Regional PR « Taylor Herring

Regional PR

‘Approaching Platform 2 is the 07:47 service to London WINTERLOO’: South West Trains spread Christmas cheer by changing names for the festive season

Posted on December 19th, 2016 in Consumer PR,creative publicity,PR Stunt,Publicity Stunts,Regional PR,Stunt Of The Day,Travel PR.

Commuters received a surprise this week as they arrived at their stations to find their journey destinations distinctly merrier, thanks to South West Trains.

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Journeyers found themselves en route to more festive destinations than usual, with London Winterloo (London Waterloo) , Eggnogham (Egham) and Raynesdeer Park (Raynes Park) receiving particular kudos from the public.

Other favourites include:

  • Raynesdeer Park (Raynes Park)
  • Twinkleham (Twickenham)
  • Sleighmouth (Weymouth)
  • Wo three Kings (Woking)
  • Yule West (Ewell West)
  • Tinselbury (Tisbury)
  • Bracknoel (Bracknell)
  • Deck the Vauxhall (Vauxhall)
  • Snowymeads (Sunnymeads)
  • Salisberries (Salisbury)
  • Snowhampton Central (Southampton Central)
  • Basingstockings (Basingstoke)
  • New Mald-wine (New Malden)
  • Three Kingston (Kingston)
  • Clapham Jingle Bells (Clapham Junction)

The company unveiled their name changes on Saturday, tweeting “A week today its Christmas Eve! This means one thing.. its time to unveil the #SWTChristmas station names!”

 A nice bit of festive cheer for this time of year, particularly given the recent train-related upheaval caused by the Southern strike – ’tis the season to be jolly indeed!

– @katiemallion

Spotify reveal listening habits of the world

Posted on December 5th, 2016 in App PR,Music PR,Regional PR,Stunt Of The Day.

You may have already seen Spotify’s latest advertising campaign which publicizes users’ listening habits in tube stations or on billboards, but if you haven’t, you’re in for a treat.

To wrap up 2016, Spotify has used data from their users and picked up on some of the most bizarre statistics – and is broadcasting them across the nation.

For example:

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You read that right – “Dear 3,749 people who streamed ‘It’s the End of the World as We Know It’ the day of the Brexit vote. Hang in there.”

And:

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Up there with our favourites is “Dear person who made a playlist called: ‘One Night Stand With Jeb Bush Like He’s a Bond Girl in a European Casino.’ We have so many questions.”

Spotify CMO Seth Farban told Creativity that the idea was spurred by the interesting insights provided by its users.

 “There has been some debate about whether big data is muting creativity in marketing, but we have turned that on its head. For us, data inspires and gives an insight into the emotion that people are expressing.”

As Spotify themselves have said in their tagline – “Thanks, 2016. It’s been weird.”

– @katiemallion

 

Move over delivery boy: Dominos are one step ahead with delivery REINDEER

Posted on November 28th, 2016 in App PR,brand PR,Food and Drink PR,Online PR,PR Stunt,Publicity Stunts,Regional PR,stuff we liked,Stunt Of The Day.

Renowned for their innovative, cutting-edge delivery methods, Domino’s Pizza Japan have once again attracted plenty of attention with their latest announcement – that customers will be receiving their pizza by reindeer this holiday season.

The fast-food company has said that they have been working with reindeer breeders in an attempt to train the animals, usually associated with Christmas, to deliver pizza. Additionally, reindeer will be equipped with and tracked using a real-time GPS tracker, so that customers will still be able to locate their pizza with pinpoint accuracy. This is all because of the colder-than-usual winter expected in Japan; supposedly, even if the roads are blocked with snow, the cold-resistant reindeer will ensure that customers still receive their order.

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However, it hasn’t been all smooth sailing; in the video below, it seems that reindeer are harder to train than one may have first thought, and can be seen abandoning their pizza and struggling it keep it balanced on their back.

Fear not, animal lovers, for Domino’s is going to all the necessary lengths to ensure that the welfare of the reindeer are maintained.  This includes factoring in the maximum weight they can bear and the distance they are able to safely travel.

And if all else fails and Domino’s are unable to unleash their fleet of pizza-delivering reindeer on 1st December, there is a contingency plan in place: pizza by snowmobile.

– @katiemallion

Salvation Army join forces with Facebook to expose the secret poverty behind Christmas smiles

Posted on November 25th, 2016 in Charity PR,Online PR,Regional PR,Stunt Of The Day.

As we approach Christmas many families will be posting their grinning faces all over social media beaming out love and happiness accompanied with Christmas trees and festive decorations; but is a sad truth lurking just outside of the picture frame?

The Salvation Army in Canada has managed to harness the power of new technology for an interactive, subtle yet hard hitting expose campaign of the hidden realities of modern poverty in order to encourage donations in the lead up to what is arguably the most expensive time in a families’ calendar. Using Facebook’s new 360 photos these typical greeting card picture perfect families, seemingly ready for Christmas, can be explored further by users to show a different perspective. Just out of the original shot, yuletide festivities melt away into unfiltered impoverished homes with one video clip focussing on a single mother crying over mounting unpayable bills. All the locations used in the campaign are not sets but actually homes of real Canadians trying to get by in an increasingly expensive and technological world. Grey Toronto president Darlene Remlinger has said that as many as one in ten people in Canada are struggling to make ends meet.

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The effectiveness of this campaign stems from its interactivity as it shocks and pulls at the heart and purse strings of its viewers as the stark nature of each picture’s periphery is revealed. The slogan “poverty isn’t always easy to see” fits perfectly with the content, as the millennial audience it is aimed at are already aware of the concepts of how appearances on the internet are not always a true reflection of reality. The timing of this campaign could not be better as families across the world empathise with those seen in the images as they too start their shopping trips; this shareable campaign will provoke many to look at what they have and decide to help those hidden less fortunate. Hopefully their Christmases will be that little bit more joyful this year.

You can watch the video for the campaign below:

– @gfpvincent91

Baa-ble Maps

Posted on November 22nd, 2016 in Attraction PR,PR Stunt,Publicity Stunts,Regional PR,stuff we liked,Stunt Of The Day,Tourism PR,Travel PR.

Until very recently, The Faroe Islands, a collection of unexplored, idyllic landmasses off the South East coast of Iceland, did not technically exist. They did not appear in Google Street View – until now. With the help of a few sheep friends serving as videographers, the island’s tourism board together with the Danish agency Liquid Minds, commissioned its own version of Google street view.

The agency strapped 360 degree cameras on to the backs of the sheep, to create Sheepview 360, presenting the island from a sheep’s perspective.

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“With a media budget of basically zero in a country with a population of less than 50,000, we figured what better way to show that it’s unexplored than to show that Google hasn’t even been there?” said Rune Hørslev, partner at Liquidminds.

There are double the amount of sheep than people living on the island, with the name of the islands literally translating as “sheep islands”, which makes the animals the perfect tour guides for the island.

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Videos of the sheep’s journeys and an island map tracing the footsteps of sheep were posted on the Visit Faroe Island’s website. The tourism board also encouraged visitors to post their travel snaps on Instagram using the hashtags #WeWantGoogleStreetView and #VisitFaroeIslands. According to Højgaard, with a campaign budget of just $200,000, it was a huge success generating 2 billion media impressions and an estimated PR value of $50 million.

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There was also a subsequent dramatic increase in tourism bookings, and the director of tourism at Visit Faroe Islands has confirmed that they are almost fully booked for the coming year. The islands also caught the attention of Google, who have committed their representatives to creating an actual Street View of the islands – a job well done!

 

– @izzirichards