PR Stunt « Taylor Herring

PR Stunt

A WATCHed MODEL NEVER MOVES: New Bus Stop Ad for Samsung Gear S3 Comes to Life

Posted on April 27th, 2017 in brand PR,Comedy,Consumer Electronics PR,Consumer PR,FMCG,PR Stunt,Stunt Of The Day,Technology PR.

Tech giants Samsung join the long list of companies branching out into the interactive outdoor ad to promote the new Samsung Gear 3 smartwatch.

There have been several bus stop advertising stunts done over the past few years including, ones with USB charging ports for your phone in the US, ones that dispense sunscreen, promoting cancer awareness, in Australia and now Samsung has added their name to the ranks with a rather sexy instalment in Tel Aviv.

The billboard at first glance appears to be the classic ‘hunky male model in a fancy suit’ advertising the latest luxury timepiece. That is however, until the model comes to life via livestream and interacts with the waiting passengers at the bus stop, while showing off some of the features on the new Gear 3. With a combination of reactions from shock to amusement the smouldering model certainly perked up those who discovered his secret with one man even being allowed to swap places with him in a secret hidden studio.

The interactive digital ad is a popular medium for today’s brands to deliver their message to consumers with several companies using this method to shock, inform or just make you laugh, it is certainly engaging and in Samsung’s case clever and charming.

If only all our morning commutes could be brightened up with some fun advertising.

-@mckinleykearney

The furry hero of the 2017 London Marathon unmasked: Mr Gorilla is still crawling his way to victory

Posted on April 26th, 2017 in Charity PR,Comedy,Consumer PR,creative publicity,Health and Fitness PR,PR Stunt,PR Stunts,Sport,Stunt Of The Day,Viral Video PR.

The London marathon is a hard enough feat as it stands as only those with peak fitness levels can handle the gruelling 26 mile stint around the capital. It goes without saying that with my diet currently made up of 70% takeaways and 40% chocolate I will not be competing any time soon and therefore I hold those who do manage to find the dedication and stamina to compete in very high esteem.  At yet some individuals, these paragons of goodness, go the extra mile (no pun intended) to push themselves further with the addition of peculiar and inherently cumbersome costumes all in the name of raising money for charity. Enter Mr Gorilla who is crawling his way into the nation’s hearts for a very worthy cause.

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Unmasked as Met Police officer Tom Harrison, aka Mr Gorilla apparently decided that running the marathon in a gorilla suit was not enough. No, in true gorilla fashion, this brave man decided that he was going to crawl across the entirety of the course and is at this very minute still making his way towards the finish line since starting his epic quest on Sunday morning.

Whilst still apparently in high spirits despite blistered and cut hands and knees the brave Mr Harrison quipped, “I’m going good, I’ve just been having a gorilla power nap. Just been napping on some bark chippings under an old tree, which is the perfect gorilla nesting habitat really”.

All of Mr Harrison’s efforts have been on behalf of The Gorilla Organization which is dedicated to conserving gorillas in Rwanda, Uganda and DR Congo, and Mr Harrison’s Just Giving page for his marathon effort has so far raised more than £1,500 for the charity.

Mr Gorilla hopes to complete his marathon on Friday a whole 5 days after starting. It is wonderful to see someone raising the profile of endangered gorillas in the mainstream media. And for once it is not about Harambe.

If you would like to support Mr Harrison in his efforts you can donate to his Just Giving page here. Go Gorilla man go!

-@gfpvincent91

Worlds Apart: Heineken launch new social experiment encouraging people to come together and discuss their differences

Posted on April 24th, 2017 in brand PR,Consumer PR,Food and Drink PR,PR Stunt,Stunt Of The Day.

After a string of polarising elections and global decisions, the world today has never seemed more divided or more vocal about disagreements or differences in opinion. With such passionate opposition on both sides of the fence it would seem that people with such fundamental differences would struggle in sharing the same room together let alone a beer. And yet that is exactly what Heineken have set out to disprove with this incredibly moving social experiment, hopefully restoring some of your faith in humanity in the process.

With the thought that society can be brought back together again by starting an open and honest dialogue they have taken it upon themselves to  start the conversation with their new ‘Worlds Apart’ video. They answer questions such as: what would happen if you bring together a feminist, and an anti-feminist? Or a climate change activist with someone who thinks the whole idea is “piffle”? Heineken have stated that their brand ethos going forward is all about openness and bringing people together even under the most unlikely of circumstances.

Cindy Tervoort, Head of Marketing, Heineken says: “Open Your World is the first-time Heineken has launched a campaign of this nature in the UK. Joining forces with The Human Library is a way for us to inspire more people to focus on the things that unite us rather than divide us. We don’t all support the same football team, listen to the same music or share the same taste in clothes. We know we’re never going to agree on everything but there will also be common ground. Whether it’s 1950, 2017 or 2027, being open lets us get more out of life. It makes the world a more interesting place. And it makes every story worth listening to.”

I definitely think other large companies could make their mark, taking a leaf out of Heineken’s book by encouraging people from all walks of life to put their differences aside, get together and simply talk it out. We are all only human after all.

-@mckinleykearney

Canal creates “Versailles for Kids” themed activity pack to keep the kids occupied so you can enjoy the more sensual scenes uninterrupted

Posted on April 21st, 2017 in brand PR,Comedy,Consumer PR,Drama PR,Leisure PR,PR Stunt,Stunt Of The Day,Television PR.

TV show Versailles has come under a lot of scrutiny from the press in the past due to the many depictions of sexual activity within each episode. From graphically passionate rendezvous to even the odd ménage à trois it is enough to get anyone hot under the collar.

The second series, premiering tonight, continues to follow the exploits of the court of King Louis XIV and promises to be its raunchiest, most debauched season yet, rivalling the likes of even Game of Thrones. However network Canal+ and advertising agency BETC have decided to deliver humour in their latest tongue-in-cheek campaign which aims to distract your kids so you can watch the show, in all of its decadent glory, without disruption.

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Their latest promotional product “Versailles for Kids” includes apps and games available for Android & iOS with levels or tasks that take 52 minutes to complete, conveniently the same running time as an episode. Also up for grabs are magic boxes, gardening kits and king dress-up costumes, all with the purpose of keeping the little innocent ones busy to avoid the adults having to make those awkward excuses or diving frantically for the remote when the steamy scenes come onscreen.

As a result  over 9 million people were reached with the campaign, with 6 million media impressions and 50 percent brand engagement. Moreover over 4,000 toys were won in total. That is a lot of happy kids!

Although with the show airing at 9:30pm, it’s my firm belief that the kids should be ushered off to bed by then so you’re able to open that chilled bottle of wine, unwind for a while and if the fancy takes you, enjoy the odd French sex scene in peace.

-@mckinleykearney

“Share a Coke” campaign returns for summer 2017 with a tropical twist!

Posted on April 20th, 2017 in brand PR,Consumer PR,creative publicity,FMCG,Food and Drink PR,Leisure PR,PR Stunt,Stunt Of The Day,Travel PR.

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Next month will see the return of the hugely popular ‘Share a Coke’ campaign. This year, however, instead of replacing their famous logo with your name the bottles will feature the names of top holiday destinations.

These limited edition bottles also offer you the chance to win a holiday for four to one of the featured destinations of the winner’s choice. All you have to do is enter the unique code from the bottle into the brand’s website. Coke will be drawing a winner every day from May 10th until July 9th so grab yours while you can!

Aedamar Howlett, marketing director at Coca-Cola Great Britain, said: “‘Share a Coke’ was a global phenomenon which took product personalisation to the next level.”

The 2014 campaign earned a number of awards and mass-scale engagement with our customers online and in-store.

“This year, we are building on its success by reminding people in the UK why Coke makes summer more special; while giving them the opportunity to share a Coke with loved ones in some of the most desirable locations across the world.”

Coke will also be releasing their new ‘Pool Boy’ advert next month, which has been created by advertising agency Santos, in Buenos Aires

-@mckinleykearney