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Archive for the ‘Online PR’ Category

Dominotastic Pop Promo

Monday, March 8th, 2010

Los Angeles, C.A, USA: Remember that brilliant, choreographed treadmill promo?

Well the latest video from American rock band OK Go has also become a You Tube sensation with 6 Million views and rising…

The official video for the recorded version of “This Too Shall Pass”  was filmed in a two story warehouse, in the Echo Park neighborhood of Los Angeles, CA.

The “machine” was designed and built by the band, along with members of Syyn Labs  over the course of several months. Between 55-60 people worked on this, and they went through more than 60 takes before reaching the final product.

[Keeping tabs on the art of  promotion with this ’stunt of the day’ blog ….]

Disney XD Fans Recreate Iconic Pop Sleeves

Monday, March 8th, 2010

LONDON, UK, Monday 8th February 2010; Disney XD fans have recreated three of the most iconic record sleeves in pop history to celebrate the launch of new series ‘I’m In The Band.’

beatles_hires

The children aged between 10 and 12 years old got to dress up as rock stars for the recreation of the three covers – The Beatles’ ‘Abbey Road’ (1969), Blondie’s ‘Parallel Lines’ (1978) and Queen’s ‘Queen II’ (1974).

queen_hires

I’m In The Band, is a brand new 20-part music-filled television series that chronicles the adventures of Tripp Campbell (Logan Miller). Tripp achieves his dream when he joins his favourite ‘vintage’ rock band, Iron Weasel, and becomes determined to help the band he idolises make an epic comeback.

blondie_hires

The show has been a huge hit in the US and screens on Disney XD UK on Saturdays at 10am.

Find out more about ‘I’m in the band’ at www.disneyxd.co.uk

[Keeping tabs on the art of  promotion with this ’stunt of the day’ blog ….]

Google Street View Awards 2010: The Winners

Monday, March 8th, 2010

Monday 8th March 2010; Google have today announced the winners of the Google Street View Awards, a celebration of Britain’s best-loved streets as voted for by the public in a nationwide poll supported by VisitBritain, Lonely Planet, Harden’s Guide and a host of celebrity experts.

shambles streeview awards

Over 11,000 people voted within a three week period and competition was fierce. The three winning streets faced tough competition from 48 other streets from across the UK, shortlisted by a panel of experts from the worlds of food, fashion and travel.

Proving it is streets ahead than its competition, The Shambles in York takes the crown for Britain’s Most Picturesque Street. Best Foodie Street goes to Stockbridge High Street in Hampshire who stormed to the top in its category, and Milsom Street in Bath takes the title of Best Fashion Street.

TOP 5 ‘MOST PICTURESQUE’:

1. The Shambles, York

2. Royal Crescent, Bath

3. Grey Street, Newcastle

4. New College Lane, Oxford

5. Pen Cei, Aberaeron

TOP 5 ‘BEST FASHION’:

1. Milsom Street, Bath

2. Stonegate, York

3. Kings Road, London

4. Mathew Street, Liverpool

5. Buchanon Street, Glasgow

TOP 5 ‘BEST FOODIE’:

1. Stockbridge High Street, Hampshire

2. The Shore, Edinburgh

3. Fossgate, York

4. Osbourne Road, Jesmond, Newcastle

5. Hope Street, Liverpool

The awards were created ahead of further imagery being added to Google’s revolutionary Street View tool, which currently allows users to view and navigate 360 degree street-level imagery in 25 British towns, including many of those nominated for the Street View Awards. This week, Street View will be rolled out to cover additional streets from around the UK and Google will work with the winning streets to offer a special guide of the streets, allowing the world to find out more about the nations winning choices and highlighting the key retailers and points of interest.

Shortlisted nominations for each of the award categories were compiled by a panel of experts from the worlds of food, fashion and travel including VisitBritain, TV personalities Julia Bradbury (Countryfile), Jeff Banks (The Clothes Show) and Brix Smith Start (Gok’s Fashion Fix), leading journalists Jo Elvin (Editor, Glamour) and Nicholas Lander (Restaurant Correspondent, Financial Times) and authors David Else (Editor of The Lonely Planet Guide to Great Britain) and Richard Harden (Co-Editor, Harden’s Restaurant Guide).

The experts were asked to nominate streets that fulfilled a pre-set criteria for each category; Britain’s Best Foodie Street needed to offer a unique mix of mouth-watering options which could include fine dining, cafés, market stalls and delicatessens, all covering a diverse mix of food types and price points. Britain’s Best Fashion Street should have an eclectic mix of boutique and high street clothing for all tastes, price ranges and ages, whilst Britain’s Most Picturesque Street should be uniquely British, visually charming, full of character and diverse.

Ed Parsons, Geospatial Technologist for Google said: “The Google Street View Awards are aimed to celebrate the many fantastic streets that Britain has to offer, and the results reveal a diverse cultural landscape of food, fashion and beauty that puts the winning towns firmly on the map.”

THE WINNERS:

The Shambles, York

The Shambles is a bustling centre piece of historic York. The street today is one of the UK’s most visited and has become a wealth of shopping, tourist attractions, restaurants and many other things to see and do, including tours, ghost walks and historic talks. The 15th century buildings lean into the middle of the cobbled street means & the roofs almost touch in the middle. The street is mentioned in the Doomesday book (making it date over 900 years), which makes it one of Europe’s best preserved Medieval street.

Frank Barrett, Travel Editor of The Mail on Sunday said The Shambles is: “Perfect picture postcard olde Englande.”

Ian Addyman, Owner of Past Images photography shop on The Shambles said: “The Shambles is a timeless street full of historic charm and whatever time of year you come here, there is something different to see. There is a real feeling of community amongst shop owners and I think we all feel privileged to work in such a beautiful place. The shops here are all strikingly different and unique. Most people say that if you visit York, then at some point you will walk down The Shambles. It has been the backdrop for many a jigsaw, chocolate box and railway poster and once you visit you will see why.”

Milsom Street, Bath

Milsom Street in Bath, was built in 1762. The buildings were originally grand town houses, but most are now used as shops, offices and banks. Milsom Street has many smart shops and unique boutiques including Jolly Department Store, Cath Kidston, Austen Reed and Duo Shoes. Many of the buildings and shops are listed and just off Milsom Street is an upmarket shopping arcade called Milsom Place.

Hannah Sandling, Stylist and TV Personality said of Milsom Street: “It’s a style conscious treasure trove packed with amazing range of beautiful boutiques and designer clobber. I love to shop in Bath!”

Nikki, sales assistant at Duo shoe shop on Milsom Street: “It’s fantastic news that Milsom Street has been shortlisted as ‘Best Fashion Street’. Bath is DUO’s spiritual home and our Milsom Street store still remains our flagship store thirty years on. The mix of independent boutique labels, high street brands and lifestyle shops makes Milsom Street a vibrant, exciting shopping destination.

Stockbridge High Street, Hampshire

Sitting on the River Test, there is an abundance of independent specialist shops on Stockbridge High Street, including tea rooms, pubs and restaurants, many serving local produce, as well as a familiar high street grocery shop. The High Street is also home to the town’s famous Butchers, John Robinson & Sons – regarded by many as one of the best in the UK – and the award-winning, The Restaurant at The Greyhound, which has received critical praise and is often booked up weeks in advance.

Chloe Scott, Food Editor at Metro newspaper said: “Robinsons (is) one of the best butchers in the UK…plus, the River Test behind it is the best in the country for fly fishing.”

Suzie Fiducia, General Manager of The Restaurant at The Greyhound said: “Stockbridge, in the very heart of the Test Valley, is an old market town and now a great destination for foodies; providing something for every palette and pocket. The Greyhound building is at least 500 years old, but for the past 6 years we have been lucky enough to build up a fantastic local customer base. Not only does Stockbridge boast a famous butchers, independent wine shop and a host of pubs, but some of the best fishing in the country – with a fishmonger and deli soon to open in the High Street the Greyhound finds itself smoking and cooking local fishermen’s wares.”

Press Contact: Taylor Herring – 0208 206 5151

The Google Street View Awards

Monday, February 8th, 2010

LONDON; 8th February 2009: UK streets battle it out to be crowned Britain’s Best Street in the Google Street View Awards.

google_logo

Google have today announced the launch of the Google Street View Awards, a celebration of Britain’s best-loved streets as voted for by the public in a nationwide poll.

The awards, for Britain’s Most Picturesque Street, Best Foodie Street and Best Fashion Street, have been created in anticipation of further imagery being added to Google’s revolutionary Street View tool, which currently allows users to view and navigate 360 degree street-level imagery in 25 British towns, including many of those nominated for the Street View Awards. Later this year, Street View will be rolled out to cover additional streets from around the UK.

Shortlisted nominations for each of the award categories have been compiled by a panel of experts from the worlds of food, fashion and travel including VisitBritain, TV personalities Julia Bradbury (Countryfile), Jeff Banks (The Clothes Show) and Brix Smith Start (Gok’s Fashion Fix), leading journalists Jo Elvin (Editor, Glamour) and Nicholas Lander (Restaurant Correspondent, Financial Times) and authors David Else (Editor of The Lonely Planet Guide to Great Britain) and Richard Harden (Co-Editor, Harden’s Restaurant Guide). The experts were asked to nominate streets that fulfilled a pre-set criteria for each category. Their nominated streets highlight a series of British treasures ranging from famous tourist attractions such as London’s King’s Road, Royal Crescent in Bath and The Shambles in York to hidden avenues and courtyards such as Gold Hill in Shaftesbury and Pen Cei in Aberaeron, Wales.

Voting opens from today, and closes on Sunday 28th February. The winners will be announced in March. To vote, go to www.maps.google.co.uk/beststreets

Britain’s Best Foodie Street

The winning street should offer a unique mix of mouth-watering options which could include fine dining, cafés, market stalls and delicatessens, all covering a diverse mix of food types and price points.

1. Wilmslow Road, Manchester

2. Hope Street, Liverpool

3. South Embankment, Dartmouth

4. Whiteladies Road, Bristol

5. Charlotte Street, London

6. Stockbridge High Street, Hampshire

7. Call Lane, Leeds

8. Fossgate, York

9. High Street, Southwold, Suffolk

10. High Street, Cley next the Sea, Norfolk

11. Broad Street, Birmingham

12. Belgrave Road, Leicester

13. Byres Road, Glasgow

14. The Shore, Edinburgh

15. Osborne Road, Jesmond, Newcastle

16. Haven Hill, Craster

17. Cross Street, Abergavenny

18. High Street, Conwy

19. Botanic Avenue, Belfast

20. Howard Street, Belfast

Richard Harden, Co-Editor of Harden’s Restaurant Guides said: “It’s great to have an award that stresses the variety of attractions you can find on the foodie front, across the the UK. The nominations are so multi-various though, that the final verdict is certainly going to be a tricky one.”

 Britain’s Best Fashion Street

The winning street should offer an eclectic mix of boutique and high street, designer and high street for all clothing tastes and ages. The winning street should satisfy both bargain-hunters and label-lovers.

 1. Mathew Street, Liverpool

2. New Cathedral Street, Manchester

3. Milsom Street, Bath

4. Regent Street, Clifton Village, Bristol

5. Kings Road, London

6. Westbourne Grove, London

7. Stonegate, York

8. Briggate, Leeds

9. Rose Crescent, Cambridge

10. Gentleman’s Walk, Norwich

11. Corporation Street, Birmingham

12. Bridlesmith Gate, Nottingham

13. Ruthven Lane, Glasgow

14. Buchanan Street, Glasgow

15. Northumberland Street, Newcastle

16. High Bridge Street, Newcastle

17. Queen’s Street, Cardiff

18. St Mary’s Street, Cardiff

19. Victoria Street, Belfast

20. Lisburn Road, Belfast

Fashion designer Jeff Banks commented: “The final shortlist for Britain’s Best Fashion Street is a testament to the strength and diversity of the UK’s high streets. From the exclusive stores across London to the hip independent boutiques in Bristol’s Clifton Village Britain boasts an outstanding range of shops to suit all tastes and budgets.”

Britain’s Most Picturesque Street

The winning street should be uniquely British and visually charming. It could be vibrant, full of character, diverse, walker-friendly or architecturally interesting.

1. Gold Hill, Shaftesbury, Dorset

2. Royal Crescent, Bath

3. Chipping Campden High Street, Gloucestershire

4. Brunswick Square, Brighton and Hove

5. The Shambles, York

6. Grey Street, Newcastle

7. Pen Cei, Aberaeron

8. Main Street, Tobermory, Isle of Mull

9. New College Lane, Oxford

10. Broad Street, Ludlow

David Else, Lead Author of The Lonely Planet Guide to Great Britain, said: “As the lead author of the Lonely Planet Guide to Great Britain, I’ve travelled the length and breadth of the country, and seen many of these streets firsthand. The final shortlist reflects the wonderful variety of architecture in Britain, and I hope people have as much fun voting for their favourites as I had visiting them.”

The winning three streets will be crowned “Britain’s Best Street 2010” in each relevant category. Google will work with the winning streets to create a bespoke Google Street View tour, created to highlight the key retailers and points of interest, allowing the world to find out more about the nation’s final choices.

Competition is expected to be fierce as streets from all over Britain battle it out for the coveted awards. Is London’s Kings Road the undisputed home of fashion or will it be upstaged by Manchester’s trendy New Cathedral Street? Will Leeds’ food emporium, Call Lane, be crowned the most mouth-watering, with its diverse range of eateries, or will the nation’s love of curry challenge it with Birmingham’s Broad Street?

Sandie Dawe, Chief Executive, VisitBritain said: “We are really pleased to be involved in this exciting project which will honour streets across the UK and help raise the profile of Britain internationally in an innovative way. The campaign received high levels of participation from overseas which raises the level of engagement with Britain.”

Ed Parsons, Geospatial Technologist for Google said: “We want to celebrate the beauty and culture of Britain and are really excited about the first ever Google Street View Awards. The awards will showcase some of Britain’s Best Streets across the UK and we hope people will get involved and vote online for their favourite.”

How to Report the News

Monday, February 1st, 2010

Online PR: MySpace Puts Fans In the Picture

Thursday, January 28th, 2010

LONDON, Thursday 28th January 2010; A ground-breaking new application offers music fans the chance to appear in exclusive videos with their favourite stars. The stellar line-up includes 50 Cent, Alicia Keys, N-DUBZ, Pixie Lott, Chipmunk, Florence and the Machine, David Guetta and Lostprophets.

50-Cent

MySpace Music today launches a brand new application that enables music fans to star alongside some of the biggest names in the worlds of pop, hip-hop, dance, indie and rock in a range of exclusive personalised videos.

The application, which is accessible HERE, works by seamlessly inserting fans’ photos into the videos, each of which has been filmed exclusively for MySpace by the eight artists. The completed clips can then be easily shared via MySpace, email, Twitter, or posted to the user’s Facebook profile. The artists have all been brought on board to represent a range of genres that reflect the diverse wealth of music content now available on MySpace Music.

The cream of current UK music talent is represented, with N-DUBZ, Pixie Lott, Chipmunk, Florence and the Machine and Lostprophets all creating unique video offerings. Fans are able to join Florence in a photoshoot, appearing alongside her own Polaroid snaps; or spend a day hanging with Pixie Lott at a picnic in the park with friends; or even hit the dancefloor at a roller-disco with Chipmunk. The international artists have also pulled out all the stops, with 50 Cent’s video bringing his fans right into his apartment to take pride of place on his wall, while Alicia Keys offers up a personal musical tribute, and David Guetta invites fans into an impromptu party in a record store, alongside music luminaries Danny Rampling and Peter Hook.

The application is the latest development from MySpace Music, a new service that launched in December 2009, offering an unrivalled catalogue of music and video to stream for free without interruption. The inspiration behind the application came from MySpace’s ongoing commitment to bringing artists and fans closer together than anywhere else. The application was created by top London advertising agency BBH and leading production companies Pulse Films. Post production came from Absolute Post and digital partner Domani Studios in New York.

The full list of videos with which fans can interact is as follows:

 Alicia Keys – the talented diva sings a song just for you – with your picture pride of place

 50 Cent – the US rap icon has a favourite new piece of art – you!

 Florence and the Machine – join Florence on a photoshoot and appear amongst the Polaroid snaps

 N-DUBZ – become the band’s number one fan, as they admire your photo

 Chipmunk – the star tears up the dancefloor at a roller-disco, then reveals he keeps your picture close to his heart

 Lostprophets – a sneak peek into a rock’n’roll tattoo session, with a shrine built especially for you

 Pixie Lott – a chance to hang out with Pixie for a picnic in the sun – she’s got her sights on you

 David Guetta – the superstar DJ spins some tunes, and you’re the face of the party

Sophie Rouse, MySpace’s Head of Campaigns, said, “MySpace allows fans to connect with their favourite artists in a genuinely immersive and personal way. To mark the launch of MySpace Music we wanted to bring to life this special relationship, giving fans the chance to ‘star’ in a film with their favourite acts and share it with their friends. All the artists involved thoroughly enjoyed the opportunity to thank their fans in this way and the results are hugely entertaining.”

How to Recycle Your Christmas Tree

Thursday, January 7th, 2010

JOBS: Head Of Digital PR

Thursday, December 10th, 2009

In line with our continuing expansion into the online space we are recruiting a Head of Digital.

The winning candidate will set the direction for all online PR activity within the agency, working closely with all agency teams on client campaigns while developing new buisness relationships.

The agency has a stellar mix of clients across home entertainment, music, TV, games, film, celebrity, publishing, fmcg and more, so applicants will have an excellent knowledge of relevant UK online media and be able to demonstrate top-level contacts within these outlets.

You will be an online PR and social media expert, with at least five years experience in this field, and an excellent understanding of the evolving digital landscape.

You’re a digital evangelist, who are able to demonstrate the effectiveness of online PR to existing and potential new clients, as well as helping the agency as a whole stay at the forefront of digital innovation and trends. This is a job for a news-savvy creative with a proven track record.

You will report into the agency’s directors, and will be responsible for developing the team’s skills and knowledge, and hiring and training new staff.

Salary: Subject to experience

Contact: james@taylorherring.com

All-star launch for MySpace Music UK

Thursday, December 3rd, 2009

LONDON: Thursday 3rd December 2009: MySpace has today announced the UK launch of MySpace Music, a new platform offering users free access to the most comprehensive catalogue of audio tracks and music videos available on the web.

myspace music

The new service will provide music fans with unlimited free streaming and unlimited free playlisting. It will enable users to download, stream and personalise their music content, creating and sharing their playlists using the MyMusic system. MySpace Music users will also now be able to purchase DRM-free songs on Apple iTunes, playable on all digital music devices. For a seamless listening experience, music fans can also listen to their playlists on a personal online music player while browsing MySpace or other websites.

kasabian online pr

A host of leading UK and international acts there are supporting MySpace Music. The launch kicked off with an intimate concert last night from one of UK’s biggest live acts, Kasabian.

pixie lott myspace music PR

50 Cent, Pixie Lott (picture above), Florence & the Machine, Alicia Keys, Chipmunk, David Guetta, Lost Prophets, and Nelly Furtado are among a number of high-profile acts who are taking part in the launch in a series of interactive films that can be personalized by users, and personal playlists that allow fans to get closer than ever before to the artists they love.

The new service premieres with exclusive personal playlists from a wide cross section of famous music fans ranging from Katie Price to The Vatican. The Vatican’s playlist features artists as diverse as Muse, Mozart, Dame Shirley Bassey and Tupac. Katie Price’s playlist, which she plays when “getting ready for a night out” features tracks including Kanye West’s’ ‘Heartless’ and Beyonce’s ‘Single Ladies’.

Artists are also set to benefit from the launch via the MySpace Artist Dashboard – a free tool which allows all artists unlimited access to unique in depth demographic, social and activity data of their core fans.

MySpace has also announced that it has agreed an online music licence with PRS for Music, which represents 65,000 of the UK’s songwriters, composers and music publishers. The agreement allows PRS for Music songwriters and composers featured on MySpace to receive royalties for their work, demonstrating the ongoing commitment of both companies to nurture creative music talent in the UK.

MySpace Music UK will also support artists represented by Merlin, The Orchard, IODA, Nettwerk Music Group, INgrooves, IRIS Distribution, Big Fish Media, RoyaltyShare, Curb and Merge.

MySpace Music functionality includes:

• The new MyMusic personal music management system
• Free and unlimited ad-supported, full-length audio and music video streaming
• Fully licensed content catalogue and artist discographies from majors and indie partners
• Free and unlimited playlist functionality organized in a user friendly ‘drag and drop’ way
• Exclusive audio, video, and playlist content from top UK artists and icons
• DRM-free downloads via iTunes
• Free artist access to the MySpace Music Dashboard – a unique and free analytics tool which allows artists to have a much greater insight into what their fans are doing.
• Charts – a front door to the most popular artists, songs, albums and videos on MySpace Music from all artists globally

 “We’re excited to be launching MySpace Music in the UK, a genuinely innovative service that brings artists and fans closer than ever before” says Courtney Holt, MySpace Music President “MySpace has always had an unrivalled reputation for encouraging the enjoyment, discovery and sharing of music, and this launch concentrates and expands on that distinctive character. The way people are consuming music has changed dramatically, and we’re aiming to develop a next-generation platform that builds a sustainable business for MySpace Music, content licensors and artists, while serving fans in a completely unique way.”

Press Contact: Kate.arrowsmith@taylorherring.com

 Notes To Editors
MySpace: is a technology company connecting people through personal expression, content, and culture. MySpace empowers its global community to experience the Internet through a social lens by integrating personal profiles, photos, videos, mobile, messaging, games, and the world’s largest music community. MySpace is a division of News Corporation (NASDAQ: NWS, NWSA; ASX: NWS, NWSL). For more information, visit our Press Room.
PRS for Music: PRS for Music is the leading copyright and royalty collection society representing 65,000 songwriters, composers and music publishers. A not-for-profit organisation it ensures music creators are paid whenever their music is played. PRS for Music provides business and community groups easy access to 10m songs through its music licences. In an industry worth £3.18bn PRS for Music is uniquely placed to be a voice for music and can provide data for all aspects of the business: live, broadcast, sales, online, touring and music creation and up to date analysis, research and trends about the industry.
 

LoveLive Partners With Rockfeedback

Monday, November 9th, 2009

London, November 9, 2009 – LoveLive, a new live music content producer and aggregator specialising in digital engagement and distribution has signed a partnership agreement with Rockfeedback, the UK’s best source of cutting edge music editorial and production, to create programming and solutions for TV, internet and mobile platforms.

online music PR

Rockfeedback.com predominantly focuses on the finest in modern music and provides quality and discerning editorial formed from a wish to promote and nurture up and coming artists. Content on the website spans recorded music and live reviews, in-depth features, special guest columns, videos, and competitions, all compiled by a global team of writers and photographers.

Rockfeedback.com was recently re-launched to incorporate leading engagement video solution Kyte, enabling the breadth, depth and unique voice and creative of Rockfeedback’s audio-visual archive to be showcased for the first time online.

Over the past seven years, Rockfeedback through its in-house production unit, Rockfeedback.TV Productions, has developed the UK’s premier video archive of contemporary music and now boasts a catalogue of over 750 live performances from more than 500 artists, from Florence and The Machine, to Vampire Weekend, the Pixies, to every new band set to make waves on the music scene. Rockfeedback also produced the Rockfeedback Presents show, which debuted on MTV Two in August 2006 before being broadcast on Channel 4 the following autumn. A further three seasons have been commissioned and broadcast.

Since concluding the partnership agreement, LoveLive and Rockfeedback have secured major framework agreements with labels, as well as numerous commissions and licensing deals from relevant and quality consumer brands looking to tap into their alternative music and live events expertise.

Coca Cola Europe commissioned an exclusive viral to promote its recycling campaign “Keep it going. Recycle”. Recycle: The Life Story Of A Coke Bottle was created and produced by LoveLive and has been translated for local markets across Europe.

Babelgum licensed a series of mini-artist documentaries for its alternative music offering from the extensive music catalogue including Friendly Fires, Dizzee Rascal, and the Kaiser Chiefs. The company also commissioned a series of nine half-hour artist and festival specials including Primavera Festival 2009, Field Day 2009 and Underage 2009.

Virgin Atlantic, meanwhile, commissioned Rockfeedback to create a tailored one-hour TV show featuring festivals, live performances and behind-the-scenes footage as part of its award-winning inflight entertainment selection as well as a podcast for its audio on-demand system onboard and editorial for Virgin Atlantic’s inflight magazine, Seatback.

LoveLive and Rockfeedback now manage one of the UK’s most comprehensive cleared video and audio catalogue of modern music. The catalogue contains short-form documentaries with key live/studio tracks, interviews, behind-the-scenes and exclusives covering everyone of importance and relevance, from Iggy Pop & The Stooges, Sonic Youth and Skream to Tinchy Stryder, Daniel Johnston, and hundreds more, plus conversations with influential industry figures such as Seymour Stein and Zane Lowe.

The Rockfeedback live event production team continue to build on the catalogue filming at leading music festivals the world over, whether iTunes, SXSW (USA), Fuji Rock (Japan), Camden Crawl, Airwaves (Iceland), Oya Festival (Norway), Planeta Terra (Brazil), or others besides.

Rockfeedback also hosts and films its own staged club nights and more recently moved its regular monthly fixture to trendy haunt The Lexington, Islington. Rockfeedback club nights regularly feature bands before they break or that would normally play to much bigger audiences including Graham Coxon (Blur), The Temper Trap, The Kooks, Foals and Jamie T.

Commenting on the partnership, Toby L, Creative Director and Founder of Rockfeedback, said: “For nine years, Rockfeedback has been a self-sustaining passion project, and we’ve been fortunate to receive a loyal fanbase of clubnight attendees, television viewers and website readers. Now, however, the chance is with us to dripfeed and post our archive of material on a much more significant basis the world over. Our mission to promote honest, life-changing music hasn’t changed – it’s now with the bonus of being able to occur on a bigger scale. The deal with LoveLive marks a thrilling new chapter in the Rockfeedback story, conveniently in time for our tenth anniversary in 2010!”

Richard Cohen, Founder & CEO, LoveLive, added: “Literally within minutes of meeting with Tim and Toby, it was clear to me that we needed to be in business together. Their boundless energy, passion for and knowledge of all things music, combined with a track record in delivering quality editorial and programming was crying out for a larger platform and commercial framework. As they happen to also be extremely likeable, we wasted no time in establishing our partnership which combines all of the Rockfeedback attributes, with commercial discipline, financial backing and a significant distribution network. I could not be any more excited by the opportunities we now have to further develop this business together and expand our activities across international territories and repertoires.”

–ENDS–

Notes to Editors:

Rockfeedback. Rockfeedback was founded as a London-based music webzine, launched in September 2000. Focusing on alternative music it provides quality discerning editorial, formed from a wish to promote and nurture up-and-coming talent and bands. Rockfeedback was originally created and maintained by Transgressive Records co-founder Toby L, who founded the site at the age of just 15. The Lexington, Islington now plays host to Rockfeedback’s operations where they film, edit and showcase the most-talked-about new musical talent. The owners Toby L (Founder and Creative Director) and Tim Dellow (Commercial Director and Head of A&R), only now approaching their mid-twenties, along with their talented team, provide the UK’s best source of leading edge music content, editorial, production and services. www.rockfeedback.com

LoveLive. Tim and Toby have teamed up with Sam Jones (Managing Director) and Richard Cohen (Founder and CEO) of LoveLive to provide the UK’s next generation music content company to serve artists, labels, brands and audience alike. LoveLive encompass live event production, creative production, A&R and consulting services, editorial and news provision, content licensing and digital engagement through HD VOD and live video equipped destination sites, LoveLive offers full solutions for content, engagement and campaigns. www.LoveLive.tv

 Taylor Herring PR. Tel: 0208 206 5151


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