On the subject of Health and Fitness PR
On January 3rd, 2012 admin wrote on the subject of Celebrity PR,Health and Fitness PR.
LONDON, Tuesday 3rd January 2012: Weight Watchers and LA fitness have today announced a 12 month activity partnership.
This unique deal will see the leading fitness and weight loss companies working together throughout 2012 to offer their UK member base, totalling over 1.2 million people, complimentary support in activity and healthy eating advice.
This multi-facetted partnership sees Strictly Come Dancing star Alesha Dixon, who is currently Creative Director for LA fitness, working with both brands to support their members achieve and celebrate their weight loss and fitness goals.
Andrew Knight, Senior Vice President of Weight Watchers UK explained: “Exercise has always been a key pillar of the Weight Watchers approach, and by working with LA fitness we are reinforcing the importance of being active to all our members. With the Olympic Games ahead of us, there has never been a better time to be inspired to be more active.”
Martin Long, CEO, LA fitness says: “We are very excited about the opportunity to work in partnership with the UK’s leading weight loss and nutrition brand. We believe there are some real synergies with our businesses and moving forward we will be in an even stronger position to help more people lead a healthier lifestyle and achieve sustained weight loss.”
Alesha Dixon said, “I’m delighted to be working with two of the UK’s biggest health and lifestyle advocates. I’ve always been vocal about the fact that diet and exercise isn’t just about looking good, it’s first and foremost about being healthy, and both Weight Watchers and LA fitness share this philosophy. We’ve lots of innovative ideas in store to put health and fitness back at the forefront of people’s minds.”
Press Contact: Taylor Herring PR +44 208 206 5151
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On August 12th, 2010 James wrote on the subject of Arts PR,Auction PR,Awards PR,Book PR,brand PR,Camera PR,Car PR,Celebrity PR,Charity PR,Children's Brands PR,Comedy,Comedy PR,Comment,Computer Games PR,Consumer Electronics PR,Consumer PR,Doctor Who Live,documentary PR,Drama PR,DVD PR,Edinburgh International Television Festival,Entertainment Brands,Environmental PR,Event PR,Experiential Marketing,Extreme Sports PR,Fashion PR,Festival PR,Film PR,Fitness PR,FMCG,Food and Drink PR,Games PR,Gym PR,Health and Fitness PR,History PR,Ice Cream,Kids PR,Magazine PR,Model Search PR,Music PR,Online PR,Online PR Trends,Opera PR,Poetry,PR Stunt,PR Stunts,Publicity Stunts,Publishing PR,Reality TV PR,Regional PR,Retail PR,Shopping Centre PR Stunts,snackfood PR,Sport,Sport PR,Stunt Attempt PR,Stunt Of The Day,Teen PR,Television Industry PR,Television PR,The Apprentice,theatre PR,Tour PR,Tourism PR,Toy PR,Travel PR,Uncategorized,Venue PR,Wedding PR.
Posted in Arts PR, Auction PR, Awards PR, Book PR, brand PR, Camera PR, Car PR, Celebrity PR, Charity PR, Children's Brands PR, Comedy, Comedy PR, Comment, Computer Games PR, Consumer Electronics PR, Consumer PR, Doctor Who Live, documentary PR, Drama PR, DVD PR, Edinburgh International Television Festival, Entertainment Brands, Environmental PR, Event PR, Experiential Marketing, Extreme Sports PR, Fashion PR, Festival PR, Film PR, Fitness PR, FMCG, Food and Drink PR, Games PR, Gym PR, Health and Fitness PR, History PR, Ice Cream, Kids PR, Magazine PR, Model Search PR, Music PR, Online PR, Online PR Trends, Opera PR, Poetry, PR Stunt, PR Stunts, Publicity Stunts, Publishing PR, Reality TV PR, Regional PR, Retail PR, Shopping Centre PR Stunts, snackfood PR, Sport, Sport PR, Stunt Attempt PR, Stunt Of The Day, Teen PR, Television Industry PR, Television PR, The Apprentice, theatre PR, Tour PR, Tourism PR, Toy PR, Travel PR, Uncategorized, Venue PR, Wedding PR | No Comments »
On May 25th, 2010 James wrote on the subject of Celebrity PR,Gym PR,Health and Fitness PR.
LONDON; Tuesday 25th May 2010: Pop songstress Alesha Dixon is on a quest to get Britain fit and healthy this summer, as she unveils Alesha’s Dance Fusion – a fun and energy enhancing dance class exclusive to LA Fitness, hitting its 80 gyms nationwide from Monday 29th May.
In her first major initiative for the gym chain since becoming Creative Director, Dance Fusion draws on Alesha’s rhythmic flare and eye catching routines previously showcased throughout her pop career and on Strictly Come Dancing.
The exclusive dance class fuses Alesha’s favourite dance styles, mixing funky blends of Latin, street and hip hop styles. The dancefloor diva, hailed for her perfect pins, injects her enthusiasm for moving and shaking into this brand new product, a lively and exhilarating set of routines that add another dimension to the studio classes currently on offer. Dance Fusion combines a variety of specially choreographed dance moves with aerobic steps designed to mix the pace and really work the heart.
“I’ve never enjoyed working out the conventional way – I want something different, something uplifting and most importantly something fun. I’ve tried to bring some diversity to Dance Fusion, and while the primary aim is to get gym goers fit and healthy, they might even pick up some new moves along the way,” she says.
Alesha devised the routines alongside the LA Fitness team, and trainers across LA Fitness’ 80 gyms nationwide will now offer new and existing LA Fitness members the chance to get fit the Alesha way. The dance class is suitable for members of any age – from 16 to 60.
Alesha’s four year collaboration with LA Fitness will see her actively involved in producing several innovative initiatives and original classes for the chain – the second of these is due for release in September. Members can also keep up with Alesha’s lifestyle tips and follow exclusive content at www.lafitness.co.uk/alesha.
It’s time to get into the groove on the gym floor – Alesha’s Dance Fusion has arrived…
Press Contact: Taylor Herring PR +44 208 206 5151
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On May 4th, 2010 admin wrote on the subject of Celebrity PR,Consumer PR,Gym PR,Health and Fitness PR.
LONDON, Tuesday 4th May: She’s a TV favourite and pop starlet to boot, but Alesha Dixon has added another string to her bow as she kick starts her role as LA Fitness’ new Creative Director.
The Boy Does Nothing singer, often hailed for her ‘perfect pins’, is working with the health and fitness brand in a bid to make Britain aware of the benefits of a healthy and active lifestyle.
The four year partnership will see Alesha work with LA Fitness’ team of fitness instructors to create two energy enhancing work out plans totally unique to the market, which will be unveiled in May and September respectively. One of the exclusive routines will draw on Alesha’s dance champion status.
LA Fitness’ new and existing members will be able to work out to moves crafted by Alesha that have been designed to get people excited about exercise, enhance the fun and appeal behind working out and to encourage them to start taking their fitness plans seriously, ditching the ‘gym fad’ attitude.
Alesha, whose high energy dance routines earnt her the coveted Strictly Come Dancing crown in 2007, is eager to get the message across that hitting the gym isn’t just about body image.
Alesha Dixon said; “So many people think working out is all about toning and looking good, and that’s what scares a lot of people. But the more important side of it is staying in shape to maintain a healthy heart. I know how dull and uninspiring exercise can be, and it’s easy to fall out of the habit, which is why I’ve made sure my work outs have as much variation and fun factor as possible.”
Alesha’s role as Creative Director will place her at the forefront of the brand’s biggest initiatives and innovations, as the brand continues an ongoing revamp across its 81 gyms. Alesha is out to keep the current members on track and recruit new members to the fold.
So woe betide anyone with a quit mentality…Alesha’s on a mission, and she packs a mean punch!
For further information, please contact Taylor Herring PR on 020 8206 5151
Tags: Alesha Dixon, LA Fitness
Posted in Celebrity PR, Consumer PR, Gym PR, Health and Fitness PR | No Comments »