Camelot, operator of The National Lottery, has engaged Taylor Herring to help develop a seasonal PR campaign to support EuroMillions in the lead up to Christmas.

The Agency was appointed following a competitive pitch process and has been briefed to help amplify awareness around ‘Millionaires Month’, which guarantees to make 50 millionaires, all here in the UK, between 25 November and Christmas.

Taylor Herring, led by Managing Partner Peter Mountstevens, will be working with Camelot’s in-house publicity team to design and execute a multi-tiered campaign, encompassing both news creation and celebrity endorsement.

The campaign will roll out from the end of November and continue through the Christmas period with the key objective of driving awareness of the special EuroMillions Millionaire Raffle draws on 25 November and 23 December.

Jenny Dowden, Head of Publicity at Camelot said: ‘Taylor Herring’s energy and creativity make them a perfect fit for the EuroMillions brand and we’re looking forward to working with the team on this exciting campaign.’

The win for Taylor Herring’s new consumer division follows a series of campaigns in 2011 for high profile clients including Sainsbury’s, Cadburys and Sony PlayStation.

LONDON, Wednesday 14th September 2011: Join Dynamo on his magical journey this Autumn and bear witness to the incredible, headline-grabbing stunts and magic that saw over seven million viewers tune in to his debut TV series, as Dynamo: Magician Impossible is released on DVD and Blu-ray on Monday 17th October.

Dynamo: Magician Impossible is the story of an ordinary boy from Bradford living an extraordinary life as one of the world’s most unique and critically acclaimed magicians.

The DVD sees the 28-year-old travelling the globe as the unassuming anti-hero who just happens to astound everyone he meets from international footballers to the Hollywood glitterati.

Featuring an explosive mix of close up magic and spectacular set piece stunts, Dynamo: Magician Impossible enchanted the UK critics; The Sunday Mirror, Celebs on Sunday said “you can’t help but be impressed,” Inside Soap described Dynamo as “one of the most feted magicians about” and the show left The Sun’s TV Editor “absolutely gobsmacked.”

In episode one, Dynamo performs his spectacular matrix style levitation, physically moves a girl’s tan line on the glamorous Miami Beach, performs magic with Manchester rock legend Ian Brown and pulls off a stunt that baffled people worldwide – walking across the River Thames.

Other highlights in this mind blowing DVD include; transporting a mobile phone into a glass beer bottle, magically transforming snow into diamonds in the Austrian mountains and bringing a flutter of butterflies to life in Hollywood’s famous Chateau Marmont. Plus 30 minutes of unseen extras.

Dynamo is also joined by a number of his celebrity fans, including Australian singer Natalie Imbruglia and boxing champion David Haye. Plus watch England footballer Rio Ferdinand’s amazement when Dynamo walks directly through a glass window.

Throughout the series, Dynamo takes viewers on his magical journey before stunning them with incredible, headline-grabbing stunts beyond the realms of possibility.

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LONDON, Monday 27th June 2011: 28 year-old British magician Dynamo walked across the River Thames this weekend to mark the launch of his new TV  show, Dynamo: Magician Impossible which starts on Thursday 7^th July at 9pm on Watch.

The incredible feat was specially filmed for the new series, which will also feature guest appearances from Manchester rock legend Ian Brown, Australian singer Natalie Imbruglia and current World Heavyweight Champion David Haye.

Dymano has been described as the A-listers favourite magician and his list of celebrity fans now reads like a ‘who’s who’ of the Hollywood elite; Will Smith, Diddy, Jay Z, Coldplay, Russell Brand, Gwyneth Paltrow, The Black Eyed Peas and Paris Hilton are just a few of the names who’ve raved about his unique talent.

Throughout the series, Dynamo will take viewers on his magical journey with a multitude of spectacular tricks including; transporting a mobile phone into a glass beer bottle, magically transforming snow into diamonds in the Austrian mountains and bringing a flutter of paper butterflies to life in Hollywood’s famous Chateau Marmont, before stunning them with incredible, headline-grabbing stunts beyond the realms of possibility.

Press Contact: Taylor Herring PR

The world’s first amphibious ice cream van set sail down the River Thames yesterday ahead of a UK tour.

The vessel reaches a top speed of five knots and chimes Rod Stewart’s classic ‘We Are Sailing’ as it ploughs through the waves.

The  ‘HMS Flake 99’ was specially commissioned by Fredericks, makers of Cadbury’s ice cream to mark National Ice Cream Week (30th May – 5th June).

The vehicle brought a smile to commuters’ faces as it passed Battersea Power Station, Westminster Bridge and the London Eye.

After a nationwide tour of Britain’s beaches, there are plans to take the vehicle across the English Channel and on to the canals of Venice next year.

Early morning strollers and boating enthusiasts enjoyed scoops by the surf in Blackpool on Monday when the customised craft completed a successful, secret maiden voyage.

The vehicle will now commence a tour of UK beaches – visiting thousands of sun seekers on Britain’s beaches as the staycation boom continues.

A growing number of councils ban vans from housing estates, parks and outside schools because of concerns about noise pollution. Others have created ice cream selling ­“exclusion zones” in town ­centres, hiked the cost of a van operator’s licence and limited how long vans can sound their chimes.

She’s captained by ice cream mad David Mounfield, a stand-up comedian from Brighton, who was chosen after winning an online competition.

Jenny Bostock, Consumer Marketing Manager for Fredericks in Skelmersdale, Lancashire comments: ” If you can’t make it to your local beach to see our van, you can always pick up a pack of four from your local supermarket. We are now considering taking the remarkable vehicle across the Channel and onto the canals of Venice to champion Britain’s beaches and give our continental cousins the ultimate taste of the British summertime.”

For more information, visit www.cadburyicecreamland.com

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Press Information and Pictures from Taylor Herring PR +(44) 208 206 5151

LONDON, Monday 23rd May 2011: A group of stunning models unveiled Sainsbury’s new TU swimwear collection and turned commuters’ heads when they strutted across Westminster Bridge.

Taylor Herring were briefed to showcase the range ahead of a new advertising campaign which premieres on TV this month.

As part of the supermarket’s expansion of its clothing offer, the multi-million pound womenswear campaign, featuring beachwear and dresses, is the biggest ever for TU and is supported by print and online advertising.

PR coverage include Daily Mail, Daily Mirror, Metro, Evening Standard and Daily Record and numerous online outlets.

Banksy has been getting busy in LA with two new creations appearing overnight, according to blogs and tweets this morning.

The Bristol Bomber is supposedly in town to promote Exit Through The Gift Shop with a press tour ahead of the Oscars.

New Zealand TV channel Prime promotes the upcoming season premiere of Mad Men with a series of well-placed, outdoor decals fixed to skyscrapers. An experiential homage to the programme’s iconic title sequence.

Agency: Draftfcb, New Zealand

The 59-year-old entrepreneur was drumming up coverage for the 10-year anniversary of Virgin flying direct from London to Las Vegas by riding a jet ski in the Bellagio Hotel fountains, with an air hostess.