Football PR « Taylor Herring

Football PR

Orange Sponsors You

Posted on May 31st, 2016 in Football PR,Sport,Sport PR,Stunt Of The Day.

As the Euros creeps ever closer brands are starting to activate their campaigns. Whether it’s Paddy Power’s not-so-subtle dig at Scotland’s failure to qualify or Carlsberg’s free ticket pop-ups, soon there will be no hiding. But these are smaller scaled campaigns compared to the one ready to launch by Orange.

The telecoms provider is an official sponsor of Euro 2016 and has partnered with the City of Paris to take over one of its most famous landmarks…

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The ‘Orange Sponsors You’ campaign is looking to put the fans back in the spotlight; highlighting the teams that are best supported during the tournament by lighting the Eiffel Tower in that nation’s colours. Orange will be monitoring social trends throughout each day and, 10 minutes after the final game on each day, the best supported team will adorn the famous monument. Individual fans, too, are being recognised by photographers on the hunt for the best fans throughout the tournament.

The campaign has a great ad running alongside it featuring one of French football’s most famous sons:

With all the wealth in football it’s a great move from Orange to recognise those that truly make football the incredible spectacle it can be. There will be a lot more campaigns from companies looking to capitalise on Euro 2016, but they’ll have to be pretty good to top this effort.

via @mubly

EMIRATES SAFETY VIDEO

Posted on March 18th, 2016 in Football PR,Publicity Stunts,Sport PR,stuff we liked,Stunt Of The Day,Tourism PR,Travel PR.

Another day, another football related stunt; I’ll flood the blog with football before anyone notices what I’ve done…

This time Emirates Airline, a proud sponsor of football throughout the world, staged a pre-game safety drill in the middle of the pitch at Hamburg’s home ground Volkparkstadion in front of 57,000 fans.

Using some of their cabin crew, donned in the now iconic Emirates attire, they staged a pre-flight safety check and were met with quizzical glances from the baying fans.

That’s before the group of women ended the safety check and began showing off their incredible ball skills. Mouths opened, jaws dropped and cheers roared as they demonstrated close control that would many of us to shame. They then lined the balls up on the edge of the box before slamming home past the goalkeeper to riotous applause from the assembled crowd.

Football, again, proving it’s the greatest sport in the world. Oh, and the stunt was pretty good too!

100 Brilliantly Creative Outdoor and Ambient Marketing Campaigns

Posted on June 1st, 2014 in Arts PR,Attraction PR,Awards PR,Book PR,brand PR,Broadband PR,Camera PR,Car PR,Celebrity PR,Charity PR,Children's Brands PR,Classical Music PR,Comedy PR,Computer Games PR,Consumer Electronics PR,Consumer PR,creative publicity,Cycling PR,Digital PR,DVD PR,Entertainment Brands,Environmental PR,Event PR,Experiential Marketing,Extreme Sports PR,Fashion PR,Festival PR,Film PR,Fitness PR,FMCG,Food and Drink PR,Football PR,Games PR,Gym PR,Health and Fitness PR,Kids PR,Leisure PR,Magazine PR,Music PR,Online PR,Opera PR,PR Jobs,PR Stunt,PR Stunts,Property PR,Publishing PR,Radio PR,Restaurant PR,Retail PR,Shopping Centre PR Stunts,snackfood PR,Sport PR,Technology PR,Television PR,theatre PR,Tour PR,Tourism PR,Toy PR,Travel PR,Venue PR,Viral Video PR.

By James Herring

Nobody tweets a picture of a poster or a billboard. Well rarely.

Marketers are having to come up with increasing bolder, creative and innovative news ways of getting the message out there.

Here are some of our favourite bits of creative and unusual media of recent years.

1. Nationwide Insurance

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2. Drunk people sleeping on the streets of Japan are turned into human billboards for a new alcohol awareness campaign.

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3. The Economist

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4. Dengan Nose Hair Trimmers

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5. O’Donovans Irish Pub

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6. Silberman’s Fitness Center

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7. Adidas

Oliver Kahn Poster Presentation

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8. Bic Razors

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9. Mini

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10. Frontline – Flea and Tick Spray

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11. Newcastle Brown Ale hijack Stella

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12. Nike

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13. BMW vs Audi

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14. Fitness First – Bus Stop Scales

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15. Folgers Coffee make good use of steam vents

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16. Aim Plumbing Servoces

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17.  Brandstik USB

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18. Tefal

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19. Nike Escalator sabotage

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20. National Geographic Channel

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21. HBO – Game Of Thrones

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22. BBC World

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23. Smart car

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24. Joffrey Ballet School, Chicago

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25. Mondo Pasta

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26. Kansas Public Library

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27. Japanese camera ad

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28. Australian construction site

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29. Yahoo

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30. Colorado road safety campaign

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31. Anando Milk

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32. Australian Childhood Foundation

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33.  Belt Up

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34. Cadbury Dairy Milk

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35. Heineken

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36. Hot Wheels

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37. Law and Order

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38. Martor Razor Blades

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39. McDonald: Sundial Billboard.

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40. Quitplan.com

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41. Environmental Awareness: Swimming Pool.

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42. Iberia

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43. Venice Casino

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44. Lego

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45.

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46. Oral B

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47. Australian Public Transport Authority

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48. Kung Fu Panda – Dreamworks

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49. Imodium

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50. Alice In Wonderland

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51. FedEx Kinkos – Office Products

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52. Australia Post

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53. Kill Bill  (New Zealand)

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54. Absolut

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55. The Day After Tomorrow (Mumbai)

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56. Newcastle Brown Ale

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57. Batman

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58. Dutch Stutter Foundation

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59.Benjamin Moore Paints

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60. CNN

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61. Science World

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62. Old Timer Restaurants

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63. Smart

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64. McDonalds Fries

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65. Allstate Insurance: Marina Tower

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66. Peter MacCallum Cancer Centre

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67. Check The Gas

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68. Pedigree dog food (and poop bag dispenser)

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69.  Lays Potatoes

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70. Calgary Film Festival (crying billboard)

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71. Powerhouse Gym

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72. Peter Walsh Office Supplies

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73. DHL Online Tracking – Beijing

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74. Clearex (Israel)

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75. The Guitar Store

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76. Nikon

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77. IWC Watches

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78. Rock Radio

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79. Kit Kat

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80.

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81. Rimmel Quick Dry

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82. Hyundai

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83. Duracell

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84. Jobsintown.de

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85. Calgary Zoo

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86. Fedex

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87.  Copenhagen Zoo

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88. Walking Dead: Zombie Truck

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89. Mad Men (New Zealand)

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90. IBM

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91. Grand Theft Auto

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92. Father Bobs (Homeless Charity)

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93. WonderBra

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94. IAMS

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95. AOK (German Health Insurance)

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96. MTV Switch

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97. McDonalds

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98. Smart

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99. KarstadtQuelle: Dental Implant Insurance

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100. Nivea: Good-bye Cellulite Sofa

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For a really great archive and resource of advertisements visit Ads of the World or Trend Hunter for a great source for inspiration.

If you’re looking for a creative solution we can help with viral video productioncreative outdoor advertisingexperiential eventsnews generation and newjacking and publicity stunts.

Please share your examples with us. Let us know in the comments section below.

Follow us on twitter: @TaylorHerringUK

 

 

 

 

 

 

Sale of Blackburn Rovers by the Trustees of the Jack Walker Settlement

Posted on November 19th, 2010 in Football PR,Sport PR.

LONDON, Friday 19th November 2010: The Board of Blackburn Rovers Football and Athletic plc (BRF&A) today announces the sale by the Jack Walker 1987 Settlement of its 99.9% shareholding in BRF&A to Venky’s London Limited, a newly formed company owned by the Rao family of India for a sum (including contingent consideration payable) of £23 million or 17.17 pence per share. Venky’s London Limited will be making an equivalent unconditional offer (mandatory under the Takeover Code) to the minority shareholders, holding the remaining 0.1% of the shares in BRF&A.  

The Rao family have an extensive range of business interests in India and elsewhere in the world including their flagship company Venkateshwara Hatcheries Private Limited, the parent company of Venky’s (India) Limited which is listed on the Bombay Stock Exchange.

Paul Egerton – Vernon, Chairman of the Jack Walker Settlement Trustees said:

“We are very pleased to be passing on the Rovers to the Rao family. We have been impressed with their enthusiasm for the Club and their plans and ideas for future investment to develop it further as well as their wish and commitment to preserve the legacy of Jack Walker. We are particularly pleased that the Club will continue in family ownership and that the existing management team at the Rovers led by John Williams will continue unchanged.  We would like to express our gratitude and admiration for the great job John and his team have done for the Club whilst it has been part of the Trust. Over the last 10 years, the global appeal of the Premier League has grown significantly and it is only natural that, as we have seen at other Clubs, international ownership and investment should increase.“

Anuradha J Desai, the Chairperson of Venky’s, said:

“We are delighted, proud and humbled to be associated with Blackburn Rovers, a team with whom we share many values and ambitions. Going forward we plan to focus on leveraging the global influence in establishing Blackburn Rovers as a truly global brand. We will absolutely respect the Jack Walker legacy and will be actively supporting the organisation to ensure that Blackburn Rovers remains one of the best run Clubs within the Premier League. We are particularly pleased that the deal has full support of the Walker Trust, the Chairman and the management team who will of course remain in place with our full support.”

John Williams, Chairman of BRF&A said:

“The successful conclusion of the deal is clearly a significant event in the history of the Club.  It represents the end of the remarkable Walker era, which saw Rovers projected to the top of the football pyramid.  In the ten years since Jack’s death the Board and Trustees together have managed to build on Jack’s legacy and preside over the Club’s longest term in the top flight since 1936. The Rao Family pursued the opportunity with determination and enthusiasm.  The board will remain focused on what it does, providing important stability, a platform from which the new owners will be able to launch new ideas, particularly in markets outside the UK.”

 Mr. Venkateshwara Rao, Joint Managing Director of Venky’s said:

 “We are all truly honoured to be working with such an historic champion Club and are committed to creating a long-term financial platform with which the Club can use to realise it’s obvious potential on and off of the field. Our involvement with the Club will focus on using the global influence of Venky’s, in establishing Blackburn Rovers as a global brand. It is as a team that this Club has succeeded in the past and it is as a team that this Club will achieve great things in the future”

 The Whole Time Director of the Venky’s Group Balaji Rao also added:

“We see real sustainable growth for the Club moving forward, both within the UK and also internationally and we intend to exploit our in-dept knowledge of Indian market in particular and beyond that, the whole of Asia. Blackburn Rovers fans will be delighted to add to the family a huge Indian and Asian fan base. The immediate future will be spent with the key figures at the Club from the Chairman and the management team right through to the players and Club staff working with them to ensure that we move forward as a team. It is as a team that this Club has succeeded in the past and it is as a team that this Club will achieve great things in the future.”

 The Trustees of the Jack Walker Settlement were advised by Rothschild and Addleshaw Goddard.  Venky’s London Limited was advised by Hammonds

Press Contact: Venky’s London : Taylor Herring PR +44 208 206 5151