Property PR « Taylor Herring

Property PR

Airbnb launch a House on the Thames

Posted on May 18th, 2015 in creative publicity,PR Stunts,Property PR,Publicity Stunts,Stunt Of The Day.

Airbnb is sailing a full-size floating house along the Thames this week to celebrate new rules to support home sharing in London – reports The Guardian.

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‘The publicity stunt follows the passing of the Deregulation Act last month, which means Londoners are now free to rent their homes for up to 90 days a year without risk of fines or having to secure planning permission before doing so.’

According to the Evening Standard; ‘The small blue house, with its own fenced off garden, was seen drifting towards Chelsea at around 8am.’

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(Picture: Mikael Buck / Airbnb)

The Met’s Marine unit said: “There are houseboats and then there are house boats!! Strange sightings on the Thames this morning. London.”

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The residence features two bedrooms, a bathroom and a cosy living room, as well as its very own garden complete with dog kennel and wisteria.

Airbnb said the house will continue to float through the capital for the rest of this week.

People can win a night’s stay in the floating house by entering Airbnb’s competition before May 20.

100 Brilliantly Creative Outdoor and Ambient Marketing Campaigns

Posted on June 1st, 2014 in Arts PR,Attraction PR,Awards PR,Book PR,brand PR,Broadband PR,Camera PR,Car PR,Celebrity PR,Charity PR,Children's Brands PR,Classical Music PR,Comedy PR,Computer Games PR,Consumer Electronics PR,Consumer PR,creative publicity,Cycling PR,Digital PR,DVD PR,Entertainment Brands,Environmental PR,Event PR,Experiential Marketing,Extreme Sports PR,Fashion PR,Festival PR,Film PR,Fitness PR,FMCG,Food and Drink PR,Football PR,Games PR,Gym PR,Health and Fitness PR,Kids PR,Leisure PR,Magazine PR,Music PR,Online PR,Opera PR,PR Jobs,PR Stunt,PR Stunts,Property PR,Publishing PR,Radio PR,Restaurant PR,Retail PR,Shopping Centre PR Stunts,snackfood PR,Sport PR,Technology PR,Television PR,theatre PR,Tour PR,Tourism PR,Toy PR,Travel PR,Venue PR,Viral Video PR.

By James Herring

Nobody tweets a picture of a poster or a billboard. Well rarely.

Marketers are having to come up with increasing bolder, creative and innovative news ways of getting the message out there.

Here are some of our favourite bits of creative and unusual media of recent years.

1. Nationwide Insurance

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2. Drunk people sleeping on the streets of Japan are turned into human billboards for a new alcohol awareness campaign.

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3. The Economist

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4. Dengan Nose Hair Trimmers

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5. O’Donovans Irish Pub

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6. Silberman’s Fitness Center

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7. Adidas

Oliver Kahn Poster Presentation

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8. Bic Razors

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9. Mini

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10. Frontline – Flea and Tick Spray

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11. Newcastle Brown Ale hijack Stella

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12. Nike

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13. BMW vs Audi

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14. Fitness First – Bus Stop Scales

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15. Folgers Coffee make good use of steam vents

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16. Aim Plumbing Servoces

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17.  Brandstik USB

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18. Tefal

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19. Nike Escalator sabotage

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20. National Geographic Channel

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21. HBO – Game Of Thrones

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22. BBC World

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23. Smart car

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24. Joffrey Ballet School, Chicago

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25. Mondo Pasta

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26. Kansas Public Library

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27. Japanese camera ad

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28. Australian construction site

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29. Yahoo

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30. Colorado road safety campaign

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31. Anando Milk

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32. Australian Childhood Foundation

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33.  Belt Up

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34. Cadbury Dairy Milk

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35. Heineken

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36. Hot Wheels

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37. Law and Order

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38. Martor Razor Blades

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39. McDonald: Sundial Billboard.

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40. Quitplan.com

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41. Environmental Awareness: Swimming Pool.

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42. Iberia

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43. Venice Casino

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44. Lego

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45.

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46. Oral B

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47. Australian Public Transport Authority

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48. Kung Fu Panda – Dreamworks

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49. Imodium

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50. Alice In Wonderland

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51. FedEx Kinkos – Office Products

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52. Australia Post

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53. Kill Bill  (New Zealand)

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54. Absolut

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55. The Day After Tomorrow (Mumbai)

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56. Newcastle Brown Ale

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57. Batman

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58. Dutch Stutter Foundation

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59.Benjamin Moore Paints

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60. CNN

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61. Science World

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62. Old Timer Restaurants

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63. Smart

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64. McDonalds Fries

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65. Allstate Insurance: Marina Tower

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66. Peter MacCallum Cancer Centre

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67. Check The Gas

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68. Pedigree dog food (and poop bag dispenser)

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69.  Lays Potatoes

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70. Calgary Film Festival (crying billboard)

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71. Powerhouse Gym

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72. Peter Walsh Office Supplies

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73. DHL Online Tracking – Beijing

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74. Clearex (Israel)

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75. The Guitar Store

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76. Nikon

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77. IWC Watches

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78. Rock Radio

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79. Kit Kat

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80.

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81. Rimmel Quick Dry

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82. Hyundai

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83. Duracell

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84. Jobsintown.de

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85. Calgary Zoo

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86. Fedex

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87.  Copenhagen Zoo

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88. Walking Dead: Zombie Truck

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89. Mad Men (New Zealand)

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90. IBM

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91. Grand Theft Auto

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92. Father Bobs (Homeless Charity)

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93. WonderBra

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94. IAMS

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95. AOK (German Health Insurance)

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96. MTV Switch

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97. McDonalds

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98. Smart

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99. KarstadtQuelle: Dental Implant Insurance

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100. Nivea: Good-bye Cellulite Sofa

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For a really great archive and resource of advertisements visit Ads of the World or Trend Hunter for a great source for inspiration.

If you’re looking for a creative solution we can help with viral video productioncreative outdoor advertisingexperiential eventsnews generation and newjacking and publicity stunts.

Please share your examples with us. Let us know in the comments section below.

Follow us on twitter: @TaylorHerringUK

 

 

 

 

 

 

Bad Taste Audit Reveals The Top Property Turn Offs

Posted on April 4th, 2014 in Property PR.

LONDON, 4th April 2014: Woodchip wallpaper, mirrored ceilings and nude portraits have been revealed as the top decorative and ornamental faux pas that can reduce asking prices and put prospective purchasers off making an offer on a new property.

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That’s the verdict of a compelling new study which reveals two thirds (67%) of prospective buyers would offer less than the asking price if a property possessed a lot of turn-offs. 38% would be put off making an offer altogether if a multitude of bad taste décor elements were present.

The survey of 2,000 prospective buyers by property website NeedaProperty.com also reveals that over half (52%) of prospective buyers admitted cosmetic details matter more than practical ones, meaning that now is the time for a home makeover for Brits putting their properties on the market.

Topping the list of decorating no-no’s was woodchip wallpaper with 39%, followed by mirrored ceilings with 36% and nude portraits close behind with 35%.  Also featuring in the top ten was 80’s favourite – the avocado bathroom suite (31%) and taxidermy, a turn-off for nearly a quarter of us (24%). Over one in 10 (11%) identify hot tubs as a big turn-off, with over half (51%) admitting that they’d be put off using someone else’s hot tub for fear of a germ infestation.

The survey also revealed that 61% of Brits admit that they judge others by the décor in their home – particularly bad news for most of us, who go an average of five years without lifting a single paintbrush or roller.

It’s also bad news for those with pampas grass outside, as the results reveal six in ten (62%) associate the presence of the 70’s ornamental flora with swingers – an urban myth which started in the 1970’s and is clearly still prevalent today.

Animal print or silk soft furnishings would suggest to 17% of respondents that the occupants had a voracious sexual appetite, whilst the presence of nude pictures of the owners would suggest to 45% that the owners of a house were sexually liberated, as would silk bedsheets (30%).   The survey also revealed that 70% of respondents would be ‘baffled by bidets’ –  admitting that finding a bidet in a home would leave them confused about what it’s actually used for.

When it comes to turn-ons, the results suggest 27% would pay more than the asking price for a house if it had a lot of turn-ons, and that men and women have distinct differences in what they look for when it comes to the home décor details.

24% of men get hot and bothered over houses with double garages – preferably filled with expensive sporting equipment – compared to just 14% of women, whilst a dressing room or walk-in-wardrobe was identified as a big plus point by 23% of women compared to just 10% of men. Women also covet roll top baths (20%) and neutral colour schemes (28%) more than men (11% and 16% respectively).

Wooden floors were equally important between the sexes (23%), as were wood burning stoves (22%).

The research also revealed that a red front door is the most attractive colour (13%), whilst a pink front door was chosen as the biggest turn-off with 26% of votes. A posh car in the driveway was also revealed as a big turn-on for 15%.

Scott Green, CEO of NeedaProperty.com, who commissioned the study, said: ‘Whether it’s selling your home or trying to impress your friends, the study shows that a good list of turn-ons being present in your home can only be a positive. We advise sellers to hide the nude portraits when viewers, and indeed friends, come over!” 

Here are the features voted the top turn-offs by prospective buyers, with the percentages of people who said they found them unattractive:

1. Woodchip wallpaper, 39%

2. Mirrored ceilings, 36%

3. Nude portraits, 35%

4. Avocado bathroom suite, 31%

5. Taxidermy, 24%

6. 1980s paint effects (stencilling, rag-rolling etc), 20%

7. Strip lighting, 17%

8. Artex ceiling, 16%

9. Themed rooms, 12%

10. Hot tub, 11%

And here are the features voted the top turn-ons by prospective buyers, with the percentages of people who said they found them attractive:

1. Fitted kitchen, 36%

2. Granite kitchen surfaces, 31%

3. Wooden floors, 23%

4. Wood burning stove, 22%

5. Concealed appliances, 21%

6. Neutral colour scheme, 20%

7. American fridge-freezer, 19%

8. Aga/range cooker, 18%

9. Heated towel rails, 16%

10. Roll-top bath, 15%

 Press Contact: Taylor Herring PR