Reality TV PR « Taylor Herring

Reality TV PR

Watch Paint Dry With Ronseal

Posted on May 4th, 2016 in Reality TV PR,Stunt Of The Day,Television Industry PR,Television PR.

Ronseal have never been one to shy away from re-appropriating an old saying; ‘It does exactly what it says on the tin’ being a staple of theirs for many years. The no nonsense approach has done them well; not glamorising DIY cracks a few smiles and probably brings in a few more punters.

Well that approach has continued, with Ronseal this time taking on prime time advertising and, in their own words, “the ultimate TV critics.”

Shown in the Gogglebox advert break this slow paced, oddly therapeutic, advert is brave, bold and risky – the perfect fit, say Ronseal, for Channel 4 who were extremely supportive in the production of the advert.

Millions of eyes on the advert over Bank Holiday, great pickup on social media means that this hilarious video has done very well.

 

The Island With Bear Grylls

Posted on April 10th, 2015 in Celebrity PR,Reality TV PR,Television Industry PR,Television PR.

PRESS RELEASE: In our world full of 21st century luxuries, few of us will ever experience what it is like to fight

for our very survival; to sustain ourselves using the hunter gatherer skills of our ancestors.

But in the second series of The Island With Bear Grylls, Bear conducts the ultimate survival

challenge on the smart-phone generation, and sets 28 Britons just one test: survive for six

weeks on an uninhabited island in the Pacific Ocean.

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This year, that challenge returns harsher and longer than before. The “Islanders” not only had

to endure the torrential downpours and stifling humidity of the tempestuous rainy season,

they also had to cope for an extra two weeks; almost six weeks in total.

 

The series also returns with one fundamental difference; this year, both men and women are

part of the task with each sex inhabiting their own island within a remote Pacific archipelago.

After being whittled down from over 80,000 initial applicants, 14 male and 14 female

Islanders lived 25 miles apart, never crossing paths, in what will be an intriguing look at how

the different sexes handle all the islands had to throw at them.

 

The chosen few arrived by boat with just the clothes they stood up in, filming equipment,

basic medical supplies, enough water for 24 hours, a few simple tools and survival training

from Bear and his team. Their one assurance was that there were sufficient indigenous

resources on the islands to sustain them, but only if they had the ingenuity to find and

exploit them.

 

Once Bear waved goodbye to the Islanders there was no hand-holding. After a tough swim

to shore, Islanders were left to battle the relentless elements, crippling hunger, extreme

exhaustion and the ever-present, real threat of their habitat. Their physical abilities and

mental strength were tested as they were forced to forage for and catch their food, light fires

for warmth and water purification and build their shelters – and try to learn how to live and

work together.

 

Filming their gruelling experience were four professionally trained camera people per island.

With additional pressures to those experienced by the rest of the Islanders, they had to

juggle documenting life on the islands; each animal slaughtered and each fire lit, with their

own endurance of the same extreme conditions.

 

Could they survive without their 21st century comforts? Who is more resilient: the men or

the women? Will gender stereotypes be reinforced or pulled apart? But above all, do men and

women approach survival differently?

 

The story of each island will be told in separate episodes. An episode of life on the men’s

island will be followed by an episode of the women’s island, each airing in the same week,

across seven weeks. A raw and exhilarating series, this is an authentic look at survival and

what it means to live in the 21st Century.

Full press pack here

Press Contact: Taylor Herring PR + 44 208 206 5151

The boardroom battle to become Lord Sugar’s next business partner begins

Posted on April 30th, 2013 in Celebrity PR,Reality TV PR,Television Industry PR,Television PR,The Apprentice.

LONDON, 30th April 2013: Award-winning and critically acclaimed series The Apprentice returns on Tuesday 7th May 2013 at 9pm on BBC One for a ninth season, as Lord Sugar and his advisors put 16 new candidates through the toughest business test going.

Viewers will be treated to a double dose of boardroom drama as the second episode airs on Wednesday 8th May, with the series then continuing on Wednesdays at 9pm on BBC One.

16 determined candidates will compete to stay out of the firing line for 12 weeks in a bid to win Lord Sugar’s £250,000 investment. They must demonstrate business sense, creativity and leadership in order to impress Lord Sugar, Nick and Karren, but only one applicant will triumph and become Lord Sugar’s next business partner.

This year, the candidates will reveal their business ideas right from the start of the process, not only creating an additional level of competition between the applicants but also challenging them to prove they have the skills to succeed in the business they are pitching to Lord Sugar. Will those planning a catering business come out top in a food task? Or those pushing a sales–based business succeed in shaking hands on the best deal?

The Apprentice Series 9 - Candidate group shot - Immediate Release

This year’s budding business partners come from a diverse range of careers and backgrounds, from catering, leisure and recruitment to property, medicine and academia.

East End boy and entrepreneur, Lord Sugar started from modest beginnings to build a global business empire worth millions.

He says: “This process is not about a job, it is about me ploughing £250,000 into a business. This is an unbelievable opportunity. For me to choose you, you’ve got to be brilliant.”

Lord Sugar is once again joined by his trusted advisors Karren Brady and Nick Hewer, who are on hand to observe the candidates throughout the process and report back on the successes and failures within each task.

As Lord Sugar greets the candidates in the boardroom for the first time, he explains what he expects from them in order for them to succeed from week to week:

“As you can see, I’ve got a pile of CVs here – it’s full of the usual BS. You know, ‘I’ll give 110%, I’m the greatest entrepreneur since sliced bread, failure’s not an option, I think outside the box, inside the bleeding box.’ All those usual clichés. I’m sick and tired of all that rubbish to be perfectly honest with you, because I believe actions speak louder than words. And it’s going to be actions that I’m going to judge you on. Now the aim of this process is to get your business plans in front of me. The tasks are there to test you and take you through every facet in business.”

The first task kicks off at midnight with Lord Sugar asking the candidates to sell a shipping container load of goods to London’s trade in just one day. From novelty items to household necessities, each team must find suitable buyers for their different product lines and the team that makes the most money from the day’s sales will be declared the winner. Split into boys vs. girls, which team will avoid a trip to the Losers’ Cafe in their first week? It’s a super-sized straight-forward selling task but Lord Sugar throws in a surprise twist right at the beginning, proving that the candidates can never be certain what to expect from the multi-millionaire tycoon.

The candidates will be put through their paces every week by a range of challenging tasks from creating and branding their own flavoured beer and selling caravans, to putting together a corporate away-day for some very big clients. At the end of each day they will go home to their luxury town house in Central London, enjoying a taste of the high-end lifestyle that a successful business can make a reality.

But, as always, it ends in the boardroom. After each task, the losing team will return to face Lord Sugar and battle it out to keep their place in the process, before one candidate will hear the infamous words ‘You’re Fired’.

The ever-popular companion show ‘The Apprentice: You’re Fired!’ will also return to air immediately after the main series on BBC Two. Host Dara O Briain will reflect on the fired candidate’s time on the show, asking for their insight on their best and worst moments, as they are interrogated by a panel of business experts and celebrity fans.

The official Apprentice website – bbc.co.uk/apprentice – will host candidate biographies and information about the series alongside preview clips of upcoming episodes. Also hosted on the site, The Apprentice super-fan, TV and radio presenter Matt Edmondson will catch up with each fired candidate for a weekly high pressure post-exit interview with a difference in Matt Edmondson’s Awkward Conversations. This year, YouTube superstars The Brett Domino Trio will join forces with Radio 1’s Dan and Phil for a one-off video introducing the new candidates in three minutes of catchy, original pop music, featuring excerpts from the candidates’ audition tapes.

You can catch up with all The Apprentice action on the official Apprentice Twitter (@bbcapprentice) and Facebook (facebook.com/BBCApprentice)

The Apprentice is a Boundless production for BBC One. Cate Hall is the Executive Producer; Francesca Maudslay is the Series Editor and Jo Wallace is the Executive Producer for the BBC.

After the first episode on Tuesday 7th May, The Apprentice will air on BBC One on Wednesdays at 9pm, from 8th May.

MEET THE GIRLS

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Francesca MacDuff-Varley
Age: 32
Occupation: Dance and Entertainment Entrepreneur
Lives: Leeds, UK
A classically trained dancer, one of Francesca’s first jobs was teaching baby ballet at her local dance studios. She is now is the founder and director of a dance studio, a professional dance agency and a lookalike agency. She describes herself as determined, driven and fun, and quotes Debbie Moore and Arlene Phillips as the business figures she is most inspired by, for their creativity and vision. She cites being a hard-worker as her greatest strength, though admits she can be a ‘control freak’ at times.
She says: “I’m prepared to fight to the death to become Lord Sugar’s business partner.”

Jaz Ampaw-Farr
Age: 41
Occupation: Literacy and Education Company Director
Lives: Milton Keynes, UK
Married mother-of-three Jaz began her career as a teacher and is passionate about children’s education and learning. She believes her strengths to be her tenacity and determination, while her weakness is that she has no time for those that don’t share her business vision. Her interests include stand-up comedy and lifestyle photography.
She says: “I’m half machine. I can process things at a speed that is out of this world!”

Leah Totton
Age: 24
Occupation: Doctor
Lives: London, UK
Born in Northern Ireland, Leah now lives in London and is kept busy by her work as a practising doctor. She is passionate about medicine and health and says her friends would describe her as caring, kind and professional, though she can be too ambitious.
She says: “I’m very hard working and feel I can bring youth, vibrancy, enthusiasm and a touch of class to any business I’m part of.”

Luisa Zissman
Age: 25
Occupation: Retail Entrepreneur
Lives: St Albans, UK
Mother-of-one Luisa describes herself as confident, logical and outspoken and cites her greatest business achievement to be the ability to create new jobs through the success of her businesses. She lists her favourite business brands as Christian Louboutin and Virgin Atlantic for their strong brand identities. Her first job was as a Saturday girl in an estate agent and she now owns her own cupcake shop, baking website and electronics business.
She says: “I have the energy of a Duracell bunny, sex appeal of Jessica Rabbit, and a brain like Einstein.”

Natalie Panayi
Age: 30
Occupation: Recruitment Manager
Lives: Rickmansworth, UK
Natalie’s first job was as a pub waitress and says her dad is her business inspiration, as he built his success from nothing through his strong work ethic. Her passions include fashion and money and she is also a trained jazz singer and qualified make-up artist. She says her friends would describe her as headstrong, determined and caring, though one of her most annoying habits can be interrupting people.
She says: “When it comes to business, I am the complete package and when it comes to sales, I’m the best.”

Rebecca Slater
Age: 35
Occupation: Medical Rep
Lives: Wigan, UK
Rebecca would describe herself as authentic, generous and adventurous, though says she can be very impatient. Now working in medical sales, her first job was in a Post Office shop. She lists Alex Polizzi and Mary Portas as business figures that inspire her because they are willing to take on any challenge.
She says: “I’m a pretty tough person. I don’t let people walk all over me in life or in business. And if somebody crosses me, it’s game over.”

Sophie Lau
Age: 22
Occupation: Restaurateur
Lives: Bristol, UK
Malaysian-born Sophie says her greatest strengths are creativity and the ability to ‘think outside the box’, but her weakness is mental arithmetic. She first worked as a catering company waitress and at the age of 19, began running her own restaurant whilst still studying as a student. She is passionate about food and describes herself as innovative and intelligent.
She says: “I don’t have a multi-million pound business but what I do have is the raw talent, the drive and the competitive streak.”

Uzma Yakoob
Age: 32
Occupation: Entrepreneur and Make-Up Brand Owner
Lives: London, UK
Uzma describes herself as confident, creative and spiritual, though says she can lack patience. She has set up a non-profit organisation to help women reach out to one another in times of need and lists being nominated for an Asian Women of Achievement Awards as one of her greatest business achievements. She says the brand she is most inspired by is MAC, because they have created a product that most women think they can’t live without.
She says: “If I believe in something, I will go to the end to make sure it’s done.”

MEET THE BOYS

Apprentice Senior 2012-492

Alex Mills
Age: 22
Occupation: Company Director
Lives: Cardiff, UK
Alex says his greatest strengths lie in design and calculations and he describes himself as passionate, hardworking and determined. He began his working life as a housekeeper in a hotel and started his first company at 19. He is inspired in business by brands such as Tom Ford and figures such as James Caan, and enjoys playing the guitar and sport shooting in his spare time.
He says: “I’m an old head on young shoulders. I believe that I’m the new breed of businessman that this process requires.”

Jason Leech
Age: 29
Occupation: Historian and Property Entrepreneur
Lives: London, UK
Born in Athens, Jason says he has never been ‘formally employed’, instead remaining self-employed and a student throughout his career to date. His hobbies include gardening and croquet and he lists his passions as knowledge and language. He cites himself as a devotee of Question Time and says that the brands he has the most respect for are John Lewis/Waitrose and American Express, as they stand for quality and high-standard customer service.
He says: “Some people might come to this process with a game plan. I just feel my effortless superiority will take me all the way.”

Jordan Poulton
Age: 26
Occupation: Business Analyst
Lives: London, UK
Jordan says his first experience in business was at the age of six, selling his family’s litter of kittens in the playground. He describes himself as optimistic, charismatic and calm under pressure, though he thinks he can also be unforgiving and finds it difficult to ask for help. He enjoys going to technology events and recording his own podcasts and is passionate about encouraging young people to start their own businesses.
He says: “I’ve worked in third world countries and first world countries. I know what it’s like to struggle to feed kids and I know what it’s like to fly in a private jet.”

Kurt Wilson
Age: 26
Occupation: Health Drink Entrepreneur and Health & Safety Manager
Lives: Liverpool, UK
Kurt says his friends would describe him as intelligent, argumentative and ambitious. His first job was washing dishes as a kitchen porter and he says his greatest business achievement to date is running his own smoothie business after suffering many knock-backs and rejections.
He says: “I’m an alpha male; I always get my own way and know how to make people do what I want.”

Myles Mordaunt
Age: 39
Occupation: Marketing Company Co-Founder
Lives: Monaco, Monaco
Myles has lived in Monaco for the past 10 years and says that people would describe him as passionate, charming and determined, but he can be too much of a perfectionist. He was a professional racing driving for a short period of time and he now works in luxury brand marketing. He says the business figures that most inspire him are Bernie Ecclestone and Richard Branson, for their vision and commercial power.
He says: “I’m business perfection personified.”

Neil Clough
Age: 32
Occupation: Regional Manager – Soccer Centres
Lives: Altrincham, UK
Neil says he would be described as focussed, determined and driven by those that know him well, though his weaknesses include being overly competitive and very opinionated. He is a Manchester United supporter and plays football regularly in an amateur league, having played semi-professionally in the past. One of his first jobs was in telesales, which he cites as the role that kicked off his career.
He says: “I’m here to win. If that means being tough and making tough decisions, that’s exactly what I’m going to do.”

Tim Stillwell
Age: 23
Occupation: Mexican Food Entrepreneur
Lives: Birmingham, UK
Tim lists his passions in life as food, travel, business and money, and the achievement he is most proud of is launching a business while still studying in his final year at university. He describes himself as happy-go-lucky, energetic and with a ‘never give up’ attitude, though admits he can lack focus. Moving up from his first job on a paper round to starting a leaflet distribution service before founding his catering company, Tim now wants to use business as a vehicle to bring new culinary experiences to people.
He says: “I’m definitely a team player. I’m not a lone ranger in any sense of the word.”

Zeeshaan Shah
Age: 27
Occupation: CEO of Property Investment Company
Lives: London, UK
Zeeshaan, who grew up in Pakistan, believes his greatest strengths are that he is an eternal optimist, street-smart and well-connected. He says his weaknesses would include bossiness and that he can’t do something if his heart isn’t in it. Starting his career as a part-time waiter, he believes his greatest business achievement is still yet to come.
He says: “I’m a ‘Great’ of my generation. I’m an innovator and leader in business. I take inspiration from Napoleon; I am here to conquer.”

About The Apprentice

BAFTA Award-winning business series, The Apprentice, has previously had eight successful series as well as three series of the Young Apprentice.

As well as a wealth of loyal fans, The Apprentice has received critical acclaim and won numerous awards including a BAFTA in 2006 for Best Feature. It has also walked away with top TV gongs including accolades at the BPG TV Awards, Televisual Bulldog Awards, National Reality Television Awards and TV Choice Awards as well as nominations at the National Television Awards, BAFTA Craft Awards and BBC Radio 1 Teen Awards. The show has also received a Press Guild Award for series 6 and a TV Choice Award for Best Reality Show for series 7. In 2012, Young Apprentice won a BAFTA in the Reality & Constructed Factual category.

Last year, The Apprentice transmitted on BBC One over a 12 week period, with nearly seven million viewers tuning in to watch the final episode in which Ricky Martin became Lord Sugar’s new business partner.

It’s a one-of-a-kind interview process that is one of the toughest and most intense in the business and, with this year’s candidates as determined as ever to become Lord Sugar’s business partner, series 9 promises to be the most unpredictable yet.

The Apprentice series eight saw heavy-hitting wrestler Ricky Martin throw down in the boardroom and come away with Lord Sugar’s investment.

Series seven introduced the nation to Jedi Jim and his boardroom mind tricks, as well as being the first series to feature a business partnership with Lord Sugar as the winner’s prize, rather than a job offer.

Series six saw candidate Stuart ‘The Brand’ Baggs take metaphors to a new level revealing that he was not ‘a one trick pony’ but was, in fact, ‘a field of ponies’.

In series five, for the first time ever, The Apprentice saw one candidate pull out before the first task had even started.

Other highlights of past series include Lorraine Tighe’s ‘premonitions’, the romance between Kate Walsh and Philip ‘Pantsman’ Taylor, the brash defences of Claire Young and the boardroom bluffing of Jenny Celerier.

The memorable catchphrases from some of the candidates have put smiles on the faces of millions of viewers, including Melody Hossaini’s “Don’t tell me the sky is the limit when there are footprints on the moon”; Edward Hunter’s “Roll with the punches”; and Ricky Martin’s “I truly am the reflection of perfection”.

The business theatrics of Michael Sophocles and his kosher meat gaffe has made him one of the standout characters of the previous eight series, while the floundering failures of school teacher Noorul Choudhury had the nation screaming at the TV as he escaped the firing line on many occasions. Sandwich-seller Rocky Andrews failing in the catering task, Lee McQueen’s pterodactyl impression and, not forgetting, Raef Bjayou’s ability to “speak to prince or pauper” have all had the nation glued to their screens for the past eight years.

There have been two Comic Relief specials and one Sport Relief special of The Apprentice, all featuring stellar celebrity line ups. The Apprentice has spawned a number of columns and blogs in the national press and has been spoofed by comedians including French & Saunders, Charlie Brooker, Harry Hill and Dead Ringers.

In 2007, the BBC Two show Kombat Opera spoofed The Apprentice with Kombat Opera Presents…The Applicants. In 2009 renowned YouTube artist Cassette Boy created Cassette Boy vs The Apprentice, which has attracted over 4.7 million hits on YouTube to date.

About Lord Sugar

After leaving school in Hackney aged 16, Sugar started selling car aerials and electric goods out of a van he bought for £50. In 1968, he founded Amstrad, and now, over 40 years later, he has an estimated worth of £730 million, and was ranked 85th in the 2010 Sunday Times Rich List.

A former Chairman of Tottenham Hotspur FC, Sugar sold his Amstrad empire to Sky in July 2007. Sugar’s other companies include AMSCREEN, which offers digital screen media advertising networks, AMSAIR, which offers business and executive jets to a number of high profile clients around the world, AMSPROP, a property investment firm and VIGLEN, a manufacturer specialising in computers, networks and solutions.

In 2000, Sugar was knighted for his services to business and he holds two honorary Doctorates of Science degrees, awarded by City University and Brunel University respectively.

Having previously sat on the Business Council for Britain and fronted a campaign promoting the benefits of apprenticeships, in 2009 he was named as Enterprise Champion and appointed to the House of Lords as Baron Sugar of Clapton in the London Borough of Hackney.

In 2010, Lord Sugar released his autobiography, ‘What You See Is What You Get’ and in 2011 he released ‘The Way I See It’.

Lord Sugar is a philanthropist who donates to a number of charities including Great Ormond Street Hospital and Jewish Care.

About Nick Hewer

Former PR impresario Nick Hewer started off in public relations in the mid 1960s. Heading up his own PR company for over 30 years until its sale in 1997, Nick built an impressive corporate client list which included many British and international companies and organisations.

Nick first came across Lord Sugar when his PR company was chosen to represent Amstrad in 1983. Soon taking care of his profile across all business and personal dealings, Nick became a trusted ally and firm friend to the tycoon, playing an integral part in the management structure at Amstrad.

Friends throughout their careers, Lord Sugar laid on a dinner at The Dorchester for Nick and 100 guests to celebrate his official retirement. Says Nick: “Alan is a very generous friend. The best thing about working for him was there was always something going on – he has vibrancy about him.”

Nick’s career has taken him all over the world and he has a lifelong passion for world travel. He has driven a 20 year-old Renault 4L solo from London to Mongolia for charity and has taken part in the Children in Need trek from Istanbul to Almaty in Kazakhstan. As a patron of Hope and Homes for Children, Nick helps promote the British charity and has worked for them in Romania, Rwanda and Sierra Leone. He has a home in France where he indulges a passion for old tractors.

Nick’s much loved dry wit and legendary facial expressions have taken him through eight series of The Apprentice and have also seen him appear on comedy panel shows such as Would I Lie To You? and Have I Got News For You. In January 2012 he became the presenter of Channel 4’s Countdown and recently appeared in the documentary Nick Hewer: Countdown to Freetown, also on Channel 4, in which he embarked on a mission to tow an industrial saw and generator to the capital of Sierra Leone to present to a young carpenter.

About Karren Brady

Karren Brady began her career at Saatchi & Saatchi when she was 18 years old and swiftly moved onto London Broadcasting Company as a sales executive. She joined Sport Newspapers Ltd in 1988 and became Director within a year.

Karren is known as the first woman in football. She was Managing Director of Birmingham City Football Club from 1993 to 2009 and during that time turned the Club’s fortunes around. She took over Birmingham City FC when it was in administration, and in her first year at the helm, the Club recorded a financial trading profit. In January 2010, Karren was appointed Vice Chairman of West Ham United FC.

Karren has attracted much media attention in her career, and was the subject of an hour long documentary Inside Story – The Real Life Manageress shown on BBC One. She has hosted her own TV show, and has also presented shows on ITV. Karren has written four books and her autobiography ‘Strong Woman: Ambition, Grit and a Great Pair of Heels’ was released in March 2012.

Karren is a columnist for The Sun newspaper and also writes for the popular lifestyle magazine Woman & Home. She is a judge of the Cosmopolitan Women of Achievement Awards and is an Ambassador for the Stroke Association, WellChild and Wellbeing of Women. Previously on the Board of Mothercare PLC, Channel 4 Television and Sport England, Karren currently holds the position of a non-Executive Director of Arcadia. She is an honoree Fellow of the Institute of Sales and Marketing and in 2010 was awarded an honorary Doctorate from the University of Birmingham.

In March 2006 she was chosen as the Project Manager of the girls team on BBC One’s The Apprentice, for Comic Relief, where she led her team to a resounding victory over the boys, raising over £750k for charity.

In 2010, following appearances as one of Lord Sugar’s interrogators in the final interview round of The Apprentice, Karren replaced Margaret Mountford as Lord Sugar’s aide on the series.

Karren has won various awards including Business Woman of the Year, Cosmopolitan Woman Of The Year, the Spirit of Everywoman Award, Britain’s Most Influential Woman Award as well as two National Reality TV Awards for her role in The Apprentice.

About Boundless (part of FremantleMedia UK)

Encompassing factual entertainment, factual features and specialist factual programming, including The Apprentice, Young Apprentice, You’re Fired, Escape To The Country, Great British Railway Journeys, Grand Designs and Four Rooms, Boundless is FremantleMedia UK’s factual label. FremantleMedia UK is the UK production arm of FremantleMedia, the global production and content business of the RTL Group, Europe’s largest television and radio company. FremantleMedia UK, comprises of a group of labels, Talkback, Retort, Boundless, Thames and Newman Street, which produce some of the UK’s most successful shows – the Group has aired over 450 hours of programming on terrestrial TV in the past 12 months alone.

Let the battle of the beauties commence

Posted on June 26th, 2012 in Celebrity PR,Reality TV PR,Television Industry PR,Television PR.

A-list judges. Glamorous girls. Tears and tantrums. Bigger dramas.

Britain & Ireland’s Next Top Model is back on Sky Living as the eighth series of the fiercest fight in fashion gets underway.

Alongside an esteemed and internationally elite judging panel, host Elle Macpherson will put this year’s crop of modeling hopefuls through the paces like never before to find that special girl worthy of the taking the Top Model title.

Joining Elle for a third year, renowned designer Julien Macdonald will be casting his style-eye over the girls’ poses and poise alongside two new Top Model judges – fashion designer and TV personality Whitney Port and international supermodel Tyson Beckford.

From an exotic Boot Camp to the Top Model house and beyond, the contestants must impress this high fashion four every step of the way to keep their place in the competition and prove themselves a worthy Top Model.

After putting their best fashion foot forward at the auditions, the 20 selected girls are offered an early taster of the supermodel lifestyle when they jet off to Dubai’s luxury Atlantis Palm hotel for their first encounter with the judges, and an early round of photo shoots, catwalks and challenges that will determine which of them moves into the Top Model house. With the stakes high, it’s not long before tensions take over, with clashes, conflicts and even a threatened walk out….

For the girls that avoid falling at the first fashion hurdle, the jet setting will continue – world class destinations that await include Paris, where the girls get the chance to flaunt their Parisian chic, and Toronto, the setting for this year’s hotly contested finale.

Assisting the panel in critiquing the girls each week, the series boasts its most exciting and fashion-savvy list of guest judges to date. Hailing from all areas of the fashion industry, this year’s eliminations will see international supermodels Andrej Pejic, Paul Sculfor and Erin O’Connor, singers Alesha Dixon and Mel B, and Pussycat Doll Kimberley Wyatt, models Tali Lennox, Poppy Delevigne, British photographer Nigel Barker and People’s Revolution creator Kelly Cutrone – all giving their expert opinion on which contestants have the poise and perfection to go all the way.

Alongside the guest judges, this year’s series will see a number of fashion favourites offering the girls their guidance for the weekly challenges, including The Saturday’s Mollie King, and fashion blogger and Face of Forever 21 Bip Ling.

With photoshoot themes ranging from broken dolls and tarantulas to gentleman’s clubs and Parisian romance, and challenges including the all-important go-sees, television adverts and adrenalin pumping activities not for the faint hearted, this year’s model hopefuls will have to push themselves to the limit to show they can shine in any situation.

For the winner, following in the footsteps of last year’s victor Jade Thompson, the prize package will include a contract with international agency Models 1, a cover and feature within Company magazine and a contract with Revlon cosmetics, for whom Elle herself is a global ambassador. She will kick start her fashion career by fronting an international campaign with high street über-brand Miss Selfridge.  In addition, the chosen girl will begin her jet-set model lifestyle with a luxury holiday to The Atlantis Palm in Dubai and a brand new Peugeot RCZ.  Previous series winners have taken part in campaigns for Swatch, Sony and ASOS, as well as being photographed for Russian Vogue.

Exotic locations, extreme shoots and intense challenges – who will panic under pressure and who will flourish in the spotlight?  The race to become Britain and Ireland’s Next Top Model is on.

Britain & Ireland’s Next Top Model is on Mondays at 9pm on Sky Living, from 9th July

Young Apprentice returns to BBC ONE

Posted on October 18th, 2011 in Celebrity PR,Event PR,Reality TV PR,Television Industry PR,Television PR,The Apprentice.

LONDON, Tuesday 18th October 2011: Following the huge success of the first series Lord Sugar returns with his search for a Young Apprentice, on BBC One this autumn.

An avid supporter of young people in business, Lord Sugar will offer twelve of the UK’s most promising and ambitious teenagers the opportunity of a lifetime; a chance to follow in his entrepreneurial footsteps by competing for the title of Young Apprentice.

For eight weeks from 9pm on Monday 24th October, twelve young candidates will make the leap from classroom to boardroom and face an education like no other as they embark on a series of tough tasks, pushing their skills to the limit. The young candidates will face the same cut-throat competition as in the adult series – it’s survival of the fittest as the tasks become more challenging.

From all corners of the UK, each of the aspiring moguls have been selected for their academic flair and burning passion for business – Lord Sugar has spotted something in all of them, but only one can succeed in becoming the next Young Apprentice.

Aged across 16 and 17 years old, most of these tycoons of tomorrow are still in education and span a broad range of backgrounds from council estates to private schools; they include an award-winning fashion designer, a young farmer, a published author, a filmmaker, a keen horticulturalist, a photographer and a former head-girl.

Lord Sugar started in business at the same age and expects his prospects to be able to do the same.  They believe that they have the capability, passion and raw business talent to take on the challenge and be the one to win access to a fund worth £25,000. The fund will go towards kick-starting his or her business career, and will be tailored to their individual career prospects and development.

All think they have what it takes, but can they prove themselves when the pressure is on? Lord Sugar warns them: “You are young, don’t try and pretend like you know it all because believe me it’ll be embarrassing.” With tasks including making and selling ice cream, launching a new brand of deodorant and creating an online video game, the candidates will quickly learn that Lord Sugar doesn’t hang about when it comes to separating the wheat from the chaff.

Lord Sugar is, once again, aided by his no-nonsense advisers Nick Hewer and Karren Brady who will scrutinise the candidates’ every move during the weekly tasks.

They will live in a luxurious townhouse in St John’s Wood, North London, giving them a taste of the lavish lives they dream of. For some, it’s their first time away from home, but for all it’s the chance to experience what life could be like as a high flyer. When the winner is crowned they will be given a once-in-a-lifetime opportunity to be mentored by Britain’s most famous boss.

Lord Sugar’s search for his next Young Apprentice is about to begin…

Young Apprentice is a talkbackTHAMES production for BBC ONE. Michele Kurland is the Executive Producer, Colm Martin is the Series Editor. Executive Producer for the BBC, Jo Wallace.

THE GIRLS

Elizabeth Magee (‘Lizzie’)
Age: 16
Education: Studying for A Levels in Economics, History, Politics and General Studies
Lives: Liverpool

Published author and rounders champion, Elizabeth “Lizzie” Magee’s first job was collecting glasses in a pub. She now has her own business designing personalised guitar straps and also breeds Jack Russell Terriers. A gym fanatic, she describes herself as impatient and a “time freak.”

She says: “I’m very, very determined and if I know how to get something I will get it.”

Gbemi Okunlola
Age: 16
Education: Studying for a Fashion and Design Advanced BTEC and an A Level in Business Studies
Lives: London

Award winning fashion designer Gbemi has already started her own clothing line and is involved in both designing and making the clothes. Listing Louis Vuitton as her inspiration, Gbemi describes herself as a ‘diva’ and feels her strength is that she always works to her full potential.

She says: “if I believe that what I’m saying is right I will argue until my full voice and my full opinion is heard.”

Hannah Richards
Age: 16
Education: Studying for A Levels in Government and Politics, History Economics, Philosophy and Ethics.
Lives: Berkshire

Female footballer Hannah has made money re-selling vintage clothes and creating school leavers’ hoodies. She plays for two football teams and also enjoys architecture, hoping to get involved in property management in the future.

She says: “I want to show that you can succeed in the business field, without relying on numerous qualifications. The right mind and attitude is ultimately a much more important quality than 12 A*s”

Haya Al Dlame
Age: 17
Education: Studying for A Levels in Maths, Further Maths, Economics, Biology and an Extended Project
Lives: London

Born in Iraq, Haya moved to England with her family at the age of 6. A self-proclaimed bossy-boots who is determined to succeed in business, she is also a keen eBay trader and wishes she was the brains behind MAC cosmetics.

She says: “I have a big ego… I want to be known as Haya Al Dlame, the next deserving winner of Young Apprentice. “

Hayley Forrester
Age: 16
Education: Studying for A Levels in Biology, Maths, Business & Economics and ICT
Lives: Shrewsbury

Ambitious former Head Girl Hayley says her “life revolves around order.” A farmer’s daughter and member of Young Farmers herself, she passionately disagrees with people claiming benefits when they could be working. Inspired by drinks company Innocent, she sells free range, organic eggs from her own chickens.

She says: “I wear wellies, and I am not afraid to muck in”

Zara Brownless
Age: 16
Education: Studying for A Levels in English Literature, Maths, History and Theatre Studies
Lives: Hertfordshire

Film enthusiast Zara used to be a baby model and won a sock design competition when she was seven years old. She is inspired by Katherine Bigelow, the first female director to win an Oscar and currently produces films for charities. When she’s not making movies, Zara enjoys running and playing table tennis.

She says: “Dreamers dream; people who achieve wake up, get out there and start doing stuff to make their dreams happen.”

MEET THE BOYS

Ben Fowler
Age: 16
Education: Studying for Business Diploma
Lives: Birmingham

A keen horticulturalist, Ben started a gardening business in his local area in 2008. He is involved in social enterprise projects providing voluntary services to the allotment association, having taken on his own allotment at a young age. In the future he hopes to help those with learning and behavioural problems study horticulture and agriculture.

He says: “I am an ordinary lad who wants to do the best not just for myself but for everyone.”

Harry Hitchens
Age: 17
Education: Studying for the International Baccalaureate
Lives: Brighton

Keen rugby player and scuba diver Harry also has an artistic side, and runs his own photography business. He has been working since he was nine, with jobs including gardening, selling at car boot sales and magazine delivery. He wishes he had invented the Cat’s Eye road marker.

He says: “I aim high. I don’t aim low ever, what are you ever going to gain from that? I aim high and I get there because of that determination, because I’m pretty ruthless in how I get there.”

Harry Maxwell
Age: 16
Education: Studying for Pre-Us in Maths and Further Maths and A Levels in Geography and Economics and the Extended Project
Lives: Oxfordshire

School prefect Harry is a polo enthusiast and water-sports fanatic, as well as a talented singer and pianist. Inspired by Simon Cowell, entrepreneur Harry is a business veteran despite his young age. Starting his first business when he was ten, selling tickets on the internet, he has already started three successful businesses, encompassing travel, marketing, property and cosmetics.

He says: “In terms of my intellect, self-motivation, confidence, and business instinct for my age, I am unrivalled. I have a pure entrepreneurial gift waiting to be unleashed and harnessed”.

James McCullagh
Age: 17
Education: Studying for A Levels in English, Economics, Spanish and Biology
Lives: County Derry, Northern Ireland

Irishman James describes himself as a risk-taker and always follows his gut instinct. James got the joint highest score in GCSE Economics in Northern Ireland and feels he is a natural businessman. He is a massive football fan and lists his passion as economics.

He says: “I have integrity, but when winning gets in the way of integrity, integrity goes out the window.”

Lewis Roman
Age: 16
Education: Studying for A Levels in World Development, Psychology, Performing Arts, ICT
Lives: Merseyside

Describing himself as ‘confident, charismatic and clever’, Lewis Roman’s first foray into the business world was as an assistant stylist at a hair salon. A keen shopper and gym buff, Lewis now works in the food industry and hopes to change the world of business forever.

He says: “I’m not arrogant or backstabbing, I’m just a really great guy.”

Mahamed Awale
Age: 16
Education: Studying for A Levels in Politics, Law, Economics and Psychology
Lives: Greater London

A keen inventor and fundraiser who describes himself as “competitive and charismatic,” Mahamed who is the Youth Parliament Representative for his borough, has already made money buying and selling TV satellites. Inspired by the Microsoft and Facebook brands, he hopes to bring about “monumental change” using politics and youth outreach schemes.

He says: “I have so many abilities and so many talents. I want to prove what an entrepreneurial person I am.”