Music PR « Taylor Herring

Music PR

Music app Shazam loses its memory to highlight early warning signs of Alzheimer’s disease to younger generation

Posted on May 26th, 2017 in brand PR,Charity PR,Consumer PR,creative publicity,Music PR,PR Stunt,Stunt Of The Day.

For their latest campaign, Shazam, an app visited by many adolescents, effectively speaks to their prime audience and visually communicates to them the effect of Alzheimer’s. The music robot which we rely so heavily on (especially when we walk into a shop or party and love the name of the song that we can’t quite remember the name of) becomes human for a day, and like us or a sufferer of Alzheimer’s forgets!

“The Day Shazam Forgot” was a collaboration in which Shazam appeared to have difficulties remembering the songs users asked it to identify. When the app finally recalled the song, users were steered towards a call to action about Alzheimer’s disease and encouraged to make a donation towards the disease that impacts over 40,000 individuals under the age of 65 in the UK alone.

The appeal ran throughout April in the UK and the agency behind the campaign, Innocean Worldwide U.K says, “The Day Shazam Forgot” yielded 2,018,206 impressions, with 5,096 visitors visiting the Alzheimer’s Research U.K. donation page.

-@Janeylbarker

Baby Korn! Metal legends Korn recruit 12 year old son of Metallica bassist for South American Tour

Posted on April 19th, 2017 in Music PR,PR Stunt,Stunt Of The Day,Tour PR.

Tye Trujillo certainly has a lot going for him. Not only is he lucky enough to be the son of the famous Metallica bassist Robert Trujillo but now, at the tender age of just 12, he is living the daydream of every teen metal-head and playing bass himself for the metal giants Korn. Talent clearly runs in the family!

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Korn, famous for such tracks as “Freak on a leash” and “Twisted Transistor”, had previously announced that due to unforeseen circumstances their usual bassist Reginald ‘Fieldy’ Arvizu would not be able to fulfil his duties for the South American leg of their 2017 tour. Instead a “special guest” would be filling in for him until his return later in the year.

To the surprise and delight of everyone enters little 12 year old Tye, looking every bit the part, with his gloriously metal long locks, traditionally metal monochrome attire and acting like a true professional.

Korn's band 12-year-old Tye Trujillo, son of Metallica's bassist Robert Trujillo performs in Bogota on April 17, 2017, / AFP PHOTO / RAUL ARBOLEDA (Photo credit should read RAUL ARBOLEDA/AFP/Getty Images)

Tye is hardly a new comer to the spotlight though as since the age of eight he has been a member of the Helmets, a rock group that has performed at festivals like BottleRock, Lollapalooza Chile and Lollapalooza’s Kidsapalooza stage. He even lets his dad join him on stage!

Korn have said on their new addition, “We are bummed Fieldy can’t join us on this run but excited to do a few gigs with a young player like Tye.”

I never thought that I would be jealous of a 12 year old but I suppose 2017 really is full of surprises!

You can check out Tye’s performances so far with Korn below:




-@gfpvincent91

James Blunt takes self-deprecating to a hilarious new level in advert for new album launch

Posted on March 15th, 2017 in Celebrity PR,Comedy,Comedy PR,Music PR,Online PR,Stunt Of The Day.

The chairs are placed in a circle as one by one the members of the group introduce themselves. Name and age. Each looking more embarrassed than the last, shame covering every inch of their faces as they struggle to speak up. This is no ordinary support group. Such is the stigma that so strongly binds them; they are all James Blunt fans. But do not fear for he is here for you.

In an advert for an album release unlike any other, James Blunt has fully taken on the mantle of the greatest “guilty pleasure” artist and shows how aware he is of how his music is perceived by many.

Yet, ever endearingly instead of shying away, he is embracing his infamy and using it as a marketing technique. Moreover with the video receiving over 33 thousand views since its appearance on Monday it is safe to say that it is working.

This is not the first time that James Blunt has gleefully poked fun at himself. As anyone who follows James on Twitter knows, he has had his fair share of hateful messages. Yet he seems to take immense pleasure in wittily crafting responses designed to draw further attention to himself and his supposed failings or alternatively turn it back around on the instigator with often crude but nevertheless tummy tickling results. In a world full of internet trolls he is a mighty troll slayer.

Therefore if you too have been affected by James Blunt’s music his new album titled The Afterlove is available for Pre-order now. Perhaps with this new incarnation public opinion can be swayed and James Blunt fans will no longer have to meet in darkened rooms. After all if it is possible for Justin Bieber for change his music’s perception then surely it is possible for anyone.

-@gfpvincent91

Spotify shines spotlight on the weird and wonderful playlists created by its users

Posted on February 17th, 2017 in brand PR,Digital PR,Music PR,Online PR,Stunt Of The Day.

Spotify have put its customers at the forefront of its marketing strategy since the end of 2016 by light-heartedly highlighting some of the more bizarre user trends and habits in their listening tastes. This sparked some creative opportunities to give shout outs to individuals who displayed data with very strange implications. The most memorable of this activation was putting forward a question to the person who played “Sorry” by Justin Bieber 42 times on Valentine’s Day 2016 asking simply “What did you do?”

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Now they have once again taken the plunge into their analytics, this time focusing on the peculiar names that some users have dubbed their playlists. From the contradictory to the downright odd Spotify have released a series of info-graphics innocently poking fun at each; trying to ascertain the events that may have led to such a playlist’s creation.

playlist-2 playlist-1 playlist-5 playlist-4 playlist-3

Moreover they have now also created three short adverts headed by very confused artists whose songs have featured on these lists as they bring to life scenes showing each playlist’s reality in all its absurdity. From upbeat dance music on the “Play this at my funeral” to polar bears celebrating to the playlist “Global warming is real… let’s dance!” Spotify have shown how their users are at the centre of everything that they do and also that they are not afraid to have a little bit of fun with them.

The three videos have so far amassed over 200 thousand views since their release on the 13th February. As this humorous use of data mining has proved so successful on two separate occasions the only question left is what will they do with it next?

-@gfpvincent91

Spotify reveal listening habits of the world

Posted on December 5th, 2016 in App PR,Music PR,Regional PR,Stunt Of The Day.

You may have already seen Spotify’s latest advertising campaign which publicizes users’ listening habits in tube stations or on billboards, but if you haven’t, you’re in for a treat.

To wrap up 2016, Spotify has used data from their users and picked up on some of the most bizarre statistics – and is broadcasting them across the nation.

For example:

 spotify1

You read that right – “Dear 3,749 people who streamed ‘It’s the End of the World as We Know It’ the day of the Brexit vote. Hang in there.”

And:

 spotify2

Up there with our favourites is “Dear person who made a playlist called: ‘One Night Stand With Jeb Bush Like He’s a Bond Girl in a European Casino.’ We have so many questions.”

Spotify CMO Seth Farban told Creativity that the idea was spurred by the interesting insights provided by its users.

 “There has been some debate about whether big data is muting creativity in marketing, but we have turned that on its head. For us, data inspires and gives an insight into the emotion that people are expressing.”

As Spotify themselves have said in their tagline – “Thanks, 2016. It’s been weird.”

– @katiemallion