Posted on March 15th, 2017 in Celebrity PR,Comedy,Comedy PR,Music PR,Online PR,Stunt Of The Day.
The chairs are placed in a circle as one by one the members of the group introduce themselves. Name and age. Each looking more embarrassed than the last, shame covering every inch of their faces as they struggle to speak up. This is no ordinary support group. Such is the stigma that so strongly binds them; they are all James Blunt fans. But do not fear for he is here for you.
In an advert for an album release unlike any other, James Blunt has fully taken on the mantle of the greatest “guilty pleasure” artist and shows how aware he is of how his music is perceived by many.
Yet, ever endearingly instead of shying away, he is embracing his infamy and using it as a marketing technique. Moreover with the video receiving over 33 thousand views since its appearance on Monday it is safe to say that it is working.
This is not the first time that James Blunt has gleefully poked fun at himself. As anyone who follows James on Twitter knows, he has had his fair share of hateful messages. Yet he seems to take immense pleasure in wittily crafting responses designed to draw further attention to himself and his supposed failings or alternatively turn it back around on the instigator with often crude but nevertheless tummy tickling results. In a world full of internet trolls he is a mighty troll slayer.
Therefore if you too have been affected by James Blunt’s music his new album titled The Afterlove is available for Pre-order now. Perhaps with this new incarnation public opinion can be swayed and James Blunt fans will no longer have to meet in darkened rooms. After all if it is possible for Justin Bieber for change his music’s perception then surely it is possible for anyone.
Posted on February 17th, 2017 in brand PR,Digital PR,Music PR,Online PR,Stunt Of The Day.
Spotify have put its customers at the forefront of its marketing strategy since the end of 2016 by light-heartedly highlighting some of the more bizarre user trends and habits in their listening tastes. This sparked some creative opportunities to give shout outs to individuals who displayed data with very strange implications. The most memorable of this activation was putting forward a question to the person who played “Sorry” by Justin Bieber 42 times on Valentine’s Day 2016 asking simply “What did you do?”
Now they have once again taken the plunge into their analytics, this time focusing on the peculiar names that some users have dubbed their playlists. From the contradictory to the downright odd Spotify have released a series of info-graphics innocently poking fun at each; trying to ascertain the events that may have led to such a playlist’s creation.
Moreover they have now also created three short adverts headed by very confused artists whose songs have featured on these lists as they bring to life scenes showing each playlist’s reality in all its absurdity. From upbeat dance music on the “Play this at my funeral” to polar bears celebrating to the playlist “Global warming is real… let’s dance!” Spotify have shown how their users are at the centre of everything that they do and also that they are not afraid to have a little bit of fun with them.
The three videos have so far amassed over 200 thousand views since their release on the 13th February. As this humorous use of data mining has proved so successful on two separate occasions the only question left is what will they do with it next?