmental PR,Event PR,Experiential Marketing,Extreme Sports PR,Fashion PR,Festival PR,Film PR,Fitness PR,FMCG,Food and Drink PR,Games PR,Gym PR,Health and Fitness PR,History PR,Ice Cream,Kids PR,Magazine PR,Model Search PR,Music PR,Online PR,Online PR Trends,Opera PR,Poetry,PR Stunt,PR Stunts,Publicity Stunts,Publishing PR,Reality TV PR,Regional PR,Retail PR,Shopping Centre PR Stunts,snackfood PR,Sport,Sport PR,Stunt Attempt PR,Stunt Of The Day,Teen PR,Television Industry PR,Television PR,The Apprentice,theatre PR,Tour PR,Tourism PR,Toy PR,Travel PR,Uncategorized,Venue PR,Wedding PR.
Posted in Arts PR, Auction PR, Awards PR, Book PR, brand PR, Camera PR, Car PR, Celebrity PR, Charity PR, Children's Brands PR, Comedy, Comedy PR, Comment, Computer Games PR, Consumer Electronics PR, Consumer PR, Doctor Who Live, documentary PR, Drama PR, DVD PR, Edinburgh International Television Festival, Entertainment Brands, Environmental PR, Event PR, Experiential Marketing, Extreme Sports PR, Fashion PR, Festival PR, Film PR, Fitness PR, FMCG, Food and Drink PR, Games PR, Gym PR, Health and Fitness PR, History PR, Ice Cream, Kids PR, Magazine PR, Model Search PR, Music PR, Online PR, Online PR Trends, Opera PR, Poetry, PR Stunt, PR Stunts, Publicity Stunts, Publishing PR, Reality TV PR, Regional PR, Retail PR, Shopping Centre PR Stunts, snackfood PR, Sport, Sport PR, Stunt Attempt PR, Stunt Of The Day, Teen PR, Television Industry PR, Television PR, The Apprentice, theatre PR, Tour PR, Tourism PR, Toy PR, Travel PR, Uncategorized, Venue PR, Wedding PR | No Comments »
On March 2nd, 2010 James wrote on the subject of Sport PR.
Specialist football rights agency Kentaro has finalised the sponsorship programme for the latest leg of its Brazil World Tour concept, by concluding a Presenting Sponsorship package with Nike for its Nike (Red) Campaign.
Brazil will play the Republic of Ireland at the Emirates Stadium on March 2nd in a game to be broadcast live on ITV1 in the UK, on RTE in Ireland, Globo in Brazil and in over 100 countries worldwide. All worldwide sponsorship and television distribution agreements are handled by Kentaro.
Kentaro has brokered the deal for Nike to have broadcast sponsorship of the game on both ITV1 and RTE, as well as having a majority of the LED inventory and a range of other rights, including the use of a red ball and red goal nets. “Having concluded the deal with ITV1 and RTE, we are even more delighted to have Nike as the lead sponsor on the night,” said Jonathan Hill, COO of Kentaro.
The game on March 2nd will be the fifth Brazil World Tour game Kentaro has taken to the Emirates Stadium and further cements the strong working relationship between Kentaro and Arsenal FC.
Tom Fox, Chief Commercial Officer at Arsenal, commented: “Arsenal is delighted to once again be working with Kentaro in bringing another glamour international friendly match to the Emirates Stadium. We are also delighted that Kentaro has brought our existing partner Nike to this game, giving Arsenal further opportunity to be associated with the (Red) Campaign.”
Other Brazil World Tour sponsors for this match include Brazilian blue-chip companies ITAU Bank, Ambev and Embratel.
The innovative concept follows just weeks after Kentaro’s ground-breaking internet-only, broadcast exclusive of an England game.
Tickets are available here.
Posted in Sport PR | No Comments »
On January 13th, 2010 James wrote on the subject of Publicity Stunts,Sport PR,Television PR.
LONDON, Wednesday 13th January 2009: Two fitness freaks brave sub zero temperatures in London this morning to make use of unused gym equipment which is cited as the biggest source of household clutter by 25% of the British population.
A quarter of Brits are storing unwanted gym equipment according to a new study from TV channel Home, which today created London’s own version of LA’s infamous Muscle Beach to promote its new de-cluttering TV series Gutted.
Gutted weeknights at 9pm on Home
Tags: Gutted, Home, Muscle Beach
Posted in Publicity Stunts, Sport PR, Television PR | No Comments »
On December 15th, 2009 James wrote on the subject of Celebrity PR,Extreme Sports PR,Sport PR,Stunt Attempt PR.
LONDON, Tuesday 15th December 2009: Robbie Knievel has announced plans to stage a record attempt to jump 16 double-decker buses and beat his father’s failed attempt in 1975. The jump will take place on 22nd May, London 2010.
Following in his father’s famous tyre tracks, world-leading motorcycling daredevil Robbie Knievel is coming to London to stage a record attempt to jump an incredible 16 double-decker buses on a classic Harley Davidson XR-750.
The world’s foremost motorcycle thrill-seeker, now aged 47, will use the Harley Davidson XR- 750 – the same motorcycle model his father Evel Knievel used in his failed attempt at Wembley stadium in 1975.
On May 25th 1975, Robbie’s legendary father took to Wembley to jump over 13 buses and crashed in front of an audience of 90,000, breaking his pelvis, ending his thrilling career.
Robbie will attempt to clear a record-breaking 16 buses with a Harley-Davidson XR-750 – three more than Evel Knievel.
This death defying stunt, set to take place in London on 22nd May 2010, exactly 35 years after his father’s attempt, will place Robbie one step closer to completing all of his father’s daring attempts and silence the critics who have questioned Robbie’s use of the lighter CR-500 in the past.
The Honda high-performance motocross bike is designed for jumping and has been a preferred choice for Robbie in the majority of his stunts. His father Evel Knievel conversely made most of his record breaking jumps using a Harley, a massively heavier and less agile motorcycle. Robbie Knievel will now thrill us with the same model of Harley as he attempts the unthinkable for his London stunt.
Robbie has successfully completed over 350 professional jumps, including 20 world records, and completed every jump his father attempted with the exception of two stunts: the bus-jumping record set by Evel at Wembley Stadium in 1975 and the Snake River Canyon jump in 1974.
Robbie Knievel said, “Daredevils are a dying breed. I’m proud to have been raised by one and to be one myself. I’m looking forward to this and although my dad’s jump ended with broken bones and a lot of pain, I’m confident he’ll be smiling down on this one.”
Taylor Herring PR: 0208 206 5151
Tags: Evel Knievel, Harley Davidson, Robbie Knievel
Posted in Celebrity PR, Extreme Sports PR, Sport PR, Stunt Attempt PR | No Comments »
On December 14th, 2009 James wrote on the subject of Extreme Sports PR,Sport PR,Stunt Attempt PR.
Robbie Knievel, the world famous dare-devil and son of iconic Evel Knievel will attend a press conference tomorrow to announce his most daring stunt yet.
Press Conference: 10.30am, Tuesday 15th December at The Hospital Club, 24 Endell Street, London WC2
The most famous daredevil alive Robbie has completed over 350 jumps, setting 20 world records. These include the Caesars Palace Fountain jump, a 30 Limo jump and most famously The Grand Canyon jump.
RSVP ESSENTIAL: Louisa Bradshaw, 0208 206 5151. louisa.bradshaw@taylorherring.com
Biog:
Robbie Knievel is the son of the late famous stuntman Evel Knievel and his first wife Linda. Robbie began jumping his bicycle at age 4 and rode motorcycles at age 7. At age 8 he performed his first show with his father at Madison Square Garden. By the age of 12 he was on tour with his father where he would perform wheelies.
Without question, the most famous daredevil alive Robbie has completed over 350 jumps, setting 20 world records. These include the Caesars Palace Fountain jump, the building to building jump, the 30 Limo jump and The Grand Canyon jump.
The Grand Canyon jump was one of Robbie Knievel’s most exciting and famous jumps on May 20, 1999. Robbie’s considering a future jump of the Snake River Canyon on the Snake River near Twin Falls, Idaho, a feat his father had failed at in 1974.
In 2003 Robbie had a spectacular jump at the Chinook Winds Casino where he cleared 15 Diet Pepsi Trucks. During the summer of 2005, Robbie had his own TV show on A&E called Knievel’s Wild Ride.
In 2006, Robbie partnered to open Knievel’s Custom Cycles, A custom motorcycle based in Hermitage PA. In late March 2006, Robbie Knievel jumped from one barge to another in Jacksonville, FL and in late July 2006, he made a tribute jump to his father at Evel Knievel Days in Butte, Montana by jumping four huge flame throwers.
On March 18, 2007, Robbie jumped an assortment of military vehicles at the North Carolina Auto Expo in Raleigh, North Carolina. Soon afterwards, he appeared in a nationally broadcast commercial for Holiday Inn Express.
On June 9, 2007, he appeared in Wilmington, Delaware and successfully jumped $4.8 billion in fake money representing the amount of interest paid to the customers of ING Direct.
In August 2007, he was inducted into the Motorcycle Hall of Fame in Sturgis, South Dakota and made a jump at the world famous Buffalo Chip campground.
Robbie successfully jumped over 24 Coca-Cola Zero trucks at The Kings Island Amusement Park outside Cincinnati, Ohio on May 24, 2008. 33 years earlier in 1975, his father Evel Knievel carved daredevil history by jumping over 14 Greyhound buses at Kings Island. Robbie Knievel, 46, landed almost 100 feet farther than Evel who was then 37.
Knievel successfully jumped on June 7, 2008 at the Texas Motor Speedway in Ft. Worth, Texas. He cleared 21 Hummers on the front stretch of the speedway. He originally was going to jump 25 Hummers. However, there was a strong sustained headwind of 30mph the evening of the jump.
Robbie jumped on July 3, 2008 at Six Flags St. Louis. He cleared 25 Dodge vehicles in front of a cheering crowd. The jump, marked the opening of the Evel Knievel roller coaster. The coaster was the brainchild of Robbie to honor his father.
While performing pre-jump wheelies at the LCO Casino near Hayward, Wisconsin on August 16, 2008, during sporadic rainstorms, Robbie crashed and slid into some hay bales, dislocating his shoulder. Despite his injury, he performed the jump clearing four airplanes and a helicopter.
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Tags: Robbie Knievel
Posted in Extreme Sports PR, Sport PR, Stunt Attempt PR | No Comments »
On November 5th, 2009 James wrote on the subject of DVD PR,Sport PR.
British broadcasting legend and all-round football expert John Motson takes us through his definitive list of World Cup Heroes And Villains. With England qualifying for the 2010 World Cup, John Motson’s World Cup Heroes and Villains is a must for all football fans and is available to own on Monday 23rd November courtesy of 4DVD.
World Cup fever is here, and with every fan counting down the days to the biggest sporting event in 2010, World Cup Heroes and Villains is the perfect way to get even more excited! The voice of football and legendary commentator, John Motson, guides us through a celebration of the greatest goals and golden moments, as well as all the traumas and tribulations that can torment a nation.
John Motson’s World Cup Heroes and Villains has nine exciting sections that will make us cry with tears of joy and despair: Greatest Goals,Red Mist, Red Cards and Referees , Close Encounters, Dodgy Defenders, Keeper Classics and Clangers, The Beautiful Game: Shocks and Surprises, Controversies and Conspiracies, World Cup Crazy and Heroes: the Beautiful Game: Fantastic Finals.
For more information or to request an interview please contact Taylor Herring PR on 0208 206 5151.
Tags: John Motson, John Motson's World Cup Heroes and Villains
Posted in DVD PR, Sport PR | No Comments »
On October 12th, 2009 James wrote on the subject of Event PR,Film PR,Online PR Trends,Sport PR.
World Cup Qualifier Is Britain’s Biggest Ever Pay-to-View Internet Sports Broadcast
LONDON, Monday 12th October: Close to half a million football fans watched and earned their place in the history books, as last night’s FIFA World Cup qualifier became Britain’s biggest internet pay-to-view sports broadcast.
There were no technical issues and all customer enquiries were responded to within five minutes. A post match survey found that an average of 87% felt the picture quality was satisfactory or better and 93% were satisfied with the customer support. In a positive sign for future events, 87% said the match offered value for money and 89% would purchase another live sports event online.
In addition to the live stream, international football agency Kentaro struck an 11th hour highlights deal with the BBC, who screened the best moments of the match to viewers after the live internet game had been broadcast.
Odeon cinemas across the country also screened the game via satellite and many were completely sold out. Despite the match not being made available for public or commercial viewing purposes, it is believed pubs up and down the country streamed the match successfully via projectors and by linking computers to TV screens.
Earlier in the week, a special arrangement was made by Kentaro to screen the game to British Armed forces overseas for free. As many troops do not have internet access the game was broadcast into military bases via BFBS Television.
Philipp Grothe, CEO of Kentaro said; “This pioneering broadcast has been a great success. Not only have we delivered Britain’s largest ever live pay-to-view internet sports audience but commercially the venture has proved itself as a viable model for future games. Technology has ignited a revolution in people’s viewing habits and there is a new sports broadcast platform developing on the broadband enabled internet.”
Andrew Croker, Executive Chairman of Perform said: “This was an extremely successful and groundbreaking project. An innovative marketing approach particularly with national newspapers, betting and ISP affiliates meant that we were able to get this out to a broad audience and make it a huge success. Additionally, from a customer service, production and distribution point of view, we felt it went very smoothly.”
Peter Silverstone, Managing Director of Kentaro UK said; “We are indebted to our partner Perform, who have pulled off a technical coup in a few short weeks. Our newspaper, ISP and betting partners have been instrumental in making this venture the success that is. We have been encouraged by the level of debate this has stimulated amongst the sports industry.”
Fans watched the landmark match by registering at www.ukraineVengland.com. Subscriptions were available at an early-bird price of £4.99 rising to a maximum rate of £11.99 for purchases made on the day.
James Richardson presented the live coverage, alongside ex England manager and Notts County Director of Football Sven Goran Eriksson. Commentary came from David Pleat and Tony Jones.
A number of leading national newspapers and internet service providers also made the match available on their own websites. Partners included; The Sun, The Times, News of the World, The Daily Mail, The Daily Telegraph, The Daily Express, The Daily Star, The Independent, Virgin Media and Orange. All websites offered a promotion where the user could watch the match for free if they opened an account with bet365.com, a leading online bookmaker.
The international football agency Kentaro, acquired the broadcast rights from the Ukrainian FA and had sold the game to Setanta in December 2007. However the pay-TV broadcaster went into administration over the summer leaving this key match without a UK broadcaster. With no offers on the table from UK free to air or pay-TV broadcasters Kentaro decided to seek the widest possible online audience, appointing digital sport specialist Perform, to market and stream the match online, on a pay-per-view basis.
PLEASE NOTE: Due to its commercial sensitivity and value no further information or data will be released.
ENDS
Tags: Kentaro, Odeon, Online PR
Posted in Event PR, Film PR, Online PR Trends, Sport PR | No Comments »
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