Taylor Herring » Regional PR http://www.taylorherring.com/blog Just another WordPress weblog Mon, 26 Jul 2010 09:43:34 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 TK Maxx hire Taylor Herring PR to Promote Stella McCartney Red Nose Range http://www.taylorherring.com/blog/index.php/2009/02/tk-maxx-hire-taylor-herring-pr-to-promote-stella-mccartney-red-nose-range/ http://www.taylorherring.com/blog/index.php/2009/02/tk-maxx-hire-taylor-herring-pr-to-promote-stella-mccartney-red-nose-range/#comments Mon, 02 Feb 2009 11:01:35 +0000 James http://www.taylorherring.co.uk/blog/?p=444 eric-morecambe-statue-comic-relief-and-tk-maxx1TK Maxx has hired Taylor Herring  to promote the sale of official Red Nose Day t-shirts, designed by Stella McCartney. The agency,which won a competitive five way pitch for the account, has been tasked with devising a regional campaign across 214 stores in the UK.

The T-shirts feature iconic portraits of The Beatles by Linda McCartney, Morecambe & Wise by David Bailey and a cute bunny by Mary McCartney.

As part of the campaign the agency will be giving iconic statues across the UK a Red Nose Day makeover – and using this as a vehicle to raise awareness of the new range.

The Red Nose Day campaign runs from 29 January to 13 March 2009. K Maxx has partnered with Comic Relief for the third year running as the exclusive Red Nose Day t-shirt retailer. In 2007 TK Maxx raised £2m for Comic Relief through t-shirt sales and staff fundraising. For more information www.tkmaxx.com.

Press Contact: louisa.bradshaw@taylorherring.com

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