LONDON; Tuesday 25th May 2010: Pop songstress Alesha Dixon is on a quest to get Britain fit and healthy this summer, as she unveils Alesha’s Dance Fusion – a fun and energy enhancing dance class exclusive to LA Fitness, hitting its 80 gyms nationwide from Monday 29th May.

In her first major initiative for the gym chain since becoming Creative Director, Dance Fusion draws on Alesha’s rhythmic flare and eye catching routines previously showcased throughout her pop career and on Strictly Come Dancing.

The exclusive dance class fuses Alesha’s favourite dance styles, mixing funky blends of Latin, street and hip hop styles. The dancefloor diva, hailed for her perfect pins, injects her enthusiasm for moving and shaking into this brand new product, a lively and exhilarating set of routines that add another dimension to the studio classes currently on offer. Dance Fusion combines a variety of specially choreographed dance moves with aerobic steps designed to mix the pace and really work the heart.

“I’ve never enjoyed working out the conventional way – I want something different, something uplifting and most importantly something fun. I’ve tried to bring some diversity to Dance Fusion, and while the primary aim is to get gym goers fit and healthy, they might even pick up some new moves along the way,” she says.

Alesha devised the routines alongside the LA Fitness team, and trainers across LA Fitness’ 80 gyms nationwide will now offer new and existing LA Fitness members the chance to get fit the Alesha way. The dance class is suitable for members of any age – from 16 to 60.

Alesha’s four year collaboration with LA Fitness will see her actively involved in producing several innovative initiatives and original classes for the chain – the second of these is due for release in September. Members can also keep up with Alesha’s lifestyle tips and follow exclusive content at www.lafitness.co.uk/alesha.

It’s time to get into the groove on the gym floor – Alesha’s Dance Fusion has arrived…

Press Contact: Taylor Herring PR +44 208 206 5151

LONDON, Tuesday 4th May: She’s a TV favourite and pop starlet to boot, but Alesha Dixon has added another string to her bow as she kick starts her role as LA Fitness’ new Creative Director.

The Boy Does Nothing singer, often hailed for her ‘perfect pins’, is working with the health and fitness brand in a bid to make Britain aware of the benefits of a healthy and active lifestyle.

The four year partnership will see Alesha work with LA Fitness’ team of fitness instructors to create two energy enhancing work out plans totally unique to the market, which will be unveiled in May and September respectively. One of the exclusive routines will draw on Alesha’s dance champion status.

LA Fitness’ new and existing members will be able to work out to moves crafted by Alesha that have been designed to get people excited about exercise, enhance the fun and appeal behind working out and to encourage them to start taking their fitness plans seriously, ditching the ‘gym fad’ attitude.

Alesha, whose high energy dance routines earnt her the coveted Strictly Come Dancing crown in 2007, is eager to get the message across that hitting the gym isn’t just about body image.

Alesha Dixon said; “So many people think working out is all about toning and looking good, and that’s what scares a lot of people. But the more important side of it is staying in shape to maintain a healthy heart. I know how dull and uninspiring exercise can be, and it’s easy to fall out of the habit, which is why I’ve made sure my work outs have as much variation and fun factor as possible.”

Alesha’s role as Creative Director will place her at the forefront of the brand’s biggest initiatives and innovations, as the brand continues an ongoing revamp across its 81 gyms. Alesha is out to keep the current members on track and recruit new members to the fold.

So woe betide anyone with a quit mentality…Alesha’s on a mission, and she packs a mean punch!

For further information, please contact Taylor Herring PR on 020 8206 5151