Posted on April 13th, 2017 in brand PR,Consumer PR,creative publicity,Experiential Marketing,Fitness PR,FMCG,Food and Drink PR,Gym PR,Health and Fitness PR,Kids PR,Leisure PR,Online PR,PR Stunt,PR Stunts,Roundup,snackfood PR,stuff we liked,Stunt Of The Day,Tourism PR,Travel PR.
The sun is still out, that daffodils are in bloom, the baby animals are slowly starting to emerge and we have a glorious four day weekend ahead of us. Isn’t Easter weekend wonderful. Now the only question is how to spend it? If you need any ideas of activities or gifts our handy roundup may come in handy as we have chosen our favourite quirky and fun campaigns for Easter.
Door service with a difference from David Lloyd
With it being the long awaited four day weekend, everyone has plans. Whether it is spending a traditional Easter with the family, hanging out with friends or simply enjoying some me time the one thing that most of us will have in common is that we will probably be consuming more chocolate than we should. David Lloyd have come up with a great answer to shedding those few delicious chocolate filled extra pounds in the comfort of your own home with a tailor made workout routine lead by professional trainers straight to your door.
And now time for a different kind of chocolate bunny.
There is truly something for everyone this Easter. As a sweet surprise one of the infamous Playboy bunnies was seen in London sporting an entirely edible chocolate ensemble. This one is no Bridget Jones for sure! The blonde beauty was out to promote a special Playboy Adult’s only Easter hunt which I would imagine to be the most decadent hunt out there this weekend.
The beloved British actor has had his likeness immortalised in chocolate once more. But whereas we and Chocolatier Jen Lindsey-Clark made our Chocobatch in his original likeness Jen has now gone a step further and brilliantly Frankenstein’d his head onto a rabbit’s body for Easter. Now if only someone can recreate this and put his head on a chocolate penguin my year would be complete (or should I say Penwing Benedict?).
“Gorge” on Easter eggs in this glow in the dark hunt!
Cheddar Gorge is undoubtedly a natural marvel in itself, having recently placed 5th in our Top Views of the UK national survey for the launch of the new Samsung Galaxy S8. Now its beauty is being amplified with the placement of glow in the dark eggs for an Easter egg hunt the children (and grown-ups) will never forget.
Anyone up for a cheesy Easter weekend?
If there is one thing that could possibly surpass my love of chocolate it is cheese. In perhaps one of the more novelty campaigns of this Easter the “Cheester Eggs” are pure and simple. Created by food blogger Annem Hobson they are a solid lump of cheese lovingly moulded into the iconic Easter shape. What more could you want? You can order your Cheester Eggs here.
A grown up twist on an old tradition (also known as: put Gin in everything)
It has become a growing trend as Gin sales soar to incorporate our favourite tipple into new festive incarnations. First came the Gin and Tonic Christmas baubles, letting us all have a cheeky drink under the Christmas tree last year and now we have the Gin and Tonic infused Easter egg and truffles. How have we ever lived without these!
Happy Easter everyone!
Posted on January 24th, 2017 in branded content,Consumer PR,creative publicity,Digital PR,Health and Fitness PR,stuff we liked,Stunt Of The Day.
Regardless of the language you speak, there is no louder and clearer message than someone coughing next to a smoker. The pharmacy chain Apotek Hjärtat has chosen to apply this strategy to smokers who gather in one of the busiest places in Stockholm, to deliver their message about smoking awareness, loud and clear.
Ingenious or unpleasant, the new advert is making some noise, in every meaning of the term.
Indeed, to encourage people to refrain from smoking in public, the billboard produces nasty cough noises when somebody smokes within a fifteen-metre radius of it. The billboard is equipped with a smoke detector, and features a young man who starts coughing when cigarette smoke is detected. Once the on-screen man has finished making faces with an accusing look at the guilty person, ads for cessation products are displayed on the screen.
Only one billboard has been installed for the campaign, but the stunt filmed by Akestam Holst agency and uploaded on Facebook has had a noticeably bigger impact. The video has more than 380,000 views, reflecting the campaign’s significant impact on the Internet and especially social media.
Surprise and astonishment can be read on the faces of passers-by, proving that this campaign is definitively eye (and ear)–catching. But is it really effective?
Even if smoking addiction is getting to a record low, in 2014 78,000 deaths were estimated to be attributed to smoking. Comments on the video are varied, but many of them denounce the advert as a bad way to treat an addiction.
‘Believe it or not but we are actually aware of the risks when we smoke,’’ commented one of the viewers
This begs the question – is being rude or provocative really the best ways to change someone’s behaviour? If so, be ready to be yelled at by a billboard the next time your shirt doesn’t match your trousers.
Posted on January 17th, 2017 in brand PR,Consumer PR,Digital PR,Event PR,Fitness PR,Food and Drink PR,Gym PR,Health and Fitness PR,Online PR,PR Stunt,Restaurant PR,Roundup,Stunt Of The Day,Travel PR.
Monday 16th January 2017 a.k.a. the third Monday of the year a.k.a. Blue Monday a.k.a. the most the depressing day of the year. It was a day where there seemed to be both a metaphorical and physical grey cloud over us all. But rejoice! It’s wasn’t all bad. Here is a list of five companies that tried to make 2017’s Blue Monday a little less blue:
- Gourmet Burger Kitchen (GBK)
For all the burger lover’s out there, GBK decided to give 50 free burgers and sides in each of their locations around the country. This promotion was done on a first come first serve basis for those with the GBK app (which also entitles you to many more freebies for your next trip).
Those near the Soho, London branch got ten times the love because 500 free burgers and a free beer from Brewdog were given away.
- FitnessFirst ‘Red Monday’
To combat the “blue” feels of Blue Monday, Fitness First decided to inject some energy into our lives with their #RedMonday campaign. As a partnership with online fitness sensations Clean Eating Alice, Zanna Van Dijk and Bradley Simmonds, Fitness First let everyone use their services, sessions and classes completely free with no booking needed.
Ryanair encouraged us to fly and leave our blues behind by discounting thousands of flights to just £9.99, available for one day only when you booked on their website.
Head of Communications at Ryanair, Robin Kiely said that “It’s officially the most depressing day of the year, but the only thing lower than the nation’s mood is our fares.
“In an effort to cheer everyone up, we’ve launched a Blue (& Yellow) Monday seat sale, with £9.99 fares for travel in January and February, available for booking today only”.
- Young’s House of Happiness
To fight the post-Christmas cold and blue Monday, pub chain Young’s set up a pop-up ‘House of Happiness’ at Finch’s pub in Finsbury Square, Moorgate. Customers were offered massages, whisky tasting, cake decoration, yoga, tea blending, and beard grooming and much more, to help us all feel just a little bit happier.
Much like Ryanair, Heathrow Express is encouraged us to leave our blues behind by offering free travel to the airport at certain times during the day. No surprise there as ‘getting something for free’ came top of the poll of 2,000 adults on ways in which to combat the most depressing day of the year.
Hopefully, Blue Monday didn’t ruin your mood. If it did, hopefully these great stunts helped you see the brighter side of life.