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Roundup

Easter campaign roundup: From a choco Cumberbunny to something a little cheesier

Posted on April 13th, 2017 in brand PR,Consumer PR,creative publicity,Experiential Marketing,Fitness PR,FMCG,Food and Drink PR,Gym PR,Health and Fitness PR,Kids PR,Leisure PR,Online PR,PR Stunt,PR Stunts,Roundup,snackfood PR,stuff we liked,Stunt Of The Day,Tourism PR,Travel PR.

The sun is still out, that daffodils are in bloom, the baby animals are slowly starting to emerge and we have a glorious four day weekend ahead of us. Isn’t Easter weekend wonderful. Now the only question is how to spend it? If you need any ideas of activities or gifts our handy roundup may come in handy as we have chosen our favourite quirky and fun campaigns for Easter.

Door service with a difference from David Lloyd

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With it being the long awaited four day weekend, everyone has plans. Whether it is spending a traditional Easter with the family, hanging out with friends or simply enjoying some me time the one thing that most of us will have in common is that we will probably be consuming more chocolate than we should. David Lloyd have come up with a great answer to shedding those few delicious chocolate filled extra pounds in the comfort of your own home with a tailor made workout routine lead by professional trainers straight to your door.

And now time for a different kind of chocolate bunny.

There is truly something for everyone this Easter. As a sweet surprise one of the infamous Playboy bunnies was seen in London sporting an entirely edible chocolate ensemble. This one is no Bridget Jones for sure! The blonde beauty was out to promote a special Playboy Adult’s only Easter hunt which I would imagine to be the most decadent hunt out there this weekend.

Benedict Cumberbunny!

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The beloved British actor has had his likeness immortalised in chocolate once more. But whereas we and Chocolatier Jen Lindsey-Clark made our Chocobatch in his original likeness Jen has now gone a step further and brilliantly Frankenstein’d his head onto a rabbit’s body for Easter. Now if only someone can recreate this and put his head on a chocolate penguin my year would be complete (or should I say Penwing Benedict?).

“Gorge” on Easter eggs in this glow in the dark hunt!

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Cheddar Gorge is undoubtedly a natural marvel in itself, having recently placed 5th in our Top Views of the UK national survey for the launch of the new Samsung Galaxy S8. Now its beauty is being amplified with the placement of glow in the dark eggs for an Easter egg hunt the children (and grown-ups) will never forget.

Anyone up for a cheesy Easter weekend?

easter-2If there is one thing that could possibly surpass my love of chocolate it is cheese. In perhaps one of the more novelty campaigns of this Easter the “Cheester Eggs” are pure and simple. Created by food blogger Annem Hobson they are a solid lump of cheese lovingly moulded into the iconic Easter shape. What more could you want? You can order your Cheester Eggs here.

A grown up twist on an old tradition (also known as: put Gin in everything)

It has become a growing trend as Gin sales soar to incorporate our favourite tipple into new festive incarnations. First came the Gin and Tonic Christmas baubles, letting us all have a cheeky drink under the Christmas tree last year and now we have the Gin and Tonic infused Easter egg and truffles. How have we ever lived without these!

Happy Easter everyone!

-@gfpvincent91

 

 

Mother’s Day 2017: From prosecco flavoured nails to Tom Hardy at bedtime

Posted on March 24th, 2017 in brand PR,Celebrity PR,Consumer PR,FMCG,Food and Drink PR,Online PR,Publicity Stunts,Roundup,Stunt Of The Day,Television PR.

This Sunday, 26th March, in case you have not heard already is Mother’s Day. If you haven’t, don’t panic you still have a couple of days to sort something out. Whether it is with the traditional bouquet of flowers or something more unique there are thousands of ways to show mum’s just how much they mean to you. Here is our round-up of some of our favourite campaigns from the last week dedicated to all of the hardworking mums out there. This celebration is all for you!

Groupon: Bubbly fingers!

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According to research conducted by Kantar, Prosecco overtakes champagne as the top fizz for Britons, with shoppers splashing out £181.8m on bottles last year alone. So just in time for Mother’s Day Groupon have embraced the love for the bubbly beverage and created a prosecco flavoured nail varnish, which tastes and smells just like the drink.

Sainsbury’s: A card for every family!

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It is such a simple gesture but equally such a wonderfully stark statement of how progressive 2017 is as Sainsbury’s launches its first ever Mother’s Day card for lesbian parents. The card reads ‘To My Lovely Mums’ which captures the brand’s support towards same-sex relationships. Sainsbury’s say they wanted its greeting card selection ‘to better reflect the growing number of non-traditional families’. The card follows on from Sainsbury’s Christmas commercial featuring a lesbian couple, which also conveyed their embracing attitude towards non-traditional families.

Beefeater: More talk, fewer phones!

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Put down the phone and talk to your Mother! For Mother’s Day Beefeater restaurants are inputting no phone zones. The trial has taken place after research revealed that 54% of British people thought that checking phones at the table was the most annoying thing at meal times. If you are heading down to a Beefeater this Sunday a ‘no phone zone’ reservation, will automatically permit staff members to collect all phones as a form of deposit.

Paperchase: Get creative!


Sometimes the typical Mother’s Day gifts can feel a little impersonal as you see many buying the name “Number 1 mum” teddy bears and brick-a-brac. Paperchase has offered a nifty solution and a great excuse to get involved in some good old arts and crafts. Teaming up with “expert crafter” Emily Dawe they have set out a simple to follow tutorial which will have you making beautiful paper creations. As my mother has always told me “It is the thought (and effort) that counts”.

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Be still my beating heart. The gruff, mumbling heart throb Tom Hardy is set to return to Cbeebies to make us all feel gooey inside again on Mothers’ Day. His last outing on Bedtime stories set the internet alight as women everywhere went weak at the knees at the thought of Mr Hardy tucking them into bed at night. Something tells me that on Sunday the usual demographic of viewers aged 2-5 years old will change dramatically. This might just top the list of the best present to Mothers’ and women alike on the 26th March 2017.

@JaneyLbarker

Our top picks of the Brands going green for St Patrick’s Day celebrations

Posted on March 17th, 2017 in Consumer PR,FMCG,Food and Drink PR,Publicity Stunts,Roundup,Stunt Of The Day,Tourism PR.

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St Patrick’s Day is being celebrated around the world today. The day honours the patron saint of Ireland, but celebrations are held around the world.

This is the perfect opportunity for businesses to capitalise on some fun and festive marketing. Each year we see a number of successful campaigns on social media.

Here are our picks of brands that got into the St. Patrick’s Day celebrations this year:

FIFA 17 releases special green cards collectables to celebrate St. Patrick’s Day, “The Green Team” out from 16th to  20th March.

To help with any miscommunication that might arise, Innocent has created this handy guide that show the true meanings behind common Irish terms and phrases [insert pic]

In an attempt to show their appreciation to St. Patrick’s Day, Starbucks, championing the hipster ideology reminded everyone that they “always wear green” posting this picture.

Tourism Ireland organised a group of Irish dancers to perform on Westminster Bridge and on the London Underground, bringing a smile to everyone’s faces and helping to deliver the message that Ireland offers the warmest of welcomes and great fun, as well as wonderful scenery and heritage.

The doughnut chain Krispy Kreme is celebrating St. Patrick’s Day by changing the name of its original glazed doughnuts to the Irish-sounding O’riginal Glazed. In keeping with the theme, the chain is also bringing back its specially formulated green dough to make green doughnuts.

“St. Patrick’s Day is the perfect occasion to change the colour of the Original Glazed, and our customers love sharing them with family and friends,” said Jackie Woodward, Chief Marketing Officer of Krispy Kreme Doughnuts.

Paddy Power releases special snap-chat filters that celebrates both the race and St. Patrick’s Day today.

 

@roxana_raileanu

From Rosa Parks to staring down a bull: Brands band together in support for International Women’s Day

Posted on March 8th, 2017 in brand PR,Charity PR,Consumer PR,Digital PR,Online PR,Roundup,Stunt Of The Day.

Today marks International Women’s day, a day marked to honour the achievements of women everywhere. Across the globe, companies are increasingly implementing this celebration into their marketing strategies and using their platforms as a means to raise awareness in creative ways.

We have scoped through the numerous amounts of inspirational and progressive work to bring you the top 10 creative campaigns of the day.

Snapchat utilises their most powerful tool, yes you guessed it filters!

The app has included three new filter options honouring three remarkable women including, Marie Curie, Frida Kahlo and Rosa Parks.

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Never mind Wally, where are the women?

UN women Egypt launches a new print campaign titled, “finding her”. The campaign vividly illustrates the inequalities within the working environments, as you thoroughly search for a woman in visible sight.

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The fearless girl

The infamous charging bull statue on Wall Street encounters a fresh gaze, as Mc Cann place a little girl statue boldly meeting eyes with the symbol of aggression and dominance.

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Facebook is going live for 24 hours

Facebook users will see celebratory artworks across their news feeds, directing them to the various live events occurring as part of their #shemeansbuisness campaign. Matriarchs of industry and business will be streaming live on the site to impart their own wisdom for other women.

A library like no other

Loganberry books in Ohio have re-shelved every book in the entire store to highlight the lack of published women authors. The Book spines which have been rotated inwards display books written by male authors, against the very few books previewing a spine and title. The result depicts a clear reflection of the inequalities women face in publishing.

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Nike supports the hijab

For international women’s day, Nike launches a specially designed sports hijab for future female athletes, cooperating with the Islamic clothing market.

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Tinder strikes its latest love match  

Tinder joins forces with Pledgling.com to launch the #FundHerCause campaign. You can win the chance to receive money for a women’s organisation of very own choice. It’s simple, just tweet ‘Really’.

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A female flight

To mark international women’s day Easy jet operates a flight with an all-female crew including the captain, the first officer and cabin crew.

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YouTube spread the stories of everyday inspiring women

Youtube is prompting creators across the globe to use the hashtag #HerVoiceIsMyVoice to share a video of a woman whose story moves and inspires them.

360i leaves no women out of the circle

360i have created the opportunity for women who can’t afford to participate in the ‘A day without women’ strike, so women can collectively demonstrate their efforts across a scope of sectors.

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@JaneyLbarker

The power of the meme: Brands capitalise on new twitter trend with hidden text scavenger hunts

Posted on March 7th, 2017 in brand PR,Consumer PR,creative publicity,Entertainment Brands,FMCG,Food and Drink PR,Online PR,Roundup,Stunt Of The Day.

As with most trending memes it is not long before brands catch on to a new way to appeal to their younger demographic and likewise as with most things on the internet, it all started with a photograph of a dog.

The “Zoom in on the nose” meme originated with people sharing photos of another classic meme subject: the “doge” or more commonly known as the Shiba Inu. Upon closer inspection of the image, informed with the initial clue of where to look, the viewer is lead on a text based scavenger hunt as each new sentence found includes new directions to another part of the picture. Each final sentence is unique, however they all share a similar wholesome message; usually in the form of a compliment which accompanied with the original photograph of an adorable pooch is guaranteed to brighten your day.

With such a simple concept it is unsurprising that many brands have jumped on this bandwagon. The method is left largely unchanged with end results ranging from tongue in cheek comments on time-wasting, cheeky requests for more subscribers to genuine facts that you may have previously ignored or quickly forgotten in more conventional marketing. And of course it would not be the internet without at least one reference to Rick Astley and his infamous infuriatingly catchy song. You know the one I mean.

Without giving away any spoilers, here are our top examples of how brands have whole-heartedly embraced this new creative craze.

-@gfpvincent91