Leisure PR « Taylor Herring

Leisure PR

What’s new on the Menu: Moonpig presents the edible meat-flavoured Father’s Day cards

Posted on June 13th, 2017 in brand PR,Comedy,Consumer PR,Experiential Marketing,Leisure PR,PR Stunt,Stunt Of The Day.

 

‘World’s Best Dad’ mug? Check.  Cute ‘Happy Father’s Day’ card? Check. Table reservation for [insert your family size] at the nearest pub? Double check. Now we  are officially Father’s Day ready, right?

Dads are always happy to receive any gift, no matter how large or small, from their dearest children. But what if we told you that you can make your Dad’s day a little bit more special with adding some extra flavour to it? On this Father’s Day, Moonpig has decided to combine our Dads’ two favourite things, food and their children’s love, into one, which has resulted in the edible ‘meating’ cards.

meating-cards-desktop

These unique cards come in BBQ and Spicy Hot flavours, and are made out of rice paper. Moonpig has said that the cards are infused with edible scents and ink and promise our Dads won’t know the difference from the real thing! The creators of the cards even thought about the veggie Dads too as the cards are meat extract-free and are absolutely suitable for vegetarians.

The only unfortunate news is that the cards are limited edition and cannot be purchased in stores, so those wanting to get the unique gift for their Pops will need to apply on Moonpig’s official website to win one of them – we might give it a go too!

@mariosquared

Fake it until you make it: Look like an adventurous world traveller with the #DeltaDatingWall

Posted on June 9th, 2017 in brand PR,Consumer PR,creative publicity,Entertainment Brands,Leisure PR,PR Stunt,Stunt Of The Day,Technology PR,Tourism PR,Travel PR.

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Anyone who has used dating apps very quickly clocks onto certain tropes that repeat themselves across profiles of men and women alike. A woman riding on an elephant somewhere in Asia, another posed in front of the eternally romantic Eiffel Tower or alternatively perhaps a man standing proudly in front of the Taj Mahal. These pictures scream “I am cultured” or “I am so adventurous” in the hopes of upping their match ratio. But what about those of us with bank accounts full of nothing but student debt and money promised away to rent and bills. Those of us who dream of adventure but lack the means to turn it into a reality.

You have surely heard of the phrase “fake it until you make it” well Delta Airlines along with Tinder have teamed up to deliver just that with the #DeltaDatingWall. With their creative insight stemming from research that suggests that “world travellers are more likely to be swiped right” they have taken over two sides of a building in Brooklyn and decorated it with various backdrops of fabulous destinations. From the aforementioned Eiffel tower to the Leaning Tower of Pisa budding singles can snap a phoney selfie or three to express their inner traveller to potential matches without an impact on their finances.

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Wieden + Kennedy New York, the agency behind the stunt, said that the campaign was inspired by how prominent travel pics are on dating profiles. The agency also uncovered the following titbits through research:

  • 62 percent of men and 74 percent of women want a partner who shares their travel interests
  • 1 in 2 singles say traveling is one of their favourite things to do
  • 1 in 2 singles say traveling to a new city to meet a date would be exciting
  • • 1 in 3 singles ranked travel as a top priority in 2017
  • • 57 percent of singles take 1+ vacations year
  • • 1 in 3 singles try to go somewhere different for vacation every time they travel

As part of the generation with a not-so-secret love of the selfie as well as a constant and unquenchable thirst for travelling I can certainly see the #DeltaDatingWall being a big hit with the young, single and broke. Unfortunately for us interested yet financially challenged Brits we would still need to travel to America to try it out and boost our dating profiles – better start saving!

-@gfpvincent91

Tired of using oyster cards to get around on the tube? Now you can use a Lucozade bottle instead!

Posted on June 2nd, 2017 in brand PR,Comedy,Consumer Electronics PR,Consumer PR,creative publicity,Experiential Marketing,FMCG,Food and Drink PR,Leisure PR,PR Stunt,Stunt Of The Day.

Rush hour is given an extra buzz by the bubbles energising Lucozade to bring Londoners a sugar high during their hectic commutes across the capital!

From May 30 to June 2 at Oxford Circus Station during ‘Whoosh Hour’, Lucozade ambassadors will be handing out thousands of limited edition Lucozade Energy bottles with contactless chips, exactly like the ones found in TfL’s Oyster Cards, embedded in the bottle.

Lucky commuters will be able to ditch their costly Oyster Cards and use the bottles like Oyster Cards for one free Underground journey, saving their money and their energy.

As part of the campaign Lucozade collect a sporty eccentric bunch such as Team GB gymnast Nile Wilson, Britain’s Got Talent finalists Twist and Pulse and ballet star Alessia Lugoboni who have teamed up with Lucozade Ribena Suntory and Transport for London to promote the creative eccentric campaign.

-@janeylbarker

A room with a view…or is it: Easyhotels offer breath-taking views of the London Skyline for £1

Posted on June 1st, 2017 in brand PR,Comedy,Consumer PR,Leisure PR,PR Stunt,Stunt Of The Day.

London hotels often come with a high price tag as it is and if you want a view of the iconic London skyline you had better be prepared for a large extra fee for the luxury. However that is not the case for guests of EasyHotel’s Old Street branch who will upgrade you to a beautiful view of landmarks such as the London Eye, the beautifully weird Gherkin and The Shard for only £1 per night…. But there is a catch.

And quite a big catch at that. As this picture perfect view is just that… a picture, hung gorgeously may I add, in an equally fake traditional white latticed window frame.

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According to the company, the views enable guests to experience the “majesty” of the city without having to pay a premium.

Customers can simply request the ‘upgrade’ at reception, without any need to book in advance.

Jorge Rodriguez, night manager at easyHotel, said: “Many London hotels charge rates as high as £10,000 for a premium view from a room.

“Why shell out a fortune when you could be spending your hard-earned cash on the experience of the city itself?

“Our customers’ cash stays in their wallets for an enjoyable visit rather than being literally thrown out the window.”

We love it when companies show their sense of humour and this PR stunt is, no pun intended, a breath of fresh air!

-@gfpvincent91

It’s renting but not as you know it: Sweden lists entire country on Airbnb

Posted on May 24th, 2017 in brand PR,Consumer PR,Experiential Marketing,Leisure PR,PR Stunt,Publicity Stunts,Stunt Of The Day,Tourism PR,Travel PR.

sweden-on-airbnb

It looks like the Swedish Tourism board have hit the meatballs on the head once again. We’ve had ‘The Swedish Number’ back in 2016 – a number that allowed absolutely everyone, at any time, in any place to ring it and be randomly connected with a Swede. Swedish residents who signed up received no training, had been given no instructions or guidance but told to give a true account of where they lived. As some would argue, this was a bold, brave move in a world of overly manufactured tourism work. But they’ve now moved on to even bigger things, they’ve united with Airbnb and listed their whole country on the famous accommodation booking website.

From the country that is more known for renditions of ‘Mamma Mia’ and flat pack furniture, the goal of this campaign is to clearly show off some of the lesser known natural beauties and Swedish mantras of free movement as it proudly states how it allows anyone to camp, cycle, run or walk on any part of the land in accordance with the Swedish principle of “Allemansrätten”.

There are a total of nine different listings, which range from breath taking ocean views by the National Park of Skuleskogen to the famous rich greenery of the forests in Varmland. Each contains a whimsical tongue in cheek approach to the typical Airbnb format listing “unlimited beds” and “Open-plan” rooms along with “real Air Conditioning”.

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Although this advertisement is to encourage tourists to explore these areas of natural beauty, it does also list places to stay at the bottom, in the traditional Airbnb format. Whilst we must still pay homage to Sweden for the cinnamon bun, as well as being the provider of all our vital furniture needs, it appears Sweden has a lot more than meets the eye.

If your interest is piqued you can check out the listings for yourself here.

-@ellebethanbell