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Five Ways You Could Have Fought Off Blue Monday

Posted on January 17th, 2017 in brand PR,Consumer PR,Digital PR,Event PR,Fitness PR,Food and Drink PR,Gym PR,Health and Fitness PR,Online PR,PR Stunt,Restaurant PR,Roundup,Stunt Of The Day,Travel PR.

Monday 16th January 2017 a.k.a. the third Monday of the year a.k.a. Blue Monday a.k.a. the most the depressing day of the year. It was a day where there seemed to be both a metaphorical and physical grey cloud over us all. But rejoice! It’s wasn’t all bad. Here is a list of five companies that tried to make 2017’s Blue Monday a little less blue:

  • Gourmet Burger Kitchen (GBK)

For all the burger lover’s out there, GBK decided to give 50 free burgers and sides in each of their locations around the country. This promotion was done on a first come first serve basis for those with the GBK app (which also entitles you to many more freebies for your next trip).

Those near the Soho, London branch got ten times the love because 500 free burgers and a free beer from Brewdog were given away.

  • FitnessFirst ‘Red Monday’

To combat the “blue” feels of Blue Monday, Fitness First decided to inject some energy into our lives with their #RedMonday campaign. As a partnership with online fitness sensations Clean Eating Alice, Zanna Van Dijk and Bradley Simmonds, Fitness First let everyone use their services, sessions and classes completely free with no booking needed.

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  • Ryanair

Ryanair encouraged us to fly and leave our blues behind by discounting thousands of flights to just £9.99, available for one day only when you booked on their website.

Head of Communications at Ryanair, Robin Kiely said that “It’s officially the most depressing day of the year, but the only thing lower than the nation’s mood is our fares.

“In an effort to cheer everyone up, we’ve launched a Blue (& Yellow) Monday seat sale, with £9.99 fares for travel in January and February, available for booking today only”.

  • Young’s House of Happiness

To fight the post-Christmas cold and blue Monday, pub chain Young’s set up a pop-up ‘House of Happiness’ at Finch’s pub in Finsbury Square, Moorgate. Customers were offered massages, whisky tasting, cake decoration, yoga, tea blending, and beard grooming and much more, to help us all feel just a little bit happier.

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  • Heathrow Express

Much like Ryanair, Heathrow Express is encouraged us to leave our blues behind by offering free travel to the airport at certain times during the day. No surprise there as ‘getting something for free’ came top of the poll of 2,000 adults on ways in which to combat the most depressing day of the year.

 

Hopefully, Blue Monday didn’t ruin your mood. If it did, hopefully these great stunts helped you see the brighter side of life.

– @apparentlyimkj

Smiling and self-service go hand in hand as KFC launch China’s first smart restaurant

Posted on January 12th, 2017 in brand PR,Consumer PR,Digital PR,Food and Drink PR,Restaurant PR,snackfood PR,Stunt Of The Day,Technology PR.

Welcome to KFC, both eyes open, head directly facing the camera with your full face in view please. No, you’re not taking a passport picture in the post office or walking through boarder control at the airport. You’re in KFC, smiling for a chicken wing! KFC in China can now use your face to predict your order. Yes, it all sounds very futuristic.

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KFC is now using facial recognition to serve customers. KFC will be China’s first smart restaurant as KFC has teamed up with Baidu, China’s equivalent of Google.

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The system can recommend menu items based on a customer’s estimated age, sex and mood. So what does that mean for a really happy person, maybe some happy french fries or an ice cream? Baidu states that a male customer in his early 20s would be offered ‘a set meal of crispy chicken hamburger, roasted chicken wings and coke’, whilst a female customer in her 50s would get a recommendation of ‘porridge and soybean milk for breakfast’. That sounds very healthy and maybe a little bit cheeky – why shouldn’t a 50 year old woman be offered a burger and chicken wings? Surely she too should be allowed to indulge in a fried chicken fantasy!

There is no denying that the machine is smart. It allows you to pay with your mobile phone at the machine and collect your meal moments later at the counter. Now that’s what I call ‘fast food’ and so 2017. However not everyone finds the machine smart or entertaining; The Guardian reports that ‘at lunchtime, not one person gave the machine a second or even first glance, preferring instead to wait longer in line and order from the human attendants’.

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This also happened at the breakfast rush hour. Not very popular then… Some are sceptical due to privacy reasons, however KFC has insisted that the data the machine collects is highly secure and will not be used for any other purpose. Love it or hate it, facial recognition technology is planned to be expanded to KFC’s 5,000 stores around China, and potentially normalised into other public-facing services. Well then, look out Londoners as you might just spot facial recognition self-serve machines in your local KFC… smile!

– @NaomiYazminn

Burger King dress up as the ghost of McDonald’s this Halloween

Posted on October 31st, 2016 in Consumer PR,Food and Drink PR,PR Stunt,PR Stunts,Publicity Stunts,Restaurant PR,Stunt Of The Day.

Halloween is the perfect time of year for major brands to make social waves and stir up the corporate world. Enter FMCG giants, Burger King throwing seasonal shade at fellow fast food leviathan, McDonald’s.

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A New York Burger King has kitted out its sign as a McDonald’s ghost using a big white sheet and cut-out eyes with the marquee sign reading, “Boooooo. Just kidding, we still flame grill our burgers. Happy Halloween”.

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Sadly the stunt is currently only being used at one Burger King franchise with no plans to encorporate it into a global strategy.

We await McDonalds’ response. Revenge is a dish best served… fried?

– @turnthq

INTRODUCING: THE ROAST DINNER BURGER

Posted on October 25th, 2016 in Food and Drink PR,Restaurant PR,snackfood PR,Stunt Of The Day.

Picture this: a perfect combination of your favourite meat, topped with crispy, delectable roast potatoes, delicately placed parsnip crisps, slathered in pureed carrot and peas, sandwiched between two perfectly puffed Yorkshire puddings. Sound good? Well, a Liverpool based restaurant Seven Zero One is behind the heavenly meal – that’s right, they beat London to it!

So if you ever have a day where you’re struggling to decide between a burger and a roast dinner, look no further and buy yourself a ticket to Liverpool (unless you already live there, of course)!

On a side note, if you’re wondering how to tackle the roast dinner burger, we think a knife and fork is very much needed.

Yorkshire Pudding burger

– @chloe_mcneillis

Burger King tackle literacy awareness with Drive-Thru Stunt

Posted on October 7th, 2016 in Restaurant PR,Stunt Of The Day.

According to the World Literacy Foundation, 1 out of 5 people in the world can’t read or write – so Burger King are doing their bit to raise awareness.

The restaurant chain posted menus written in gibberish at one of its drive-thru restaurants in the U.S and captured customer’s reactions.

The social campaign will also feature Facebook and Instagram posts written in foreign languages that fans can “translate” through a tool to reveal messages in English about the power of literacy and education.

h/t AdAge