Posted on April 6th, 2017 in brand PR,Consumer PR,creative publicity,FMCG,Food and Drink PR,Influencer PR,Leisure PR,Online PR,PR Stunt,Publicity Stunts,snackfood PR,Stunt Of The Day.
What’s the worst thing about the internet I hear you say? Not being able to eat it? Well thanks to chocolate giants Hershey’s, NOW YOU CAN!
It’s not every day you can enter to win yourself a two ton chocolate sculpture of the Eiffel Tower or a giant chocolate poo emoji, but marketing wizards at Hershey’s Brazil, along with Brazilian advertising agency Akuellmix, created their first edible website. By filling their website with chocolate versions of real objects they managed to pique the interest of many a sweet toothed consumer.
Visitors to the site were able to purchase their favourite Hershey’s bar from the store and enter the code on the wrapper to be in with a chance to win one of the choc-o-licious masterpieces.
Hershey’s also gifted social media personalities with their own chocolate masterpieces including, blogger Hugo Gloss who received a block of chocolate with his name branded onto it in the style of fashion brand Hugo Boss and Cid Cidoso who posted a video aptly titled “Cid talks whilst a fat guy eats chocolate”
This would definitely be worth the toothache!
Posted on February 15th, 2017 in Influencer PR,Online PR,Stunt Of The Day.
Kellyanne Conway, of “alternative facts” fame, has the almost impossible job of attempting to undo all negativity towards the 45th President Donald Trump. Yet somehow she seems to have a supernatural ability to derail any interview which tries to address any arguments against him.
She is clearly a master of manipulating the media, only giving away what she wants; to the endless frustration of reporters and interviewers alike. But how does she do it? Vox have released a video breaking down some of Kellyanne’s interviews exposing the tactics that make her the bane of news outlets everywhere.