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Digging for memes: 9GAG sets out to amuse and confuse our future generations with buried treasure.

Posted on May 3rd, 2017 in brand PR,Comedy,Comedy PR,Consumer PR,Entertainment PR Jobs,Experiential Marketing,Online PR,PR Stunt,Stunt Of The Day,Viral Video PR.

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A favourite past time of schools everywhere: the time capsule. The premise is simple, to bury items and memorabilia that define the times for either our future selves or generations to discover with glee in years to come. Hidden in the earth around the country I am sure there are little treasure troves of Spice Girls cassettes, Pokemon cards and maybe the odd Tamagotchi scurried away by teens to define the 90s. But now is the age of the internet, so how do we define this generation for those yet to come. Well apparently the answer is memes.

You know them, you either love them or hate them. These days there a too many to count from beloved favourites such as the adorable Doge to the more controversial Pepe the frog; memes are everywhere. But  memes are also fleeting in nature and ever changing with each new craze. When was the last time you heard someone singing the now age old classic chocolate rain or posting the original dancing baby from Ally Mc Beal?

So to immortalise some of our favourites 9GAG have created their very own meme time capsule in the form of a 4 metre high stone slab buried in a secret location in the Spanish desert. 623,254 members of 9GAG’s community voted for their favourite memes, which were then carved onto it. The company believes that when future generations find it, they’ll discover humans, “besides being intelligent, were also very funny.”

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In the longest troll to date, spanning possibly untold generations, one can only imagine the look on archaeologist’s faces as they, in years to come, compare the carvings of a Dickbutt to the hieroglyphs found in Ancient Egypt.

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So somewhere several feet underground, there’s a giant rock with SaltBae, Philosoraptor, and the PPAP guy carved on it. Welcome to 2017. Bravo 9GAG, bravo.

-@gfpvincent91

Easter campaign roundup: From a choco Cumberbunny to something a little cheesier

Posted on April 13th, 2017 in brand PR,Consumer PR,creative publicity,Experiential Marketing,Fitness PR,FMCG,Food and Drink PR,Gym PR,Health and Fitness PR,Kids PR,Leisure PR,Online PR,PR Stunt,PR Stunts,Roundup,snackfood PR,stuff we liked,Stunt Of The Day,Tourism PR,Travel PR.

The sun is still out, that daffodils are in bloom, the baby animals are slowly starting to emerge and we have a glorious four day weekend ahead of us. Isn’t Easter weekend wonderful. Now the only question is how to spend it? If you need any ideas of activities or gifts our handy roundup may come in handy as we have chosen our favourite quirky and fun campaigns for Easter.

Door service with a difference from David Lloyd

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With it being the long awaited four day weekend, everyone has plans. Whether it is spending a traditional Easter with the family, hanging out with friends or simply enjoying some me time the one thing that most of us will have in common is that we will probably be consuming more chocolate than we should. David Lloyd have come up with a great answer to shedding those few delicious chocolate filled extra pounds in the comfort of your own home with a tailor made workout routine lead by professional trainers straight to your door.

And now time for a different kind of chocolate bunny.

There is truly something for everyone this Easter. As a sweet surprise one of the infamous Playboy bunnies was seen in London sporting an entirely edible chocolate ensemble. This one is no Bridget Jones for sure! The blonde beauty was out to promote a special Playboy Adult’s only Easter hunt which I would imagine to be the most decadent hunt out there this weekend.

Benedict Cumberbunny!

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The beloved British actor has had his likeness immortalised in chocolate once more. But whereas we and Chocolatier Jen Lindsey-Clark made our Chocobatch in his original likeness Jen has now gone a step further and brilliantly Frankenstein’d his head onto a rabbit’s body for Easter. Now if only someone can recreate this and put his head on a chocolate penguin my year would be complete (or should I say Penwing Benedict?).

“Gorge” on Easter eggs in this glow in the dark hunt!

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Cheddar Gorge is undoubtedly a natural marvel in itself, having recently placed 5th in our Top Views of the UK national survey for the launch of the new Samsung Galaxy S8. Now its beauty is being amplified with the placement of glow in the dark eggs for an Easter egg hunt the children (and grown-ups) will never forget.

Anyone up for a cheesy Easter weekend?

easter-2If there is one thing that could possibly surpass my love of chocolate it is cheese. In perhaps one of the more novelty campaigns of this Easter the “Cheester Eggs” are pure and simple. Created by food blogger Annem Hobson they are a solid lump of cheese lovingly moulded into the iconic Easter shape. What more could you want? You can order your Cheester Eggs here.

A grown up twist on an old tradition (also known as: put Gin in everything)

It has become a growing trend as Gin sales soar to incorporate our favourite tipple into new festive incarnations. First came the Gin and Tonic Christmas baubles, letting us all have a cheeky drink under the Christmas tree last year and now we have the Gin and Tonic infused Easter egg and truffles. How have we ever lived without these!

Happy Easter everyone!

-@gfpvincent91

 

 

Hershey’s is making the internet more tasty with an edible website!

Posted on April 6th, 2017 in brand PR,Consumer PR,creative publicity,FMCG,Food and Drink PR,Influencer PR,Leisure PR,Online PR,PR Stunt,Publicity Stunts,snackfood PR,Stunt Of The Day.

What’s the worst thing about the internet I hear you say? Not being able to eat it? Well thanks to chocolate giants Hershey’s, NOW YOU CAN!

It’s not every day you can enter to win yourself a two ton chocolate sculpture of the Eiffel Tower or a giant chocolate poo emoji, but marketing wizards at Hershey’s Brazil, along with Brazilian advertising agency Akuellmix, created their first edible website. By filling their website with chocolate versions of real objects they managed to pique the interest of many a sweet toothed consumer.

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Visitors to the site were able to purchase their favourite Hershey’s bar from the store and enter the code on the wrapper to be in with a chance to win one of the choc-o-licious masterpieces.

Hershey’s also gifted social media personalities with their own chocolate masterpieces including, blogger Hugo Gloss who received a block of chocolate with his name branded onto it in the style of fashion brand Hugo Boss and Cid Cidoso who posted a video aptly titled “Cid talks whilst a fat guy eats chocolate”

This would definitely be worth the toothache!

-@mckinleykearney

Mother’s Day 2017: From prosecco flavoured nails to Tom Hardy at bedtime

Posted on March 24th, 2017 in brand PR,Celebrity PR,Consumer PR,FMCG,Food and Drink PR,Online PR,Publicity Stunts,Roundup,Stunt Of The Day,Television PR.

This Sunday, 26th March, in case you have not heard already is Mother’s Day. If you haven’t, don’t panic you still have a couple of days to sort something out. Whether it is with the traditional bouquet of flowers or something more unique there are thousands of ways to show mum’s just how much they mean to you. Here is our round-up of some of our favourite campaigns from the last week dedicated to all of the hardworking mums out there. This celebration is all for you!

Groupon: Bubbly fingers!

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According to research conducted by Kantar, Prosecco overtakes champagne as the top fizz for Britons, with shoppers splashing out £181.8m on bottles last year alone. So just in time for Mother’s Day Groupon have embraced the love for the bubbly beverage and created a prosecco flavoured nail varnish, which tastes and smells just like the drink.

Sainsbury’s: A card for every family!

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It is such a simple gesture but equally such a wonderfully stark statement of how progressive 2017 is as Sainsbury’s launches its first ever Mother’s Day card for lesbian parents. The card reads ‘To My Lovely Mums’ which captures the brand’s support towards same-sex relationships. Sainsbury’s say they wanted its greeting card selection ‘to better reflect the growing number of non-traditional families’. The card follows on from Sainsbury’s Christmas commercial featuring a lesbian couple, which also conveyed their embracing attitude towards non-traditional families.

Beefeater: More talk, fewer phones!

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Put down the phone and talk to your Mother! For Mother’s Day Beefeater restaurants are inputting no phone zones. The trial has taken place after research revealed that 54% of British people thought that checking phones at the table was the most annoying thing at meal times. If you are heading down to a Beefeater this Sunday a ‘no phone zone’ reservation, will automatically permit staff members to collect all phones as a form of deposit.

Paperchase: Get creative!


Sometimes the typical Mother’s Day gifts can feel a little impersonal as you see many buying the name “Number 1 mum” teddy bears and brick-a-brac. Paperchase has offered a nifty solution and a great excuse to get involved in some good old arts and crafts. Teaming up with “expert crafter” Emily Dawe they have set out a simple to follow tutorial which will have you making beautiful paper creations. As my mother has always told me “It is the thought (and effort) that counts”.

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Be still my beating heart. The gruff, mumbling heart throb Tom Hardy is set to return to Cbeebies to make us all feel gooey inside again on Mothers’ Day. His last outing on Bedtime stories set the internet alight as women everywhere went weak at the knees at the thought of Mr Hardy tucking them into bed at night. Something tells me that on Sunday the usual demographic of viewers aged 2-5 years old will change dramatically. This might just top the list of the best present to Mothers’ and women alike on the 26th March 2017.

@JaneyLbarker

James Blunt takes self-deprecating to a hilarious new level in advert for new album launch

Posted on March 15th, 2017 in Celebrity PR,Comedy,Comedy PR,Music PR,Online PR,Stunt Of The Day.

The chairs are placed in a circle as one by one the members of the group introduce themselves. Name and age. Each looking more embarrassed than the last, shame covering every inch of their faces as they struggle to speak up. This is no ordinary support group. Such is the stigma that so strongly binds them; they are all James Blunt fans. But do not fear for he is here for you.

In an advert for an album release unlike any other, James Blunt has fully taken on the mantle of the greatest “guilty pleasure” artist and shows how aware he is of how his music is perceived by many.

Yet, ever endearingly instead of shying away, he is embracing his infamy and using it as a marketing technique. Moreover with the video receiving over 33 thousand views since its appearance on Monday it is safe to say that it is working.

This is not the first time that James Blunt has gleefully poked fun at himself. As anyone who follows James on Twitter knows, he has had his fair share of hateful messages. Yet he seems to take immense pleasure in wittily crafting responses designed to draw further attention to himself and his supposed failings or alternatively turn it back around on the instigator with often crude but nevertheless tummy tickling results. In a world full of internet trolls he is a mighty troll slayer.

Therefore if you too have been affected by James Blunt’s music his new album titled The Afterlove is available for Pre-order now. Perhaps with this new incarnation public opinion can be swayed and James Blunt fans will no longer have to meet in darkened rooms. After all if it is possible for Justin Bieber for change his music’s perception then surely it is possible for anyone.

-@gfpvincent91