Posted on April 13th, 2017 in brand PR,Consumer PR,creative publicity,Experiential Marketing,Fitness PR,FMCG,Food and Drink PR,Gym PR,Health and Fitness PR,Kids PR,Leisure PR,Online PR,PR Stunt,PR Stunts,Roundup,snackfood PR,stuff we liked,Stunt Of The Day,Tourism PR,Travel PR.
The sun is still out, that daffodils are in bloom, the baby animals are slowly starting to emerge and we have a glorious four day weekend ahead of us. Isn’t Easter weekend wonderful. Now the only question is how to spend it? If you need any ideas of activities or gifts our handy roundup may come in handy as we have chosen our favourite quirky and fun campaigns for Easter.
Door service with a difference from David Lloyd
With it being the long awaited four day weekend, everyone has plans. Whether it is spending a traditional Easter with the family, hanging out with friends or simply enjoying some me time the one thing that most of us will have in common is that we will probably be consuming more chocolate than we should. David Lloyd have come up with a great answer to shedding those few delicious chocolate filled extra pounds in the comfort of your own home with a tailor made workout routine lead by professional trainers straight to your door.
And now time for a different kind of chocolate bunny.
There is truly something for everyone this Easter. As a sweet surprise one of the infamous Playboy bunnies was seen in London sporting an entirely edible chocolate ensemble. This one is no Bridget Jones for sure! The blonde beauty was out to promote a special Playboy Adult’s only Easter hunt which I would imagine to be the most decadent hunt out there this weekend.
The beloved British actor has had his likeness immortalised in chocolate once more. But whereas we and Chocolatier Jen Lindsey-Clark made our Chocobatch in his original likeness Jen has now gone a step further and brilliantly Frankenstein’d his head onto a rabbit’s body for Easter. Now if only someone can recreate this and put his head on a chocolate penguin my year would be complete (or should I say Penwing Benedict?).
“Gorge” on Easter eggs in this glow in the dark hunt!
Cheddar Gorge is undoubtedly a natural marvel in itself, having recently placed 5th in our Top Views of the UK national survey for the launch of the new Samsung Galaxy S8. Now its beauty is being amplified with the placement of glow in the dark eggs for an Easter egg hunt the children (and grown-ups) will never forget.
Anyone up for a cheesy Easter weekend?
If there is one thing that could possibly surpass my love of chocolate it is cheese. In perhaps one of the more novelty campaigns of this Easter the “Cheester Eggs” are pure and simple. Created by food blogger Annem Hobson they are a solid lump of cheese lovingly moulded into the iconic Easter shape. What more could you want? You can order your Cheester Eggs here.
A grown up twist on an old tradition (also known as: put Gin in everything)
It has become a growing trend as Gin sales soar to incorporate our favourite tipple into new festive incarnations. First came the Gin and Tonic Christmas baubles, letting us all have a cheeky drink under the Christmas tree last year and now we have the Gin and Tonic infused Easter egg and truffles. How have we ever lived without these!
Happy Easter everyone!
Posted on January 17th, 2017 in brand PR,Consumer PR,Digital PR,Event PR,Fitness PR,Food and Drink PR,Gym PR,Health and Fitness PR,Online PR,PR Stunt,Restaurant PR,Roundup,Stunt Of The Day,Travel PR.
Monday 16th January 2017 a.k.a. the third Monday of the year a.k.a. Blue Monday a.k.a. the most the depressing day of the year. It was a day where there seemed to be both a metaphorical and physical grey cloud over us all. But rejoice! It’s wasn’t all bad. Here is a list of five companies that tried to make 2017’s Blue Monday a little less blue:
- Gourmet Burger Kitchen (GBK)
For all the burger lover’s out there, GBK decided to give 50 free burgers and sides in each of their locations around the country. This promotion was done on a first come first serve basis for those with the GBK app (which also entitles you to many more freebies for your next trip).
Those near the Soho, London branch got ten times the love because 500 free burgers and a free beer from Brewdog were given away.
- FitnessFirst ‘Red Monday’
To combat the “blue” feels of Blue Monday, Fitness First decided to inject some energy into our lives with their #RedMonday campaign. As a partnership with online fitness sensations Clean Eating Alice, Zanna Van Dijk and Bradley Simmonds, Fitness First let everyone use their services, sessions and classes completely free with no booking needed.
Ryanair encouraged us to fly and leave our blues behind by discounting thousands of flights to just £9.99, available for one day only when you booked on their website.
Head of Communications at Ryanair, Robin Kiely said that “It’s officially the most depressing day of the year, but the only thing lower than the nation’s mood is our fares.
“In an effort to cheer everyone up, we’ve launched a Blue (& Yellow) Monday seat sale, with £9.99 fares for travel in January and February, available for booking today only”.
- Young’s House of Happiness
To fight the post-Christmas cold and blue Monday, pub chain Young’s set up a pop-up ‘House of Happiness’ at Finch’s pub in Finsbury Square, Moorgate. Customers were offered massages, whisky tasting, cake decoration, yoga, tea blending, and beard grooming and much more, to help us all feel just a little bit happier.
Much like Ryanair, Heathrow Express is encouraged us to leave our blues behind by offering free travel to the airport at certain times during the day. No surprise there as ‘getting something for free’ came top of the poll of 2,000 adults on ways in which to combat the most depressing day of the year.
Hopefully, Blue Monday didn’t ruin your mood. If it did, hopefully these great stunts helped you see the brighter side of life.
Posted on May 25th, 2010 in Celebrity PR,Gym PR,Health and Fitness PR.
LONDON; Tuesday 25th May 2010: Pop songstress Alesha Dixon is on a quest to get Britain fit and healthy this summer, as she unveils Alesha’s Dance Fusion – a fun and energy enhancing dance class exclusive to LA Fitness, hitting its 80 gyms nationwide from Monday 29th May.
In her first major initiative for the gym chain since becoming Creative Director, Dance Fusion draws on Alesha’s rhythmic flare and eye catching routines previously showcased throughout her pop career and on Strictly Come Dancing.
The exclusive dance class fuses Alesha’s favourite dance styles, mixing funky blends of Latin, street and hip hop styles. The dancefloor diva, hailed for her perfect pins, injects her enthusiasm for moving and shaking into this brand new product, a lively and exhilarating set of routines that add another dimension to the studio classes currently on offer. Dance Fusion combines a variety of specially choreographed dance moves with aerobic steps designed to mix the pace and really work the heart.
“I’ve never enjoyed working out the conventional way – I want something different, something uplifting and most importantly something fun. I’ve tried to bring some diversity to Dance Fusion, and while the primary aim is to get gym goers fit and healthy, they might even pick up some new moves along the way,” she says.
Alesha devised the routines alongside the LA Fitness team, and trainers across LA Fitness’ 80 gyms nationwide will now offer new and existing LA Fitness members the chance to get fit the Alesha way. The dance class is suitable for members of any age – from 16 to 60.
Alesha’s four year collaboration with LA Fitness will see her actively involved in producing several innovative initiatives and original classes for the chain – the second of these is due for release in September. Members can also keep up with Alesha’s lifestyle tips and follow exclusive content at www.lafitness.co.uk/alesha.
It’s time to get into the groove on the gym floor – Alesha’s Dance Fusion has arrived…
Press Contact: Taylor Herring PR +44 208 206 5151