Competition was fierce, but the British public made up their minds; securing a massive 47% of the votes, Rhossili was the clear winner, followed by Tresco in the Isles of Scilly (19%) and Blackpool and Margate (both on 10%).

Defying stiff competition from resorts packed to the gills with everything from rollercoasters to candy floss, Rhossili represents a more idyllic beach holiday. Bearing the might of the Atlantic swells, shipwrecks dot the bay which now play host to great surf for boarders. It also has the most essential of ingredients; three miles of golden sands expanding into the horizon.

The poll, fronted by TV personality Jeff Brazier, attracted over 7,700 votes across a three week period.

The winner was one of 24 shortlisted beaches from eight regions across the UK, nominated by panelists including David Else Lead Author of Lonely Planet, Frank Barrett Travel Editor of the Mail on Sunday and wildlife expert and TV presenter Bill Oddie.

Already hailed by The Independent as the “British supermodel of beaches” and listed in The Sunday Times 25 Best Beaches in the World, Rhossili has been described by poets such as Dylan Thomas for its beauty. Cosseted by challenging limestone cliffs, the rocky landscape belies the peaceful and idyllic Bay lying below; a curving beach backed with sand dunes. There are two tidal islands called Worm’s Head and Burry Holms, both only accessible at low tide. The Bay is also dotted with shipwrecks including the Helvetia which ran aground in 1887. Prehistoric remains belonging to Stone Age and Iron Age man can also be found behind the beach on Rhossili Down. The Bay is famed for having some of the country’s most stunning sunsets, and it’s no surprise that The National Trust maintains a visitor centre at Rhossili. The Bay is located on the Gower Peninsula – the first beauty spot in the UK to receive Area of Outstanding Natural Beauty (AONB) status back in 1956. Gower hugely contributes to the tourism economy in Swansea Bay. In 2008/2009 tourism generated over £300million for the local economy.

Frank Barrett, Travel Editor of The Mail on Sunday says: “The Gower Coast is arguably the finest seaside place anywhere in the world – Rhossili is perfection within perfection: a long wide flat beach washed by glorious waves.”

David Taylor, Deputy Managing Director of Fredericks Dairies comments: “It’s fantastic to see the great British public getting behind the campaign with over 7,700 votes cast. It just goes to show how treasured our beaches are and congratulations to Rhossili Bay for coming out on top. ”

Cllr Richard Lewis, Lord Mayor of Swansea and a Ward Member for Gower, said: “The views at Rhossili are among the best in the world and this award is the latest in a long line of accolades for the beauty spot.”

Notes to Editors:

Fredericks Dairies is a business forged by pioneers – the company developed the Mars Bar Ice Cream in 1988, reinvented the iconic Cadbury Flake 99 in 1999 and created the World’s first wobbly lolly in 2007 with Jelly Babies. In 2008 the company was named the Most Innovative Ice Cream Company in the World and received The Grocer award for the Top Launch in Ice Cream.

Press Contact: Taylor Herring PR 0208 206 5151

According to research by the company, vanilla is still the UK’s No.1 favourite flavour with 9 out of ten Brits opting for the traditional taste.

It’s hoped that the unusual Fish and Chips creation will raise awareness of the bountiful choices available in the market.

The ice cream will be sampled on Friday 4th June at George’s Fish & Chip shop, 329 Portobello Road, London – renowned for being Jamie Oliver, Julien Macdonald and Chelsea FC’s favourite chippie!

An homage to our favourite national dish, the ice cream will be ‘a taste of the British seaside in a lick’. The unique recipe has been specially created to include Creamed Cod Fillet ice cream in Vanilla & Pepper Batter. Accompanied by Potato Ice Cream Chips made with Maris Piper potatoes and served with Salt & Vinegar seasoning & Lemon Wedges, on a bed of newspaper.

In the UK, ice cream sales are worth £1.3 billion with the top (non vanilla) flavours being in order of preference – Chocolate, Strawberry and Caramel. Londoners spend the most on ice cream whilst those in the North East spend the least. In fact, we eat enough ice cream as a nation to fill over 5,500 Olympic-sized swimming pools each year and that’s before National Ice Cream Week has kicked in (starts today Tuesday 1st June 2010.)

Fish & Chips Ice Cream will join the portfolio of other distinctive flavours produced by Fredericks which include Lyle’s Golden Syrup Sponge, Cadbury Crunchie Blast, Vimto and Barratt Refreshers. Last year the company won Best Ice Cream in the World for its Antonio Federici Pistacchio Gelato (International Ice Cream Consortium Awards 2009/10).

National Ice Cream Week is a celebration of the taste of the British summer. To further enhance the celebrations, the Best of British beaches will be honoured in the first Cadbury Flake 99 Best Beach Awards. From Blackpool to Bournemouth and Southport to Southwold, the British public has been voting for their favourite seaside, with the winning beach announced next week.

Jenny Bostock, Consumer Marketing Manager for Fredericks Dairies comments: “Britain has long been a nation of ice cream lovers and with a rise in UK holiday bookings this year, we think that National Ice Cream Week is the perfect way to kick off the summer holiday season. The unique Fish & Chip flavour may sound like a surprising combination, but it tastes delicious and will certainly raise a smile with our customers.”

To celebrate National Ice Cream Week, here are some interesting facts you might not know about ice cream:

• In the last 12 months Fredericks produced 17million kg’s of ice cream mix, 53million ice cream cones, 16million Cadbury Flake 99 cones

• It takes an average of 50 licks to finish off a single scoop ice cream cone

• The first evidence of ice cream comes from China during the Tang period. King Shang used to have a frozen dish made for him out of buffalo milk, flour and camphor

• Ice cream first arrived in Europe in Italy in the 13th Century

• Ice cream sundaes are so called because they used to be sold on a Sunday as a way of getting around a law which made it illegal to sell flavored ice cream on the Sabbath

• The ice cream cone was first mentioned in Mrs Marshall’s Cookery Book in 1888

• Brits eat an average of 9 litres each of ice cream every year

• Whenever ice cream sales rise, so do shark attacks!

• Over £100 million worth of ice cream is sold from UK ice cream vans every year

• As a teenager, Barack Obama used to work in an ice cream shop

• Surveys have shown that men are more likely to choose ice cream as a dessert than women

• Research has also shown that eating ice cream can actually make you feel better as it affects parts of the brain associated with good feelings. No wonder you can’t help smiling when eating ice cream!

• Fredericks is now the number 2 ice cream manufacturer in the UK after Walls, and the largest independently owned

The Cadbury Flake 99 Great British Beach Awards will give the public a chance to vote for their favourite seaside destination, resulting in it being crowned the champion. From Blackpool to Brighton, nominated beaches from eight regions across the UK will go head to head in a battle to out-shine their ‘piers’ for the ice cool gong.

Fronted by TV personality Jeff Brazier, the shortlisted nominations for the South East, South West, East Coast, North West, Scotland, North East, Wales and Northern Ireland have been compiled by a panel of experts, all well versed in what makes a British seaside resort standout; panelists include David Else Lead Author of Lonely Planet, Frank Barrett, the Travel Editor of the Mail on Sunday, wildlife expert and TV presenter Bill Oddie, British entertainer Lionel Blair and Kevin Cook, the Chairman of the British Surfing Association.

Voting opens today and closes on Wednesday 26th May. The winner will be announced on Monday 7th June. To vote CLICK HERE

David Else, Lead Author, Lonely Planet said: “As lead author of the Lonely Planet guide to Great Britain, I’ve travelled the length and breadth of the country, and had the pleasure of visiting many lovely beaches. The final shortlist reflects the charm and variety of Britain’s coastline, and I hope people have as much fun voting for their favourites as I had selecting my nominations.”

Jeff Brazier added: “I’m thrilled to be involved in the Cadbury Flake 99 Great British Beach Awards. It’s a fun, family initiative which will get people thinking about the fantastic beaches Britain has to offer. I’ve got some great memories from my time spent in British seaside resorts, and I regularly take my boys to the coast. There are some real hidden gems along the British coastline and I can’t wait to see which one gets the crown.”

David Taylor, Deputy Managing Director of Fredericks Dairies comments: “Beautiful beaches are a staple of our Great British heritage and we are proud to be honouring them. There is no better place to enjoy your ice cream than on a sunny, sandy seaside on the British coastline!”

The shortlisted nominations are:

South East
Margate, Kent
Brighton, Sussex
Lepe beach, Hampshire

South West
Porthcurno, Cornwall
Bournemouth, Dorset
Tresco, The Isles of Scilly

East Coast
Southwold, Suffolk
Holkholm, Norfolk
Brancaster, North Norfolk

North West
Blackpool, Lancashire
Southport, Merseyside
Lytham, Lancashire

Scotland
Luskentyre, Isle of Harris
Traigh Mhor, Barra
Camusdarach, nr Arisaig, Inverness

North East
Whitby, Yorkshire
Bamburgh, Northumberland
Beadnell Bay, Northumberland

Wales
Rhossili Beach, Swansea
Oxwich Bay, Gower
Barafundle Beach, Pembrokeshire

Northern Ireland
Portrush Whiterocks Beach, County Antrim
Benone Beach, Limavady, County Derry
Tyrella Beach, Downpatrick, County Down

Press Contact: Taylor Herring PR +44 208 206 5151

Fun with food must be trending – nearly 27,000 views of our Cadbury Flake 99 ice cream viral in the last 4 days

Over 2000 people from across the country voted on which flavours and tastes they would associate with the UK’s main political parties.

The results of the poll have now inspired the ingredients for a new election snack range.

Cameron Crunchies (Eton Mess), Gordon’s Gourmet (Scotch Egg and Brown Sauce) and Clegg’s Cocktail (Hummous and Roasted Vegetables) will go on sale at Selfridges London from 4-6 May and will be available from www.tyrrellspotatochips.co.uk on these dates.

The findings of the national vote revealed that the most popular flavours associated with the Conservatives had distinct sweet and smooth notes, with over a quarter of respondents naming Eton Mess (25.10%) as the flavour that would best represent the party, followed by Pheasant, Stilton and Chutney.

In the red corner 40% of those surveyed named Scotch Egg and Brown Sauce as the flavours that define Labour Party narrowly beating northern stew Hotpot, Bitter Beer and Bubble & Squeak – flavour combinations rooted in the party’s working class history that still resonate with today’s voters.

Nearly half of voters (48.9%) named Hummous and Roasted Vegetables as the key flavours of the Liberal Democrat palette.

The Tyrrells election results in full:

Conservatives: Eton Mess (25.10%) Pheasant (24.5%) Stilton and Chutney (22.35%) Cucumber Sandwich (16.65%)

Labour : Scotch Egg and Brown Sauce (40%) Hotpot (38.5%) Bitter (13%) Bubble & Squeak (8.5%)

Liberal: Hummous and Roasted Vegetables (48.9%) Coriander (21.55%) Lentils (19.85%) Elderflower (9.7%)

With many of the nation’s voters still undecided, chefs at Tyrrells have been working round the clock to add a Hung Parliament flavour to the range. The unique recipe is a challenging fusion of hotpot, pheasant and lentils.

James Blackband, Head Taste Technician at Tyrrells Potato Chips says: “The General Election is one of the truly iconic events in the British calendar; we wanted to create a range of potato chips that celebrate this landmark day. The range is designed to provide a surprising twist on the traditional flavours available. We promise to leave a distinctive taste on the nation’s palette in the run up to Election Day.”

For interviews, pictures and samples contact  laura.mcturk@taylorherring.com

Google have today announced the launch of the Google Street View Awards, a celebration of Britain’s best-loved streets as voted for by the public in a nationwide poll.

The awards, for Britain’s Most Picturesque Street, Best Foodie Street and Best Fashion Street, have been created in anticipation of further imagery being added to Google’s revolutionary Street View tool, which currently allows users to view and navigate 360 degree street-level imagery in 25 British towns, including many of those nominated for the Street View Awards. Later this year, Street View will be rolled out to cover additional streets from around the UK.

Shortlisted nominations for each of the award categories have been compiled by a panel of experts from the worlds of food, fashion and travel including VisitBritain, TV personalities Julia Bradbury (Countryfile), Jeff Banks (The Clothes Show) and Brix Smith Start (Gok’s Fashion Fix), leading journalists Jo Elvin (Editor, Glamour) and Nicholas Lander (Restaurant Correspondent, Financial Times) and authors David Else (Editor of The Lonely Planet Guide to Great Britain) and Richard Harden (Co-Editor, Harden’s Restaurant Guide). The experts were asked to nominate streets that fulfilled a pre-set criteria for each category. Their nominated streets highlight a series of British treasures ranging from famous tourist attractions such as London’s King’s Road, Royal Crescent in Bath and The Shambles in York to hidden avenues and courtyards such as Gold Hill in Shaftesbury and Pen Cei in Aberaeron, Wales.

Voting opens from today, and closes on Sunday 28th February. The winners will be announced in March. To vote, go to www.maps.google.co.uk/beststreets

Britain’s Best Foodie Street

The winning street should offer a unique mix of mouth-watering options which could include fine dining, cafés, market stalls and delicatessens, all covering a diverse mix of food types and price points.

1. Wilmslow Road, Manchester

2. Hope Street, Liverpool

3. South Embankment, Dartmouth

4. Whiteladies Road, Bristol

5. Charlotte Street, London

6. Stockbridge High Street, Hampshire

7. Call Lane, Leeds

8. Fossgate, York

9. High Street, Southwold, Suffolk

10. High Street, Cley next the Sea, Norfolk

11. Broad Street, Birmingham

12. Belgrave Road, Leicester

13. Byres Road, Glasgow

14. The Shore, Edinburgh

15. Osborne Road, Jesmond, Newcastle

16. Haven Hill, Craster

17. Cross Street, Abergavenny

18. High Street, Conwy

19. Botanic Avenue, Belfast

20. Howard Street, Belfast

Richard Harden, Co-Editor of Harden’s Restaurant Guides said: “It’s great to have an award that stresses the variety of attractions you can find on the foodie front, across the the UK. The nominations are so multi-various though, that the final verdict is certainly going to be a tricky one.”

 Britain’s Best Fashion Street

The winning street should offer an eclectic mix of boutique and high street, designer and high street for all clothing tastes and ages. The winning street should satisfy both bargain-hunters and label-lovers.

 1. Mathew Street, Liverpool

2. New Cathedral Street, Manchester

3. Milsom Street, Bath

4. Regent Street, Clifton Village, Bristol

5. Kings Road, London

6. Westbourne Grove, London

7. Stonegate, York

8. Briggate, Leeds

9. Rose Crescent, Cambridge

10. Gentleman’s Walk, Norwich

11. Corporation Street, Birmingham

12. Bridlesmith Gate, Nottingham

13. Ruthven Lane, Glasgow

14. Buchanan Street, Glasgow

15. Northumberland Street, Newcastle

16. High Bridge Street, Newcastle

17. Queen’s Street, Cardiff

18. St Mary’s Street, Cardiff

19. Victoria Street, Belfast

20. Lisburn Road, Belfast

Fashion designer Jeff Banks commented: “The final shortlist for Britain’s Best Fashion Street is a testament to the strength and diversity of the UK’s high streets. From the exclusive stores across London to the hip independent boutiques in Bristol’s Clifton Village Britain boasts an outstanding range of shops to suit all tastes and budgets.”

Britain’s Most Picturesque Street

The winning street should be uniquely British and visually charming. It could be vibrant, full of character, diverse, walker-friendly or architecturally interesting.

1. Gold Hill, Shaftesbury, Dorset

2. Royal Crescent, Bath

3. Chipping Campden High Street, Gloucestershire

4. Brunswick Square, Brighton and Hove

5. The Shambles, York

6. Grey Street, Newcastle

7. Pen Cei, Aberaeron

8. Main Street, Tobermory, Isle of Mull

9. New College Lane, Oxford

10. Broad Street, Ludlow

David Else, Lead Author of The Lonely Planet Guide to Great Britain, said: “As the lead author of the Lonely Planet Guide to Great Britain, I’ve travelled the length and breadth of the country, and seen many of these streets firsthand. The final shortlist reflects the wonderful variety of architecture in Britain, and I hope people have as much fun voting for their favourites as I had visiting them.”

The winning three streets will be crowned “Britain’s Best Street 2010” in each relevant category. Google will work with the winning streets to create a bespoke Google Street View tour, created to highlight the key retailers and points of interest, allowing the world to find out more about the nation’s final choices.

Competition is expected to be fierce as streets from all over Britain battle it out for the coveted awards. Is London’s Kings Road the undisputed home of fashion or will it be upstaged by Manchester’s trendy New Cathedral Street? Will Leeds’ food emporium, Call Lane, be crowned the most mouth-watering, with its diverse range of eateries, or will the nation’s love of curry challenge it with Birmingham’s Broad Street?

Sandie Dawe, Chief Executive, VisitBritain said: “We are really pleased to be involved in this exciting project which will honour streets across the UK and help raise the profile of Britain internationally in an innovative way. The campaign received high levels of participation from overseas which raises the level of engagement with Britain.”

Ed Parsons, Geospatial Technologist for Google said: “We want to celebrate the beauty and culture of Britain and are really excited about the first ever Google Street View Awards. The awards will showcase some of Britain’s Best Streets across the UK and we hope people will get involved and vote online for their favourite.”

 The image, commissioned by TV channel Good Food from the world renowned photographer Carl Warner and devised by Taylor Herring PR, compliments the channel’s strapline of ‘we have fun with food’. It sees Big Ben’s face transformed through slices of lemon while an edible version of The Houses of Parliament is created with a mix of asparagus, green and runner beans subtly mixed with baby sweetcorn to depict the intricate stonework of the political landmark.

The finished artwork took Carl Warner and his team of five model makers three weeks to craft, construct and compile. Challenges they faced included how to keep the fresh and highly perishable fruit and vegetables looking their best for the final image and which types of produce would compliment the grandeur of the iconic buildings.

Other high profile London landmarks that have been given the food makeover include The London Eye which has green beans as spokes and its pods carefully crafted out of baby plum tomatoes and the Gherkin building which has been cunningly manufactured from two types of melon and embedded with green beans to highlight the infamous spiralling glass frames.

Additional fruit and vegetables used in the London skyline image include a leek and kumquat studded with cloves to depict The Monument and a cucumber with baby courgettes and a carrot teamed with a monkey nut and almond to transform Nelson’s Column into a never before edible treat.

One of London’s most popular tourist attractions St Paul’s Cathedral, has been given a modern day food makeover, with the spire being created from roundels of carrot, yellow and green courgette and baby leeks. The famous dome designed by Christopher Wren in the 17th century, has been transformed through the use of a melon, while the impressive columns have been crafted out of baby sweetcorn.

Roopa Gulati Good Food channel head says: “This is a stunning image which has quite literally transformed the London skyline through good food proving that fun with food in a creative and light-hearted way is the way forward”.

Other London landmarks which have been transformed in the image include Tower Bridge with its pineapple piers, celery and shredded wheat towers and the Tower of London which is comprised of a selection of breadsticks and spelt crackers while the intricate brickwork has been constructed from mini shredded wheat.

The Embankment is depicted through panini encrusted walls, punctuated by the iconic Thameside lampposts which are constructed by onions wrapped in vanilla pods for the lamps, asparagus for the posts and mackerel for the ornate fish plinths.

Exclusive video footage of renowned food photographer Carl Warner making the image can be seen online at www.goodfoodchannel.co.uk

For more information contact Taylor Herring PR on 0208 206 5151

About Good Food
Good Food features all the biggest names in food, including Jamie Oliver, Gary Rhodes, James Martin, Rachel Allen, and The Hairy Bikers. Appealing to both the expert cook to someone who just wants to have fun with food, Good Food delivers exciting originations such as Family Supercooks, Aaron Craze’s Rude Boy Food and Market Kitchen, alongside exclusive titles from overseas such as Bill’s Holiday and 4 Ingredients. Where to find Good Food: Sky channel 249 and Virgin TV channel 260.

Released on the same day is the River Cottage Collection Box Set which boasts an impressive 10 DVDs from across seven series. In River Cottage Autumn, Hugh returns to harvest the best that autumn has to offer from the sea and the land and from forest to kitchen garden, cooking and eating everything he finds, from root vegetables and fruits to wild game and fish.

This special River Cottage Collection Box Set is a delightful feast and follows Hugh on his wonderful culinary journey as he showcases the very principles he stands for; self-sufficiency, food integrity and the consumption of local, seasonal produce.

For review and competition copies please contact Taylor Herring PR 0208 206 5151

I Can Cook at Christmas is the first DVD available from the exciting new CBeebies series that gets pre-school children in to the kitchen and cooking up a storm. With a selection of specially tailored simple recipes, top cookery tips and the chance to get a bit messy, the series celebrates a hands-on approach to cooking in the festive fun period. I Can Cook at Christmas is released exclusively on Monday 23rd November courtesy of 4DVD.

Children will be fascinated as they learn how to grow and cook the food they eat, and discover the magic of the full cycle of food. From the field to the fork, children will learn to connect what’s on their plate everyday with the world surrounding them. Hosted by newcomer Katy Ashworth, I Can Cook welcomes five children into the kitchen to create a host of delicious meals.

In this special DVD, it’s that exciting time of year for children – Christmas! Enjoy the exclusive 20 minute festive themed episode where Katy and friends make Turkey and Ham Bake and crunchy Christmas cookies.

Also on the DVD are three episodes where the children can enjoy popping peppers, sprinkle seasoning and squish squash as they explore where ingredients come from and how foods are made as well as learning some simple kitchen and cookery skills. They will be making dishes such as Magic Mini-Fishcakes, Carrot and Courgette Muffins and Strawberry Meringue Ice Cream – a treat for all the family.

Children can also join in a sing-along with Katy as she chooses two of her favourite songs. Plus take an enchanting trip to the I Can Cook garden, where everyone is having fun planting and watering fruit and vegetables.

I Can Cook broadcasts on CBeebies in October 2009. I Can Cook is produced by Initial, an Endemol Company. Executive Producers are Christopher Pilkington (Initial) and Sarah Colclough (BBC). The Series Producer is Driana Jones. The show is co-devised by Sally Brown, Kate Morris and Initial, an Endemol Company.

DVD Details
Release date: Monday 23rd November 2009
RRP: £12.99
Running time: TBC
Format: 1 Disc
Cert: U
Cat No: 6867441031291

For further information, interview requests, review discs, competition requests and images please contact Taylor Herring PR 0208 206 5151

Notes To Editors:
Sally Brown
Sally Brown founded The Purple Kitchen Company in 2000 after 16 years working for large corporations and establishing marketing and PR departments at companies such as Courtaulds plc and The World Gold Council. Brought up in a family with a catering and cooking background, Sally has always had a passion for food. While bringing up her own children, Sally realised that there was a generation of children whose parents were not passing on basic life-skills related to cooking and nutrition. This inspired her to set up The Purple Kitchen with her partner Kate Morris. The Purple Kitchen cookery classes ensure that children aged from two to four approach cooking with no fear of failure. Using innovative techniques, the lessons give the children a sense of achievement that empowers them to feel confident about the ingredients and their cooking skills. Sally’s expertise in this area is proved in the up-coming Autumn 2009 Cbeebies TV Series I Can Cook of which Sally is a co-deviser. Married with two teenage daughters – who started cooking when just 18 months old – Sally spends her free time in the kitchen where she likes to ‘stir things up’ and create new recipes – including a cake for her dog’s birthday which was made from grated carrot, peanut butter with a cream cheese topping.

Kate Morris
Kate Morris is a trained teacher with a B. Ed. (Hons) in Home Economics and Textiles. After teaching in London for two years, Kate decided to move into journalism. Proving to be an extremely successful career change, she spent over 15-years writing for national newspapers and national consumer women’s interest publications. After moving to Buckinghamshire with her two young children, Kate became increasingly passionate about the need for young children to be engaged in understanding about and cooking food. She joined Sally Brown at The Purple Kitchen in 2003 to do just this. The Purple Kitchen delivers cookery courses to pre-schoolers by introducing food and nutrition education in a fun and innovative way to children as young as two. Kate’s expertise in this area is proved in the up-coming Autumn 2009 Cbeebies TV series I Can Cook of which Kate is co-deviser. Married with teenage children – who love to read recipe books and help test recipes – Kate is completing her MSc in Food Policy at City University, London. Kate spends any free time she has running to keep fit.